THE BEGINNING OF

MY BUSINESS EMPIRE
Learning the Ways of
E-entrepreneurship

Written By INDIANA ADRIE TAN

 Learning the Ways of
E-entrepreneurship
First Printing 2024

All rights reserved.

No part of this publication may be reproduced or transmitted
in any form or by any means, including photocopying and
recording, without the written permission of the copyright
holder, application for which should be addressed to
KolejProfesional MARA Seri Iskandar. Such written permission
must also be obtained before any part of this publication is
stored in a retrieval system of any nature.

Published and printed by:

KolejProfesional MARA Seri Iskandar
Lot PT No 2635, Bandar Baru Seri Iskandar
32610, Seri Iskandar, Perak
Tel: 05-3711045
Fax: 05-3712385
TABLE OF CONTENT
01 02
FACEBOOK INSTAGRAM
1 FACEBOOK PAGE 44 INSTAGRAM SHOP
3 FACEBOOK BANNER 45 INSTAGRAM FOLLOWERS
4 FACEBOOK FOLLOWERS 46 INSTAGRAM TEASER POST
5 FACEBOOK STORY 52 INSTAGRAM HARD SELL
11 FACEBOOK TEASER POST 58 INSTAGRAM SOFT SELL
18 FACEBOOK HARD SELL POST 67 ATTRACTIVE PICTURES
26 FACEBOOK SOFT SELL POST 72 INSTAGRAM STORY
35 FACEBOOK MARKETPLACE 78 INSTAGRAM LIVE VIDEO POST

03 04
WHATSAPP WEBSITE
100 WEBSITE
81 WHATSAPP BROADCAST
82 WHATSAPP CATALOGUE
90 WHATSAPP SUGGESTIVE SELLING
92 WHATSAPP UPSELL
94 WHATSAPP BULK
96 WHATSAPP TESTIMONIAL

05
CONVERSATIONS WITH
CUSTOMERS
110 CLOSE SALES
FACEBOOK
FACEBOOK PAGE
What is Facebook?
Facebook is a social media page or application that is accessible to everyone
worldwide. Aside from posting images, status updates and sending messages to
loved ones, users may also utilise Facebook as a tool to first set up their online
business. There are many features that can benefit your business platform, such as
advertisements, postings, product showcase and many more.

How have I used Facebook for my online business?

Using Facebook even as a first time user was a very interesting experience and the
social media page was easy to navigate. I was able to set up a Facebook account
for my personal branding, while subsequently opening up my brand page
‘Nonscentsical’. Reaching out to potential customers was convenient as I can just
follow the people that Facebook has recommended to me. Posting my content to
continue my relevancy and status was made possible with the posting feature that
Facebook has. I can insert a caption alongside the pictures that I post to capture
people’s attention. Not only that, I can also include multiple hashtags to reach a
maximum amount of customers as possible. To conclude, Facebook offers a lot of
features that can be used for an entrepreneur.

1
FACEBOOK PAGE

My business
information

Description of my
service and a CTA
line to prompt
customers toward
further action.

2
FACEBOOK BANNER
CTA

My business logo

3
FACEBOOK FOLLOWERS
My Facebook Followers
I managed to acquire a number of over 100 followers on my Facebook page. This
achievement only took me 2 months to achieve, and what I do to consistently get
others to follow my Facebook page are as follows. I make sure that I post
frequently, at least once a week so that I can keep people interested in my page.
Secondly, I make sure to follow back everyone who have followed my page and give
them a ‘thank you’ message so that they will feel appreciated.

Challenges
Having people interact and engage with my Facebook page proves to be a
challenging activity, as most people nowadays do not use Facebook as their main
application for socialising. However, it is not an impossible task. As long as I remain
consistent with my content and my posts, I am able to garner a loyal base for
current consumers and potential customers.

4
FACEBOOK STORY
Facebook Story Number 1
This story was posted to give information towards people who
visit the Facebook account about the product ‘Sweet Tooth
Perfume’. This is to inform towards customers that this perfume is
now available for pre-order.

5
FACEBOOK STORY
Facebook Story Number 2
This story is to inform customers that there is a hot sale
happening.

6
FACEBOOK STORY
Facebook Story Number 3
This story is made for the appeal of customers, where I give
a reminder with words of affirmation to make customers
happy and lifted.

7
FACEBOOK STORY
Facebook Story Number 4
This story is to urge customers to order the perfume ‘Sweet
Tooth’ as it is available now.

8
FACEBOOK STORY
Facebook Story Number 5
This story is posted for customers as we want to give words of
reassurance and give some gentle love. The way we do it is we say
it is okay to take a break so that customers understand taking a
break is normal and should be practiced for maximum
productivity

9
FACEBOOK STORY
Facebook Story Number 5
I have posted this story to thank my fellow
customers and supporters for shopping from
my shop.

