VPAA-QF-10

CvSU Mission
Republic of the Philippines
Cavite State University shall provide
CvSU Vision
CAVITE STATE UNIVERSITY excellent, equitable and relevant
The premier university in educational opportunities in the arts,
Don Severino de las Alas Campus
historic Cavite recognized in science and technology through quality
character development, academics, Indang, Cavite instruction and relevant research and
research, innovation, and sustainable development activities.
community engagement. COLLEGE OF EDUCATION It shall produce professional, skilled
and morally upright individuals for global
HOME ECONOMICS, VOCATIONAL AND TECHNICAL EDUCATION DEPARTMENT competitiveness.

COURSE SYLLABUS
First Semester, AY 2023-2024

Course Strategic Lecture 3

BSHM 151 Course Title Type Credit Units 3
Code Management in hrs
Tourism and Laboratory
Hospitality 0
This capstone course introduces key concepts associated with global tourism and hospitality strategic management and the
practical experience of analysis in, and application to, contemporary case studies. The course examines application of tourism
and hospitality strategic management concepts and practice to the operation of key organizations and enterprises in various to
Course
Description tourism and hospitality industry sectors. It encourages creative strategic management problem solving in preparation for
graduate entry into the workforce. The areas of study in the course develop application of the case method of analysis linked to
classical strategic management tools for the international tourism and hospitality management. The course includes
presentations from key industry executives with analysis of current strategic management challenges.
Lecture: P. OLIVER W 3:00-5:00/ F 1:00-3:00
TOUR 151- Operations A. MOJICA TH 11:00-1:00 / F 3:00-5:00
Pre-
Management in Tourism Course Schedule Laboratory: N/A
requisites
and Hospitality Industry

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 Students are expected to live by and stand for the following University tenets:

TRUTH is demonstrated by the student’s objectivity and honesty during examinations, class activities and in the development of
projects.
Core Values
EXCELLENCE is exhibited by the students’ self-confidence, punctuality, diligence and commitment in the assigned tasks, class
performance and other course requirements.

SERVICE is manifested by the students’ respect, rapport, fairness and cooperation in dealing with their peers and members
of the community. In addition, they should exhibit love and respect for nature and support for the cause of humanity.

The College shall endeavor to achieve the following goals:

1. offering of varied undergraduate and graduate degree courses leading to various professions that will cater to the needs of
Goals of the the society;
College/ 2. offering of short-term courses that will directly benefit the client system;
Campus 3. improvement of student performance;
4. improvement of facilities for both students and facilitators of learning;
5. strengthening of linkage between research and the client system; and
6. conduct community development services to the different clienteles.
The department shall endeavor to:

1. provide relevant and quality program offering that will produce graduates, employees and managers of hotels,
restaurants and related institutions;
2. develop students to become critical thinkers in integrating theory and practices through the conduct of various
activities relevant to instructions, research, production and extension;
Objectives
3. upgrade facilities both for students and facilitators of learning;
of the
4. produce skilled graduates with confidence, competitiveness and entrepreneurial skills that would lead to both local
Department
and international employment;
5. produce graduates and skilled workers that will contribute to the growth of the tourism industry and put global
technologies into productive use;
6. produce graduates that would develop appreciation and values for love of environment, arts, sciences and other related
fields; and
7. inculcate desirable Filipino values and work ethics essential for national and global competitiveness.
Program Educational Objectives (based on the program CMO)

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 1. Demonstrate knowledge of tourism industry, local tourism products and services
2. Interpret and apply relevant laws related to tourism industry
3. Observe and perform risk mitigation activities
4. Utilize information technology application for tourism and hospitality
5. Manage and market a service-oriented business organization
6. Demonstrate administrative and managerial skills in a service-oriented business organization
7. Prepare and monitor industry specific financial transactions and reports
8. Perform human capital development functions of a tourism-oriented organization
9. Utilize various communication channels proficiently in dealing with guests and colleague
Student Outcomes and Relationship to Program Educational Objectives
Program Educational Objectives (based on the
Program/Student Outcomes (based on CMO #62 s.2017 Section 6.4)
program CMO)
The student will be able to: 1 2 3 4 5 6 7 8 9
a. Plan, implement and monitor tours and sales activities ✓ ✓ ✓ ✓ ✓

