PRESENTATION REPORT ON BRITANNIA INDUSTRIES LIMITED

NAME:- SUBHANGSU PAUL

CLASS:- PGDM-5

TOPIC:- BRITANNIA INDUSTRIES

PRODUCT:- ROLL YO CAKE (ROLLS OF JOY)

UID NO:- 2023-1006-001-0005

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Table of Contents
NAME:- SUBHANGSU PAUL ............................................................................................................................. 0

CLASS:- PGDM-5 ............................................................................................................................................... 0

TOPIC:- BRITANNIA INDUSTRIES ................................................................................................................... 0

PRODUCT:- ROLL YO CAKE (ROLLS OF JOY) .................................................................................................. 0

UID NO:- 2023-1006-001-0005 ...................................................................................................................... 0

EXECUTIVE SUMMARY .....................................................................................................................................................3

FMCG SECTOR INFORMATION:- .................................................................................................................... 4

DEFINATION OF FMCG SECTOR........................................................................................................................................4

CATEGORIES OF FMCG SECTOR ...................................................................................................................................5
FMCG SECTOR GDP CONTRIBUTION ............................................................................................................................5
CAGR AND FORECASTING OF FMCG SECTOR ...............................................................................................................6
FMCG SECTOR CATEGORY WISE CAGR ........................................................................................................................7
CONSUMER BUYING BEHAVIOUR OF THE FMCG SECTOR ...........................................................................................9
MARKET POSITION OF BAKED GOODS .......................................................................................................................10
COMPETETIVE SHARES OF MASS FOOD AND BEVERAGES PRODUCTS ......................................................................11
CONSUMER BUYING BEHAVIOUR OF CATEGORIES OF FMCG SECTOR ......................................................................11
SECTOR GROWTH FACTOR .........................................................................................................................................12
• TOP 3 PLAYER CATEGORY WISE .........................................................................................................................14
IMPACT OF PRE-COVID AND POST-COVID SITUATION ON FMCG SECTOR:- ..............................................................15
PESTEL ANALYSIS OF FMCG SECTOR ..........................................................................................................................15
• PORTERS 5 FORCES MODEL ...............................................................................................................................18
SWOT ANALYSIS OF FMCG SECTOR ...........................................................................................................................19
COMPANY- BRITANNIA ..................................................................................................................................................21
VISION AND MISSION .................................................................................................................................................26
MARKET SHARE OF BRITANNIA ..................................................................................................................................27
OVERALL CAGR OF BRITANNIA COMPANY.................................................................................................................27
SHARE HOLDING PATTERN:- ......................................................................................................................................27
BUSINESS CANVAS MODEL OF BRITANNIA ................................................................................................................28
ORGANISATIONAL STRUCTURE OF BRITANNIA COMPANY ........................................................................................28
SWOT ANALYSIS OF BRITANNIA COMPANY ...............................................................................................................28
STRATEGIES FRAMEWORK OF A BRITANNIA COMPANY ...........................................................................................30
MARKET SHAREHOLDING PATTERN ...........................................................................................................................31
STP CONCEPT OF BRITANNIA .....................................................................................................................................32
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TARGETING:- ..............................................................................................................................................................33
4P’S OF BRITANNIA COMPANY ..................................................................................................................................34
SWOT ANALYSIS OF BRITANNAI COMPANY ...............................................................................................................37
• BCG MATRIX OF BRITANNIA...............................................................................................................................38
BRITANNIA ROLLYN CAKE BCG MATRIX .....................................................................................................................39
PRODUCT LIFE CYCLE OF BRITANNIA .........................................................................................................................40
VALUE CHAIN ANALYSIS OF BRITANNIA INDUSTRIES LTD..........................................................................................41
BRITANNIA COMPANY COMPETITORS ANALYSIS.......................................................................................................42
PARLE VS BRITANNIA: ................................................................................................................................................43
KELLOGS VS BRITANNIA .............................................................................................................................................45
PROFIT AND LOSS ANALYSIS ......................................................................................................................................51
CASH FLOW STATEMENT OF BRITANNIA INDUSTRY ..................................................................................................56
RATIO ANALYSIS OF BRITANNIA INDUSTRIES LIMITED:- ............................................................................................57
PEER COMPARISON OF BRITANNIA COMPANY:- ......................................................................................................57
HUMAN RESOURCE MANAGEMENT ..........................................................................................................................59
RECRUITMENT SOURCES OF COMPANY ....................................................................................................................62
SELECTION PROCEDURE .............................................................................................................................................63
TYPES OF INSTITUTE BRITANNIA VISIT .......................................................................................................................63
Business Schools ........................................................................................................................................................63
THE PROCEDURE AND STEPS OF SELECTION IN THE COMPANY ................................................................................63
SUSTAINABLE TRAINING METHODS FOR BRITANNIA ................................................................................................73
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EXECUTIVE SUMMARY

Britannia Industries Ltd. is a leading food company in India, with a market share of over 30% in the biscuit

market. The company was founded in 1892 and is headquartered in Kolkata, India. Britannia offers a wide

range of products, including biscuits, cakes, rusks, and breads. The company is known for its high-quality

products and its commitment to customer satisfaction. Britannia also has a strong focus on innovation and

regularly launches new products. Britannia Industries Ltd. is a leading food company in India and is well-

positioned to continue its growth in the years to come. The company has a strong brand presence, a wide

range of products, and a strong focus on innovation. Britannia can further expand its growth by targeting new

markets, launching new products, and expanding its product portfolio.

Key Findings

Britannia Industries is a well-managed company with a strong track record of financial performance.

The company has a strong brand presence in India and its products are enjoyed by people of all ages and from

all walks of life.

Britannia is also a leading player in the global food industry and exports its products to over 60 countries

around the world.

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FMCG SECTOR INFORMATION:-

The Fast-Moving Consumer Goods (FMCG) sector, also known as the Consumer Packaged Goods

(CPG) sector, is a large and important sector of the global economy. FMCG are products that are

consumed quickly and have a relatively short shelf life. The FMCG sector is characterized by high-

volume sales, quick inventory turnover, and fierce competition. FMCG companies typically have low

profit margins, but they make up for this by selling large volumes of products. The FMCG sector is a

major contributor to global economic growth. It provides jobs for millions of people around the world

and generates billions of dollars in revenue each year. The sector is also a major source of government

tax revenue. The FMCG sector is constantly evolving, as companies develop new products and meet the

changing needs of consumers. For example, there has been a growing trend towards healthier and more

sustainable FMCG products in recent years. The FMCG sector is expected to continue to grow in the

coming years, driven by factors such as increasing urbanization, rising disposable incomes, and

changing consumer preferences. The FMCG sector is a dynamic and growing sector. Companies that

are able to adapt to the latest trends and meet the changing needs of consumers will be well-positioned

to succeed in the years to come.

DEFINATION OF FMCG SECTOR:- Fast-moving consumer goods (FMCG), also known as

consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost.
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Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies,

cosmetics, over-the-counter drugs, dry goods, and other consumables. Fast-moving consumer goods

have a high inventory turnover and are contrasted with specialty items which have lower sales and higher

carrying charges. Many retailers carry only FMCGs; particularly hypermarkets, big box stores and

warehouse club stores. Small convenience stores also stock fast-moving goods; the limited shelf space

is filled with higher turnover items.

CATEGORIES OF FMCG SECTOR:-

• Food and beverages: This category includes all types of food and beverages, such as bread,

cakes, milk, eggs, fruit, vegetables, soft drinks, snacks, baked products and alcoholic beverages.

• Personal care products: This category includes all types of products that are used for personal

care and hygiene, such as toothpaste, shampoo, soap, cosmetics, and deodorants.

• Household cleaning products: This category includes all types of products that are used for

cleaning and maintaining the home, such as detergents, dishwashing soap, air fresheners, and

toilet cleaners.

• Health care products: This category includes all types of products that are used to maintain health

and well-being, such as over-the-counter medications, vitamins, and supplements.

FMCG SECTOR GDP CONTRIBUTION:- The Fast-Moving Consumer Goods (FMCG) sector, also

known as the Consumer Packaged Goods (CPG) sector, is a major contributor to the global economy. The

sector is expected to grow at a CAGR of 5.1% from 2022 to 2030, reaching a value of USD 12.4 trillion by

2030.The FMCG sector makes a significant contribution to the GDP of many countries. For example, in

India, the FMCG sector accounts for about 5% of the country's GDP. The sector also provides employment

to millions of people around the world. The FMCG sector is important to the global economy because it

provides consumers with essential products that they need on a daily basis. The sector also helps to drive

economic growth by investing in new products and technologies.

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MARKET SPACE
Others, 2%
Home care, 12%

Tobacco, 15%

Food and beverages,

53%

Personal care, 18%

CAGR AND FORECASTING OF FMCG SECTOR:-

The Fast-Moving Consumer Goods (FMCG) sector, also known as the Consumer Packaged Goods

(CPG) sector, is a major contributor to the global economy. The sector is expected to grow at a

CAGR of 5.1% from 2022 to 2030, reaching a value of USD 12.4 trillion by 2030.The FMCG sector

makes a significant contribution to the GDP of many countries. For example, in India, the FMCG

sector accounts for about 5% of the country's GDP. The sector also provides employment to millions

of people around the world. The FMCG sector is important to the global economy because it

provides consumers with essential products that they need on a daily basis. The sector also helps to

drive economic growth by investing in new products and technologies.

Here are some of the ways in which the FMCG sector contributes to the global economy:

• Provides consumers with essential products: The FMCG sector provides consumers with a wide

range of essential products, such as food, beverages, personal care products, and household

cleaning products. These products are essential for the well-being of consumers and their

families.
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• Drives economic growth: The FMCG sector is a major driver of economic growth. The sector

invests heavily in new products and technologies, which helps to create jobs and boost the

economy.

• Provides employment: The FMCG sector provides employment to millions of people around

the world. The sector employs people in a variety of roles, such as manufacturing, sales, and

marketing.

• Generates tax revenue: The FMCG sector generates significant tax revenue for governments

around the world. This tax revenue is used to fund public services and infrastructure

development.

The FMCG sector is an important sector of the global economy. It provides consumers with essential

products, drives economic growth, provides employment, and generates tax revenue for

governments.

