Psychology Practical 231204 221214
Psychology Practical 231204 221214
CHAURAS
CLASS-XII E
IA
ISC PSYCHOLOGY PRACTICAL 2 (2023-24)
TOPIC-ATTITUDE
UID- 7587361
1)
Definitio
n of
Attitude
2) ABC model of
attitude
3) How are
attitudes
formed?
4) Determinants
of
attitudes
5) How are
attitudes
changed
through
persuasion
and
cognitiv
e
dissonan
ce
6) Prejudice
(definition
and
origin)
7) Discrimination
8) Attitudes
towards
marriage-
questionnaire
ACKNOWLEDGEMENT
Psychologists have extensively studied the formation,
structure, and functions of attitudes. One influential theory
is the cognitive consistency theories, such as Leon
Fastener’s cognitive dissonance theory, which
posits that individuals strive for consistency between their
attitudes, beliefs, and behaviors. Research also suggests
that attitudes can be shaped through socialization
processes, including persuasion, social norms, and direct
experience. Understanding attitudes is crucial in various
domains, including social psychology, consumer behavior,
marketing, politics, and intergroup relations. It can
provide insights into how individuals form opinions, make
choices, and interact with others. Furthermore, studying
attitude change and persuasion techniques can be
valuable in developing effective communication strategies
and interventions. In conclusion, acknowledging the topic
of attitude in psychology is fundamental for
comprehending its impact on human behavior and
decision-making.
Attitudes influence perceptions, interpretations,
memories, preferences, motivations, and actions.
Exploring attitudes helps us understand how individuals
form opinions, make choices, and interact with others,
making it a vital area of study in psychology.
• ATTITUDES- G.W. Allport Who introduced this term,
define attitude as a preparation or readiness for
response. Attitudes can be defined as lasting evaluations
of virtually any and every aspect of the social world
issues, ideas, persons my social groups, objects.
Attitudes are also defined as a learned predisposition to
respond to a person or an object in either a favorable or
unfavorable way.
• THE
ABCMODEL-Albert Ellis
A- Affective B- Behavior C- Cognitive
Affective or Behavioral or Cognitive or
belief
feeling action component
refers
component component to the sets of
refers to the refers to the beliefs and
emotions actual opinions
behavior through
associated which occurs which the
with in attitude
the person or relation to a is expressed.
an
object. These person or an
emotions object. If a
include
pleasant or person holds
a
unpleasant positive
attitude
feelings, liking towards
or another
disliking for person, he
the will
object, good show a
or tendency
bad mood, to help
support
attraction or that person.
If
aversion. his attitude is
Feeling
component negative, the
serves as a tendency
would
motivating be to
factor discourage
and intensity or ignore that
of
positive or person.
negative
feeling
would
determine
the
motivational
force behind
the
resulting
behavior.
Eg- The Eg- A Eg- The
effective favorable cognitive
component of attitude component of
towards the
your attitude the particular attitude
towards
towards the party would the political
party
political party prompt you to may refer to
the
would be campaign for belief whether
whether or
you feel good that party in not the party
or an has
bad when this election or to honest,
unselfish
party wins or actually join and capable
the
loses an party as a persons as
election. member. leaders. The
cognitive
component
also
refers to how
this
party should
be
assessed by
the
masses and
stop
specifically a
positive
attitude
towards the
political party
implies A
belief
that after
coming
to the power
this
party would
provide a
better
government
to
the country
than
any other
political
party.
• HOW ARE
ATTITUDES FORMED?-
1)Learning attitudes by associations (classical conditioning)-
You might have seen that students often develop a liking
for a particular
subject because of the teachers is because the sea many
positive qualities in that teacher, these positive qualities
get situated to the subject that they teach and ultimately
gets expressed in the form of liking for the subject as
well.
norms-
4)Learning attitudes through group or cultural
We learn attitudes through the norms offer group or
culture. Norms are universal rules about behavior that
everyone is supposed to show under specific
circumstances. These norms may become a part of our
social cognition, in the form of attitudes. Learning attitudes
through group or cultural norms may actually be an
example of learning through association, reward or
punishment as well as modelling.
DETERMINANTS
OFATTITUDE-
1)Family and school
environment-
Parents and other family members play a significant role
in shaping attitude formation. Later the school
environment becomes an important background for
attitude formation learning usually takes place by
association through rewards and punishments and
modelling.
2)Reference groups-
Reference groups indicate to an individual the norms
regarding acceptable behavior in ways of thinking they
reflect learning of attitudes through group or cultural
norms. Their influence is noticeable especially during the
beginning of adolescence at which time it is important for
the individual to feel that he or she belongs to a group.
Therefore, the role of reference groups in attitude
formation may also be a gates of learning through reward
and punishment.
3)Personal experiences-
Many attitudes are formed through various personal
experiences which bring about a drastic change in our
attitude towards people and our over life.
influences-
4)Media related
Technological advances in recent times have made audio
visual media and the Internet very powerful source of
information that lead to attitude formation and change.
The media can both in good and bad way influence our
attitude.
• HOW ATTITUDES
ARE CHANGED?
1) Persuasion-The process through which one or more
persons attempt to alter the attitudes of one or more
others (Leon Festinger & Carl Hovland).
In the early 21st century, the business of changing
attitudes or at least trying to change them seems to grow
bigger and more intense through television commercials,
magazine arts, billboards, warning labels on products,
etc. the goal remains the same to change people's
attitude and so ultimately their behavior. Psychologists
have the following observation about these issues-
★Experts are more persuasive than non experts (Hovland
and Weiss, 1951). The arguments carry more weight when
delivered by people who seem to know what they are
talking about than, when they are made by people lacking
expertise.
