BUSINESS PLAN - Chippi Cheaps
BUSINESS PLAN - Chippi Cheaps
Department of Education
Region X
Division of Bukidnon
BUKIDNON NATIONAL SCHOOL OF HOME INDUSTRIES
North Poblacion, Maramag, Bukidnon
“CHEAPY CHIPS”
A BUSINESS PLAN
BY
ZANDARA KATE M. CADELIÑA
SHERYL R. CANGAS
JANAH KATE P. CATLI
PHENIE ROSE L. DOGYU-AN
JOHANNA P. FANTONIAL
APRIL MAE G. HEMAR
KRISTINE KAYE A. LIWANAN
APRIL ROSE CLEIR L. MACALOS
SOFIA BETINA TARE
BEA A. TASIC
TO
MR. REY S. JACOB
MAY 2022
TABLE OF CONTENTS
Page
TITLE PAGE i
TABLE OF CONTENTS ii
EXECUTIVE SUMMARY
Type of Business 3
Management, Marketing & Financial Highlights 4
Socio-Economic Contributions 4
MARKETING PLAN
Product/Service to Sell 6
Target Market 6
Market Segmentation 7
Demand and Supply Analysis 8
Projected Sales 8
Marketing Program/Strategies 9
PRODUCTION PLAN AND OPERATIONS SYSTEMS
Technical Production Description 12
Production/Operations Process 13
Production Schedule 14
Plant/ Factory Location 14
Plant Layout 14
Waste Disposal System 15
Quality Control 15
Suggested Selling Price 15
ORGANIZATIONAL PLAN
Legal Form of Business 16
Organizational Structure 16
Brief Job Descriptions 17
Administrative and Overhead cost 18
Gantt chart Activities 18
FINANCIAL PLAN
Total Project Cost 19
Sources of Financing 19
Projected Financial Statement 24
List of Assumptions Used 27
APPENDICES
Logo with descriptions 28
Market Survey Questionnaire 28
Market Survey Result 29
Sample Marketing Material 30
Other Document 30
ii
I. EXECUTIVE SUMMARY
Cheapy Chips is a small business run by 10 amazing Grade 12 students of
ABM at Bukidnon National School of Home Industries, these individuals are,
In the time of pandemic everything that we use got change and all round us fall
apart and must be done in new ways to protect ourselves and our loved ones. One of
the old ways that really change when the pandemic hits us is the way of schooling.
From physical learning to modular and online classes. These days of 2022, limited face
to face is being implemented. And by that we the grade 12 senior high school students
are obligate to create our own small business to fulfill our requirement on
Entrepreneurship. And the individuals mentioned above were given a chance to create
a small business. They started to their small business by gathering and made a focus
group discussion to come up with a great business product idea. They start from
scratches until they decide what product should produce. They come up the product by
doing deep research about the product that are born in the time of pandemic. By that it
gives them a bright idea about creating the Cheapy Chips. Which is a type of vegetable
chips, this type of chips is very unique and innovative. It is also a good type of product
since it doesn’t only stratify your cravings, it also gives you health benefits. We vision
our product to hit our target market.
This company aims to satisfy the snack cravings of the people, and give them a
healthy, delicious, and affordable snack. Since this product is very innovative it has a
potential to have a good public image if the company will work hard for it. The
packaging must be nice to catch the attention of our target customers, it is a good help
to our product if the packaging is very presentable. 2
Cheapy chips is an affordable vegetable snack, its given that it is very healthy
and suitable to everybody since the main ingredient of this snack is Chinese Cabbage.
Many people might get curios about the product, which is a good thing. Because of
their curiosity they will buy the product to answer their curiosity. And by that the main
goal of the production team is to create a perfect and nice quality of cheapy chips to hit
the expectation of the customers. The Cheapy Chips is a chip that can satisfy your
snack cravings with a healthy effect on your body. Also, this type of product is not yet
existing on the market, based on the gathered data that we have. The only direct
competitor that we have is the kangkong chip. Cheapy Chips is crunchy outside and
soft inside that you can still taste the Chinese cabbage. This type of snack is for
everyone who likes to eat snack but want to be healthy. The final appearance of our
product is golden brown with a yummy smell.
Missions
Our mission is to serve a healthy, delicious, and affordable snack. We want to
satisfy the snack cravings of our dear customers. Our product will give a satisfaction
for the customers cravings and sooth the hunger of our dear customers. We aim to
serve our customers a crispy, delicious, healthy, and friendly price.