b. Research, plan, and conduct various tour guiding activities ✓ ✓ ✓ ✓ ✓ ✓

c. Develop appropriate marketing programs and arrange the ✓ ✓ ✓ ✓

required travel service
d. Plan/Organize, implement and evaluate MICE activities ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

e. Plan, develop and evaluate tourism sites and attractions ✓ ✓ ✓ ✓

Course Outcomes and Relationship to Student Outcomes

Program Outcomes Addressed by the Course Program/Student Outcomes Code

After completing this course, the students will
be able to: a b c d e
1. define the strategic management in I I I I I
Tourism and Hospitality context;

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2. discuss the strategic management I I I I I
framework and its objectives;
3. develop and manage business I I I I I
strategies;
3. discuss how characteristics of D D D D D
Hospitality and Tourism organizations
may influence the application of
strategic management practices in H&T
organizations;
4. define and explain the role of the E E E E E
external environment in the context of
the hospitality and tourism businesses;
5. explain the environment dimensions; I I I I I
6. explain how the different types of D D D D D
environments impact the hospitality
and tourism industry;
7. assess business-level strategy in E E E E E
hospitality and tourism firms;
8. evaluate and identify different D D D D D
approaches to corporate strategy
development;
9. identify and discuss different E E E E E
motivations for forming strategic
alliances;
10. discuss ways to manage the operations E E E E E
strategically to achieve desired profit
through effective advertising, sales and
an effective public relations plan ;
11. evaluate strategy formulation and E E E E E
implementation from a holistic
perspective; and
12. explain the challenges of strategic D D D D D
management in the context of
hospitality and tourism context;
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 *Level: I-Introductory E- Enabling D-Demonstrative

COURSE COVERAGE

Week Intended Learning Topic Teaching and Mode of Resources Outcomes-based Due Date of
No. Outcomes (ILO) Learning Delivery Needed Assessment Submission of
Activities (TLA) (OBA) Output

1 After the Course Orientation

completion of Discussion In-person Course Syllabus Recitation September 25-29,
the topic,  CvSU Vision 2023
students will be and Mission Video watching Video Presentation Reflection Paper
able to:  College Goals of CvSU in a Glance
 Departme Syllabus
Presentation Acceptance Form
Demonstrate nt
Graphics
understanding Objectives
of the course’s , Computer/
policies as  Quality Policy Smart phone
manifested by  Gender
signing in the Syllabus
syllabus and Development Acceptance Form
acceptance  Course Objectives
form.  Course Outline
and Policies

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2-3 After the I. Introduction to Strategic Guided In-person Reference book Quiz October 2-13,
completion of Management discussion 2023
the chapter, Presentation Recitation
students will be A. Historical Origins of Discussion graphics
able to: Strategy and Forums Case analysis
Strategic LMS/Google on “ Case
1. define the Management Self- paced Classroom Study:
strategic B. School of Thoughts learning Southwest
management in on Strategic content Learning Module Airlines
Tourism and Management Competitive
Hospitality C. Aims of Strategic Consultation Internet Advantages”
Context; Management: connectio
2. discuss the Competitive n Link:
historical origins Advantage ( optional Case Study:
of strategic D. Defining Key Terms ) Southwest
management; in Strategic Airlines
3. identify the Management Competitive
schools of Advantages -
thoughts on MBA Knowledge
strategic Base
management; (mbaknol.com)
4. discuss the
strategic
management
framework and
its objectives;
and
5. define key
terms pertaining
to strategic
management
and their
significance.

