Uses and Gratification: Pengaruh TikTok Live Shopping terhadap Perilaku Pembelian Impulsif

Generasi
Z Indonesia
ZULFA FITRIANI NUR ALYZA, Dr. Widodo Agus Setianto, M.Si.
Universitas Gadjah Mada, 2024 | Diunduh dari http://etd.repository.ugm.ac.id/

Daftar Pustaka

Abdullah, M. (2015). Metodologi Penelitian Kuantitatif. Aswaja Pressindo.

Agresti, A. (2018). Statistical Methods For The Social Sciences (Global Edition).
Pearson Education Limited.
Ahdika, A. (2017). Improvement of Quality, Interest, Critical, and Analytical
Thinking Ability of Students through the Application of Research Based
Learning (RBL) in Introduction to Stochastic Processes Subject. International
Electronic Journal of Mathematics Education, 12(2), 167–191.
https://doi.org/10.29333/iejme/608
Andika, Anisah, T. N., Najmudin, M., & Sardi, A. E. (2023). From Interaction to
Transaction: Analyzing the Influence of Social Presence on Impulsive
Purchasing in Live Streaming Commerce. Jurnal Manajemen Teori Dan
Terapan| Journal of Theory and Applied Management, 16(3), 454–472.
https://doi.org/10.20473/jmtt.v16i3.49490
Anggraini, I., & Musfialdy. (2020). Kajian Sejarah dan Perkembangan Teori Efek
Media. Jurnal Komunikasi Dan Bisnis, 3(1).
https://jurnal.kwikkiangie.ac.id/index.php/JKB/article/view/639/408
Ardiyanti, V. D. (2023). The Effect of TikTok Live Streaming Shopping on Impulse
Buying Behavior in The 2023 Global Crisis. In Asian Journal of Logistics
Management (Vol. 2, Issue 1).
Arisman, A., & Imam, S. (2022). Does Live Stream Selling Affect Customer
Engagement and Purchase Intention? The Shopee Live Platform Case Study.
ASEAN Marketing Journal, 14(2). https://doi.org/10.21002/amj.v14i2.1201
Asanprakit, S., & Kraiwanit, T. (2023). Causal factors influencing the use of social
commerce platforms. Journal of Open Innovation: Technology, Market, and
Complexity, 9(4), 100172. https://doi.org/10.1016/j.joitmc.2023.100172
Aulia Rahma, S., & Ridanasti, E. (2022). The impact of marketing strategy on
consumer’s impulsive buying behavior on TikTok Live. In International
Journal of Science. http://ijstm.inarah.co.id439
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or Fun: Measuring
Hedonic and Utilitarian Shopping Value. In Source: Journal of Consumer
Research (Vol. 20, Issue 4). https://about.jstor.org/terms
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction
in social psychological research: Conceptual, strategic, and statistical
considerations. Journal of Personality and Social Psychology, 51(6), 1173–
1182. https://doi.org/10.1037/0022-3514.51.6.1173
Bawack, R. E., Bonhoure, E., Kamdjoug, J. R. K., & Giannakis, M. (2023). How
social media live streams affect online buyers: A uses and gratifications

85
 Uses and Gratification: Pengaruh TikTok Live Shopping terhadap Perilaku Pembelian Impulsif
Generasi
Z Indonesia
ZULFA FITRIANI NUR ALYZA, Dr. Widodo Agus Setianto, M.Si.
Universitas Gadjah Mada, 2024 | Diunduh dari http://etd.repository.ugm.ac.id/

perspective. International Journal of Information Management, 70.