Vision
Our vision is to become a number 1 producer of cheapy chips and increase the
number of productions over in retail the years. A food manufacturing business known
for its good customer service and abiding efforts to give a best quality of our product.
Create more flavor to widen our target market or customers, as well as become a well-
known local brand. Engage outlets and broad product distribution.
Goals Objectives
products.
1. Nature
The Cheapy Chips food business offers an innovative product that will sooth
your snack cravings. The product has its culture originality or authenticity, unique
texture, tasty snacks every time of the day, good for the health, affordable and
extremely delicious, the product is called “Cheapy Chips”. The taste and texture is
unique which it makes the product more modern and better. The product will not only
satisfy the customers by it sense but also its context which promotes of the Filipino
snacks. The authenticity of one Filipino snack can be seen in the product itself. Culture
traditional and modernity in one product.
2. Name
Sineas Company
Our business is called “Sineas Company”, the entrepreneurs came with this
name because we combine the names of the entrepreneurs.
3. Product/Services
The Cheapy Chips is served in set or pack. The product came from vegetable
which is the Chinese Cabbage with a seasoned batter. It is named that way because our
product is a chip that is very cheap and affordable in all age. The taste, texture and
context will be primarily factors to be offered to the customers and these factors will
satisfy their taste and money. We have a competitor as of now but then we have our
advantages that we make sure that our product is unique, new to people, good taste.
good customer service, reliability, stability, and expertise.
The marketing will start by creating a business Facebook Page and in the
business page, will be posting promotional video, and posting the about of the product
to catch the attention of our customers. The marketing ensures to stay in active within
8-hours a day to stay in touch of the possible customer to order our product. We must
ensure that our marketing team will provide good customer service to our customers.
The financial focuses on the cash in and cash out. The financial team always
record the money that the business uses in its need and the money that will added.
Finance is very important in running a business it is the pillars of the business. This
business venture will become successful if the money or the financial status will
improve in the long run.
The purpose of this study is to encourage those people who are still thinking
about the possibilities of building a small business despite of the pandemic. Starting a
home-based snack business, might sound fun and easy to do after all, you’re already
making a healthy and affordable snack for everyone. It helps the community to create
more opportunities for everyone to have a possible job. As the business venture
become more successful, it needed to pay tax based on the business income or based
on the entrepreneur income. By that, it contributes to the economy growth of our
country.
B. Target Market
1. Area Coverage
The target place of the Sineas Company to sell Cheapy Chips will be in
North Poblacion Maramag, Bukidnon. The total land area of North Poblacion is
447.26 km2(172.169 sq mi).
2. Consumer/Costumer
The Cheapy Chips’ target market focuses the junior individuals who
live in North Poblacion at Maramag Bukidnon. It also caters senior individuals
in all genders.
C. Market Segmentation
Market Segmentation
Lifestyle-
Region- X Social
Country - Personality-
Philippines Age – 10 above Compassionate
Population – Gender- Male & and Responsible
almost Female Values-
36Million Ethnicity- cooperate social
Climate – Hot Cultural responsibility
Cold and value Tradition Interest-
Nationality- cooking
Filipino
Occupation-
students, parents,
teachers, etc.
Income- 50-100
a day
The most effective suppliers are those who offer products or services
that match-exceed-the needs of your business, so when you are looking for suppliers,
it’s best to be sure of your business needs and what you want to achieve by buying,
rather than simply paying for what suppliers want to sell you.
1. Per-Year
YEAR 1 – 156,500
YEAR 2 - 232,500
YEAR 4 – 391,250
YEAR 5 – 469,500
VOLUME
YEAR 1 – 6,260
YEAR 2 – 9,420
YEAR 3 – 12,520
YEAR 4 – 15,650
YEAR 5 – 18,780
9
D. Marketing Programs/Strategies
PRODUCT STRATEGY
The process in creating our product is very delicate and safe. The
production team always practice the proper food handling and performing the
minimum standard health protocol to ensure the safety of our dear customers.
The utilities that we use are 100% clean. While the ingredient of the product is
carefully examined by the purchaser before they buy the ingredients, the main
ingredient (Chinese cabbage) must be fresh as possible with a light green color
to give a crispy and delicious snack to our customers. By ordering online, the
product will be delivered or received by the customer on the time they desire,
as the order is received by the customer, the payment will be automatically
collected and recorded. Our product can be reached out online through our
Facebook, as our major social media platform, where large number of people
are active and easily attract by our product.