FMCG SECTOR CATEGORY WISE CAGR:- FMCG market share of 2022-2023

category Market share

Food and
Beverages 7.03%
Personal
care 3.04%
Household
care 4.46%
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SECTOR CATEGORY WISE MARKET SHARE

8.00% Food and

Beverages, 7.03%
7.00% Household care,
6.00% 4.46%
Personal care,
5.00% 3.04%

4.00%

3.00%

2.00%

1.00%

0.00%
Food and Beverages Personal care Household care

https://www.statista.com/statistics/742463/india-fmcg-market-size/

overall, the FMCG sector in India is expected to grow at a CAGR of 14.9% in the coming years. Changing

consumer preferences, growing urbanization, rising disposable incomes, and rising demand for premium goods

are all factors.

The following are some of the major aspects that are influencing India's FMCG sector's expansion:

• Growing demand for wholesome food: Indian consumers are becoming more conscious of the value of leading

healthy lives, which is boosting demand for wholesome food items.

• Rising demand for high-end goods: Indian consumers are also becoming more and more eager to spend money

on high-end FMCG goods. Rising disposable incomes and shifting consumer preferences are what are driving

this.

• Ecommerce sales are increasing: E-commerce is now accounting for a larger portion of FMCG product

sales in India. Customers now have greater convenience and access to a bigger selection of goods as a

result.

In India, the FMCG industry is vibrant, expanding, and positioned for more expansion in the years to come.
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CONSUMER BUYING BEHAVIOUR OF THE FMCG SECTOR:- Consumer buying behaviour in the

FMCG sector is influenced by a number of factors, including:

Demographics: Age, gender, income, education, and occupation can all impact consumer preferences for FMCG

products. For example, younger consumers are more likely to be open to trying new products, while older

consumers may be more loyal to established brands.

Psychographics: Lifestyle, values, and personality can also influence consumer buying behaviour. For example,

consumers who are concerned about health and wellness may be more likely to choose natural or organic FMCG

products.

Social factors: Family, friends, and social media can all influence consumer buying behaviour. For example,

consumers may be more likely to buy a product that they have seen advertised by a celebrity or influencer.

Cultural factors: Customs, traditions, and beliefs can also influence consumer buying behaviour. For example,

in some cultures, certain colours or ingredients may be associated with good luck or prosperity.
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Situational factors: The occasion or situation can also influence consumer buying behaviour. For example,

consumers may be more likely to buy a premium brand of FMCG product for a special occasion.

MARKET POSITION OF BAKED GOODS :-

The easing of pandemic-related restrictions significantly benefitted demand for baked

goods in 2022, particularly for unpackaged cakes as the number of social events picked

up over the year. To leverage this opportunity, a prominent local bakery brand,

Baking, launched several new types of cakes while attempting to enhance the

customer experience by offering occasion-specific packaging.

Similarly, the demand for packaged cakes also rose through both foodservice and retail,

Encouraging leading player Britannia to launch a new cupcake offering for

approximately INR5.The competitively-priced range is affordable to both rural and

consumers, and as such, helps to drive uptake. Furthermore, the full reopening of

artisanal bakeries combined with a significant increase in mobility and reduced

consumer concerns regarding the pandemic benefitted unpackaged baked goods in

2022.
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COMPETETIVE SHARES OF MASS FOOD AND BEVERAGES PRODUCTS:-

CONSUMER BUYING BEHAVIOUR OF CATEGORIES OF FMCG SECTOR:-

Food and beverages :-

(a) Convenience and taste are key factors in consumer buying behaviour for food and beverages.

(b) Consumers are increasingly looking for healthy and natural options.

(c) Consumers are also becoming more interested in ethnic and exotic flavours.

(d) Brand loyalty is still important in this category, but consumers are more willing to try new brands.

Household and personal care :-

(a)Consumers are becoming more concerned about their health and well-being, and this is leading to a demand

for natural and organic products.

(b)Consumers are also looking for products that are convenient and easy to use.
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(c)Brand loyalty is still important in this category, but consumers are more likely to switch brands if they find

a product that they like better.

Healthcare :-

(a) Consumers are becoming more proactive about their health, and this is leading to a demand for over-the-

counter medications and supplements.

(b) Consumers are also looking for products that are convenient and easy to use.

(c) Brand loyalty is important in this category, but consumers are more likely to switch brands if they find a

product that they like better.

Others :- (a)Consumer buying behaviour in this category is more varied, as it includes a wide range of products.

(b) However, some general trends include a demand for convenience, value for money, and unique or innovative

products.

(c) Brand loyalty is less important in this category, as consumers are more likely to switch brands based on

price or product features.

SECTOR GROWTH FACTOR:- The FMCG sector is expected to grow at a healthy rate in the coming years,

driven by a number of factors, including:

(a)Increasing disposable incomes: As disposable incomes increase, consumers are able to spend more on FMCG

products. This is particularly true in emerging markets, where the middle class is growing rapidly.

(b)Changing lifestyles: Changing lifestyles are leading to increased demand for certain types of FMCG

products. For example, the growing popularity of convenience foods is driving demand for processed and

packaged foods.

(c)Growing awareness of personal hygiene and grooming: Growing awareness of personal hygiene and

grooming is leading to increased demand for personal care products.

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(d)Rising urbanization: Rising urbanization is leading to a shift in consumer preferences towards branded and

packaged products.

(e)Government initiatives: Government initiatives, such as the Food Security Act, are also expected to boost

demand for FMCG products.

In addition to these factors, the FMCG sector is also benefiting from a number of technological advancements,

such as the increasing use of e-commerce and mobile payments. These advancements are making it easier for

consumers to purchase FMCG products, and they are also helping to drive innovation in the sector.

Overall, the FMCG sector is expected to remain a key driver of economic growth in many countries around the

world.

• TOP 3 GIANTS IN FMCG SECTOR:-

1. HUL- 597.84 billion(INR)[7%-10%]

2. Nestle- 174 billion(INR)[6%-10%]

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3. P&G- 316.3 crore[6.5%]

• TOP 3 PLAYER CATEGORY WISE:-

Category CAGAR rate

Food and
Beverage 14.90%
Personal Care 15.30%
Household 14.70%
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CAGAR rate
Personal Care,
15.30%
15.40% Food and
Beverage,
15.20%
14.90% Household,
15.00%
14.70%
14.80%
14.60%
14.40%
Food and Beverage Personal Care Household

IMPACT OF PRE-COVID AND POST-COVID SITUATION ON FMCG SECTOR:-

1. The FMCG sector only expanded by 6.3% in value terms in the quarter that ended in march
2020, compared to a 13.2% increase during the same time in 2019.
2. In contrast, January and February had strong results compared to the December quarter, while
the march lockout only caused a 0.5% increase in traffic.
3. As more individuals began placing online orders, demand for the grocery-focused e-commerce
company first increased.
4. In some regions, the demand for consumer packaged products increased significantly, while in
others, spending on household items also increased.
5. The pandemic's fear and panic caused individuals to be especially cautious when shopping at
grocery stores. Additionally, there was a noticeable shift in consumer behavior as they began
to save money more cautiously and lay money aside for future medical expenses.
6. Food products infused with organic and natural ingredients are in high demand, and this desire
is growing exponentially.
7. The demand for personal hygiene items like hand sanitizers and hand washes was rising
exponentially

PESTEL ANALYSIS OF FMCG SECTOR:-

Political Factors-

1. Government initiatives: Government initiatives can significantly affect the FMCG industry. For
instance, the government may put rules on the FMCG industry, such as price caps and advertising
limitations. The profitability of FMCG companies may be affected by these restrictions.
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2. Taxation: Taxation is a significant political aspect that may have an effect on the FMCG industry.
FMCG businesses must pay a variety of taxes, including corporation, value-added, and excise
taxes. The cost of manufacture and the selling price of FMCG products may be impacted by these
levies.

3. Political stability: The FMCG industry also depends on political stability. Political unrest can cause

supply chain interruptions and a decline in consumer expenditure

Economic Factors-

1. Economic expansion: The demand for FMCG items is mostly driven by economic expansion.
Consumers have more discretionary income to spend on FMCG products while the economy is
expanding.

2. Inflation: Inflation can result in higher FMCG product prices, which may result in less demand for
these goods.
3. Interest rates: The FMCG industry may be impacted by interest rates. The cost of borrowing money
for FMCG companies may increase due to high interest rates, which may have an effect on their
investment strategies.

4. Exchange rates: The FMCG industry may be impacted by exchange rates. FMCG companies are
subject to exchange rate swings when they import raw materials or export completed goods.

Social Factors-

1. Another important factor influencing demand for FMCG items is population expansion. The demand
for FMCG goods rises in tandem with population growth.

2. Adapting customer tastes: customer preferences are also evolving quickly. Customers are becoming
more affluent and pickier in their tastes. They are increasingly seeking out new, high-quality FMCG
products that are also convenient.
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3. India is quickly urbanizing as more and more people relocate to cities. As a result, customer lives and
preferences are changing, which is increasing demand for FMCG products.

Technological factors-

1. Technological advancements: Technological advancements can significantly affect the FMCG sector
by, for example, helping companies produce goods more efficiently and affordably and by enabling
them to create new goods and services.

2. E-commerce: E-commerce is another significant technological factor that is affecting the FMCG
sector. E-commerce is expanding quickly in India, and this is having an impact on the FMCG sector.

Environmental factors-

1. Climate change: This significant environmental factor has the potential to have an impact on
the FMCG industry. The supply chain may be disrupted by climate change, and raw resources
may be less readily available.

2. Environmental regulations: The FMCG industry may be impacted by environmental

regulations. FMCG companies must abide by a number of environmental laws, including those
governing the use of hazardous chemicals and waste disposal.

Legal Factors-

1. rules pertaining to food safety: The FMCG industry is impacted by food safety rules on a significant
legal level. A variety of food safety laws apply to FMCG companies that make food goods.
Consumers are protected from foodborne illnesses by these restrictions.

2. Laws pertaining to consumer protection: These laws have a significant legal impact on the FMCG
industry. Laws that protect consumers from unfair business practices are called consumer protection
laws.
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3. regulations governing intellectual property: For the FMCG industry, intellectual property regulations
are crucial. The intellectual property rights of FMCG companies, including their trademarks, brands,
and copyrights, are protected by intellectual property laws.

• PORTERS 5 FORCES MODEL:-

A technique for determining the level of industry competitiveness and developing corporate strategies is the
Porter Five Forces Analysis. It extracts five dynamics that influence an industry's level of competitiveness and,
consequently, its appeal using industrial organization economics. To obtain a competitive advantage in a
fiercely competitive market, the banking industry's constituents were analyzed.