https://doi.org/10.1016/j.ijinfomgt.2023.102621
Beresford Research. (2023). Generations defined by name, birth year, and ages in
2023. Beresford Research. https://www.beresfordresearch.com/age-range-by-
generation/
Bharadwaj, A., Gulati, R., Lee, M., & Witschi, P. (2022). Shoppertainment:
APAC’s trillion-dollar opportunity future of commerce (Issue August).
https://web-
assets.bcg.com/8f/47/a43b465045928e107c2adee86c97/shoppertainment-
apacs-trillion-dollar-opportunity.pdf
Csikszentmihalhi, M. (1990). Flow: The Psychology of Optimal Experience. Harper
& Row.
Doyle, B. (2023). TikTok statistics updated Mar 2023. Wallaroo Media.
https://wallaroomedia.com/blog/social-media/tiktok-
statistics/#:~:text=26%25 are between the ages,TikTok users are Gen Zers.
Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The Benefits of Facebook
“Friends:” Social Capital and College Students’ Use of Online Social Network
Sites. Journal of Computer-Mediated Communication, 12(4), 1143–1168.
https://doi.org/10.1111/j.1083-6101.2007.00367.x
Farrell, S. (2019). A study investigating the impact of Gender, Age and Personality
on levels of impulse buying behaviours. National College of Ireland.
Fiore, A. M., Jin, H., & Kim, J. (2005). For fun and profit: Hedonic value from
image interactivity and responses toward an online store. Psychology &
Marketing, 22(8), 669–694. https://doi.org/10.1002/mar.20079
Firmansyah, Dr. M. A. (2018). Perilaku konsumen: Sikap dan pemasaran. Jurnal
Agora, 5 No.(september), 5–299.
https://www.academia.edu/37610166/PERILAKU_KONSUMEN_PERILAK
U_KONSUMEN_MAKALAH_PERILAKU_KONSUMEN
Fiske, J. (2012). Pengantar Ilmu Komunikasi (3rd ed.). PT. Raja Gravindo Persada.
Ghozali, I. (2018). Aplikasi analisis multivariate dengan program IBM SPSS 25
(9th ed.). Badan Penerbit Universitas Diponegoro.
Hayashi, R. M. (2023). Populix Ungkap Sifat Masyarakat Indonesia saat Belanja
Online: Impulsif. Kumparan.
Herlina, L. (2023). The effect of ticktok live streaming shopping and perceived
enjoyment toward online impulsive buying behavior with the moderating
variable of trust. Sekolah Tinggi Manajemen IPMI.
Hou, F., Guan, Z., Li, B., & Chong, A. Y. L. (2019). Factors influencing people’s
continuous watching intention and consumption intention in live streaming.
Internet Research, 30(1), 141–163. https://doi.org/10.1108/INTR-04-2018-
0177

86
 Uses and Gratification: Pengaruh TikTok Live Shopping terhadap Perilaku Pembelian Impulsif
Generasi
Z Indonesia
ZULFA FITRIANI NUR ALYZA, Dr. Widodo Agus Setianto, M.Si.
Universitas Gadjah Mada, 2024 | Diunduh dari http://etd.repository.ugm.ac.id/

Hoyer, W. D., J. MacInnis, D., Pieters, R., Chan, E., & Northey, G. (2017).
Consumer Behaviour: Asia-Pacific Edition. Cengage.
Hua, Q., & Chiu, C. L. (2022). Analysis of Young Chinese Purchase Intention on
TikTok Live Streaming. Management Review: An International Journal, , 66–
99.
Huang, M. (2023). A Study On The Relationship Between Live Commerce Content
And Consumers’ Impulsive Buying Behavior For Coffee Products. Procedia
of Multidiscipliniary Research, 1(9).
Huo, C., Wang, X., Sadiq, M. W., & Pang, M. (2023). Exploring Factors Affecting
Consumer’s Impulse Buying Behavior in Live-Streaming Shopping: An
Interactive Research Based Upon SOR Model. SAGE Open, 13(2).
https://doi.org/10.1177/21582440231172678
Hyun, H., Thavisay, T., & Lee, S. H. (2022). Enhancing the role of flow experience
in social media usage and its impact on shopping. Journal of Retailing and
Consumer Services, 65, 102492.
https://doi.org/10.1016/j.jretconser.2021.102492
Jayani, D. H. (2021). Proporsi populasi generasi Z dan milenial terbesar di
Indonesia. Databoks.
https://databoks.katadata.co.id/datapublish/2021/05/24/proporsi-populasi-
generasi-z-dan-milenial-terbesar-di-indonesia
Kemp, S. (2024). Digital 2024: Indonesia. https://datareportal.com/reports/digital-
2024-indonesia
Khegay, E., & Aubakirov, S. (2021). Theoretical Exploration of Consumer
Behavior. Eurasian Journal of Economic and Business Studies, 3(61).
https://doi.org/10.47703/ejebs.v3i61.56
Kim, A., Mcnerney, P., Smith, T. R., & Yamakawa, N. (2020). What makes
Asia−Pacific’s Generation Z different?
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-
insights/what-makes-asia-pacifics-generation-z-different
Krisdamarjati, Y. A. (2023). ”Shoppertainment”, Roda Penggerak Belanja Daring
2023. Kompas.
https://www.kompas.id/baca/riset/2023/01/12/shoppertainment-sebagai-roda-
penggerak-belanja-daring-2023
Kriyantono, R. (2009). Teknik Praktis Riset Komunikasi. Kencana Prenada Media.
Kusnandar, V. B. (2022). Sebanyak 115 Juta Masyarakat Indonesia Menuju Kelas
Menengah. Databoks Katadata.
https://databoks.katadata.co.id/datapublish/2022/09/14/sebanyak-115-juta-
masyarakat-indonesia-menuju-kelas-menengah
Li, Y., Yang, S., Zhang, S., & Zhang, W. (2019). Mobile social media use intention
in emergencies among Gen Y in China: An integrative framework of

