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Grey Minimalist Business Project Presentation

reporting

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Abegail Jenn Elis Mulder
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29 views10 pages

Grey Minimalist Business Project Presentation

reporting

Uploaded by

Abegail Jenn Elis Mulder
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ACTIVITY(MAY 31,

2024)

INTERNATIONAL
BUSINESS
AND TRADE

GROUP 6
FIND A PHILIPPINE PRODUCT THAT YOU’RE
INTERESTED IN:

ACC WHIPPING CREME

ACC WHIPPING CREME is a high-quality


product produced in the Philippines, known
for it’s texture and and versatility in culinary
applications, including baking, desserts, and
beverages.
DIRECT INVESTMENT OR YOU
WILL RECUTE?

Direct Investment- Establishing a subsidiary


or joint venture in the target market to
handle distribution, marketing, and ensure
quality control.
WHAT TYPE OF
CHANNELS?
Retail Chains: Collaborate with major
supermarkets and hypermarkets
E-commerce Platforms: Grab, Foodpanda,
Shoppee, Tiktok, etc..
Specialty Stores: Supply to gourmet food stores,
baking supply stores, and health food stores.
Food Service Channels: Partner with restaurants,
cafes, and bakeries.
WHAT TYPE OF
MARKETING?
Digital Marketing: Utilize social media platforms (Instagram,
Facebook, TikTok) for targeted ads, influencer partnerships,
recipe videos, and user-generated content.
In-store Promotions: Offer product demonstrations,
sampling events, and discount promotions.
Trade Shows: Participate in international food and beverage
trade shows to increase brand visibility and secure B2B
deals.
Content Marketing: Develop a blog and video content
focused on recipes and usage tips to educate consumers
about the product.
STUDYING THE CULTURE ENVIRONMENT
POLITICAL - LEGAL ON EACH COUNTRY OF
DESTINATION.
United States
Culture: High demand for dairy products with a large market for baking and culinary arts. Consumers appreciate convenience and quality in
their dairy selections.
Environmental: Strong preference for non-GMO, organic, and high-quality dairy products. Environmental sustainability and ethical sourcing are
significant factors.
Political-Legal: Compliance with FDA regulations for dairy imports is critical, including stringent labeling, safety, and quality standards. Import
tariffs and trade agreements must be considered.
Japan
Culture: Japan values high-quality dairy products and has a strong culinary tradition that emphasizes aesthetics and precision. Dairy products
are often used in Western-style confections and baking.
Environmental: Japanese consumers have high standards for cleanliness and product quality. Eco-friendly packaging is also valued.
Political-Legal: Adhering to Japan’s food safety regulations and import quotas for dairy products is essential. Understanding the local business
practices and consumer preferences is crucial.
Australia
Culture: Australia has a high consumption of dairy products and a robust baking and cafe culture. There is a significant interest in high-quality
and innovative dairy products.
Environmental: Sustainability is a major concern, with a preference for products that are produced sustainably and packaged in eco-friendly
materials.
Political-Legal: Compliance with Australian food safety standards and biosecurity regulations is mandatory. Tariff regulations and import
requirements need to be navigated effectively.
IS THE PRODUCT
SUITABLE FOR EXPORT?
“Suitability for Export”

Demand: There is a global demand for high-quality dairy products, particularly in markets
with strong baking and culinary traditions.
Quality: ACC Whipping Cream meets high standards and offers versatility, making it
suitable for a range of international markets.
Market Trends: Growing interest in home baking and premium culinary ingredients
supports the export potential of this product.
A DEMAND IN THE PHILIPPINE BUSINESS
BAKING INDUSTRY:
Achievers Food and Bakery Ingredients Corp.
plans to expand ACC Whipping Cream's
distribution to Visayas and Mindanao, aiming to
increase market share and revenue within the
LARANA, INC.
Philippines. Supported by growing demand in
these regions and the company's established
reputation, this expansion seeks to reduce
reliance on Luzon while promoting long-term
sustainability. With efficient logistics and
tailored marketing strategies, ACC Whipping
Cream can differentiate itself as a premium
product, tapping into the rising purchasing
power and expanding middle class in Visayas
and Mindanao. Through strategic investments
and addressing logistical challenges, Achievers
Food can successfully establish ACC Whipping
Cream as a sought-after dairy product in these
regions.
THANK YOU!

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