Learning Track: Product Management

Duration: 12 weeks

Training (Hybrid): Week 1-10

Capstone Project (Virtually): Week 11-12

Week Module Module Contents

1 Foundations of Product ● Introduction to Product Management

Management ● Roles and Responsibilities
● Stakeholder Management
● Product Management Lifecycle
● Career Development in Product Management
● Differentiating Roles in Product Management

2 Product Development ● System Development Life Cycle(SDLC) stages

● SDLC methodologies
● Product vision
● Product strategy
● Competitive analysis

3 Product Strategy ● What is research

● Types of research
● Business case document
● Market need documents & market research
● Product Requirements Document(PRD)
● Roadmapping & Roadmap document

4 Product Design and User ● User-Centered Design (UCD) Principles and

Experience in Product Processes
Management ● User Research and Understanding
● Ideation and Concept Development
● Prototyping and Design Execution
● Usability Testing
● Data-Driven Decision Making

5 Product Development and ● Technical Debt and Engineering Collaboration

Engineering Collaboration ● Agile Product Management
● Product Management Tools
● Collaboration and Communication
● Metrics and Reporting
● Technical Constraints and Optimization

6 Go-to-Market Strategy and ● Go-to-Market Strategy

Product Launch ● Pricing Strategies and Techniques
● Launch Management
● Cross-functional Coordination
● Audience Targeting
● Campaign Execution
7 Product Analytics and ● Deep Dive into Product Metrics (e.g., DAU,
Optimization MAU, LTV, CAC).
● Choosing the Right Metrics for Your Product.
● Setting and Tracking OKRs.
● Using Data to Drive Product Iteration.

8 Week of Revisions ● Recaps and Revisions

9 ● Online freelancing and remote jobs

Soft Skill Training ● Soft Skill training (Communication, Team work,
10
Leadership, Critical Thinking and Problem
Solving, etc).

11 CERTIFICATION EXAMINATION PREPARATION

& CAPSTONE PROJECT
12

Breakdown

Module Topics

Foundations of Product ● What is a Product?

Management ○ Understanding Different Types of Products
(Digital vs. Physical)
○ What is Product Management?
○ Roles and Responsibilities

● Who is a PM?
○ The Role and Responsibilities of a Product
Manager
○ Who is a PM, Project Manager, Program
Manager, and Product Owner?

● Stakeholder Management
○ Stakeholders PMs work with

● Product Management Lifecycle

○ Product management lifecycle: Conceive,
Plan, Develop, Qualify, Launch, Maximize,
and Retire

● Career Development in Product Management

○ Growth path of a PM

● Differentiating Roles in Product Management

○ Who is a PM, Project Manager, Program
Manager, and Product Owner?

Product Development ● What is SDLC

 ● SDLC Stages
○ Requirement Analysis
○ System Design
○ Implementation
○ Testing
○ Deployment.
○ Maintenance

● SDLC Methodologies
○ Waterfall Model
○ Agile Methodology.
○ DevOps
○ Spiral Model
○ V-Mode
○ Lean Development

● Product Vision
○ What is a product vision, its importance,
alignment with business goals.
○ Vision statement components, defining
techniques, stakeholder involvement.
○ Communicating Product Vision
○ Differentiating vision and mission, guiding
strategy, effective examples.

● Product Strategy
○ What is Product Strategy
○ Defining SMART goals, KPIs and metrics,
prioritizing initiatives.
○ Creating roadmaps, short-term vs.
long-term planning, aligning with customer
needs.
○ Identifying target markets, pricing,
positioning, launch planning.
○ Unique value propositions (UVP), leveraging
strengths, positioning.

● Competitive Analysis
○ Identifying Competitors
○ SWOT Analysis
○ Market Positioning

Product Strategy ● What is Research

○ Understanding what research is and its role
in product development.
○ Importance of Research
○ Research Process.