87
 Uses and Gratification: Pengaruh TikTok Live Shopping terhadap Perilaku Pembelian Impulsif
Generasi
Z Indonesia
ZULFA FITRIANI NUR ALYZA, Dr. Widodo Agus Setianto, M.Si.
Universitas Gadjah Mada, 2024 | Diunduh dari http://etd.repository.ugm.ac.id/

gratifications, task-technology fit, and media dependency. Telematics and

Informatics, 42, 101244. https://doi.org/10.1016/j.tele.2019.101244
Lin, S.-C., Tseng, H.-T., Shirazi, F., Hajli, N., & Tsai, P.-T. (2023). Exploring
factors influencing impulse buying in live streaming shopping: a stimulus-
organism-response (SOR) perspective. Asia Pacific Journal of Marketing and
Logistics, 35(6), 1383–1403. https://doi.org/10.1108/APJML-12-2021-0903
Luo, X., Cheah, J.-H., Hollebeek, L. D., & Lim, X.-J. (2024). Boosting customers’
impulsive buying tendency in live-streaming commerce: The role of customer
engagement and deal proneness. Journal of Retailing and Consumer Services,
77, 103644. https://doi.org/10.1016/j.jretconser.2023.103644
Ma, Y. (2021). To shop or not: Understanding Chinese consumers’ live-stream
shopping intentions from the perspectives of uses and gratifications, perceived
network size, perceptions of digital celebrities, and shopping orientations.
Telematics and Informatics, 59, 101562.
https://doi.org/10.1016/j.tele.2021.101562
Malhotra, N. K. (1993). Marketing research: an applied orientation. Prentice Hall.
Menon, D., & Meghana, H. R. (2021). Unpacking the uses and gratifications of
Facebook: A study among college teachers in India. Computers in Human
Behavior Reports, 3, 100066. https://doi.org/10.1016/j.chbr.2021.100066
Neuman, Wi. L. (2013). Social research methods: Qualitative and quantitative
approaches (7th ed.). Pearson Education.
Ni, S., & Ueichi, H. (2024). Factors influencing behavioral intentions in livestream
shopping: A cross-cultural study. Journal of Retailing and Consumer Services,
76, 103596. https://doi.org/10.1016/j.jretconser.2023.103596
Nopnukulvised, C., Husamaldin, L., & Bowen, G. (2019). The Differences of
Hedonic Shopping Value and Purchase Intention in the Multichannel
Shopping Environment for Apparel Shopping (pp. 125–142).
https://doi.org/10.4018/978-1-5225-7344-9.ch006
Novak, T. P., Hoffman, D. L., & Yung, Y.-F. (2000). Measuring the Customer
Experience in Online Environments: A Structural Modeling Approach.
Marketing Science, 19(1), 22–42. https://doi.org/10.1287/mksc.19.1.22.15184
Plangger, K., Hao, J., Wang, Y., & Rosengren, S. (2021). Exploring the value of
shoppable live advertising: Liveness and shoppability in advertising media
and future research directions.
https://kclpure.kcl.ac.uk/ws/portalfiles/portal/152109095/Plangger_et_al._20
21_Exploring_the_value_of_shoppable_live_advertising_Journal_of_Adverti
sing_Research_Author_Accepted_Verson.pdf
Pratiwi, N., & Narto I. Otoluwa. (2018). The Relation of Self-presentation and
Compulsive Buying. Hasanuddin Journal of Applied Business and
Entrepreneurship, 1(4), 107–112.

