ON-THE-GO MUSICIAN Anna is a 35-year-old singer and

songwriter who is always on the

PAIN POINTS
move for gigs and tours. She Finding the time and space to create music while
traveling
started playing music in her
The limited sound quality of their current
teenage years and has since equipment
built a reputation as an The difficulty of recording and sharing music while
up-and-coming artist. She has a on the go
passion for creating music and
using it as a form of
self-expression. MOTIVATONS
Their passion for creating music
GOALS The desire to share their art with their fans
The need to improve their sound quality and
To create new music while traveling production value
To record their performances and share them with
their fans
To improve their sound quality and production
value
INFLUENCERS
Other musicians and producers in their network
DESIRES Music technology blogs and forums
Music equipment reviews and recommendations
A portable and lightweight device for making
Tech knowledge music

Ambition A device with good sound quality

An easy-to-use interface More resources at davebirss.com
Happiness
The ability to store and share their music with fans
BUSY PARENT Sarah is a 31-year-old working
mother of two children aged 6
PAIN POINTS
and 8. She has a bachelor's Balancing her children's screen time with other
activities
degree in Marketing and works
Finding educational resources and tools that are
as a Brand Manager for a both effective and enjoyable for her children
consumer goods company. She Making sure the technology she provides her
values education and wants the children with is age-appropriate
best for her children, and is
always on the lookout for ways MOTIVATONS
to help them reach their full
potential. Sarah's children's academic and overall
development

GOALS Providing a positive and stimulating learning

environment for her children

Sarah wants to ensure her children have access to Staying up-to-date with the latest technology and
the latest and most effective technology to help educational resources
their development.
She is also committed to making sure they have a
good balance of screen time and outdoor activities.
INFLUENCERS
Recommendations from other parents and
DESIRES teachers
Online reviews and educational blogs
Easy-to-use and interactive educational tools for
Tech knowledge her children

Ambition A way to monitor and control the amount of screen

time her children have
Happiness Access to high-quality educational content and
More resources at davebirss.com
resources
RETIRED TEACHER Edith is 72. She has been a
teacher for over 40 years and has
PAIN POINTS
always been an advocate for Struggling to use technology
education and staying Difficulty understanding how to stay in touch with
her family
connected with her community.
After retiring, she spends her Fear of becoming isolated
time volunteering at her local Feeling left behind by advancements in
technology
church and playing bridge with
her friends. Edith is an avid
reader. She has three children, MOTIVATONS
five grandchildren and one
great-grandchild. To stay connected with her family and friends
To continue to feel connected to her community
and the world
GOALS To feel empowered by her technology

Edith wants to be able to stay in touch with her

family and friends regularly, no matter where they
are in the world. She wants to be able to share her INFLUENCERS
life with them and see what they are up to, and she
wants technology to make that easier.
Her family and friends
Her community and church
DESIRES
Tech knowledge Easy to use technology

Ambition Accessibility to stay in touch with her family

Happiness
Connections with people in her community More resources at davebirss.com
A way to feel more connected to the world