PLACE STRATEGY
Our business, Cheapy Chips offer free delivery in every five (5) and
above orders; every below five (5) orders we only cater meet up at Perimeter
Fountain Maramag Bukidnon. This stated location is an advantage to our
business since it is best for its people population and the nearest area where
some of group can easily gather.
PRICING STRATEGY
The pricing strategy that we are planning to apply to our product is
based on the calculated over all total expense of our production and we will just
add a markup. Our price will remain the same over and over the time even if
the supplier’s price will increase. We plan to reduce the number of chips we put
inside the packaging, or we might change the packaging itself. The main goal
in our pricing strategy is to be affordable for our customers to patronize our
product.
PROMOTION STRATEGY
Cheapy Chips will be introduced by using the modern way of
advertising to promote public identification and brand recognition. Using the
most efficient social media platform of all times Facebook. Through Facebook
page the product will be advertise and communicating the clients will also be
held in the Facebook page. On other hand, using online platform will help the
business gain better communicate to the customers and can engage the business
in large scale promotion.
PEOPLE STRATEGIC
We ensure to maintain good customers service and good
communication skills in responding to our customers. Our Facebook page
SINEAS COMPANY will be active 8hrs in weekdays. We ensure to
accommodate the customers’ orders and concern. The strategic of our people
reflects the need to bolster our capabilities to match our positioning applied in
the followers in social media platforms.
Manager
Cook
Utility
Finance holder
Overall, the goal of our employees is to give the customers need and to
satisfy their snack cravings. With a proper food handling and practicing the
minimum health protocol to ensure the employees and customers safety. The
personnel are all empowered to take any reasonable action to avoid a customer
becoming dissatisfied that makes them no longer take an order or buy our
product.
Product description: cheapy chips is a unique product that has a bit sweet flavor
with a cheesy and healthy value that will reduce stress to the customer.
Raw Materials
Indirect Equipment
Direct Equipment
Materials
Particular’s Quantity Unit Cost Total
Knife 2 Pcs. 60.00 60.00
Chopping 1 Pc. 50.00 50.00
Board
Bowl 1 Pc. 45.00 45.00
Wire Whisk 1 Pc. 55.00 55.00
Measuring 1 Set 129.00 129.00
Cups
Measuring 1 Set 50.00 50.00
Spoon
Plastic 1 Pack 8.00 8.00
Wrapper
Aluminum 25 Pcs. 125.00 125.00
Package
Sticker Paper 1 Pc. 8.00 8.00
Cooking Pan 2 Pcs. 500.00 500.00
Food tong 2 Pcs. 60.00 60.00
Total 1,090.00
Pre-Heat the pan and put the oil and let it boil.
Production Schedule
Manufacturing Monday Tuesday Wednesday Thursday Friday
Steps
Production
Planning
(RED)
Evaluating
Capacity &
Output
(GREEN)
Investment &
Capital
(YELLOW)
Raw Material
Procurement
(ORANGE)
Job Process
(PINK)
Packaging
(VIOLET)
Sale
(BROWN)
Plant Layout
Cooking Area
Storage v
Washing Area
Room Table
Table
Comfort
Room
Manager’s
Manager’s CR
15
B. Organizational Structure
In order to get our foundation right, we plan to have qualified and
seasoned workers who understand this organization deeply and also have the expertise
to help us achieve our objectives and goals.
Laborers
Zandara Kate Cadeliña
Sheryl Cangas
Janah Kate Catli
Phenie Rose Dogyu-an
Johanna Fantonial
April Mae Hemar
Kristine Kaye Liwanan
April Rose Cleir Macalos
Bea Tasic
D D D D D D D D D D
A A A A A A A A A A
Y Y Y Y Y Y Y Y Y Y
1 2 3 4 5 6 7 8 9 10
Production Planning
Evaluating capacity
and output
Investment and
capital
Raw material
procurement
Job process
Packaging
Sale
PRODUCTION TEAM
FINANCE TEAM
MARKETING TEAM
V. Financial Plan
1. Mode of financing
Table 1: Total Project Cost (operational expenses for the next 6 months)
2. Source of Financing
This table shows the monthly indirect labor and budgetary salary of the
manager that result to 5,720.00.