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4-5 After the II. Strategic Management Guided In-person Reference book Group October 16-28,
completion of in Hospitality and Tourism discussion presentation 2023
the chapter, Presentation on assigned
students will be A. Defining the Discussion graphics tourism
able to: Hospitality Forums organization’s
and Tourism LMS/Google strategic
1. define the Context Self- paced Classroom management
hospitality B. Types of learning practices:
and tourism Hospitality and content Learning Module
context; Tourism -Company
2. evaluate Organizations Consultation Internet overview
characteristics C. Characteristics connectio - Mission,
and types of of Hospitality n Vision, Goals
Hospitality and and Tourism ( optional and Objectives
Tourism (H&T) Organization ) - Strategic
organizations. D. The Case for Manageme
3. develop and Strategic nt practices
manage Management
business in Hospitality
strategies; and and Tourism Assignment
4. discuss how Organizations
characteristics E. Introduction in Recitation
of Hospitality the
and Tourism development
organizations and managing
may influence
a business
the application
of strategic
strategically in
management Tourism and
practices in Hospitality
H&T Organizations
organizations. F. Applying
strategic
management in
the Hospitality
and Tourism
Context

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6-7 After the III. The Hospitality and Guided In-person Reference book Case study November 6-
completion of Tourism Context discussion knowledge quiz 10, 2023
the chapter, Presentation on: “Strategy
students should A. Characterizing Discussion graphics Formulation of
be able to: the External Forums Tourism
Environment LMS/Google Businesses in
1. define and B. Strategic Fit Self- paced Classroom the Era of
explain the role and Strategic learning Industrial
of the external Intent content Learning Module Revolution 4.0”
environment in C. Environment
the context of Characteristi Consultation Internet Link:
the hospitality cs connectio IRJMIS
and tourism D. Environme n (neliti.com)
businesses. nt ( optional
2. explain Dimension )
strategy s
formulation
from a
contingency
perspective;
and
3. explain
the
environmen
t
dimensions.

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8 After the IV. Understanding the Guided In-person Reference book Environment November 13-17,
completion of Macro Environment discussion Analysis group 2023
the chapter, Presentation presentation
students should A. The Discussion graphics on assigned
be able to: Political/Legal Forums tourism
Environment LMS/Google organization:
1. define the B. The Self- paced Classroom
macro Economic learning -Company
environment ( Environment content Learning Module Overview
PESTEL); C. The Socio- -External
2. discuss the Cultural Consultation Internet Environment
types of Environment connectio (PESTEL)
environment; D. The n Analysis
and Technological ( optional -Internal
3. explain how Environment ) Environment
the different E. E. The Analysis
types of Ecological -Conclusion
environment Environment
impact the Assignment
hospitality and
tourism industry.

MIDTERM EXAMINATION
(November 20-25, 2023)

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9-10 After the V. Business - Level Guided In-person Reference book Quiz November 27-
completion of Strategies discussion December 1, 2023
the chapter, Presentation
students will be A. The Parameters Discussion graphics
able to: of Competitive Forums Assignment
Strategy LMS/Google
1. define Self- paced Classroom Reflective
competiti B. What is the Basis of learning Journal
ve Good Strategy content Learning Module Assessment on
strategy Tourism and
in tourism and C. Positioning Strategy Consultation Internet Hospitality
hospitality D. Generic Strategy connectio firms’ Business-
setting; n Level
2. explain ( optional Strategies and
positioning and ) its Competitive
generic business Advantages
strategies and (using written
their role in a output rubrics)
firm’s value-
creation
process; and
3. assess
business-
level
strategy in
hospitality
and tourism
firms.

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11-12 After the VI. Corporate - Level Guided In-person Reference book Quiz December 4-12,
completion of Strategies discussion 2023
the chapter, Presentation
students will be A. Corporate Strategy Discussion graphics Assignment
able to: B. The Forums
Portfolio LMS/Google Reflective
1. understand Approach Self- paced Classroom Journal
corporate C. Corporate learning Assessment on
strategy and Strategy and content Learning Module the Corporate
identify its Adding Value Strategies that
competence; D. The Core Consultation Internet are used by
2. determine Competence connectio small and large
the different Approach n Tourism and
approaches to ( optional Hospitality
corporate ) corporations
strategy (using written
development; output rubrics)
and
3. explain
how
corporate
strategies
could add
value to a
corporation

