Enterprise Blockchain Solution

Use-Cases

August, 2023
Utop| Vision & Mission
A Loyalty Project as an Incubator program of FPT Software for MVP
2018 Testing at FPT Retail (Private Blockchain)

Spine off from FPT Software from May-2019. Business focused on Loyalty
2019 & Retention Tech and had a successful seed round funded by SBI Japan
Vision and FPT Corp.
Changing the way of businesses and people connect Utop App – Digital blockchain based loyalty point launched.
for better everyday
Started with eVoucher & SmartMenu platform to F&B Merchants to
Mission 2020 create marketplace for burning points in Utop App.
2021
Powering innovative merchants and brands to create Mass rolling out LoyaltyOS and Uengage for B2B customers in several
meaningful engagement to their customers through industries such as Banking, FMCG, Retail, ……
personalized interaction and loyalty network.
Expanded LoyaltyOS to B2B external partners and overcome from nCovid
2022 impacts. (Double growth in GMV & Revenue vs 2022). Start Payment as
Membership with Ponta Partners and Momo.

+2M Users in Utop App and +10M Users across platform.

2023 GMV & Revenue Growth +150% 2022 vs 2021;
TRAN DANG NGUYEN KHAI VU PHAM SHUZO TARO UENO
HOA
FPT Information
HOAN Utop SHIKATA SBI Group 10K merchant sites active
FPT Software CEO SBI Group FPT Capital |
System – SEVP, CFO TP Bank | VP BOD
Chairman;
Utop - Chairman
+3000 campaigns per year conducted by Merchants & Brands on
platform.

Board of Directors

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Utop| Blockchain Overlook

Blockchain Technology

2024
Not Just for Cryptocurrency
"We're really excited about the opportunity for blockchain within the CRM space. And I
know a lot of you are coming here are saying "This is going to be interesting, how is
Salesforce going to be using blockchain? We see a lot of opportunities in smart
B l o c k c h a i n
contacts and with loyalty and then extending out of CRM into supply chain
management, product traceability, tremendous amount of interest, trading platforms.
Generations of Blockchain Technologies:
We are really excited.“
1. Digital Currencies
2. Smart Contracts
-- Bruce Richardson, Chief Enterprise Strategist, Market Strategy, Salesforce
3. Enterprise Digitalization with Blockchain
* Fast & Secure Blockchain Integration With Salesforce CPQ

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Utop| An Emerging Leader in Blockchain: Vietnam

 For the last few decades, Vietnam has made great strides in building and
maintaining its economy with rapid GDP growth. With no signs of stopping, the
country is now making headway in developing its technology and financial
sector.
 Interest in blockchain technologies in the country is evidently on the rise. During
last year’s Vietnam Blockchain Week conference, organized by Infinity
Blockchain Labs, more than 2,000 people attended.
 On top of this, blockchain is believed by top researchers to bring a commercial
benefit of 1 trillion USD for SMEs and especially those in newly-emerged
markets like Vietnam.
 Mr. Nguyen Van Binh, Head of the Party Central Committee’s Economic
Commission, spoke at the ‘Blockchain Forum: Vision and Development’ event
and explained that they will continue to monitor, encourage, and take advantage
of blockchain technology

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Utop| B2B Blockchain Enterprise History

Now

Token
Management LoyaltyOS Platform

B2B
UEngage Platform Enterprise
Companies
Loyalty NFT & Web3 Solutions
Network .

2018 2020 2022 2024 2026

Vietnam, Philipines, Malaisia, Focus on Asia (JP, Korea, Indo, Thailand,
Singapore, Taiwan, Japan Singapore,…)

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Utop| Service Offerings
FPT’s Blockchain, akaChain, Our mission is bringing the power of the new technology (AI, NFT & Web3 blockchain) to modern businesses
 Implement commercial product platforms for ready-made Enterprise business templates (LoyaltyOS, UEngage, etc)
 NFT & Web3 outsourcing development in the market

Software Rollout Customization DevOps / Blockchain

Services Proof-of-Concept R&D
Implementation & Integration AMS Support Outsourcing

Ready-made Loyalty Network Platform Customer Engagement WEB3 APPLICATION

Application (LoyaltyOS) (UEngage)
LAUNCH
NFT DEFI GAMEFI …….
Templates Low-Code Headless Automation AI/ML PAD

Private Blockchain Public Blockchain

Cloud Hosted
Blockchain On-premise Hosted ETH BSC TRON DOT ADA …
Background
Layer
Chaincode DAPP DataSync Monitor
Integration DApp Smart Contract
SDK templates API Network
akaChain libraries akaChain Use-cases

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Utop| akaChain’s Awards

akaChain won National Digital Transformation Award

Blockchain platform akaChain is voted as one of the “outstanding digital services and
solutions” at the 2020 Vietnam Digital Transformation Awards.

akaChain is chosen by top-tier enterprises

as well as new businesses

The Stevie® Awards series have Gold Globee Winner in 2021 IT

established a reputation as the World Awards Winners, Digital
“Oscars of the business world” Experience Platform category
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Utop| Service and Key Customers

Digital engage platform for

member growth, campaigns, UEngage
gamification, automation and 1-1 B2B Brands
personalized marketing.