Application:-
The FMCG industry has low entry barriers, significant buyer negotiating power, and intense competition. This
implies that in order for FMCG companies to successfully compete, they must concentrate on differentiating
their products and creating strong brands.

1. Danger of new entrants:- There is a significant risk of new competitors entering the FMCG market.
This is as a result of the comparatively low entry hurdles. Businesses don't need expensive technology
to enter the market, and they can do so with relatively small costs.

2. Suppliers' bargaining power:- The FMCG industry has comparatively little supplier bargaining power.
This is due to the large number of suppliers of other inputs and raw materials used in FMCG products.
Furthermore, FMCG companies have minimal switching costs, which makes it simple for them to
move to new suppliers.

3. Buyer bargaining power:- In the FMCG industry, buyers have a fair amount of bargaining power.
This is a result of the large consumer base and rather uniform nature of FMCG goods. Furthermore,
customers can quickly switch to new brands because there aren't many switching fees.

4. Danger of alternative goods or services:- The FMCG industry faces a considerable risk from
substitute goods or services. This is due to the wide variety of FMCG items that are accessible and the
ease with which consumers can switch to alternatives. For instance, it's simple for a customer to go to
a different brand of toothpaste if they're unhappy with the pricing of one brand.
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5. Rivalry intensity:- In the FMCG industry, there is a great deal of rivalry among the current
competitors. This is due to the fact that the items offered by the numerous sizable, well-known
corporations in the sector are largely same. Furthermore, there aren't many obstacles to leaving the
market, so businesses who are losing money can do so with ease.

SWOT ANALYSIS OF FMCG SECTOR:-

Strength-

1. Large and expanding consumer base: India, which has a population of over 1.4 billion, has a sizable
and expanding consumer base. This presents a sizable and expanding market for FMCG items, which
is a major strength for the sector.

2. Strong brand presence: The home market is where Indian FMCG firms are well-known. Hindustan
Unilever, ITC, and Britannia Industries are a few of the most well-known FMCG companies in India.

3. Broad distribution network: FMCG firms in India have a broad distribution network that enables them
to connect with customers in both urban and rural locations.

4. Support from the government: The FMCG industry is supported by the Indian government. In order to
encourage the sector's growth, the government has undertaken a number of efforts, such as giving
FMCG businesses subsidies.

Weakness-

1. The FMCG industry is extremely competitive, with several big, well-established players. It may be
challenging for new competitors to enter the market and for established firms to increase their market
share due to this competition.

2. Indian consumers are sensitive to price, which might make it challenging for FMCG companies to
raise prices.
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3. The FMCG industry is dependent on the monsoon because it is necessary for the production of
agricultural products that are used in many FMCG products.

4. Counterfeit goods: The issue of counterfeit goods plagues the FMCG industry. Products that are
counterfeit can hurt a brand's reputation and hurt FMCG firms' sales.

Opportunity-

1. Increasing disposable incomes: As disposable incomes rise in India, consumers are spending more on
FMCG goods. The FMCG industry has a significant opportunity here.

2. India is fast becoming increasingly urbanized as more and more people relocate to cities. As a result,
customer lives and preferences are changing, which is increasing demand for FMCG products.

3. Consumer preferences are evolving in India. Indian customers are becoming more affluent and
demanding. They are increasingly seeking out new, high-quality FMCG products that are also
convenient.

4. E-commerce expansion: FMCG product sales are being boosted by India's rapidly expanding e-
commerce market. E-commerce sites are viewed by customers as a practical and economical
alternative to buy FMCG goods.

5. Various government-led initiatives are being made by the Indian government to encourage the
expansion of the FMCG industry. Among these programs are those that subsidize FMCG businesses,
provide infrastructure, and remove regulatory obstacles.

Threat-

1. Economic slowdown:- In India, a slowing economy may result in less money being spent on FMCG
goods. The FMCG industry is seriously threatened by this.
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2. Inflation: Inflation can result in higher FMCG product prices, which may result in less demand for these
goods.

3. Government limits:- The Indian government has the authority to place restrictions on the FMCG
industry, such as price caps and advertising bans. The profitability of FMCG companies may be affected
by these restrictions.

4. Global competition:- An rising number of foreign FMCG companies are entering the Indian market. For
Indian FMCG companies, it may be challenging to compete due to this competition.

COMPANY- BRITANNIA

ABOUT COMPANY:-
BIL was incepted on 21st March, 1918 as a public limited company.However, it was
established in 1892 in Calcutta with a mere investment of 295 rupees, in 1897 the company
was acquired by Gupta Brothers. In 1918, C.H. Holmes partnered with then owners Gupta
Brothers and Britannia was incorporated. In 1983 its sales crossed 100 crore rupees. During
1993, Nusli Wadia of Bombay Dyeing took over with the help of French giant company
Danone.
Recently in 2009, Wadia bought Danone and became largestshareholder.

The company’s plant is situated in Kolkata, Delhi, Chennai, Mumbai & Uttarakhand.
Britannia industries ltd is one of the leading food company and is about 100 years old. It is a
manufacturer of brand likeGood Day, Tiger, Nutri Choice etc. Its product portfolio includes
variety of items like bread, biscuits, cakes, rusks, dairy products.
Today, more than a century after those tentative first steps, Britannia'sfairy tale is not only
going strong but blazing new standards, and that miniscule initial investment has grown by
leaps and bounds to crores of rupees in wealth for Britannia's shareholders. The company's
offerings are spread across the spectrum with products ranging from the healthy and
economical Tiger biscuits to the more lifestyle- oriented Milkman Cheese.
Britannia strode into the 21st Century as one of India's biggest brandsand the pre- eminent
food brand of the country. It was equally recognised for its innovative approach to products
and marketing: the Lagaan Match was voted India's most successful promotional activity of
the year 2001 while the delicious Britannia 50-50 Maska-Chaska became India's most
successful product launch. In 2002, Britannia's New Business Division formed a joint venture
with Fonterra, the world's second largest Dairy Company, and Britannia New Zealand Foods
Pvt. Ltd. was born. In recognition of its vision and acceleratinggraph, Forbes Global rated
Britannia 'One amongst the Top 200 Small
22

Companies of the World', and The Economic Times pegged BritanniaIndia's 2nd Most
Trusted Brand.
Having succeeded in garnering the trust of almost one-third of India'sone billion population
and a strong management at the helm means Britannia will continue to dream big on its path
of innovation and quality. And millions of consumers will savour the results, happily ever
after.

BOARD OF DIRECTORS

EXECUTIVE LEADERSHIP

MANAGEMENT

COMMITTEE

NUSLI N WADIA
Chairman

•
VARUN BERRY
Managing Director
23

•
AVIJIT DEB
Non Executive Independent Director

•
KEKI DADISETH
Non Executive Independent Director

•
DR. AJAI PURI
Non Executive Independent Director
24

•
NESS N WADIA
Promoter Non-Executive Director

•
DR. YSP THORAT
Non Executive Independent Director

•
DR. AJAY SHAH
Non Executive Independent Director
25

•
KEKI ELAVIA
Non-Executive Independent Director

•
TANYA DUBASH
Non-Executive Independent Director

•
N. VENKATARAMAN
Executive Director & Chief Financial Office
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VISION AND MISSION:-

• Life at Britannia is about chasing the TINGs. Our vision is to be a Responsible Total Foods Company,
serving products that brim with exciting goodness, through the day. We do that by working together as a
creative, energetic and passionate team.

Britannia's mission is to:

Provide consumers with innovative, high-quality food products that are affordable, accessible,
and nutritious.
Build a sustainable and profitable business that is socially responsible and environmentally conscious.
Create a workplace where employees are valued, respected, and empowered to grow and succeed.

• KEY BUSINESS HIGHLIGHTS OF THE YEAR:- Britannia Industries reported a strong performance in the
year 2023, with revenue growth of 15% and net profit growth of 52%. The company's key business
highlights for the year include:

1. Strong volume growth across all categories: Britannia's volume growth for the year
was 13%, driven by strong demand for its biscuits, cakes, and rusks brands.

2. Improved margins: Britannia's operating profit margin for the year improved to
19.7%, from 15.6% in the previous year. This was due to lower input costs and
better operating efficiency.
27

3. Expansion into adjacent categories: Britannia expanded its product portfolio into
adjacent categories such as milkshakes and croissants in 2023. These categories
are expected to witness higher growth rates compared to biscuits, signaling
Britannia's strategic focus on diversification.

4. Market expansion: Britannia continued to expand its market reach in 2023, with a
focus on rural areas. The company partnered with 28,000 rural distributors during
the year

MARKET SHARE OF BRITANNIA :-

Britannia Industries Limited has a market share of 38% in the Fast-Moving Consumer Goods (FMCG)
sector in India. This makes it the largest player in the sector, ahead of Hindustan Unilever (35%), ITC
(15%), and Parle Products (12%).

Britannia's dominance in the FMCG sector is due to its strong presence in the biscuit market, where it has
a market share of 33%. The company also has a significant presence in the dairy and bakery segments.

OVERALL CAGR OF BRITANNIA COMPANY:-

Over the last five years (FY2017-FY2022), Britannia Industries Limited's total compound annual growth
rate (CAGR) in the FMCG sector is 9%. This exceeds the 7% growth average for the industry. For the
following five years (FY2022-FY2025), analysts see Britannia's revenue will increase at a CAGR of 14%.

SHARE HOLDING PATTERN:-

The shareholding pattern of Britannia Industries Limited as of September 30, 2023 is as follows: The
Wadia family, who own 50.55% of Britannia Industries, is in charge of the promoter group. The other
significant shareholders of Britannia Industries are the FIIs and DIIs. Together, the FIIs and DIIs own
42.99% of the business.

Britannia Industries is largely owned by domestic institutions and retail private investors. The corporation
is owned by retail individual investors to the tune of 4.79%, with the remaining domestic institutions
holding a 1.67% interest.
28

BUSINESS CANVAS MODEL OF BRITANNIA:-

ORGANISATIONAL STRUCTURE OF BRITANNIA COMPANY:-

SWOT ANALYSIS OF BRITANNIA COMPANY:-

1. STRENGTH:-
29

• Excellent reputation and brand recognition: Britannia is a reputable and well-known brand in India. The

company is well-known for its reasonably priced and high-quality items. In India, for instance,

Britannia's Good Day biscuits are among the most well-known biscuit brands.

