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Case Study Paper 1 - Phamhainam - 1646147

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36 views5 pages

Case Study Paper 1 - Phamhainam - 1646147

Uploaded by

Nam Phạm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Question 1:

According to Eric Rhenman, stakeholders in an organization are the individuals and groups

who depend on the firm in order to achieve their personal goals and on whom the firm depends

for its existence (p.122). He was right, through Home Depot, co-founders - shareholders Marcus

and Blank, they focused on social responsibility and regarded it as their moral and ethical duty

to try to do philanthropic acts at a strategic level. Their contributions can be divided into six

inclusive elements influence, legitimacy, urgency, proximity, power, and reputation. Next, I think

the best way to describe more specifically is through examples from the reading, not all of six,

maybe just two because of the limit in pages.

First, it’s influence contributions. Shareholders approve the company's activities to adopt a set

of Environmental Principles (since 1990) and its various sustainability programs. Besides, they

also apply new designs to reduce water usage (saving 40%), and reduce carbon emissions (a

topic that has been discussed a lot since the Covid-19 pandemic because of the following

positive impacts in a period of world slowdown), and find sustainable wood sources that meet

world forest protection standards. Second, it’s a reputation impact. I have to admit that even if it

is charity, it will partly go towards the reputation of the person doing it, as I evaluate this as a

win-win relationship. Aside from this, they decided to join a nonprofit. The same thing happened

with shareholders at Home Depot, they were honored with the ranking of one of the top 25

Socially Responsible Dividend Stocks in 2012. The rest of the contributions centered around the

phrase “sustainable”. For example, Home Depot targets sustainable value that customers receive,

sustainable environment, or sustainable energy.


The strategies that Home Depot deploys are considered very prudent, they will consider the

weaknesses and strengths of shareholders including employee and environment stakeholders. I

think it is nearly based on a SWOT model, but more progress.

In terms of employees, the firm urges its employees to get involved in their communities

through volunteering and civic engagement. We are socially responsible in our hiring practices

and committed to assembling a diverse workforce that reflects the populations of the markets we

serve. In terms of environment, I fully support and am excited about Home Depot's proactive

approach to sustainability, while also setting a positive example for others. It overcomes

criticism to satisfy the same customers who are dissatisfied with Home Depot's negative impact

on the environment, as I said, evaluating the pros and cons of strategies for shareholders.

Question 2:

A publicly traded organization is an organization whose stock is offered to the public for

ownership and can be freely traded (p.492). Core business stakeholders include customers,

employees, suppliers, and investors. Especially customers, when a company carries out

charitable activities, customers feel good about that company because they believe that they are

spending money on an organization that will contribute a part of that organization to the welfare

of the company. social benefit. Therefore, philanthropy helps a company attract customers'

attention and enhance its brand image. From there, we can see that a good brand image will

receive a positive response from investors when a company has a good brand image and high

profits so it also attracts investors.

Besides charitable work in areas such as the environment, disaster relief, and affordable

housing, Home Depot can target education. There are several reasons. First, as soon as they
invest money in education, their brand and product recognition will increase. It is similar to the

way waste factories educate consumers on how to classify waste, thereby greatly reducing costs.

Similarly, Home Depot can make brand advertising dollars more meaningful through investing in

education. For example, Home Depot provides training courses for students after graduating high

school – who do not attend to study higher. In addition, to better implement social welfare

activities, Home Depot could give each store's manager the authority to find and support a local

group in their community, in order to build up “local brand education”.

Question 3:

Home Depot's passion for customer service has several things to do with its social

responsibility including managing customer service, environmental initiatives, employee &

supplier relations, new technology initiatives, and a strategic commitment to social

responsibility. However, the pages are limited, so I will discuss only new technology initiatives.

The information we can collect through this article is quite old, the data is from 2011, when

Home Depot launched the new website interface "Professional and Contractor Services", or 2013

with communication equipment, reducing Customer service email response times from 24 hours

to one hour or less, which I think was the foundation for Home Depot's future logistics. This

does not help Home Depot surpass Lowe's, but it is also a breakthrough that helps Home Depot

maintain its second position with 30% growth in revenue, followed by Wickes, and Andersen

Corporation. Additionally, Home Depot is improving its logistics, having suppliers send trucks of

merchandise directly to the stores. Home Depot invested $1.3 billion in technology over three

years.
In my last word, Home Depot needs to build up a “live” strategy for their social

responsibility, due to the changing continually of social environment and humans.

References

Chandler, D. (2023). Strategic corporate social responsibility: Sustainable value creation. Sage

Publications. 122. ISBN:1071852965.

https://collegepublishing.sagepub.com/products/strategic-corporate-social-responsibility-6-

278406

Chandler, D. (2023). Strategic corporate social responsibility: Sustainable value creation. Sage

Publications. 492. ISBN:1071852965.

https://collegepublishing.sagepub.com/products/strategic-corporate-social-responsibility-6-

278406

Karen Jacobs, “Home Depot Pushes Low Prices, Energy Savings,” Reuters, September 10, 2008,

http://www.reuters.com/article/ousiv/idUSN1051947020080910 (accessed December 2,

2015).

Marianne Wilson, “Report: Home Depot to Spend $1.3 Billion on Technology and $700 Million

on New Stores,” Chain Store Age, June 20, 2012,

http://www.chainstoreage.com/article/report-homedepot-spend-13-billion-technology-and-

700-million-new-stores (accessed December 2, 2015).

Pymnts, “Home Depot’s Custom Smartphone Does Inventory and MPOs,” February 12, 2015,

http://www.pymnts.com/news/2015/home-depots-custom-smartphone-does-inventory-and-

mpos/ (accessed December 2, 2015).

SolarCity, “SolarCity Awarded Home Depot’s Environmental Partner of the Year Award,”
October 15, 2015, http://www.solarcity.com/newsroom/press/solarcity-awarded-home-

depot%E2%80%99s-environmentalpartner-year-award (accessed December 2, 2015).

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