88
 Uses and Gratification: Pengaruh TikTok Live Shopping terhadap Perilaku Pembelian Impulsif
Generasi
Z Indonesia
ZULFA FITRIANI NUR ALYZA, Dr. Widodo Agus Setianto, M.Si.
Universitas Gadjah Mada, 2024 | Diunduh dari http://etd.repository.ugm.ac.id/

Ramadhan, R. (2022). Survei: 45% Masyarakat Indonesia Doyan Belanja di TikTok

Shop. Katadata. https://kumparan.com/kumparantech/survei-45-masyarakat-
indonesia-doyan-belanja-di-tiktok-shop-1yuKNSdzT2z/full
Rintamäki, T., Kanto, A., Kuusela, H., & Spence, M. T. (2006). Decomposing the
value of department store shopping into utilitarian, hedonic and social
dimensions. International Journal of Retail & Distribution Management,
34(1), 6–24. https://doi.org/10.1108/09590550610642792
Rook, D. W., & Fisher, R. J. (1995). Normative influences on impulsive buying
behavior. Journal of Consumer Research, 22(3), 305.
https://doi.org/10.1086/209452
Saagtas, S., Turu, M., & Kelimeler, A. (2023). Effects of Flow Experience on
Impulse Buying Intent: An Application in E-Retailing. The Journal of
International Scientific Researches, 8(3).
https://doi.org/http://dx.doi.org/10.23834/isrjournal.1349827
Sabrina, R. (2021). Pengaruh Kualitas Interaksi Interpersonal Konsumen Pada
Pengalaman Flow Dan Dorongan Untuk Membeli Impulsif Di Social
Commerce [Universitas Gadjah Mada].
https://etd.repository.ugm.ac.id/penelitian/detail/197795
Sari, D. A. P., Febrilia, I., Kresnamurti, A., Sholikhah, Dirgantari, P. D., &
Rachmahani, H. (2023). Why do people shop? Understanding consumer e-
commerce shopping intention in Indonesia: Mediating effect of shopping
orientation. Nurture, 17(2), 81–92. https://doi.org/10.55951/nurture.v17i2.205
Shafira, A. P., Indhagelista, N., Esmeralda, R., & Mariani, M. (2024). Factors
Affecting Consumer’s Purchase Decision On Tiktok Live Shopping, With
Perceived Value As The Mediating Variable In Jakarta. Edunomika, 08(01).
https://doi.org/http://dx.doi.org/10.29040/jie.v8i1.11303
Sharabati, A. A. A., Al-Haddad, S., Al-Khasawneh, M., Nababteh, N., Mohammad,
M., & Abu Ghoush, Q. (2022). The Impact of TikTok User Satisfaction on
Continuous Intention to Use the Application. Journal of Open Innovation:
Technology, Market, and Complexity, 8(3).
https://doi.org/10.3390/joitmc8030125
Siregar, E. N., Pristiyono, P., & Ihsan, M. A. Al. (2023). Analysis of Using Tiktok
as Live Marketing in Attracting Consumers’ Interest in Buying. Quantitative
Economics and Management Studies, 4(3), 453–463.
https://doi.org/10.35877/454RI.qems1633
Stafford, T. F., Stafford, M. R., & Schkade, L. L. (2004). Determining Uses and
Gratifications for the Internet. Decision Sciences, 35(2), 259–288.
https://doi.org/10.1111/j.00117315.2004.02524.x
Stern, H. (1962). The signficance of buying impulse today. Journal of Maketing,
26(2), 59–62. https://www.jstor.org/stable/1248439?origin=crossref

89
 Uses and Gratification: Pengaruh TikTok Live Shopping terhadap Perilaku Pembelian Impulsif
Generasi
Z Indonesia
ZULFA FITRIANI NUR ALYZA, Dr. Widodo Agus Setianto, M.Si.
Universitas Gadjah Mada, 2024 | Diunduh dari http://etd.repository.ugm.ac.id/

