Global Entrepreneurship and Innovation

Bootcamp
Francis and Dionne Najafi 100 Million Learners Global
Initiative

Course and Faculty Information

Course Overview

● Description: Thunderbird’s 100 Million Learners Bootcamp on Global Entrepreneurship

& Innovation equips you to realize your entrepreneurial dreams and elevate your career
as an innovator. With a unique focus on global dynamics in an era of disruption and
rapid change, the curriculum features nineteen leading-edge themes key to global
entrepreneurial success in the Fourth Industrial Revolution. This timely and interactive
program offers new dimensions in online management education tailored for maximum
flexibility, empowering entrepreneurial leaders and innovators with templates for starting
new global businesses and nonprofits, and proven 21st Century strategies for creating
value through innovation in existing enterprises across the private, nonprofit and public
sectors.
● Faculty: All Thunderbird 100 Million Learner courses are designed and developed with a
team of esteemed faculty at the Thunderbird School of Global Management. For
information and biographies on team members for this course, please visit
100millionlearners.org or the first lesson of each module.
● Time commitment: Please plan to spend at least 1 or 2 hours on each module. The
complete Global Entrepreneurship and Innovation Bootcamp can be completed by most
learners within 25-35 total hours.
● Access: Once you've enrolled in the program through 100millionlearners.org, all
Thunderbird 100 Million Learner courses can be accessed at
https://www.100millionlearners.org/welcome/
Course Learning Outcomes

At the completion of this course, learners will be able to:

1. Develop various strategies and tactics for global personal leadership.

2. Provide a systems-level perspective on how the dynamics of the Fourth Industrial
Revolution can directly and indirectly impact your market, organization, and your role as
a leader.
3. Analyze an organization's business strategy and evaluate its effectiveness in adapting to
changing circumstances.
4. Identify ways that a company can integrate ethics into its decision-making and culture.
5. Explain how the components of the value chain combine to create competitive
advantage and allow growth.
6. Calculate and interpret common-size financial statements, basic ratio analyses, and
trend analysis of sales and expenses for a business.
7. Develop and evaluate funding strategies for a company.
8. Recognize key business concepts related to marketing, sales and segmentation.
9. Describe methods to create and advance a company brand with current and potential
customers.
10. Identify terms, challenges, and strategies related to intellectual property.
11. Explain how diversity and inclusion affect organizational performance and culture.

Required Materials and Technology

All 100 Million Learners course content is provided online at no cost. Learners must have a
computer or mobile device with internet access and the following technologies:

● A web browser to access the course

● A program to view PDF files
● An internet connection sufficient to access the course, download or view files, and
stream videos.

Student Support
Please contact us at 100MLSupport@thunderbird.asu.edu if you have questions about the
course, technical issues, translation inaccuracies, accessibility challenges, or if you find a
discrepancy with our accessibility compliance. This email address supports questions in all
languages.

Module Overviews
Themes and faculty experts include:

Module 0: Leading and Managing in a Global World with Professor Sanjeev Khagram
Learn to identify role models and touchstones to guide and anchor your global leadership
journeys and styles, and develop various strategies and tactics for global personal leadership.

Module 1: What is the Fourth Industrial Revolution and Why is it Important? with Professor
Nick Davis
Learn to recognize the different Fourth Industrial Revolution technologies and appreciate why
they are transformative. Assess the direct and indirect impact of the Fourth Industrial Revolution
at the macro, meso, and micro levels for your organization.

Module 2: Strategic Planning: Visioning, and Goal Setting with Professor Joshua Ault
Gain practical tips on visioning for your business, setting goals to help achieve them, and
responding to unexpected changes in the business environment. Learn how these goals can
contribute to effective strategic planning and how effective strategies are important to sustaining
success.

Module 3: Organizational Readiness for Scaling & Expansion with Professor Joshua Ault
While businesses may think that scaling from startup to large corporation is straightforward,
there are many challenges, and it's important to assess readiness before doing so. Learn
processes and tools that will help you to determine if your business is ready to scale and
expand, and how to navigate the challenges.

Module 4: Prioritizing Actions to Deliver Intended Results with Professor Eva Vazquez Ortiz
After creating a strategic plan for a business, the next step is to implement it. Participants will be
able to learn how a strategic plan goes from paper to action and how to measure success.
Module 5: Accountability, Transparency, and Ethics in Business with Professor Jonas
Gamso
Accountability, transparency, and ethics are important for businesses. Learn how to build an
organizational culture of integrity, the consequences of unethical behavior, and strategies for
demonstrating their ethical business practices to customers and investors.

Module 6: Recruiting Quality Talent for Business Growth with Professor Rebeca (Eun
Young) Hwang
Leading an enterprise requires identifying and hiring quality talent that contribute to sustainable
growth in a business. This session will provide an understanding how hiring, on-boarding, and
retention of staff affects businesses overall.

Module 7: Creating a Business Culture for Growth with Professor Tom Hunsaker
Organizational culture contributes to the success of businesses. Learn about how intentionally
building an organizational culture can help you meet your goals and contribute to sustainable
growth for your business.

Module 8: Developing Staff for Business Growth with Professor Rebeca (Eun Young) Hwang
Learn methods, best practices, and tools for developing staff with a focus toward global
enterprise growth.