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13-14 After the VII. Network – Level Guided In-person Reference book Quiz January 2-12,
completion of Strategies discussion 2024
the chapter, Presentation
students will be A. Strategic Alliance Discussion graphics Assignment
able to: B. Franchising Forums
C. Manageme LMS/Google Group
1. identify and nt Self- paced Classroom Research
discuss Contracts learning Activity:
different D. Joint Ventures content Learning Module
motivations Research for
for forming Consultation Internet Tourism and
strategic connectio Hospitality firms
alliances; n that formed a
2. discuss the ( optional strategic
advantages and ) alliance and
disadvantages identify what
of strategic are the
alliances; and challenges and
3. briefly explain benefits of such
the concepts of alliances (Using
Management written output
contracting, rubrics)
Franchising and
Joint ventures
as it relates to
hospitality and
tourism firms.

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15-16 After the VIII. Strategy Formation – Guided In-person Reference book Quiz January 19-24,
completion of Formulation Approaches discussion 2024
the chapter, and Strategy Presentation
students will be Implementation Discussion graphics Assignment
able to: Forums
A. Strategy LMS/Google Individual
1. define Formulation/ Self- paced Classroom activity that will
strategy Implementation learning be graded by a
formation: B. The content Learning Module grading rubric
strategy Planning
formulation and Approach Consultation Internet Virtual Recitation
implementation; C. The Contingency connectio
2. discuss the D. Approach n
evaluation of E. The ( optional Case Study of
different Complexity ) McDonalds:
approaches to Approach Strategy
strategy F. Strategies on Formulation in
formation; and achieving desire a Declining
3. discuss ways profit through Business
to manage the effective Link :
operations advertising, sales https://www.mb
strategically to and an effective ak
achieve desired public relations nol.com/manag
profit through plan. em ent-case-
effective studies/case-
advertising, study-of-
sales and an mcdonalds-
effective public strategy-
relations plan formulation-in-a-
declining-
business/

18 FINAL EXAMINATION
(January 29-February
4, 2024)
TOTAL 18 weeks

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 COURSE REQUIREMENTS
Suggested Lecture Requirements:
1. Mid-Term Examination
2. Final Examination
3. Quizzes/Seat works/Recitations
4. Video presentation
5. Fact Sheet
6. Class Reporting/Reaction Paper/Reflection Paper
7. Assignments
8. Individual or Group Project (Term Paper/Project Design/Case Study/Feasibility Study/Culminating Activity/Portfolio)
9. Class Attendance

*All exams must follow a Table of Specifications (TOS) and Rubrics for evaluation of student’ performance or projects.

GRADING SYSTEM

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A. Grading system for 2 units lecture and 1 unit laboratory (i.e. DCIT 21; 3 units; Lec - 2 hrs & Lab -
3 hrs) Lecture – 60%
Laboratory – 40%

B. Grading system for 1 unit lecture and 2 units laboratory (i.e. DCIT 22; 3 units; Lec -1 hr & Lab -
6 hrs) Lecture – 40%
Laboratory – 60%

C. Grading system for 2 units lecture and 3 units laboratory (i.e. ELEX 50; 5 units; Lec – 2 hrs & Lab – 9
hrs) Lecture – 30%
Laboratory – 70%

STANDARD TRANSMUTATION TABLE FOR ALL COURSES

96.7 – 100.0 1.00

93.4 – 96.6 1.25
90.1 - 93.30 1.50
86.7 – 90.0 1.75
83.4 – 86.6 2.00
80.1 – 83.3 2.25
76.7 – 80.0 2.50
73.4 – 76.6 2.75
70.00 – 73.3 3.00
50.0-69.9 4.00
Below 50 5.00
INC Passed the course but lack some requirements.
Dropped If unexcused absence is at least 20% of the Total Class Hours.
Total Class Hours/Semester: (3 unit Lec – 54 hrs; 2 unit Lec – 36
hrs)
(1 unit Lab – 54 hrs; 2 units Lab – 108 hrs; 3 units Lab –
162 hrs)

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 CLASS POLICIES
A. Attendance
Students are not allowed to have 20% or more unexcused absences of the total face to face class hours; otherwise, they will be
graded as “DROPPED”.