• Broad selection of goods in several categories: Britannia provides a large selection of goods in several

categories, including dairy products, cakes, biscuits, cookies, and cookies. This provides the business

with a competitive edge over rivals who concentrate on a more limited selection of goods. Britannia, for

instance, markets its Nutri-Choice line of biscuits to consumers who are health-conscious.

• Emphasis on new product development and innovation: Britannia places emphasis in these areas. To

adapt to the shifting needs of customers, the company continually introduces new items. Britannia, for

instance, just introduced a line of healthful cakes and biscuits.

2. WEAKNESS:-

• Over-reliance on the biscuit category: The biscuit category is too important to Britain. The

majority of the company's revenue comes from the biscuit segment. Because of this, the business

is susceptible to shifts in consumer preferences and rivalry within the biscuit industry.

• High reliance on inputs: Britannia is very dependent on inputs like wheat, sugar, and milk. The

volatility of raw material costs may have an effect on the profitability of the company. For

instance, growing wheat costs recently had an effect on Britannia's profits.

• Competition from foreign players: PepsiCo and Mondelez International are two examples of the

overseas competitors that Britannia must contend with. These international competitors have

robust brands and ample financial backing. For instance, the biggest snack company in the world

is Mondelez International.

3. OPPORTUNITIES:-

• Growing demand for FMCG products in India: The demand for FMCG products in India is

growing due to factors such as rising incomes, urbanization, and changing lifestyles. This
30

presents a significant opportunity for Britannia to grow its business. For example, Britannia

plans to expand its distribution network in rural markets.

• Expanding rural markets: The rural markets in India are expanding rapidly. This presents a

significant opportunity for Britannia to grow its business in these markets. For example,

Britannia has launched a range of products that are specifically targeted at rural consumers.

• Growth of the e-commerce market: The e-commerce market in India is growing rapidly. This

presents a significant opportunity for Britannia to grow its business through this channel. For

example, Britannia has partnered with leading e-commerce players to sell its products online.

4. THREATS:-

• Rising inflation and input costs: Inflation and input costs have been rising in recent years. This

can impact Britannia's profitability, as it will have to increase the prices of its products to offset

the rising costs.

• Economic slowdown: An economic slowdown can impact the demand for Britannia's products,

as consumers may spend less on discretionary items.

• Changing consumer preferences: Consumer preferences are changing rapidly. This can be a

challenge for Britannia, as it needs to keep up with the latest trends and launch new products to

meet the changing needs of consumers.

STRATEGIES FRAMEWORK OF A BRITANNIA COMPANY:-

• Product strategy: Britannia is always developing new goods thanks to a devoted research and

development team. A staff dedicated to consumer analytics follows trends and preferences

inside the organization. This aids Britannia in creating goods that reflect the shifting demands

and tastes of its customers.

• Marketing plan: Britannia makes significant investments in marketing and advertising to

advance its brands. The business employs radio, print, television, and internet media as well as
31

other avenues for promotion. Britannia advertises its brands through celebrity sponsorships and

endorsements as well.

• Distribution strategy: Britannia has a strong distribution network that reaches millions of retail

outlets across India. The company also sells its products through e-commerce platforms.

Britannia's distribution network is efficient and effective, which helps the company to deliver

its products to consumers on time and in good condition.

• Operations strategy: Britannia has invested in state-of-the-art manufacturing facilities. The

company's manufacturing facilities are efficient and productive, which helps Britannia to

produce high-quality products at a competitive cost.

MARKET SHAREHOLDING PATTERN:-

Shareholding
Category (%)

Promoters 19.22%
FIIs 14.49%
DIIs 14.29%
RIIs 4.79%

Other
Domestic
Institutions
(ODIs) 1.67%

Shareholding (%)
9% 3% Promoters

35% FIIs
26%
DIIs
27%
RIIs
32

• MARKETING

STP CONCEPT OF BRITANNIA:-

5. Demographic factors:

A)Age: Britannia's target market is primarily the Indian middle class, which is defined as people with an

annual income of Rs. 2.5 lakhs to Rs. 10 lakhs. This segment is growing rapidly and is expected to reach 550

million people by 2025.

B) Gender: Britannia targets both male and female consumers.

C)Income: Britannia targets the Indian middle class.

D) Location: Britannia targets consumers across India.

6. Behavioural factors:

A)Purchase habits: Britannia targets consumers who are regular buyers of food products, especially biscuits,

bread, and dairy products.

B)Brand loyalty: Britannia targets consumers who are loyal to its brands.

7. Geographic factors:
33

A)India: Britannia operates primarily in India.

B)Urban and rural areas: Britannia targets consumers in both urban and rural areas.

8. Psychographic factors:

A)Lifestyle: Britannia targets consumers who are looking for high-quality, affordable food products that are

also nutritious.

B)Interests: Britannia targets consumers with specific interests, such as working mothers and health-conscious

consumers.

C)Values: Britannia targets consumers who value convenience, quality, and nutrition.

TARGETING:-

1. Market size:- The Indian food and beverage market is expected to reach $62.5 billion by 2025,

according to a report by Research and Markets. The biscuit market is the largest segment of the Indian

food and beverage market, with a market size of $11.5 billion in 2022. Britannia Industries Limited

(BIL) is the largest biscuit manufacturer in India, with a market share of over 30%.

2. Profitability:- Britannia Industries Limited (BIL) is a profitable company. In the financial year 2022-

23, the company reported a revenue of Rs. 11,456 crore and a profit after tax of Rs. 1,153 crore. This

represents a profit margin of 10%.

3. Reachability:- Britannia Industries Limited (BIL) has a wide distribution network. The company's

products are available in over 2 million retail outlets across India. Britannia also exports its products to

over 60 countries.

• POSITIONING:-
34

1. Symbolic position:- Britannia supports various social causes, such as education and

healthcare, through its corporate social responsibility (CSR) initiatives. Britannia promotes its

products as being nutritious and affordable. Britannia uses its brand ambassadors, such as

Deepika Padukone and Ranveer Singh, to promote its products as being aspirational and

youthful.

2. Functional position:- Britannia offers a wide range of products to cater to different dietary

needs and preferences. Britannia's products are packaged in a convenient way, making them

easy to store and eat. Britannia's products are available at a variety of retail outlets, making

them easily accessible to consumers.

3. Experimental position:- Britannia has launched a new range of biscuits made with whole

grains and other healthy ingredients. Britannia is using artificial intelligence to develop

personalized product recommendations for consumers. Britannia is using big data to identify

trends in consumer demand and develop new products accordingly. Britannia's symbolic,

functional, and experimental positions are all interrelated.

4P’S OF BRITANNIA COMPANY:-

1. Product:- Some of Britannia's most popular products include:

1. Biscuits: Britannia Good Day, Britannia Tiger, Britannia Marie Gold, Britannia Nutri Choice,

Britannia 50:50, etc.

2. Dairy products: Britannia Cheese, Britannia Yogurt, Britannia Milk, Britannia Cream, etc.

3. Cakes: Britannia Treat, Britannia Cake Rusk, Britannia Marble Cake, etc.

4. Rusk: Britannia Marie Gold Rusk, Britannia Good Day Rusk, etc.

5. Bread: Britannia White Bread, Britannia Brown Bread, Britannia Multigrain Bread, etc.
35

2. Price:

Britannia's pricing strategy is based on the principle of providing value for money to its customers.

The company offers a wide range of products at different price points to cater to different consumer

budgets. Britannia's products are generally priced lower than its competitors, which gives it a

competitive advantage.

3. Place;

Britannia's products are available in a wide range of retail outlets across India, including grocery

stores, supermarkets, and convenience stores. The company also has its own retail outlets, called

Britannia Treat Stores, which sell its entire range of products. Britannia also exports its products to

over 60 countries around the world.

36

4. Promotion:

Britannia uses a variety of promotional channels to reach its target customers. These include:

Television advertising

Print advertising

Outdoor advertising

Digital advertising

Social media marketing

Public relations

Sales promotions

Britannia also partners with celebrities and influencers to promote its products.
37

SWOT ANALYSIS OF BRITANNAI COMPANY:-

1. STRENGTH:

A) Unique Selling Proposition (USP):- Britannia is one of the oldest and most trusted

food brands in India, with a strong brand recall. Britannia ha a wide range of

products, including biscuits, rusks, cakes, and dairy products, which caters to all

income groups and tastes. Britannia has a strong distribution network that ensures

the availability of its products even in the remotest areas of India. Britannia is

known for its innovative products, such as its Nutri-Choice range of biscuits for

people with diabetes and its Good Day range of healthy biscuits.

B) Factors adding value:- Brand heritage and trust: Britannia has been in business for

over 120 years and is one of the most trusted food brands in India. This gives

Britannia a significant advantage over its competitors. Wide range of products:

Britannia offers a wide range of bakery and dairy products, which caters to all

income groups and tastes. This gives Britannia a competitive advantage over

companies that focus on a narrower range of products. Strong distribution network:

Britannia has a strong distribution network that ensures the availability of its

products even in the remotest areas of India. This gives Britannia a significant

advantage over its competitors, especially in the rural market.

2. WEAKNESS:-

• SCOPE OF IMPROVEMENT:- Research and development: In comparison to its rivals, Britannia has a

comparatively small expenditure for research and development (R&D). This might make it more

difficult for Britain to create novel and inventive goods in the future.
38

• Marketing and advertising: In comparison to its rivals, Britannia has a comparatively small marketing

and advertising budget. This might make it more difficult for Britannia to attract new clients and increase

its market share.

• Product quality: Britannia's products have drawn criticism from certain customers. If Britannia wants to

keep its reputation as a brand intact, it must solve these issues.

• BCG MATRIX OF BRITANNIA:-

ANALYSIS:-

• STAR PRODUCTS:- Because they have a large market share and rapid market growth, Britannia's star

products are its most significant products. Britannia is making a lot of money from these items, and they

are also increasing the company's market share. To hold onto their market dominance and set themselves

up for future expansion, Britannia needs to make significant investments in these goods.

• CASH COW:- The cash cow products that Britannia produces are particularly significant because they

bring in a lot of money for the business. Nevertheless, the modest market growth of these products

indicates that they are not contributing to Britannia's increase in market share. Britannia should

concentrate on keeping these products at the top of the market and making as much money as it can

from them.

