PG Paper title: Research Methodology -- (ANUCDE)

M.A. : Journalism and Mass Communications

Paper title: Research Methodology

Paper number Paper - 1
Maximum marks

Model Question Papers / Past Question Papers

Syllabus details
Unit I :Introduction to Mass Communication research � meaning of research,
scientific method � Characteristics � Steps in research identification and
formulation of research problem in communication research.

Unit II : Basic elements of research � concepts, definitions, variables, hypothesis

and causation. Hypothesis � type, of hypothesis � Characteristics of good
hypothesis � hypothesis testing. Research designs in Mass Communication research
outlines of important designs, approaches: Survey research. Centent analysis and
historical method. Measurement : Meaning levels and types of measurement.

Unit III : Sampling in communications Research, Types, their applications and

limitations.Methods of data Collection : Interview, questionnaire, observation and
case study � applications and limitations of different methods.

Unit IV : Use of statistics in communication research, Basic statistical tools :

measures of central tendency (mean, mode and medium) : measures of dispersion
( standard deviation), correlation and chisquare.

Unit V : Data processing, Analysis, presentation and interpretation of data. Use of

graphics in data presentation. Writing a research proposal : writing research
report � Components and style.

Reference Books :

1. Methods in Social Research : W. J. Goode & P.K. Hatt.

2. Introduction to Mass Communication Research : Nafziger and White.
3. Methodology and Techniques of Social Science research : Wilkison and Bhandarkar
4. Research Methodology, Methods and Techniques : C. R. Kotari
5. Theory and Practice in social Research : Hans Raj
6. Scientific social surveys and Research : Pauline.
7. Winner & Dominic : Mass Media Research, an introduction.
� 2008. All Rights Reserved.

M.A. : Political science

Paper title: Research Methods and Statistics

Paper number Group Paper 3
Maximum marks 100

Model Question Papers / Past Question Papers

Syllabus details
Part A : Research Methods
1. Theory formation in Social Sciences
2. Theory and Fact
3. Elements of Scientific Method - Introduction and Deducation: Conception
formation
4. Hypothesis : Formulation and Testing
5. Research Design
6. Collection of date : Sampling, Observation, Interview and Questionnaire
7. Analysis of Data
8. Report Writing
Part B : Research Methods
1. Large samples tests of Significance for
i) Proportions (one and two sample cases)
ii) Means (one and two sample cases)
Significance I Test for the means
Note : Treatment is to be given in a non-mathematic way with application to social
to social
Science.

Books for Part A :

1. W.J. Goode & P.K. Hatt : Methods of Social Research
2. Wilkinson & Bhandarkar : Methodology and Techniques of Social Research
3. Pauline Young : Scientific Social Surveys
� 2008. All Rights Reserved.

M.Sc. : Psychology

Paper title: Research Methodology

Paper number Group paper2
Maximum marks 100

Model Question Papers / Past Question Papers

Syllabus details
UNIT � I
Meaning of Research � Purpose of research � Types of research : Basic, Applied and
Action Research- Significance of Research - Criteria of good Research - Steps in
Research process -Problem formulation- Setting research objectives-Formulating
hypotheses.

UNIT - II
Research Design�Methods: Historical � Normative � Exploratory-Descriptive �
Experimental - Case method - Cross section and longitudinal methods-Participatory-
Choosing the right method of research

UNIT- III
Data collection �Secondary vs primary data sources �Primary data collection tools:
Observation- Interview- Tests- Questionnaire- Rating scales and Attitude scales �
Characteristics of research tools � validity, reliability and objectivity -
Standardization of test.

UNIT - IV
Sampling methods �Probability vs non-probability sample- Sample size determination-
Data presentation � Descriptive statistics � Measure of Central tendency �
Dispersion � Normal distribution � Skewness and kurtosis �Tabular and Graphical
representation- Data analysis � Measuring the power of a hypothesis tests �
Procedure for hypothesis testing.

UNIT - V
Testing and reporting- Important parametric tests : Hypothesis testing for
difference of proportions and means and for comparing two or more related
samples(t- test, z - test, ANOVA)� Hypothesis testing of correlation coefficients �
Non � parametric tests: Chi � Square test �Sign test-Mann-Whitney U �test.
�Interpretation and discussion of findings-Identifying limitations - Preparing
research report. .

REFERENCES:
1. R. Paneerselvan(2004) � Research Methodology ,PHI :New Delhi
2. G.R. Kothari - Research Methodology - Methods & Technicians, 2nd Edition � New
Age International Publishers, New Delhi
3. Devendra Thakur (2000) - Research Methodology in Social Sciences � Deep & Deep
Publications Pvt. Ltd, New Delhi
� 2008. All Rights Reserved.