● Types of Research
○ Primary vs. Secondary Research
○ Qualitative Research
 ○ Quantitative Research
○ Exploratory vs. Descriptive Research.
○ Applied vs. Fundamental Research

● Business Case Document

○ Purpose of a Business Case
○ Components of a Business Case
○ Creating a Business Case
○ Stakeholder Buy-In

● Market Need Documents & Market Research

○ Identifying Market Needs
○ Market Research Methods
○ Market Need Document Structure
○ Using Market Research

● Product Requirements Document (PRD)

○ Purpose of a PRD
○ Key Components:
○ Writing a PRD
○ Maintaining the PRD

● Roadmapping & Roadmap Document

○ What is a Product Roadmap
○ Types of Roadmaps.
○ Creating a Roadmap
○ Roadmap Document Structure
○ Communicating the Roadmap

Product Design and ● User-Centered Design (UCD) Principles and

User Experience in Processes
Product Management ○ Principles of User-Centered Design (UCD)
○
○ The Design Thinking Process: Empathize,
Define, Ideate, Prototype, Test
○ Iterative Design and User Feedback Loops

● User Research and Understanding

○ Conducting User Research and Interviews
○ Creating Personas, User Journeys, and
Empathy Maps

● Ideation and Concept Development

○ Techniques for Ideation (Brainstorming,
Mind Mapping, etc.)
○ Evaluating and Prioritizing Ideas

● Prototyping and Design Execution

○ Tools for Prototyping (e.g., Sketch, Figma,
InVision)
○ Creating Low-fidelity vs. High-fidelity
Prototypes
 ● Usability Testing
○ Designing Usability Tests
○ Analyzing Usability Test Results

● Data-Driven Decision Making

○ Data analysis and insights
○ Iterating on Design Based on Feedback

Product Development ● Technical Debt and Engineering Collaboration

and Engineering ○ Understanding Technical Debt and
Collaboration Constraints
○ Building Effective Product-Engineering
Relationships
○ Handling Technical Challenges and
Bottlenecks

● Agile Product Management

○ Managing Backlogs and Sprints
○ Managing Sprints and Sprint Retrospectives
○ Writing and Prioritizing User Stories

● Product Management Tools

○ Product Management tools
○ Best Practices for Using Collaboration Tools

● Collaboration and Communication

○ Building Effective Product-Engineering
Relationships
○ Best Practices for Using Collaboration Tools

● Metrics and Reporting

○ Metrics and Reporting in Product
Development

● Technical Constraints and Optimization

○ Understanding Technical Debt and
Constraints
○ Handling Technical Challenges and
Bottlenecks

Go-to-Market Strategy ● Go-to-Market Strategy

and Product Launch ○ Developing a Go-to-Market Strategy
○ Identifying Target Audiences and Channels
○ Creating Launch Campaigns and
Promotions

● Pricing Strategies and Techniques

○ In-depth Analysis of Pricing Strategies
(Freemium, Subscription, etc.)
 ○ Psychological Pricing Techniques
○ A/B Testing for Pricing

● Launch Management
○ Managing Pre-launch and Post-launch
Activities
○ Handling Launch Day Crises and
Challenges

● Cross-functional Coordination
○ Coordinating with Marketing, Sales, and
Customer Support

● Audience Targeting
○ Identifying Target Audiences and Channels

● Campaign Execution
○ Creating Launch Campaigns and
Promotions

Product Analytics and ● Deep Dive into Product Metrics

Optimization ○ Daily Active Users (DAU)
○ Monthly Active Users (MAU)
○ Lifetime Value (LTV)
○ Customer Acquisition Cost (CAC).

● Choosing the Right Metrics for Your Product

● Setting and Tracking OKRs

○ Understanding OKRs:
○ Setting Effective OKRs
○ Aligning OKRs with Strategy
○ Tools and methods for monitoring and
updating OKRs.

● Using Data to Drive Product Iteration

○ Leveraging data for continuous product
improvement.
○ A/B Testing.
○ Gathering and using customer feedback
for iterative development.
○ Analyzing data to refine and enhance
product features.

Week of Revisions ● Recap and revision