• QUESTION MARK:- Given their low market share and rapid expansion, Britannia's question mark

items are its riskiest offerings. Depending on how much Britannia is able to increase their market share,

these items could wind up as pets or celebrities. Britannia should carefully assess if it wants to invest in

these items in light of the company's overall resources and growth potential.

• DOG:- Because of their small market share and slow rate of expansion, Britannia's dog products are its

least important products. Britannia is not making much money from these products, nor is the firm

increasing its market share. In order to concentrate on its star, cash cow, and question mark items,

Britannia might think about selling these products.

39

BRITANNIA ROLLYN CAKE BCG MATRIX:-

Britannia's Roll Yo can be classified as a Question Mark product in the BCG matrix. This is because it

has a low market share but a high market growth. Roll Yo is a relatively new product in the market, but

it has gained popularity among consumers due to its unique flavour and texture.

The high market growth of Roll Yo indicates that there is a lot of potential for this product to grow in

the future. However, Britannia needs to invest in marketing and distribution to increase the market share

of Roll Yo. Britannia also needs to be careful to differentiate Roll Yo from other popular yogurt brands,

such as Danone and Nestlé.

If Britannia is successful in increasing the market share of Rooilyn Yo, it can become a Star product in

the BCG matrix. However, if Britannia is unsuccessful, Rooilyn Yo could become a Dog product in the

BCG matrix.
40

PRODUCT LIFE CYCLE OF BRITANNIA( PLC) :-

• Introduction Stage: Dairy Products are at introduction stage & can gain a high market share & high

market growth in few years

• Growth Stage: Star products of Britannia with high growth rate & high market share & also Britannia

cakes comes under this category.

• Maturity Stage: Britannia Marie Gold is at maturity stage with high market share but no growth, with

R&D its market growth can rise up.

41

• Decline stage: Britannia Nutri Choice is at decline stage with no market growth & low market share,

its in an obsolete stage.

A new product introduced in the market goes through a sequence of multiple stages. This cycle maps

all the stages of a product’s life span that are related to promotion and sales. The product life cycle

traditionally follows 4 stages which range from introduction of the product to its demise. As a product

moves through these stages, its pricing, promotion, packaging, and distribution are re-evaluated and

changed, if required, to prolong its life.

VALUE CHAIN ANALYSIS OF BRITANNIA INDUSTRIES LTD:-

In the larger part of value chain Britannia biscuits is one of the most important part that includes either

Suppliers or Distribution channels, or both. How adding each activity or reducing each activity , these

activity needs to be seen as part of value system which will impact the Britannia Industries Ltd Value

chain.

1. PRIMARY ACTIVITIES:
42

• INBOUND Logistics

• Operations

• Outbound Logistics

• Marketing and sales

• Services

2. SUPPORT ACITVITIES:

• Firm Infrastructure

• Human Resource Management

• Technology development

• Procurement

BRITANNIA COMPANY COMPETITORS ANALYSIS:-

Direct competitors:

• Parle Products

• ITC Foods

• Mondelez India
43

• Hindustan Unilever

• Nestle India

PARLE VS BRITANNIA:-

• Market Share

Britannia has a slight edge over Parle in terms of market share. In 2022, Britannia had a market share

of 30%, while Parle had a market share of 28%. However, the gap between the two companies has

been narrowing in recent years.

• Product Range

Both Britannia and Parle offer a wide range of biscuit products, including cookies, crackers, and

digestives. However, Britannia has a slightly wider product range, with a larger number of variants.

Britannia also has a stronger presence in the premium biscuit segment.

• Pricing

Britannia and Parle offer their products at similar prices. However, Parle is generally considered to be

a more affordable brand.

• Distribution Network

Both Britannia and Parle have extensive distribution networks. Britannia's distribution network

reaches over 1.2 million retail outlets across India, while Parle's distribution network reaches over 5

million retail outlets.

44

• Marketing Strategy

Britannia and Parle have different marketing strategies. Britannia focuses on building its brand image

through advertising and promotions. Parle, on the other hand, focuses on making its products more

affordable and accessible to consumers.

Strengths and Weaknesses

Here is a summary of the strengths and weaknesses of Britannia and Parle:

• Britannia

• Strengths:

Strong brand reputation

Wide range of products

Strong presence in the premium biscuit segment

Extensive distribution network

• Weaknesses:

Higher prices

Less affordable brand

• Parle

• Strengths:
45

More affordable brand

Wider distribution network

• Weaknesses:

Weaker brand image

Smaller range of products

Less presence in the premium biscuit segment

These companies compete directly with Britannia by offering similar products, such as biscuits, cakes,

rusks, and breads. Britannia and Parle are both strong competitors in the Indian biscuit market.

Britannia has a slight edge in terms of market share and product range, but Parle is more affordable

and has a wider distribution network.

Indirect competitors:

• Kellogg's

• Oreo

• Mc Vitie's

• PepsiCo

• Mondelez International

• Nestle

KELLOGS VS BRITANNIA:- Kellogg's and Britannia are two of the largest food companies in the

world, and they compete in a number of markets, including biscuits, cereals, and snacks.
46

• Market Share

Kellogg's is the market leader in the global breakfast cereal market, with a market share of over 20%.

Britannia is a major player in the Indian biscuit market, with a market share of over 30%.

• Product Range

Kellogg's offers a wide range of breakfast cereals, including Corn Flakes, Special K, and Frosted

Flakes. Britannia offers a wide range of biscuits, including Good Day, Tiger, and Marie Gold.

• Pricing

Kellogg's products are generally more expensive than Britannia's products. This is because Kellogg's

is a premium brand and its products are often imported. Britannia's products are more affordable and

are made locally.

• Distribution Network

Kellogg's has a global distribution network that reaches over 180 countries. Britannia's distribution

network is primarily focused on India, but it also has a presence in other markets, such as the Middle

East and Africa.

• Marketing Strategy

Kellogg's focuses on marketing its products as healthy and nutritious. Britannia focuses on marketing

its products as affordable and tasty.

47

Strengths and Weaknesses

Here is a summary of the strengths and weaknesses of Kellogg's and Britannia:

• Kellogg's

• Strengths:

Strong brand reputation

Global distribution network

Focus on healthy and nutritious products

• Weaknesses:

Higher prices

Limited presence in developing markets

Britannia

• Strengths:

Strong brand reputation in India

Affordable products

Extensive distribution network in India

• Weaknesses:

Limited presence outside of India

48

Less focus on healthy and nutritious products

These companies compete indirectly with Britannia by offering different types of food products, such

as cereals, chocolates, and snacks. Kellogg's and Britannia are both strong competitors in the global

food market. Kellogg's is the market leader in the breakfast cereal market, while Britannia is a major

player in the biscuit market. Kellogg's has a global distribution network and a focus on healthy and

nutritious products. Britannia has a strong brand reputation in India and affordable products.

Replacement competitors:

• Fruits

• Nuts

• Seeds

• Yogurt

• Hard-boiled eggs

• Whole-wheat bread

• Oatmeal

These products can be used as substitutes for Britannia's products. For example, consumers may choose to eat

fruits or nuts instead of biscuits, or they may choose to eat oatmeal instead of bread. Britannia's product

subsidiaries produce and sell a wide range of biscuits, cakes, rusks, and breads. Britannia's replacement

subsidiaries produce and sell a variety of other food and beverage products, such as snacks, confectionery,

quick-service meals, and home baking products.

Britannia's product subsidiaries are important because they help the company to expand its product range and

reach new markets. Britannia's replacement subsidiaries are important because they help the company to

monitor the competitive landscape and identify potential threats.

49

• Benefits of Product Subsidiaries

Expand product range

Reach new markets

Diversify revenue stream

Increase brand awareness

Reduce reliance on a single product or market

• Benefits of Replacement Subsidiaries

Monitor competitive landscape

Identify potential threats

Develop new products and services

Expand distribution network

Increase market share

• Challenges of Product Subsidiaries

Managing multiple product lines

Coordinating marketing and sales efforts

Ensuring consistent quality across all products

Avoiding cannibalization of sales

• Challenges of Replacement Subsidiaries

Competing with established brands

Maintaining profitability

Reaching a wide enough audience

50

Overcoming consumer resistance to change

Britannia Industries' product and replacement subsidiaries play an important role in the company's success.

Product subsidiaries help Britannia to expand its product range and reach new markets, while replacement

subsidiaries help Britannia to monitor the competitive landscape and identify potential threats. Britannia

needs to carefully manage its product and replacement subsidiaries to ensure that they are aligned with the

company's overall strategy.

51

FINANCE:-

PROFIT AND LOSS ANALYSIS:-

PROFIT & LOSS Mar-23 Mar-22
ACCOUNT OF
BRITANNIA
INDUSTRIES (in
Rs. Cr.)

12 mths 12 mths

INCOME

REVENUE FROM 15,285.12 13,169.04

OPERATIONS
[GROSS]

Less: 0 0
Excise/Sevice
Tax/Other Levies

REVENUE FROM 15,285.12 13,169.04

OPERATIONS
[NET]

TOTAL 15,618.42 13,371.62

OPERATING
REVENUES

Other Income 220.59 359.43

TOTAL REVENUE 15,839.01 13,731.05

EXPENSES

Cost Of Materials 7,084.09 6,366.31

Consumed

Purchase Of Stock- 2,453.42 2,183.41

In Trade

Operating And 0 0
Direct Expenses

Changes In -82.13 -73.96

Inventories Of
FG,WIP And Stock-
In Trade

Employee Benefit 520.55 413.56

Expenses
52
Finance Costs 154.95 133.46

Depreciation And 195.1 170.01

Amortisation
Expenses

Other Expenses 2,900.70 2,393.14

TOTAL 13,226.68 11,585.93

EXPENSES
PROFIT/LOSS 2,612.33 2,145.12
BEFORE
EXCEPTIONAL,
EXTRAORDINARY
ITEMS AND TAX

Exceptional Items 227.74 0

PROFIT/LOSS 2,840.07 2,145.12

BEFORE TAX

TAX EXPENSES-
CONTINUED
OPERATIONS

Current Tax 708.5 590.36

Less: MAT Credit 0 0

Entitlement

Deferred Tax -7.73 -48.43

Tax For Earlier 0 0

Years
TOTAL TAX 700.77 541.93
EXPENSES
PROFIT/LOSS 2,139.30 1,603.19
AFTER TAX AND
BEFORE
EXTRAORDINARY
ITEMS

PROFIT/LOSS 2,139.30 1,603.19

FROM
CONTINUING
OPERATIONS

PROFIT/LOSS 2,139.30 1,603.19

FOR THE PERIOD

OTHER
ADDITIONAL
INFORMATION

EARNINGS PER
SHARE
Basic EPS (Rs.) 88.82 66.56

Diluted EPS (Rs.) 88.82 66.56

VALUE OF
IMPORTED AND
INDIGENIOUS
RAW MATERIALS
STORES,
SPARES AND
LOOSE TOOLS

Imported Raw 0 0
Materials
53
Indigenous Raw 0 0
Materials

STORES,
SPARES AND
LOOSE TOOLS

Imported Stores 0 0
And Spares

Indigenous Stores 0 0
And Spares

DIVIDEND AND
DIVIDEND
PERCENTAGE

Equity Share 1,360.91 1,794.47

Dividend
Tax On Dividend 0 0

Equity Dividend 7,200.00 5,650.00

Rate (%)

Profit and Loss

There was a rise in 13% revenue from operation
COGS has increased by 11%
Finance cost has increased by 16.5% which is on the higher side
PAT & PBT has increased by 33.4 % which is good for the company as well as for the shareholders
33.44% has been increased in EPS which is beneficial for the shareholders and as well as for the company
Depreciation has increased by 14% which implies asset and resources are getting utilized in an efficient way.