M.A. : Social Work

Paper title: Project work

Paper number Group Paper5
Maximum marks 100

Model Question Papers / Past Question Papers

Syllabus details
8 weeks Placement in Institutions, Communities and development projects DPAP, AIDS
Project, Street children, Child line, child labour, IRDP, Velugu, ICDS etc.,
� 2008. All Rights Re

M.A. : Social Work

Paper title: Socil work Research

Paper number Group Paper5
Maximum marks 100

Model Question Papers / Past Question Papers

Syllabus details
Unit 1:
The Scientific Method: Nature and Characteristics � nature of Social research and
Social Work Research � Methods of Research � case study, statistical methods and
experimental methods.

Unit 2:
Research design: Exploratory, descriptive and analytical design, steps in Research:
Selection of Topic, formulation of problem, hypothesis.

Unit 3:
Sampling Methods: Types and problems of sampling � tools of Research: observation,
questionnaire, interview schedule;

Unit 4:
Research analysis: Principles of data Organisation, Analysis and interpretation �
Report Preparation � Characteristics of Scientific Report:

Unit 5:
Statistics: Averages, Dispersions, Correlation, Chi-square tests � importance and
limitations of statistics.

REFERENCES:

Goode and Hatt. Methods in Social Research.

Young Paulen. Scientific Social Surveys.

Johari, J.C Introduction to Methods of Social Research.

Croxton, et al., Applied General Statistics.

Polonsky. Social Welfare Research.

Moser. Social Survey Methods.

� 2008. All Rights Reserved.

M.B.A. : Hospital Administration

Paper title: Research Methods in Hospitals

Paper number Paper - 4
Maximum marks

Model Question Papers / Past Question Papers

Syllabus details
UNIT - I
Measurement and scaling:Nature, structure and types of measurement scales: nominal,
ordinal, interval, ratio; levels of measurement, techniques for scaling, validity
and reliability in scaling, limitations, outline of MDS, ranking and rating scales;
Likert�s summated scale; Thurstane�s equal appearing intervals, Q-sort, Scalogram.

UNIT � II

Theory of sampling: Concept of sampling, probability and non-probability sampling

techniques, selection methods, size of sample, sampling distribution.
Sources of information: Respondents, interviews, observation, questionnaire,
survey, direct and indirect research techniques.

UNIT � III

Data collection and presentation: Primary and secondary data, methods of collecting
primary data, designing a questionnaire, pre testing the questionnaire, editing
primary data, sources of secondary data and its uses, census and sample;
experiments, panels and simulation.
Data Presentation: Classification of data, objectives and types of classification,
construction of discrete and continuous frequency distribution, guidelines far
class selection, commutative and relative frequencies, charting of data - Bar
Chart, Histogram, and dimensional and two dimensional graphs.

UNIT � IV

Multivariate Analysis: Multiple Regression analysis, Cluster Analysis, Conjoint

Analysis, Discriminant analysis, Factor Analysis, Principal component analysis and
Multi dimensional scaling (MDS)
Application of computers in research : Statistical packages: SPSS, Minitab.

UNIT � V

Health and hospital statistics: Introduction , utilization of the basic data,

sources of health statistics, problems in collection of sickness data, measurement
of sickness, vital statistics.
REFERENCE BOOKS:
1. Luck.J. David. Ranald S. Rubin, Market Research, Prentice Hall of India, New
Delhi, 1999.
2. G.C. Beri, Marketing Research, Tata MacGrawhill, New Delhi, 1996
3. Green.E. Paul. Danald S. Tull, Gerald Albaum, Research far Marketing Decisions,
Prentice Hall, New Delhi, New Delhi, 1996.
4. Adrian Payne, The Essence of Services Marketing, Prentice Hall, New Delhi, 1996
5. Luck.J. David, Hugh G. Wales, Donald a Taylor, Ronald S. Rubin, Marketing
Research, Prentice Hall, 1982.
� 2008. All Rights Reserved.

M.B.A. : Hospital Administration

Paper title: Counseling skills for managers

Paper number Paper - 3
Maximum marks

Model Question Papers / Past Question Papers

Syllabus details
UNIT � I

Introduction � Growth of Counselling Services � Approaches � Process � Counsellors

Attitude � Skill of Counselling

UNIT � II

Assessing Clients Problems � Selecting Counselling Strategies & Interventions.

UNIT � III

Changing Behavior through Counselling.