10
FACEBOOK TEASER POST
Facebook Teaser Post Number 1
This Facebook teaser post is to promote my new product called Cloud Eau De
Parfum by Ariana Grande. This perfume was released by a celebrity and
popstar. Therefore, I had the idea to use her face as a feature for all of my
teaser posts so that it can catch people’s attention. Consumers will usually get
excited and are more inclined to buy products that are associated with their
favourite celebrity.

11
FACEBOOK TEASER POST

Facebook Teaser Post Number 2

12
FACEBOOK TEASER POST

Facebook Teaser Post Number 3

13
FACEBOOK TEASER POST

Facebook Teaser Post Number 4

14
FACEBOOK TEASER POST

Facebook Teaser Post Number 5

15
FACEBOOK TEASER POST

Facebook Teaser Post Number 6

16
FACEBOOK TEASER POST

Facebook Teaser Post Number 7

17
FACEBOOK HARD SELL POST
What is Facebook Hard Sell Post?
A Facebook hard sell post is when you urge your customers to buy your products by stating
the price and call to action. In this case, the post that I have uploaded contains the price
and the name of the product. I am informing the customers of the products that are
available on my page, alongside its price. This is because, people would more likely purchase
a product when they know the exact price. However, hard sell does not work on all
customers. Hard sell can be seen as too straightforward and blunt. Customers will assume
that you are trying to get their money quickly. This is not the case whatsoever, because
when hard sell is utilised in the right way, it can be a useful method to inform customers
about our products and the details that accompany it.

Facebook Hard Sell Post Number 1

18
FACEBOOK HARD SELL POST

Facebook Hard Sell Post

Number 2

19
FACEBOOK HARD SELL POST

Facebook Hard Sell Post

Number 3

20
FACEBOOK HARD SELL POST

Facebook Hard Sell Post

Number 4

21
FACEBOOK HARD SELL POST

Facebook Hard Sell Post

Number 4

22
FACEBOOK HARD SELL POST

Facebook Hard Sell Post

Number 4

23
FACEBOOK HARD SELL POST

Facebook Hard Sell Post

Number 5

24
FACEBOOK HARD SELL POST

Facebook Hard Sell Post

Number 6

25
FACEBOOK SOFT SELL POST
What is Facebook Soft Sell Post?
A Facebook soft sell post is a great way to connect with your customers
emotionally. Creating a bond with your consumers should be a number one priority,
as they are the people who will make your business a booming success. Therefore,
soft sell posts can give feelings of calmness, contentment and appreciation
towards consumers as they feel that they are important to you. Sometimes, the
sights of prices and call to actions on hard sells can make customers run away or
scared to interact with your business. A soft sell post is a great way to gain trust
from your customers and build a concrete fanbase.

Facebook
Soft Sell
Post
Number 1

26
FACEBOOK SOFT SELL POST

Facebook Soft Sell Post

Number 2

27
FACEBOOK SOFT SELL POST

Facebook Soft Sell Post

Number 3

28
FACEBOOK SOFT SELL POST

Facebook Soft Sell Post

Number 4

29
FACEBOOK SOFT SELL POST

Facebook Soft Sell Post

Number 5

30
FACEBOOK SOFT SELL POST

Facebook Soft Sell Post

Number 6

31
FACEBOOK SOFT SELL POST

Facebook Soft Sell Post

Number 7

32
FACEBOOK SOFT SELL POST

Facebook Soft Sell Post

Number 8

33
FACEBOOK SOFT SELL POST

Facebook Soft Sell Post

Number 9

34
 FACEBOOK MARKETPLACE
What is Facebook Marketplace?
Facebook Marketplace is a digital platform for business owners or entrepreneurs to
showcase their catalogue. There are many helpful features available, such as
boosting a listing or creating an ad for that listing. Facebook Marketplace is very
helpful for online entrepreneurs like me because I get to put the listings of my
products with ease. It is so easy to fill in the forms of the listings, so that the
products will have accurate information. What you see below is my full listing
catalogue.

35
FACEBOOK MARKETPLACE

Listing Number 1

36
FACEBOOK MARKETPLACE

Listing Number 2

37
FACEBOOK MARKETPLACE

Listing Number 3

38
FACEBOOK MARKETPLACE

Listing Number 4

39
FACEBOOK MARKETPLACE

Listing Number 5

40
FACEBOOK MARKETPLACE

Listing Number 6

41
FACEBOOK MARKETPLACE

Listing Number 7

42
INSTAGRAM
 INSTAGRAM SHOP
My Instagram Business Account
This is my Instagram business account. It is complete with all the information
needed to know more about my business. My profile picture is my business logo.
The description of my Instagram business account has my slogan, and a call to
action for customers to click my link to WhatsApp me. There is also my personal
Facebook profile and my business Facebook page in the link form so that it would
be easier for customers to access.