BALANCESHEET ANALYSIS:-
BALANCE SHEET Mar-23 Mar-22 Mar-21 Mar-20 Mar-19
OF BRITANNIA
INDUSTRIES (in
Rs. Cr.)

12 mths 12 mths 12 mths 12 mths 12 mths

EQUITIES AND
LIABILITIES

SHAREHOLDER'S
FUNDS
Equity Share 24.09 24.09 24.09 24.05 24.03
Capital
TOTAL SHARE 24.09 24.09 24.09 24.05 24.03
CAPITAL

Reserves and 3,157.06 2,378.45 3,267.34 4,216.19 4,015.42

Surplus
54
TOTAL 3,157.06 2,378.45 3,267.34 4,216.19 4,015.42
RESERVES AND
SURPLUS

TOTAL 3,181.15 2,402.54 3,319.53 4,274.65 4,039.45

SHAREHOLDERS
FUNDS

NON-CURRENT
LIABILITIES

Long Term 1,551.02 698.52 721.55 722.13 0.26

Borrowings
Deferred Tax 0 0 7.85 10.97 3.87
Liabilities [Net]

Other Long Term 60.91 52.42 39.32 30.53 27.03

Liabilities

Long Term 0 0 0 0 0
Provisions
TOTAL NON- 1,611.93 750.94 768.72 763.63 31.16
CURRENT
LIABILITIES

CURRENT
LIABILITIES
Short Term 1,110.76 1,479.62 1,075.70 479.99 0
Borrowings
Trade Payables 1,308.76 1,156.62 1,191.09 955.98 1,032.54

Other Current 917 762.07 695.34 596.39 361.3

Liabilities

Short Term 508.86 451.16 365.63 182.7 188.52

Provisions
TOTAL CURRENT 3,845.38 3,849.47 3,327.76 2,215.06 1,582.36
LIABILITIES

TOTAL CAPITAL 8,638.46 7,002.95 7,416.01 7,253.34 5,652.97

AND LIABILITIES

ASSETS

NON-CURRENT
ASSETS

Tangible Assets 2,220.21 1,327.41 1,360.02 1,416.02 1,283.85

Intangible Assets 12.75 15.6 8.54 8.37 7.62

Capital Work-In- 104.47 535.27 111.66 38.92 64.91

Progress
Other Assets 60.5 34.42 35.28 36.14 36.13

FIXED ASSETS 2,397.93 1,912.70 1,515.50 1,499.45 1,392.51

Non-Current 1,525.18 1,221.61 1,657.16 2,259.11 1,050.97

Investments
Deferred Tax 48.31 40.58 0 0 0
Assets [Net]
Long Term Loans 150 100 70.73 192.03 15.55
And Advances

Other Non-Current 96.34 135 157.69 97.6 123.67

Assets

TOTAL NON- 4,217.76 3,409.89 3,401.08 4,048.19 2,582.70

CURRENT
ASSETS

CURRENT
ASSETS
Current 1,798.47 802.5 1,292.96 882.06 594.7
Investments
55
Inventories 1,074.62 1,251.64 991.28 633.53 718.89

Trade Receivables 278.42 253.85 198.36 242.23 350.96

Cash And Cash 63.85 52.29 110.8 39.16 40.48

Equivalents

Short Term Loans 560 698 946.09 1,075.73 1,121.41

And Advances

OtherCurrentAssets 645.34 534.78 475.44 332.44 243.83

TOTAL CURRENT 4,420.70 3,593.06 4,014.93 3,205.15 3,070.27

ASSETS

TOTAL ASSETS 8,638.46 7,002.95 7,416.01 7,253.34 5,652.97

OTHER
ADDITIONAL
INFORMATION

CONTINGENT
LIABILITIES,
COMMITMENTS

Contingent 377.71 589.41 547.05 241.37 245.43

Liabilities
CIF VALUE OF
IMPORTS
Raw Materials 0 0 0 0 0

Stores, Spares And 0 0 0 0 0

Loose Tools

Trade/Other Goods 0 0 0 0 0

Capital Goods 0 0 0 0 0

EXPENDITURE IN
FOREIGN
EXCHANGE

Expenditure In 789.65 919.47 1,510.19 293.26 194.8

Foreign Currency

REMITTANCES IN
FOREIGN
CURRENCIES
FOR DIVIDENDS

Dividend -- -- -- -- --
Remittance In
Foreign Currency

EARNINGS IN
FOREIGN
EXCHANGE

FOB Value Of -- -- -- -- --
Goods
Other Earnings 320.86 289.01 305.85 281.02 319.1

BONUS DETAILS

Bonus Equity Share 21.94 21.94 21.94 21.94 21.94

Capital

NON-CURRENT
INVESTMENTS

Non-Current -- -- -- -- --
Investments
Quoted Market
Value
56
Non-Current 1,525.18 1,221.61 1,657.16 2,259.11 1,050.97
Investments
Unquoted Book
Value

CURRENT
INVESTMENTS

Current -- -- -- -- --
Investments
Quoted Market
Value

Current 1,798.47 802.5 1,292.96 882.06 594.7

Investments
Unquoted Book
Value

Horizontal analysis
Reserve and surplus increased by 32%
Non Current liability increased by 1.14% so they are willing to take high risk
No major change sin Current liability
Fixed asset increased by 25% which implies that company is increasing its productivity, willing to expand in future
Inventories has been reduced by (14%) which shows Inventory turnover ratio is good

Profit and Loss

There was a rise in 13% revenue from operation
COGS has increased by 11%
Finance cost has increased by 16.5% which is on the higher side
PAT & PBT has increased by 33.4 % which is good for the company as well as for the shareholders
33.44% has been increased in EPS which is beneficial for the shareholders and as well as for the company
Depreciation has increased by 14% which implies asset and resources are getting utilized in an efficient way.

CASH FLOW STATEMENT OF BRITANNIA INDUSTRY:-

CASH FLOW STATEMENT

ANNUAL FY 2022 FY 2021
Net Cash flow from Operating Activities 1,299.52 1,851.07

Net Cash used in Investing Activities 910.89 461.26

Net Cash flow from Financing Activities -2,245.84 -2,243.69

Net Cash Flow -32.13 66.2
Closing Cash & Cash Equivalent 109.32 141.45
Closing Cash & Cash Equivalent Growth
-22.71 87.95
(%)
Total Debt/ CFO (x) 1.9 1.13
57

RATIO ANALYSIS OF BRITANNIA INDUSTRIES LIMITED:-

RATIOS ANALYSIS
ANNUAL FY 2023 FY 2022

Return on Equity (%) 59.60% 52.53%

Return on Capital Employed (%)
66.18 59.71
Return on Assets (%) 20.28% 23.27%
Interest Coverage Ratio (x) 16.8 23.66
Asset Turnover Ratio (x) 1.78 164.02
Price to Earnings (x) 50.76 46.95
Price to Book (x) 30.18 24.64
EV/EBITDA (x) 32.79 31.65
EBITDA Margin (%) 17.14% 21.48%

PEER COMPARISON OF BRITANNIA COMPANY:-

PEER COMPARISON

NAME P/E (X) ROE % REV CAGR [3YR]

Britannia 62.5 59.6 8.35

Tata Consumer 66.4 6.18 19.05
Varun Beverages 48.9 17.01 19.92
Zydus Wellness 33.4 6.37 31.45

DU POINT ANALYSIS:-

DU PONT ANALYSIS
Description Mar 2023 Mar 2022
PATM (%) 16.04 19.22
58

Sales / Total Assets(x) 1007.35 910.19

Assets to Equity (x) 160.18 100.04
ROE (%) 56.31 46.74
59

HUMAN RESOURCE MANAGEMENT:-

ORGANISATIONAL STRUCTURE:-

Organizational Culture and Ethics of Britannia Industries-

60

Britannia Industries is a leading food company in India, with a strong reputation for ethical

business practices. The company's organizational culture is based on the following values:

• Customer focus: Britannia is committed to meeting and exceeding the expectations of

its customers. The company places a strong emphasis on customer research and

innovation to ensure that its products are of the highest quality and meet the changing

needs of consumers.

• Integrity: Britannia is committed to conducting its business in an ethical and

responsible manner. The company has a strong code of conduct that guides all aspects

of its business, from employee relations to product sourcing.

• Respect: Britannia treats all of its stakeholders with respect, including employees,

customers, suppliers, and the community. The company is committed to creating a

positive work environment and to building strong relationships with its stakeholders.

• Excellence: Britannia is committed to excellence in all that it does. The company

strives to continuously improve its products, services, and operations.

Britannia's organizational culture and ethics are evident in the following

ways:

The company has a strong focus on customer satisfaction. Britannia regularly conducts

customer surveys and feedback sessions to understand the needs of its customers. The company
61

also invests heavily in research and development to create new products and improve existing

products.

Britannia has a strong code of conduct that guides all aspects of its business. The code of

conduct covers a wide range of topics, including employee relations, product sourcing, and

environmental protection. All Britannia employees are required to sign and adhere to the code

of conduct.