UNIT � IV

Special Problems in Counselling

UNIT � V

Application of Counselling to Hospital Situations with a Focus on Performance

Improvement.

Reference Books:

McGrath.E.H., S.J., Basic Managerial Skills for All, Prentice-Hall of India Private
Limited, New Delhi, 2004.
� 2008. All Rights Reserved.

M.B.A. : Hospital Administration

Paper title: Patient Care and Behaviour

Paper number Paper - 5
Maximum marks

Model Question Papers / Past Question Papers

Syllabus details
UNIT � I
Patient care: Introduction, Importance of improving the quality care of patients,
role of natural and human resources in patient care management, patient counseling:
for surgical procedures, for treatment, grief counseling; protocols, medicare
standards.
Administration: Role of medical superintendent, hospital administrator, resident
medical officer, night duty executive; Public and guest relation: importance in
patient care, information regarding patients, code of press relations, medical
information, patient information booklets, attendants' management.

UNIT � II
Legal responsibilities:Essential documents, state licensure, civil rights,
authority of examination, treatment, autopsy, responsibilities of medical staff,
tort liability, insurance, use of investigational drugs. General policies and
procedures of the hospitals for patients and personnel. Need, legal implications,
Pollution Control Board act, safe collection, segregation, disposal, dumping,
incineration and training.
Safety, Fire, security and Disaster Plan: Policies and procedures for general
safety, fire safety, procedure for evacuation; disaster plan or medical initiative
plan and preparedness; crisis management.

UNIT � III
Introduction � Patient Behavior and Marketing Strategy � Patient Involvement and
Decision Making � Information Search Process � Evaluating Criteria. - Patient
Motivation � Patient Perception � Attitudes � Attitude Change � Personality

UNIT � IV

Service Buying Behavior � Psychographics � Lifestyles � Reference Group Influence �

Opinion Leadership � Family Decision Making - Models of Patient Behavior - General
policies and procedures of the hospitals for patients and personnel.

UNIT � V
Audit of Patient Behavior
Medical Audit: Introduction, need, procedure for audit and audit administration;
self regulating committees.

Reference Books:
1. Llewellyne Davis and H.M. Macacaulay, Hospital Administration and Planning,
J.P.Brothers, New Delhi, 2001.
2. S.G.Kabra, Medical Audit.
3. Arun Kumar, (ed) Encylopedia of Hospital Administration and development, Anmol
Publications, New Delhi, 2000.
4. Srinivasan A.V.(ed) Managing a Modern Hospital, Response Books, New Delhi, 2000.
5. Environment Management Systems, ISO 14000 Documents.
6. Syed Amin Tabish, Hospital and Health services Administration Principles and
Practice, Oxford Publishers, New Delhi, 2001.
� 2008. All Rights Reserved.

M.B.A. : Hospital Administration

Paper title: Strategic Management

Paper number Paper - 1
Maximum marks

Model Question Papers / Past Question Papers

Syllabus details
UNIT � I

Strategic management: Definition, Nature and value of strategic management.

Strategic management process: strategic management model � various components of
the model. Need for strategic management in hospitals.

UNIT � II

Strategic formulation: Hospitals mission and social responsibility � need for the
mission � various factors involved in formulating the mission. Corporate social
responsibility � Ethics in hospitals.

UNIT � III
External environment: Economic, Social, Political, Technological factors in
environment. Forces driving the competitions among the hospitals. Operating
environment in the hospitals.

UNIT � IV

Internal analysis � key resources across the functional areas. The value chain
analysis in hospitals. Possible factors for assessing the sources of
differentiation in support and primary activities. Generic strategies - merger,
diversification, turn around and liquidation. Joint ventures and strategic
alliances in hospital sectors.

UNIT � V

Strategic analysis and choice: BCG matrix � IABS matrix. Strategic surveillance,
special alert control. Six sigma approaches and balance score guard methodology.

REFERENCE BOOKS:

1. Strategic Management - Pearce. J.A & Robinson.R.B-2007

2. Business Policy - Azar Kashmi
3. Management of Hospitals - Goel.S.L & Kumar.R
4. Competitive Strategy - Micheal Porter
� 2008. All Rights Reserved.