Module 9: Leveraging Value Chains as a Competitive Advantage with Professor Joshua Ault
Most businesses have a value and supply chain, but need to understand how to use them to
create sustainable competitive advantage and growth. Learn about the concept of a value chain
and explore how the pieces of the value chain fit together to increase the competitive advantage
of a firm, create sustainable competitive advantages, and help businesses grow.

Module 10: Financial Analysis & Management with Professor Wendy Bailey
Financial issues are the number one reason why businesses fail. Learn best practices for
analyzing, managing, and ensuring good financial health for business growth.

Module 11: Funding & Access to Capital with Professor Henrik Scheel
Funding and accessing capital are important for businesses to grow. Explore whether or not
your company is well-suited for outside capital, the common types of financing available to
startups, typical funding rounds, calculation of capital needs, managing equity distribution,
vesting schedules, and common challenges in raising capital.

Module 12: Public-Private Partnerships for Business with Professor Jonas Gamso
Learn how collaboration between a government agency and a private-sector company can be
leveraged to finance, build, and operate projects.

Module 13: Social Entrepreneurship with Professor Joshua Ault

Learn what social entrepreneurship is and how it complements other existing programs, such as
nonprofits and government initiatives, to address complex societal challenges such as climate
change, poverty, renewable energy, illiteracy, and disease.

Module 14: Creating Customer Allegiance Through Marketing with Professor Eva Vazquez
Ortiz
Understanding your customer is an essential element for businesses with global interests. Learn
how to use key tools to understand customers and which marketing and sales tactics align with
different customer profiles.

Module 15: Effective Branding for Business Growth with Professor Tom Hunsaker
Learn how effective branding can assist in growing a business and keys to implement effective
branding in the entrepreneurial enterprise.

Module 16: Intellectual Property in Business with Professor Diana Bowman

Learn the definition of intellectual property, how it relates to your business, and ways to protect
the intellectual property of your business.

Module 17: Using Social Media Effectively for Business with Professor Henrik Scheel
Effective Social Media efforts are vital to building the entrepreneurial venture’s brand and
reputation, and engaging customers. Learn best practices and methods for effectively using
social media in your business, assess your social media presence, and plan how to improve
your key metrics using a strategic approach to online marketing.
Module 18: Redefining Diversity, Equity, & Inclusion for Business Success with Professor
Rebeca (Eun Young) Hwang
Creating an organizational culture that welcomes inclusion, equity, and different types of
diversity, as well as celebrating different perspectives, enhances creativity, employee retention,
brand loyalty, and organizational resilience.

Conclusion: Receive your completion badge

Once you've completed all knowledge checks with a score of 80% or above, you'll have access
to this module where you'll complete a comprehensive knowledge check. Once you score 80%
on this final knowledge check, click on the final page to earn your digital badge.

Success Criteria: Grading, Due Dates,

and Completion
To earn your Global Entrepreneurship and Innovation Bootcamp credential, you must complete
all graded quizzes with at least 80% correct. The course features many reflective and
open-ended exercises or discussion prompts that are not graded and are not required to earn
your certificate, but are provided to support deeper learning and exploration of the course
concepts.

There are no due dates associated with any activities, but all graded activities must be
completed successfully within 6 months of enrollment in each course.

Once you've completed all graded activities successfully at a score of 80% or higher, please
follow the instructions in the concluding module to earn your credential.

Accessibility
Courses in the 100 Million Learners program have been designed to meet Web Content
Accessibility Guidelines at the AA level. Please contact us at
100MLSupport@thunderbird.asu.edu if you encounter accessibility challenges, or if you find a
discrepancy with our accessibility compliance. This email address supports questions in all
languages.
Copyright
All content in this course, unless otherwise noted, is the property of Thunderbird School of
Global Management and the Arizona Board of Regents. All rights reserved. All images and
graphics, unless otherwise noted, are either owned by Thunderbird and the Arizona Board of
Regents, or are sourced from public domain image sites. Please contact us at
100MLSupport@thunderbird.asu.edu for any inquiries regarding copyright.

Prohibition Against Discrimination,

Harassment, & Retaliation
Title IX is a federal law that provides that no person be excluded on the basis of sex from
participation in, be denied benefits of, or be subjected to discrimination under any education
program or activity. Both Title IX and university policy make clear that sexual violence and
harassment based on sex is prohibited.

Additionally, NO forms of discrimination, harassment, and/or retaliation will be permitted in any

space, virtual or physical.

Land Acknowledgement
Arizona State University acknowledges the 22 Tribal Nations that have inhabited Arizona land
for centuries. Arizona State University's four campuses in the Phoenix metropolitan area, are
located in the Salt River Valley on ancestral homelands of many Indigenous peoples, including
the Akimel O’odham (Pima) and Pee Posh (Maricopa), whose care and keeping of these lands
allows us to be here today and provides a guide for our relationship with these lands in the
future. ASU acknowledges the sovereignty of these tribal nations and seeks to foster an
environment of success and possibility for American Indian learners, and to work alongside
Indigenous people in practices and knowledges that support Native experiences and prosperity.

Syllabus Disclaimer
The syllabus is a statement of intent and serves as an implicit agreement between the instructor
and the student. Every effort will be made to avoid changing the course or course policies but
the possibility exists that unforeseen events will make syllabus as course changes necessary.