Britannia treats all of its stakeholders with respect. The company has a strong employee

engagement program and provides its employees with opportunities for career development.

Britannia also has a strong corporate social responsibility program and is committed to

supporting the communities in which it operates.

Britannia is committed to excellence in all that it does. The company has a number of quality

control measures in place to ensure that its products are of the highest quality. Britannia also

invests heavily in training and development for its employees.

Overall, Britannia Industries has a strong organizational culture and ethics. The company is

committed to customer focus, integrity, respect, and excellence. These values are evident in all

aspects of Britannia's business, from employee relations to product sourcing.

Here are some specific examples of how Britannia's organizational culture and ethics are

manifested in its business practices:

Britannia has a fair and transparent recruitment process. All candidates are treated equally and

given a fair chance to compete for positions.

Britannia provides its employees with competitive salaries and benefits. The company also

offers its employees opportunities for career development and training.

62

Britannia sources its ingredients from ethical suppliers. The company has a supplier code of

conduct that all suppliers must adhere to.

Britannia is committed to environmental protection. The company has a number of initiatives

in place to reduce its environmental impact, such as using recycled materials in its packaging

and water conservation measures in its manufacturing plants.

Britannia's strong organizational culture and ethics have helped the company to achieve success

in the Indian food market. The company is known for its high-quality products and ethical

business practices. Britannia is a role model for other companies in India and is setting a high

standard for ethical business conduct.

RECRUITMENT SOURCES OF COMPANY:-

• Campus Recruitments
• Head-hunting
• Hiring top-notch talent from professional platforms for
top levelmanagement posts from across the
country/globe
• Online Job Portals.
• Promotion/Deputation
• Promotion of employees to upper posts to fill the gap and
then to findthe new candidate to fill the henceforth created
63

gap

SELECTION PROCEDURE:-

• Shortlisting of profiles(basis of Academic & Extra-curriculumperformance)

• Selection Test
• Group Discussions / Case study
• Personal Interview
• HR Interview
• Physical examination
• Reference & Background check
• Job Offer
• Contract of employment

TYPES OF INSTITUTE BRITANNIA VISIT

Business Schools

o Engineering Colleges
o Food Technology Institutes
o ICAI

THE PROCEDURE AND STEPS OF SELECTION IN THE COMPANY:-

• Initial interview

The initial interview is typically a phone interview or a short in-person interview. The

hiring manager will use this interview to get a general sense of the candidate's

qualifications and experience. They may also ask questions about the candidate's

interest in Britannia and the specific position they are applying for.

• Technical interview
64

The technical interview is typically conducted by a subject matter expert who is familiar

with the specific skills and knowledge required for the position. The subject matter

expert may ask questions about the candidate's experience with specific tools or

technologies, or they may give the candidate a task to complete.

• HR interview

The HR interview is typically conducted by a human resources representative who is

familiar with Britannia's company culture and values. The HR representative will use

this interview to assess the candidate's fit with the company culture and values. They

may ask questions about the candidate's work style, their career goals, and their

experience working in a team environment.

• Final interview

The final interview is typically conducted by a senior manager who is responsible for

the department or team that the candidate would be joining. The senior manager will

use this interview to make the final hiring decision. They may ask questions about the

candidate's leadership skills, their strategic thinking skills, and their commitment to

Britannia's values.

• Psychometric tests
65

Britannia may use psychometric tests to assess the candidate's personality, aptitude, or

cognitive abilities. These tests are typically administered online and take about 30

minutes to complete.

• Background checks

Britannia may also conduct a background check on the candidate. This background

check may include verifying the candidate's employment history, education, and

criminal record.

• Decision-making

The hiring decision at Britannia is typically made by a committee that includes the

hiring manager, a subject matter expert, and a human resources representative. The

committee considers all of the information gathered during the recruitment and

selection process, including the candidate's resume, interview performance, and

assessment results.

• Offer

Once the committee has made a hiring decision, the company makes an offer to the

candidate. The offer includes the salary, benefits, and other terms of employment.

• Acceptance
66

If the candidate accepts the offer, they sign an employment contract and join the

company.

Britannia's selection process is designed to be fair, transparent, and efficient. The

company is committed to hiring the best talent and to creating a positive and inclusive

workplace.

EMPLOYER BRANDING OF BRITANIA COMPANY:-

Employer branding is the process of creating a positive image of a company as an

employer. It is about attracting and retaining top talent by communicating the

company's unique value proposition as an employer.

Britannia Industries has a strong employer brand. The company is known for its strong

culture, values, and commitment to its employees. Britannia also offers a number of

competitive benefits and opportunities for career development.

Here are some of the key elements of Britannia's employer brand:

• Strong culture: Britannia has a strong culture that is based on the values of customer

focus, integrity, respect, and excellence. The company's culture is characterized by a

collaborative work environment, a commitment to employee development, and a focus

on innovation.

• Competitive benefits: Britannia offers a number of competitive benefits to its

employees, including a competitive salary, a comprehensive benefits package, and

67

opportunities for career development. The company also offers its employees a number

of lifestyle benefits, such as flexible work arrangements and employee assistance

programs.

• Opportunities for career development: Britannia is committed to helping its employees

develop their skills and knowledge. The company offers a number of training and

development programs, as well as opportunities for employees to advance their careers

within the company.

BACKGROUND VERIFICATION PROCESS:-

68

JD AND JS OF THE BRITANNIA COMPANY:-

JD - Profile Information
Components Job Description
Company Name Britannia Industries Limited

Britannia Industries is a leading food company in India, with a strong

reputation for ethical business practices. The company was founded in 1892
and is headquartered in Kolkata. Britannia is known for its wide range of
About the
products, including biscuits, cakes, rusks, and breads. Britannia is a market
company
leader in the Indian biscuit market, with a market share of over 30%. The
company's biscuit brands include Good Day, Tiger, Marie Gold, and
Bourbon. Britannia also has a strong presence in the cake and rusk markets.

Company website www. Britannia. Co. in

Business Unit Marketing Department
Job Title Sales Executive
Job Status Full-time / Part-time
Work
Hybrid / Remote / Work from Office
Environment
69

Work Location kolkata/ Pan India

Supervisor Sr. Sales Executive
Subordinates Business development executive
Incumbent Name Area Sales Manager
1. Work on Sales revenue in the store
Main Purpose
2. Handling the customer grievances in the store
1. Customer Handling
• People from Lifestyle Apparels Experience would be preferred.
Roles and • Handle customer grievance
Responsibilities 2. Sales and Revenue
• Ensuring the revenue & sales
• Driving Store Sales numbers
Qualification Graduate: Any Graduate Post Graduate: Nil

Work Experience Minimum: 0 Year Maximum: 1 Year

Communication skill
Convincing skill
Skills
Public speaking skill
Negotiation skill
CTC Minimum: Rs. 7,40,000 Maximum: Rs. 10,00,000
Recruiter Name Ms. Pallavi Pawar
Recruiter Contact
9876543210
No.
Recruiter Mail ID NIL

ONBOARDING:- In the field of human resources, the act of acclimating a recently

hired person to their workplace is known as "onboarding." Onboarding, sometimes
referred to as organizational socialization, is a crucial component in assisting staff
members in becoming familiar with the demands of their new roles.

• Documents Required-
o Educational-
▪ 10th Examination Certificate
▪ 12th Examination Certificate
▪ Graduation Marksheet
▪ PG and other certificates (Optional)
o Personal-
▪ Aadhar Card
70

▪ Pan Card
▪ Bank Account Details
▪ Passport
▪ Passport size photo
▪ Resume
o Professional-
▪ Experience Certificates
▪ Pay slips
▪ Online Certificates
▪ Hr contact details of Previous Org.
▪ Manager’s contact details of Previous Org
o Medical

TNA AND ITS METHOD:-

The quantity of competencies that a specific employee now possesses and the amount of skills
and competencies that the individual lacks are both determined by training requirement
analysis. The process of measuring, identifying, and analyzing the training gap that an
individual employee needs, then filling it in using a variety of techniques, is known as training
need analysis. The purpose of this is to determine whether an employee is performing poorly
inside the company, whether there is a gap in his job, or whether the employee is reluctant to
discuss his or her poor performance with HR or the line manager.
There are numerous approaches. Analyzing Training Needs:
• Determining the issues and analyzing the employee's training needs;
• Assessing the employee's present competencies and training deficiency;
Organizing the need assessment's design
1. gathering information
2.analyzing information
3.assessing the findings and conclusions
4. soliciting input
71

WHY CONDUCTS TNA?:- Depending on the following variables, the line manager
or internal supervisor conducts the training evaluation to determine the requirement for
training:
• Issues with Performance.
• The launch of a brand-new project, technology, or system.
• The organization's wish.

TRAINING METHODS AND TRAINING TOOLS:-

• Personal observation by a line manager or supervisor;
• Personal interview;
In order to meet client wants and increase income, marketing managers must analyze current
products, improve them, or create new ones. They must also update sales targets, develop
strategies for pricing and promotion, and oversee and inspire their staff.
Because it's a managerial role will be used.

TRAINING MODEL OF SR. SALES MANAGER:-

To train the Britannia sales manager, Sr.HR manager will follow ADDIE model. So
here he will discuss what steps should Sr. HR manager take to train the New Product
Developer through the ADDIE model.
• A- Analyze
• D- Design
• D- Develop
• Implement
• E- Evaluate
72

Step one: Examine

The senior HR manager will first evaluate the Finance manager work, after which he will assess
the task function or key performance index (goal sheet), and lastly, the key result area. If he
discovers a gap after analyzing these two variables, he talks with the employee about where
they are falling short and what kind of training is needed.

Step two: Design

HR will create the goals for the training that the marketing manager will receive. He will then
administer several assessments to see where the employee is deficient, and he will determine
which areas—communication, analytics, people management, leadership, and any technical
skills—need training.

Step three: Development

He will outline the lessons and exercises that must be covered in the instruction. He will create
detailed job descriptions for the individual to fill as a marketing manager. The organization
will also create the training that the staff members will adhere to.

Step Four: Execution

The organization will explain in this phase why the employee has been allocated this training,
as well as the topics and duration of the training.
73

Fifth step: Evaluating the candidate The employee will be ongoing under the evaluation process
and also after the training period what skills and what knowledge have been added to the
employee is also evaluated. It will be checked internal and external evaluation. If the employees
are unable to benefit from the trainings, they are either fired or they are rescheduled for another
training process.