M.B.A. : MBA

Paper title: Project management

Paper number Group Paper 3
Maximum marks 100

Model Question Papers / Past Question Papers

Syllabus details
PROJECT MANAGEMENT
1.Project Formation And Appraisal: Project Management An Overview Feasibility &
Technical Analysis Market and Demand Analysis Economic and Financial Analysis
Formulation of Detailed Project Reports.
2.Project Planning And Scheduling: Planning Time Scales Network Analysis Material
and Equipment Human Resource Project Costing and Financing Project Organisation.
3.Implementation And Control: Project Management Information System Material and
Equipment Human Resource Financial Aspects.
4.Project Completion And Evaluation : Integrated Project Management Control System
- Managing Transition from Project to Operations Project Review.
Further Readings :

1Goel, BB < Project Management a Development Perspective , Deep & Deep , New Delhi
2 Kerzner, H., Project Management : A System for Approach to Planning, scheduling
and controlling, CBS Publishers, Delhi.
3 Joseph G, Monks, Operations Management Theory and Problems, McGraw Hill
International Editions.
4 Stall Worthy, I.A & Kharbanda, O.P., Total Project Management From Concept to
completion , Gower Publishing Co. U.k.
5 Harrison, F.L., Advanced Project Management : A structured Approach, Metropolitan
Book Co., New Delhi.
6 Choudhury S., Project Management, Tata McGraw Hill, India .
7 Prasanna Chandra, Project Planning, Analysis , Selection , Implementation and
Review, Tata McGraw Hill.
8 Kanter J. Managing with information, Prentice-Hall of India, New Delhi.
9 Rao. P.C.K., Project Management & Control, S. Chand, New Delhi.

� 2008. All Rights Reserved.

M.B.A. : MBA

Paper title: Research methodology for management decissions

Paper number Group Paper 5
Maximum marks 100

Model Question Papers / Past Question Papers

Syllabus details
Research Methodology For Management Decisions
1Introduction To Research Methodology: Importance of Research in Decision Making
Defining Research Problem and Formulation of Hypothesis Experimental Designs.
2 Data Collection And Measurement: Methods and Techniques of Data Collection
Sampling and Sampling Designs attitude Measurement and scales.
3 Data Presentation And Analysis: Data Processing Statistical Analysis and
Interpretation of Data Non-Parametric Tests Multivariate Analysis of Data Model
Building and Decision Making.
4 Report Writing And Presentation: Substance of Reports Report Writing and
Presentation Presentation of Report.

FURTHER READIINGS:

1 Brown, F.E., Marketing Research, a Structure for decision making, Addison Werley
Publishing Company.
2 Kothari, C.R., Research Methodology Methods and Techniques, Wiley Eastern Ltd.
3 Mustafi, C.K., Statistical Methods in Managerial Decisions, Macmillan , New
Delhi.
4 Luck, D.J. et.al., Marketing Research, Prentice Hall (India), New Delhi.
5 Shenoy.G.V and Pant Madam, Statistical Methods in Business and Social Sciences,
Macmillan India Ltd, New Delhi.
6 Golen, P. Steven., Report Writing for Business and Industry, Business
Communication Service.
7 Gallagher, J. William, Report Writing for Management, Addison Wesley.

� 2008. All Rights Reserved.

M.B.A. : MBA

Paper title: management process and behaviour

Paper number Group Paper 1
Maximum marks 100

Model Question Papers / Past Question Papers

Syllabus details
MANAGEMENT PROCESS AND BEHAVIOUR

1.Role of a Manager: Tasks of a Professional Manager Responsibilities of a

Professional Manager Management Systems and Process Managerial Skills.
2.Decision Making : Organisational Context of Decisions Decision Making Models
decision making techniques and process Management by Objectives.
3.Organisational Climate and Change : Organisational culture and Management Ethos
Management of Organisational conflicts Managing Change.
4.Organisation Structure and Processes: Organisation Structure and Design
Managerial Communication Planning Process controlling delegation and Inter-
Department Coordination.

5.Behaviour Dynamics: Analysis of Interpersonal Relations Leadership styles and

Influence Process Group Dynamics.

FURTHER READINGS:
1.Harold Koontz Y & Henz Weihrich :Management
2.James A.F. Stoner & R. Edward Freedman :Management
3.L.A. Allen :Management and Organisation
4.Newman & Summer :The Process of Management
5.Robins SP, 1985 :Organisational Behaviour
6.Myers & Myers , 1982 :Managing by communication
7.Fiedler F.E., 1967 :A Theory of Leadership Effectiveness

� 2008. All Rights Reserved.

M.B.A. : MBA

Paper title: Organisational Dynamics

Paper number Group Paper 9
Maximum marks 100

Model Question Papers / Past Question Papers

Syllabus details
1 Group Dynamics: Understanding Groups � Phase of Group Development � International
Trust � Group Cohesion and Alienation � Conformity and Obedience.