★Messages that do not appear to be designed to change
their attitudes are often more successful in respect than
once that seem intended to reach this goal (Walter &
Festinger, 1962). In other words, we generally don’t trust
and generally refuse to be influenced by persons who
deliberately set out to persuade us. This is one reason
why the soft sell is so popular in advertising and in
politics.
★attractive sources are more effective in changing attitudes
than unattractive ones (Kiesler and Kiesler, 1969). This is
one reason why the models featured in many ads are highly
attractive and why advertisers engage in a perpetual
search for appealing new faces.
★People who speak rapidly are more often persuasive than
persons who speak more slowly (Miller et al., 1976). So,
contrary to popular belief, we do not always distrust fast
talking politicians and salespersons.
★persuasion can be enhanced by messages that arouse
strong emotions especially fear in the audience
particularly when the message provides specific
recommendations about how a change in attitudes or
behavior will prevent the negative consequences
described in the fear provoking message (Leventhal,
Singer & Jones, 1965).
★Cognitive approach to persuasion and ELM- elaboration
likelihood model.
Message source- credibility of sources, attractiveness.
Content of the message- suggestion, Appeals to fear,
one sided vs two sided messages. Characteristic of
target- influenceability, selective attention and
interpretation, immunization.
ORIGINOFPREJUDICE-
The concept of social learning realistic competition
stereotyping and social categorization are factors causing
prejudice-
1) Social Learning- Negative attitudes are learned in
the same way as the positive attitudes through the
process of social learning. Prejudice emerges out of
countless experiences in which children hear or observe
their parents, friends, teachers and other expressing
prejudiced views.
Because children want to be like these persons and are
often rewarded for expressing the right views they quickly
adopt such attitudes themselves.
While persons with whom children interact play a key role
in this process, the mass media, two are important. If
television, films, and other media present members of
various social groups in an unflattering light, this may
contribute to the development of prejudice on the part of
children.
implicit racial
2)Measuring attitudes:
Finding a bona fide pipeline-
The most straightforward approach to measuring prejudice
is to simply ask people to express their views towards
various racial, ethnic, or gender groups. But many people
are not willing to admit to holding prejudice views so
alternative ways of assessing their actual views have been
developed.
Social psychologists have recognized that many attitudes
people hold are implicit that is they exist and can impress
several forms of behavior but the people holding them
may not be aware of doing so. In fact in some cases they
might vigorously deny that they have such views and
instead proclaim their color blindness. How then can such
subtle forms of prejudice be measured? Several different
methods have been developed but most are based on
priming in which exposure to certain stimuli or events the
prime information held in memory, making it easier to
bring to mind or more available to influence our current
reactions. Implicit memory is exposure to
a stimulus influences response to a later stimulus.
• WHY
Techniques for countering
PREJUDICE IS NOT INEVITABLE?- its
effects-
Prejudice, in some form, appears to be an all too common
aspect of life in most if not all, societies. Does this mean
that it is inevitable? as we explained throughout this
chapter, prejudice certainly has some regular properties
that is it will escalate under competition or when once
group identity has been threatened by a negative
comparison with another group. Yet under the right
conditions prejudice towards particular group can be
reduced.
MARRIAGE-
ATTITUDETOWARDS QUESTIONNAIRE
TABLE:
OBSERVATION
S. NO. Scores Deviati Sq. of SELF
(x) on (x- deviation Table 1 shows
m) (x¹)² the scores the
1. 33 10 100
scores,
2. 30 7 49
3. 32 9 81 computation of
4. 23 0 0 mean and
5. 32 9 81 standard
6. 23 0 0 deviation for the
7. 34 11 121 submitted scores
8. 31 8 64 of students on
9. 32 9 81 the attitude
10. 30 7 49 towards marriage
11. 28 5 25 question
12. 29 6 36
13. 32 9 81
14. 31 8 64
15. 30 7 49
16. 33 10 100
Interview Schedule
Theme -10 : Re-marriages of Women.
Question: Re-marriages are more unacceptable in a society
for women as compared to men.
★STUDENT’S
RESPONSE (Group 1) : Agree
Answer : According to me, although our society has
become quite progressive and accepting yet
discrimination and injustice against women has not
vanished yet. A woman who is divorced and living in
another relationship is seen through disrespectful
eyes. Her independent nature is not appreciated but
instead criticized. Hence, women specially in Indian
and Muslim societies have to face a lot of critical
★PARENTS
judgement from the society when it comes to re-
marriage.
RESPONSE (Group 2) : Strongly
Disagree Answer : According to my parent,
today’s society does not
discriminate an individual be it a man or a woman, on
the basis of their marital status. People happily accept
women who are ready for remarriages.
CONCLUSION
There were little discrepancies found while observing the
interview responses of parents and students. The main
scores show a slight difference in the attitude of parents
and children towards marriage. Somehow, the attitude of
students was found to be less favorable than parents but
not much can be seen if we consider the qualitative
analysis. To conclude, through quantitative analysis, there
was a mean score difference but through qualitative
analysis is not a very high level of difference in the
attitude of parent and child has been observed in this
study, which is indicative of a stereotype regarding
marriage and nowadays parents and students both are
equally sensitive towards concepts of marriage and they
have a logical as well as favorable attitude towards
marriage.
Bibliography
1. Learn psychology.org
2.Psychology by Robert A.
Baron 3.Oxford learning.org