Sugiyono, & Lestari, P. (2021). Metode Penelitian Komunikasi (Kuantitatif,

Kualitatif, dan Cara Mudah Menulis Artikel pada Jurnal Internasional)
(Sunarto, Ed.; 1st ed.). Alfabeta.
Tania, S., Rahma, Z., & Hapsari, M. S. A. (2023). I am Pleased, Therefore I Buy:
Eksplorasi Motivasi Generasi Z Mengakses Konten Shoppertainment melalui
Fitur Live Stream Commerce di Media Sosial.
Teo, S. C., Tee, W. Y., & Liew, T. W. (2023). Exploring The Tiktok Influences On
Consumer Impulsive Purchase Behaviour. International Journal of Business
and Society, 24(1), 39–55. https://doi.org/10.33736/ijbs.5600.2023
TikTok. (2022). Studi TikTok dan BCG ungkap konsep shoppertainment dapat
ciptakan peluang pasar senilai 1 triliun USD di Asia Pasifik. TikTok
Newsroom. https://newsroom.tiktok.com/in-id/studi-tiktok-dan-bcg-ungkap-
konsep-shoppertainment-dapat-ciptakan-peluang-pasar-senilai-1-triliun-usd-
di-asia-pasifik
TikTok. (2024). Shoppertainment 2024: The Future of Consumer and Commerce
Here in APAC. https://heyzine.com/flip-book/tiktok-shoppertainment-
january-2024-sea
Uygur, E. M. (2018). Consumer Impulsive Buying Tendency Scale Development
Using Mixed Methodology. Beykoz Akademi Dergisi, 6(2), 125–141.
https://doi.org/10.14514/BYK.m.26515393.2018.6/2.125-141
Verint Research Center. (2023). Verint’s 2023 State of Digital Customer
Experience. https://www.verint.com/wp-content/uploads/2023-state-of-
digital-cx-report.pdf
Wang, J., & Oh, J. I. (2023). Factors Influencing Consumers’ Continuous Purchase
Intentions on TikTok: An Examination from the Uses and Gratifications
(U&G) Theory Perspective. Sustainability (Switzerland), 15(13).
https://doi.org/10.3390/su151310028
Wang, X., & Wu, D. (2019). Understanding User Engagement Mechanisms on a
Live Streaming Platform (pp. 266–275). https://doi.org/10.1007/978-3-030-
22338-0_22
Wang, Y., Lu, Z., Cao, P., Chu, J., Wang, H., & Wattenhofer, R. (2022). How Live
Streaming Changes Shopping Decisions in E-commerce: A Study of Live
Streaming Commerce. Computer Supported Cooperative Work (CSCW),
31(4), 701–729. https://doi.org/10.1007/s10606-022-09439-2
West, R., & Turner, L. H. (2018). Introducing communication theory: Analysis and
application (6th ed.). McGraw-Hill Education.
Wu, I. L., Chiu, M. L., & Chen, K. W. (2020). Defining the determinants of online
impulse buying through a shopping process of integrating perceived risk,
expectation-confirmation model, and flow theory issues. International Journal

90
 Uses and Gratification: Pengaruh TikTok Live Shopping terhadap Perilaku Pembelian Impulsif
Generasi
Z Indonesia
ZULFA FITRIANI NUR ALYZA, Dr. Widodo Agus Setianto, M.Si.
Universitas Gadjah Mada, 2024 | Diunduh dari http://etd.repository.ugm.ac.id/

of Information Management, 52.

https://doi.org/10.1016/j.ijinfomgt.2020.102099
Xu, X., Wang, L., & Zhao, K. (2020). Exploring Determinants of Consumers’
Platform Usage in “Double Eleven” Shopping Carnival in China: Cognition
and Emotion from an Integrated Perspective. Sustainability, 12(7), 2790.
https://doi.org/10.3390/su12072790
Yonatan, A. Z. (2024). Karakteristik Gen Z Ketika Belanja Online, Mudah Boros?
GoodStats Data.
https://data.goodstats.id/statistic/agneszefanyayonatan/karakteristik-gen-z-
ketika-belanja-online-mudah-boros-kUBY1
Zafar, A. U., Qiu, J., & Shahzad, M. (2020). Do digital celebrities’ relationships
and social climate matter? Impulse buying in f-commerce. Internet Research,
30(6), 1731–1762. https://doi.org/10.1108/INTR-04-2019-0142
Zheng, S., Chen, J., Liao, J., & Hu, H. L. (2023a). What motivates users’ viewing
and purchasing behavior motivations in live streaming: A stream-streamer-
viewer perspective. Journal of Retailing and Consumer Services, 72.
https://doi.org/10.1016/j.jretconser.2022.103240
Zheng, S., Chen, J., Liao, J., & Hu, H.-L. (2023b). What motivates users’ viewing
and purchasing behavior motivations in live streaming: A stream-streamer-
viewer perspective. Journal of Retailing and Consumer Services, 72, 103240.
https://doi.org/10.1016/j.jretconser.2022.103240
Zimiao, X., & Shenggui, C. (2023). Study on The Influence of Situational Factors
of E-commerce Live Broadcasting on Consumers’ Impulse Buying Behavior.
SHS Web of Conferences, 171, 01026.
https://doi.org/10.1051/shsconf/202317101026

91