Cheapy Chips
Projected profit and loss statement
(2021-2025)
Particular 2023 2024 2025 2026 2027
Sales 156,500 232,500 313,000 391,250 469,500
Less: sales 7,825 11,625 15,650 19,562.5 23,475
return and
allowance 5%
Net Sales 148,675 220,875 297,350 371,687.5 446,025
Cash sales 118,940 176,700 237,880 297,350 356,820
(80%)
Add; account 29,735 44,175 59,470 74,337.5 89,205
receivables
(30%)
Total sales 148,675 220,875 297,350 371,687.5 446,025
Cost and
expenses 23,856 47,712 71,568 95,424 119,280
Beginning
inventory
Add: 186,744 373,488 560,232 746,976 933,720
production
cost
Cheapy Chips
Projected Cash Fund Outflow
(2022-2027)
Particular 2023 2024 2025 2026 2027
Cash Inflow 28,752
Owner’s 0
Equity Loan
Net A/R 29,735 44,175 59,470 74,337.5 89,205
Cash sale 118,940 176,700 237,880 297,350 356,820
Total Inflow 177,427 220,875 297,350 371,687.5 446,025
Cash Outflow
Production
Cost 186,744 373,488 560,232 746,976 933,720
Operating 1,688.22 1,388.22 1,088.22 788.22 488.22
Expenses
Selling and 70,440 140,880 211,320 281,769 352,200
Administrativ
e exp.
Net cost from 48,362.92 94,431.72 140,517.62 186,594.97 232,672.32
Operations
Principal 1,000 1,000 1,000 1,000 1,000
Payment
Interest 1,500 1,200 900 600 300
Expense
Fixed Asset 31,672
Income Tax 39,568.68 23,133.15 37,220.14 49,254.6 69,463.53444
Total Cash 122,103.6 119,764.87 179,637.76 237,449.57 303,435.85444
outflow
Net Cashflow 55,323.4 101,110.13 117,712.24 134,237.93 142,589.14556
Add cash 0 55,323.4 45,786.73 71,925.51 62,312.42
beginning
Net cash
balance 55,323 45,786.73 71,925.51 62,312.42 80,276.72556
Cheapy Chips
Projected Balance Sheet
(2022-2027)
Particular 2021 2022 2023 2024 2025
Current
Assets
Cash on Hand
55,323 45,786.73 71,925.51 62,312.42 80,276.72556
Inventory
23,856 47,712 71,568 95,424 119,280
Major Assumptions
1. Source of funds
a. Owner’s equity was assumed 80% of initial investment
b. Bank loan was assumed 20% of initial investment
2. Volume of production was estimated to increase at five percent (10%) per year.
3. Price of the product was assumed to maintain over the year.
4. Direct labor was expected to increase at five (5%) per year.
5. Fringe benefit was estimated to increase at five percent (10%) per year.
6. Manager’s compensation shall increase at five percent (5%) per year.
7. Interest loan was assumed to be zero (0%) since the company doesn’t have any
loans.
8. Operating expenses was assumed to have five percent (5%) increase per year.
9. Sales return and allowances was estimated at five percent (5%) at the gross
sales.
10. Direct material shall increase at five percent (10%) per year
11. Allowance for bad debts was estimated two percent (2%) per year.
12. Accounts receivable was estimated twenty percent (20%) of the total sales.
13. Ending inventory was set at twenty percent (20%) of the total sales.
14. A cash sale was computed through total sales deducted by accounts receivable.
VI. APPENDIX A
29
NAME:
AGE:
Survey Results
120%
100%
80%
60%
Survey Answers
40% Survey Result
20%
0%
g r s s
: No te
-8 in de Ye Ye
Q1 ra kag w 5 : 6 :
: c Po Q Q
Q2 : Pa es
e
Q3 h e
:C
Q4
The figure above are the survey results coming from our possible customer. We
survey for about 20 people; the purpose of this survey is to gather data of what they’ll
think about our product Cheapy Chips. Out of 20 people, 100% of them are not
familiar of our product; 80% of them rate 8 out of 10 the quality of our product, 90%
of them are chose packaging be the best of our product. 95% of them prefer the chips
will be partner in cheese powder,90% people approved the product as affordable, and
100% of them are willing to buy and recommend our product to their friends and
families.
31
Other Documents
32