SUSTAINABLE TRAINING METHODS FOR BRITANNIA:- We may deliver the

employee training using a variety of training techniques. Two categories of training techniques
exist: 1) On-the-job training, which is split 50/50 between work and instruction. 2) Complete
training received off the job
It is known that the profile belongs to a new marketing manager (managerial position), and that
person must have five to six years of experience. As a result, HR should plan the marketing
manager's training to include mostly of on-the-job training with some off-the-job training as
well. The COACHING and UNDERSTUDY method is likely the best approach for on-the-job
training.
A line manager's one-on-one training program within the organization is called coaching. In
this process, the mentees are under the line manager's supervision and guidance, and they must
pay attention to what they have to say about the training procedure.
Understudy is a technique whereby a long-serving Britannia employee (finance manager) who
has worked in the same role for many months or years provides training to recently hired
marketing managers as part of their onboarding process. Simply said, a subordinate receives
training from a superior.
When using the off-the-job training method, HR can set up VESTIBULE training, where
employees can work in a prototype setting or even attend seminars or workshops to gain a
deeper grasp of the profession.

TRAINING CALENDER:-

Training
Month Program Audience

All new employees

New employee
January onboarding
74

Sales training Sales representatives

on new product
February launch

Customer
service training Customer service representatives
on new
customer
relationship
management
March (CRM) system

Factory worker All factory workers

safety training
on new safety
April procedures

Leadership Middle managers

training for
middle
May managers

Communication
skills training
for all
June employees All employees

Technical Factory workers who will be using the new

training on new equipment
manufacturing
equipment for
July factory workers
75

Team building
training for all
August employees All employees

Project
management Project managers
training for
project
September managers

Diversity and
inclusion
training for all
October employees All employees

Performance
management
training for
November managers Managers

Financial
literacy training
for all
December employees All employees

PMS MODEL OF THE ORGANISATION:-

Precise Information from Various Sources: To enhance objectivity, a PMS ought to gather
relevant, accurate, and up-to-date information from diverse sources, such as supervisors,
colleagues, upper management, clients, and so on. The focus has to be on acquiring data that
aligns with the organization's measuring goals.

1.Employee Development: The main focus of an effective performance management system

should be on promoting the general development of an employee by setting clear objectives,
providing timely feedback on a regular basis, and determining what training the individual
76

needs. Features like OKR-based goals, Feedback 360, and Qualitative Snapshots will be found
on the platform with the most objective data for effective performance management.
2. Performance and Pay: In an ideal performance management system, compensation and
performance management should not be connected. Despite the fact that companies use the
Performance Management platform to decide on yearly evaluations and pay increases, this is
essentially only a means to an end rather than the ultimate objective. In an ideal performance
management system, compensation and performance management should not be connected.
Even if companies use the Performance Management platform to decide on yearly evaluations
and pay increases, this is essentially only a means to an end rather than the final objective. The
objectives of PMS include employee performance measurement, evaluation, and enhancement.
Organizations must to have a basic understanding of this discrepancy.
3. Promote Enhanced Performance
4. Mentoring-In order to help employees better understand their work and close the training
gap, HR can set up VESTIBULE training for them when they are off the job. This allows them
to work in a prototype environment or attend workshops or seminars.

GOAL SHEET:-
Typical KRAs / Goals for
Performance Planning Sheet April 20
Job Title - Sales Executive Employee Name - Manish Sing
Unit of
Sr. Key Result Area (KRA) Specific
Measure
No (a) (c)
(b)
Actual Vs.
Target Handling advertisement process of the com
1 Promotional Strategies
Designing offers for the customers
Actual Vs.
Target Achieving day to day targets assigned by
2 Achieving Targets

Estimating target for their subordinates

3 Handling marketing and sales team
Actual Vs. Task Monitoring the sales performance of the te
4 Actual Vs. Task Handling MIS documentation as per the c
MIS Documentation
77

KRA

EMPLOYEE BENEFIT OF THE BRITANNIA COMPANY:-

SL. No Benefits for the Employees

1 Employee Stock Options
2 Incentive schemes for business
development
3 Learning Management
4 Corporate Dress-codes
5 Hitech Work Environment
6 Paid Sick Leave
78

7 Life Insurance
8 Cell phone
9 Paid Holidays/Vacations

HRIS SOFT SKILL –

Why conduct a training Mentoring is important for proper guidance
of the employee from a senior experienced
employee.
Who are involved in the training 2 persons are involved in it where one is the
mentor ,who will guide and counsel other
one is the mentee (employee who is being
provided mentoring)
How performance deficiency are fixed This can be fixed by providing regular
feedback, creating performance
improvement plan , increasing confidence
and addressing strength and weakness
What are the ways to perform This can be done by assigning new mentor
during the process of onboarding .It can be
one to one mentoring or a group mentoring
with similar set of employee

REWARDS AND RECOGNITION:-

79

PERFORMANCE APPRAISAL:-
The performance management system's cornerstone is the Britannia Appraisal System.
The employee and his or her supervisors agree at the beginning of the year on the
performance of specific targets. These objectives make sense in light of the unit's or
business's objectives. At the conclusion of the year, the individual's performance is
assessed in relation to the predetermined goals. The evaluation gives equal weight to
the processes followed in order to get at the results as well as the actual results. The
rating is decided by the managers, and it is approved by his employer. As a result, two
persons are involved in the performance review process for managers.
1. The first step is to establish performance standards specific to their service industry.
Together with the job analysis and job description, the organization's strategic goals
should be used to inform this one.
2. Educating staff members about the performance criteria is the second step for those
employed in the service industry.
3. Information from firsthand experience, statistical analyses, written and verbal reports,
and comparisons of actual performance to industry norms can all be used to assess
performance.
80

4. Talk to the worker about the performance evaluation procedure and determine whether
any corrective action in the service industry is required. The service sector has access to
three distinct ways for evaluating performance: absolute standards, relative standards, and
objective standards.
ABSOLUTE STANDARD: This indicates that an employee's work is evaluated in
accordance with predetermined criteria. Every employee is subject to an independent
evaluation.
RELATIVE STANDARDS - Employees are assessed using this approach, which
compares their performance to that of other employees. This approach consists of:
Group Order Ranking: Workers are categorized according to their relative performance,
for example, "top one-fifth." Employees are ranked individually, going from best to
worst. In-Pair Analysis
SERVICE STANDARDS: approach refers to the "Achieved Outcome Method," which
suggests using Management by Objectives (MBO) in place of performance reviews.
Typical components of an MBO program include performance evaluations, goal
clarification, collaborative decision making, and a clear time frame.

The Appraisal Process-

1. Establishing Performance Standard
2. Communicating Standards and expectation
3. Measure the actual performance
4. Comparing with standard
5. Discussing Results and providing Feedback
6. Decision making and taking corrective result

Statutory Benefits for Britannia Employees-

1.Gratuity payment- Gratuity payments are provided as welfare to employees who
retire, quit, become disabled, pass away, or reach superannuation. Employees who have
worked for their company for more than five years are eligible for a gratuity payout
equivalent to fifteen days' salary for each year of service. This does not apply to workers
who are fired for gross misconduct or willful neglect.
2. State Insurance The Employees' State Insurance Act, 1948 (ESI) mandates that
companies with ten or more employees offer benefits to any employee earning less than
81

twenty thousand Indian Rupees (INR) per month. These benefits are offered in the event
of disease, pregnancy, and accidents at work.
3. Provident Fund- The Employees Provident Fund and Miscellaneous Provisions Act
of 1952 governs employee provident funds. Businesses with 20 or more personnel can
offer benefits to industrial workers under the Employee Provident Fund (EPF) scheme.
This requirement applies to any employee whose monthly compensation is INR 15,000
or less. Similar to State Insurance, employers and employees jointly contribute a part
of monthly salaries to the scheme. In many regions, it is mandatory for employees to
make a 10% salary contribution to the provident fund. 10% is matched by the employer,
with the government providing 1.16%. For those who are not protected by the Provident
Fund Act, this benefit becomes optional. There isn't any, therefore.
4. Maternity Benefits- The Maternity Benefit Amendment Act, 2017 (the Amendment
Act) raised India above many developing countries and substantially amended outdated
maternity standards detailing the benefits required for pregnant mothers. The
Amendment Act's requirements must be followed by any company that employs ten or
more people. Benefits include paid maternity leave, the ability for nursing mothers to
work from home, and mandatory maternity payments for all women, regardless of
income. After giving birth, new mothers are entitled to 26 weeks of paid maternity
leave. Adoptive mothers and commissioning moms (those who hired a surrogate) are
eligible for 12 weeks of maternity benefits.
5. Mandatory Leave- All personnel who have paid time off are required to observe three
national holidays: Gandhi Jayanti (October 2), Independence Day (August 15), and
Republic Day (January 26). Extra joyous holidays may also be awarded, depending on
the status of work. Employees who have worked 240 or more days in a year are required
by the Factories Act to take 12 days of leave, which are not on national holidays. You
may carry over between 30 and 60 days of paid leave from one year to the next,
depending on the state in which you are employed.
Examine the utilization of HR software

Conclusion:-

• The conclusion of this study is that Britannia is well established brand with
strong products portfolio, market share of biscuits product in market is about
33%, the diverse range provided by the company and having and having
82

products for every class of people make the company a special place for itself
in market. Britannia is a company which over product with low cost range to
premium products hence it has a wide range of customer across the country.
Now it is entering into new product line chocolate with a special target group
though market is full of competitor like Cadbury, nestle etc. with the help of
swot analysis I came to know the internal and external weakness and
opportunities of the company.by doing BCG matrix I came to know the
strategic position of the business brand portfolio. I also notice the growth and
degrowth of the company because of the strong competitors available in
biscuits and cake products, besides competition Britannia faced critical
challenges due to decline margin in the cake and biscuits industry due to
increase cost of raw material. The Britannia biscuits industry is itself a big
challenge for Britannia.

• In this scenario Britannia should adopt push strategy of marketing and on the
same time provide the retailers and distributors with more percentage of
margin as compare with the competitor margin so the other retailers also try
to sell the products and increase the revenueof the company.

• REFERENCE:-

https://www.euromonitor.com/india

https://www.moneycontrol.com

https://www.statista.com

https://timesofindia.indiatimes.com

https://www.britannia.co.in

THANK YOU