Blockchain based loyalty

operation system for membership LoyaltyOS
management, point earning & B2B
burning, exchange and network Retail
expanding.
Utop Merchant
Platform service to SME brands Service
and merchants (F&B and B2C/SME
Online): common point, point
exchange, redemption network,
eVoucher, Smartmenu, Games BFSI
Payment integration.

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 Application/Use-cases

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 Loyalty Reward Blockchain Network Concept
 Permissioned Blockchain for point earning and burning

Smart Contract
will do direct exchange
operation among many BUs &
Partners
Retail
BLOCKCHAIN
Online

Group

$
Group
Bank Liquidation Redemption internal
external
Value

Wallet Point Value Offline

Real
Estate

Other Biz
(insurance, .
…)
A B C D E F G H .
.
Business partner

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Utop| Loyalty Blockchain Network

A business network with multi organizations, has a data set to be shared, and demand a highly need of TRUST.

 All sensitive information will be encrypted and store on blockchain, can not edit,delete
WHY?  Data on blockchain is private
 Only authorized participants can commit transaction
Limited Point Redemption Option  Any changes of data (customer, point, transaction) must go through consensus algorithm
For point-based loyalty program, the options of point redemption to ensure integrity and prevent double spending
merchants are limited.
Onboarding new merchants can be cumbersome Reward network
Operator
Pay money Point
Pay Deposit
Operational Inefficiency deposit
usage
Cross-entity points and cash reconciliation is not real-time and claim
required laborious effort Loyalty Exchange Grant LOYALTY POINT Point of Redemption
Merchant Merchant
(Have their own point
Redeem (provide customer rewards
HOW BLOCKCHAIN HELPS? and publish the exchange Exchange
in exchange for Point)
rate)
Reward network
Reward
Hassle-free Partner Integration network Partner
Partner (*)
Reward network allows the rapid partner integration to the Grant Point
redemption network.
Grant Merchant
Pay deposit Point usage claim
Operational Efficiency (Issue Point
Real-time points and cash reconciliation, allowing the reduction of only)
Pay money
intra-firm laborious effort Reward network Cash flow
Partner (*) TOKEN flow
LOYALTY POINT flow
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 Case Study: Loyalty for Banking & Finance
Taiwanese Conglomerate’s Loyalty Management System

Our Solutions
▪ Build up a Blockchain based Loyalty and Reward System.
▪ Develop Point eWallet along with a verified settlement concept.
▪ Plug-and-play system model to improve and optimize integration processes.
Client Background
▪ Store users data and transaction on Blockchain network to ensure security,
▪ Cathay Financial Holdings is one of the biggest financial privacy and confidentiality.
institutions in Taiwan, owning a number of subsidiaries
across insurance, securities, banking and other diverse
financial institutions. Bank Life
Insurance
Real
Estate
Resort
Hotels
Bank Life
Insurance
Real
Estate
Resort
Hotels

Loyalty Loyalty Loyalty Loyalty

Loyalty system
system system system system

14.4M
8M 10M 3.3M 0.2M

Business Needs
Achievements
▪ Cathay requires (1) to build a model to link all customer
programs and benefit both customers and Cathay with (2) ▪ Successfully delivered within 6 months and supported following maintenance.
the project time is limited and (3) affecting both the ▪ Performed migration of old data from New Tree Mall e-commerce website while
software and hardware system (old POS) of the operation onboarding more than 6000 new customers.
process. ▪ Transaction volumes is up to 200 tps with thousands of concurrent users.

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 Case Study: Loyalty for Banking & Finance
VPBank’s Loyalty Ecosystem

Client Background Business Needs

• VPBank is a large financial enterprise in
▪ Build an ecosystem to connect the services of subsidiaries.
Vietnam with subsidiaries in various
▪ Create an alliance to provide services for daily activities of customers.
domains: banking, urban transportation,
real estate, financial... ▪ Customers are recognized through their buying habits and interactions, merchant/ partners can
interact more with their targeted customers, perform cross-sales/ up-sales activities and
increase brand awareness.

Our Solutions
Build a blockchain based loyalty and reward network on LinkID, a new subsidiary of VPBank:
▪ Easily connected to existing systems of all subsidiaries and business partners.
▪ Flexibility in integrating with different suppliers to enhance customer experience: gift provider,
payment gateway…
▪ Security and safety for users by storing all Blockchain online transactions.

Achievements
▪ Delivered within 6 months and supported the project with new CRs.
▪ Complete eco-system of VP Group and partners with 5000+ merchants/ partners.
▪ Ability to meet the transaction volumes up to 200 tps with millions of users.