B. Classroom Decorum

During face-to-face mode

Students are required to:
1. wear identification cards at all times;
2. wear face mask at all times
3. observe physical/social distancing at all times
4. clean the classroom before and after classes;
5. avoid unnecessary noise that might disturb other classes;
6. practice good manners and right conduct at all times;
7. practice gender sensitivity and awareness inside the classroom; and
8. come to class on time.

During distance mode

Students are required to:
1. sign an honor system pledge;
2. avoid giving or receiving unauthorized aid of any kind on their examinations, papers, projects and assignments,
3. observe proper netiquette during on-line activities, and
4. submit take home assignments on time.

C. Examination/ Evaluation
1. Quizzes may be announced or unannounced.
2. Mid-term and Final Examinations are scheduled.
3. Cheating is strictly prohibited. A student who is caught cheating will be given a score of ”0” for the first
offense. For the second offense, the student will be automatically given a failing grade in the subject.
4. Students who will miss a mid-term or final examination, a laboratory exercise or a class project may be excused
and allowed to take a special exam, conduct a laboratory exercise or pass a class project for any of the following
reasons:
a. participation in a University/College-approved field trip or activity;
b. due to illness or death in the family; and
c. due to force majeure or natural calamities.

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 REFERENCES & SUPPLEMENTARY READINGS
References:

Rothaermel, Frank T., 2019.Strategic Management

Dess, Gregory G.,2019.Strategic management: text & cases

Kumar, V. Reinartz, Werner.,2018.Customer relationship management: concept, strategy and tools

Theyel, Gregory ,2017.Industry emergence: strategic management and synchronization for new

industries Pearce, John A. II,2015.Strategic management : planning for domestic & global competition

David, Fred R.,2014.Strategic management concepts and cases : a competitive advantage approach

Gamble, John E.,2013.Essential of strategic management : the quest for competitive advantage

Okumus F., Altinay L., Chathoth P., 2010 Strategic Management for Tourism and Hospitality

ASEAN (2012). Toolbox Development for Priority Labour Division. Australian Government’s aid program.
ASEAN- Australia Development Cooperation Program Phase II.

Kandampully, Jay (2007). Service Management - The New Paradigm in Hospitality. New Jersey:
Pearson/Prentice Hall [378 p. ISBN: 0-13-191654-8]

Electronic References (E-books/Websites)

Z-Library. The world's largest ebook library. (z-lib.org)

Strategic Management: 4 Steps of Strategic Management Process . yourarticlelibrary.com)

Reading: Developing a Marketing Campaign and Budget | Principles of Marketing

(lumenlearning.com) 6 Strategies for Effective Performance Management - HR Daily

Advisor (blr.com)

REVISION HISTORY

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 Revision
Date of Revision Date of Implementation Highlights of Revision
Number

1 June 2021 1st Semester AY 2021-2022 Integration of Flexible learning

arrangement
Prepared by: Evaluated by: Approved:

Evaluated by: Approved:

ALEJANDRO P. MOJICA JR.

Instructor KATHERINE D PEREN DBM-HM AMMIE P. FERRER, PhD
CP#: 09260594792 Department Chairperson College Dean
Email address: Home Economics, Vocational and Technical Education College of Education
alejandrojr.mojica@gmail.com Department Date Approved:
Consultation Schedule: Thursday 4:00- E-mail Address:
5:00
Date Prepared: September 25, 2023 Date Evaluated:

PATERNO D. OLIVER JR., LPT, MM

Instructor
CP #: 09158383206
Email Address: pdoliver09@gmail.com
Consultation Schedule: Wednesday & Thursday
12:00-1:00
Date Prepared: September 25, 2023

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