2 Role Dynamics: The Concept and Systems of Roles � Role Analysis � Organisational
Stress and Burnout � Coping with Stress and Burnout � Role Efficiency and Role
Flexibility.

3 Power Dynamics: Power & Politics in Organisations � Bases of Power � The Process
of Empowerment � Decentralisation & Delegation � Transformational Leadership.

4 Organisational Dynamics: Organisational Culture � Social Responisbilities of

Organisations � Organisational Ethics and values � Process of Learning
Organisations.
5 Inter-Organisational Dynamics: Cross Cultural Dynamics � Management of Diversity
� Strategic Alliances � Coalition Formation.

REFERENCE BOOKS:

1 WG Bennis, KD Benne and R. Chain (Eds) The Planning of Change, 1969, Holt.
2 Pareek U. Organisational Behavioural Process, 1988, Rewaat, Jaipur.
3 Nitish De Alternative Designs of Human Organsaions, Sage, 1984.
4 Pareek J. Chattopadhyaya, Somanath, Managing Organisational Change, Oxford & IBH,
1988.

� 2008. All Rights Reserved.

Library Science Courses : M.L.I.Sc

Paper title: Research Methodology

Paper number Paper - 6
Maximum marks

Model Question Papers / Past Question Papers

Syllabus details
Unit � I:

INTRODUCTION TO RESEARCH METHODOLOGY: Research - Definition, Need and Purpose -

Research Problem and Research Design - Survey & Review of Literature - Formulation
of Hypothesis

Unit � II:

RESEARCH METHODS: Types of Research Methods - Research Tools - Case study and
Evaluation Research - Content Analysis; Comparative Studies; and Other Research
Methods

Unit � III:

DATA COLLECTION, ANALYSIS AND INTERPRETATION: Data Collection Methods; and Sampling
techniques - Data Analysis - Statistical methods - Data Analysis - Computer
Processing - Interpretation and Presentation of Results

Unit � IV:

REPORT WRITING AND EVALUATION STUDIES: Research Report Writing - Bibliometrics -

Research in LIS - International Scene - Research in LIS in India

� 2008. All Rights Reserved.

PG Diploma Courses : PG Diploma in Hospital and Health Care Management (PGDHHM)

Paper title: Hospital accounting and Hospital laws

Paper number Paper - 5
Maximum marks

Model Question Papers / Past Question Papers

Syllabus details
UNIT-IBookkeeping � Scope of Accounting � Accounting Concepts and Principles �
Double Entry Bookkeeping - Journal � Ledger � Subsidiary Books � Cash Book � Trial
Balance � Trading Account � Profit & Loss Account � Balance Sheet � Bank
Reconciliation Statement.

UNIT-II
Materials Management � Concepts � Organizing the Materials Management � Materials
Handling � Problems � Storekeeping and Warehousing Management � Material Records �
Lab Control.

UNIT-III
Inventory Management � Raw Materials � Finished Goods � Norms of Inventory �
Ordering Costs � Inventory Carrying Costs � Economic Order Quantity (EOQ) �
Economic Purchase Quantity (EPQ) � ABC Analysis � Control Ratios � Determination
Stock Levels.

UNIT-IV
Hospital Laws � Law of Contract Applicable to Doctors � Liability Risks � Medico
Legal Issues � Consumer Protection Act � Company Law � Taxation � Mercantile Law.

RECOMMENDED BOOKS:
01) Prasad, G & Chandrasekhara Rao, V, �Accounting for Managers� Jai Bharat
Publishers, Guntur.
02) Ramachandran, N & Ramkumar Kakani, �Financial Accounting for Management� Tata
McGraw Hill Publishing Company Limited, New Delhi.
03) Siddiqui, S.A. and Siddiqui, A.S., �Managerial Economics and Financial
Analysis�, New Age International (P) Ltd., Publishers, New Delhi.
04) Mishra, R.K. and Naveen, B, �Readings in Managerial Economics Accounting &
Financial Analysis� B.S.Publications, Hyderabad.
05) Gopalakrishnan,P and Sundaresan, M, �Materials Management� � An Integral
Approach�, Prentice-Hall of India Private Limited, New Delhi.
06) Bulchandani, K.R. �Business Law for Management�, Himalaya Publishing House,
Mumbai.
07) Avathar Singh, Law of Contract and Specific Relief, Eastern Book Company,
Lucknow
08) Gulshan SS, Kapoor GK, Business Law including Company Law, New age
International Publishers, New Delhi.

� 2008. All Rights Reserved.