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 Case Study: FPT Loyalty Network

FPT Corporation with ecosystem having over Business

20M shoppers in FPT Retail, FPT Long Chau  Target to centralize customer data of all FPT subsidiaries.
(Pharmacy Retail), Sendo (eCommerce), FPT  Increasing cross-up sales activities within corporation.
Telecom, FPT Play…  Permissioned enrollment external partners to FPT Loyalty ecosystem.
 1-1 Loyalty marketing by data and AI.

Solution
Implementing a blockchain based loyalty network to join all FPT subsidiaries in FPT Loyalty
Ecosystem and improve cross sales through membership campaigns
 LoyaltyOS rollout to manage membership, point earning, point burning.
 Growth of membership by campaign, coalition campaign, gamification and 1-1 loyalty marketing.
 Allow external partners flexible to join FPT Loyalty ecosystem.

Outcomes
 Live with 200K transactions per day with +10M membership.
 Increase 25% cross sales among FPT subsidiaries.
 +250 transaction per second.

©Copyright
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Utop JSCJSC 2023
2023 14
 Case Study: Utop Loyalty & Rewards Mobile App
 Support Merchants and Brands being able to offer exclusively to loyalty users or even earn royalty fee from secondary
market trading for charity.

Games-Play where Merchants & Brands Game Center where shoppers play and
can pick and launch enjoy brand campaigns & offers

Joined eVoucher/Point NFT

Campaign Wallet Wallet

Join Campaign
Campaign Operation Own eVoucher,
publishing,
Point, NFT
airdrop…
minted,
transferred.

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 Case Study: Utop Loyalty & Rewards Mobile App
 Building a Permissioned NFT to Public Blockchain

Wallet API Royalty

UI/UX Web Application Setup for
Future Sales
OpenSea
Utop Smart Offline
Minting
OpenPort Contracts Storage
Binance NFT

Utop NFT Blockchain Base

Aura Network

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 Case Study: Utop Loyalty & Rewards Mobile App

Utop Mobile App is Lifestyle Loyalty & Rewards

application that connects merchants and shoppers
through Utop loyalty points and promotions with coupon
discounts or evouchers.

Over 2M active users in Utop Mobile App

and integrated closely with FPT Ecosystem
(+10M users) in Vietnam.
+20K Merchants sites in marketplace for
loyalty and rewards redemption network
including F&B, Retail, eCommerce Cash
Back, Entertainment, Health…

Integrated with several partners such

Payment (Momo, VNPay, Payoo);
Implementing LoyaltyOS and Uengage for
SME Merchants on platform

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 LoyaltyOS | Design-For-Change Architecture
 The open architecture design is ready to meet the changing program requirements of the business and marketing team
based on practical deployment experience for FPT's large partners.

 Add and customize dynamic Rules

definitions.
 Support building program definitions
according to the organizational
structure of many subsidiaries, brands.
 Option to define unlimited attributes of
the program.
 Low-Code platform supports building
customized programs effectively and
cost-effectively.

Link video demo LoyaltyOS Rules

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 LoyaltyOS | Dynamic Offering Engine
 Support promotional program templates on the market suitable for FMCG, retail and finance industries. The promotional
programs are dynamically configured with a Low-code platform that supports businesses to deploy new promotional
programs quickly and conveniently, saving more than 60% of costs instead of developing programming changes (Change
Request) according to the traditional method.

Special for
Membership Promotion Events
Retailers

Document
Holidays/ Discount by Discount
Points Percentage
Birthdays… line, document

Promotion by Group
Ranking Free Items Product Review
Group Promotion

Progressive
Events Product Bundle Referrals Display Programs
Promotion

Customer Display
Premier VIP Challenges
Group Programs

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Utop| Campaign builder #MOMT Campaign
 Growth of membership/Opt-in through templates of Campaign
Page for easy setup and quick route to market.

#Bill Scan to Earn #Lucky Draw #Sampling

#Lottery

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Utop| Game engine

01

List of common games to support

enterprise gamifying shoppers

02
Simple in deployment, Easy to
use and configuration

03
Cloud infrastructure at scale to
support massive games with
over +2M-10M users
Game Portal: https://mintplace.utop.io/

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Utop| Marketing Operation Support at Scale
 A platform designed to separate the roles of Setting and Executing for large enterprise operating marketing with a scale
that integrates multiple brands, subsidiaries, central digital team, brands team.

Setting • The Digital Marketing team has experience in integrated Executing • The Brand Marketing team executes regular
data analysis, setting up campaign frameworks. campaigns, focusing on the brand
• Support flexible design, segment information and • Support campaign templates, quickly deploy
multidimensional data ... campaigns, simple to use, fast reporting.
• Work with the Utop Customer Success team

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 Thank you !!!
Contact: taint@fpt.com

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