My profile The underlined

section is my
picture is CTA, where
my customers can
simply click the
business link to access my
logo WhatsApp ,
Facebook
personal profile
and my business
Facebook page.

44
INSTAGRAM FOLLOWERS
My Instagram Followers
I managed to secure a following of more than 800 followers on my Instagram page.
This was such a wonderful experience, as I got to connect with a lot of potential
customers from many different states in Malaysia. Having a good Instagram
account with a satisfactory number of followers can allow me to gain many more
potential consumers as they view a large following as a trustworthy account.

45
INSTAGRAM TEASER POST
What is Instagram Teaser Post?
An Instagram teaser post is to give customers an overview of what our next
product will be. This will create suspense and excitement as they are eager to know
what will be revealed once the teaser posts are done being posted.

INSTAGRAM TEASER POST

NUMBER 1

46
INSTAGRAM TEASER
INSTAGRAM TEASER POST
NUMBER 2

47
INSTAGRAM TEASER
INSTAGRAM TEASER POST
NUMBER 3

48
INSTAGRAM TEASER
INSTAGRAM TEASER POST
NUMBER 4

49
INSTAGRAM TEASER
INSTAGRAM TEASER POST
NUMBER 5

50
INSTAGRAM TEASER
INSTAGRAM TEASER POST
NUMBER 6

51
INSTAGRAM HARD SELL
What is Instagram Hard Sell?
Instagram hard sell is when you give customers details about your product that
includes the price or the call to action. It is known as a straightforward method to
get consumers to acknowledge your products and eventually buy them.

INSTAGRAM HARD SELL POST

NUMBER 1

52
INSTAGRAM HARD SELL
INSTAGRAM HARD SELL POST
NUMBER 2

53
INSTAGRAM HARD SELL
INSTAGRAM HARD SELL POST
NUMBER 3

54
INSTAGRAM HARD SELL
INSTAGRAM HARD SELL POST
NUMBER 4

55
INSTAGRAM HARD SELL
INSTAGRAM HARD SELL POST
NUMBER 5

56
INSTAGRAM HARD SELL
INSTAGRAM HARD SELL POST
NUMBER 6

57
INSTAGRAM SOFT SELL
What is Instagram Soft Sell?
An Instagram soft sell are casual posts that does not focus on the monetary aspect
of business. It instead creates a bonding opportunity between sellers and
consumers by posting motivational quotes, fun facts, reminders and many more.
The purpose of this method is to put aside any transactional uploads so that we
can gain customers’ trust and appreciation.

INSTAGRAM SOFT SELL POST

NUMBER 1

58
INSTAGRAM SOFT SELL
INSTAGRAM SOFT SELL POST
NUMBER 2

59
INSTAGRAM SOFT SELL
INSTAGRAM SOFT SELL POST
NUMBER 3

60
INSTAGRAM SOFT SELL
INSTAGRAM SOFT SELL POST
NUMBER 4

61
INSTAGRAM SOFT SELL

INSTAGRAM SOFT SELL POST

NUMBER 5

62
INSTAGRAM SOFT SELL

INSTAGRAM SOFT SELL POST

NUMBER 6

63
INSTAGRAM SOFT SELL
INSTAGRAM SOFT SELL POST
NUMBER 7

64
INSTAGRAM SOFT SELL
INSTAGRAM SOFT SELL POST
NUMBER 8

65
INSTAGRAM SOFT SELL
INSTAGRAM SOFT SELL POST
NUMBER 9

66
ATTRACTIVE PICTURES

67
ATTRACTIVE PICTURES

68
ATTRACTIVE PICTURES

69
ATTRACTIVE PICTURES

70
ATTRACTIVE PICTURES

71
INSTAGRAM STORY
My Instagram Story
Instagram story’s feature is a great way to quickly update customers with your
lates content. Most users on Instagram will be compelled to swipe on Instagram
stories because it is so easy to use. We can take advantage of this opportunity and
post catalogue updates, price updates, discounts, flash sales and more. In my case,
I decided to post motivational quotes to connect better with my customers.

INSTAGRAM STORY POST

NUMBER 1

72
INSTAGRAM STORY
INSTAGRAM STORY POST
NUMBER 2

73
INSTAGRAM STORY
INSTAGRAM STORY POST
NUMBER 3

74
INSTAGRAM STORY
INSTAGRAM STORY POST
NUMBER 4

75
INSTAGRAM STORY
INSTAGRAM STORY POST
NUMBER 5

76
INSTAGRAM STORY
INSTAGRAM STORY POST
NUMBER 6

77
INSTAGRAM LIVE VIDEO POST
What is Instagram Live Video Post?
Instagram live video is a feature where users of social media can broadcast
themselves in real time and interact with people online. In this case, I broadcasted
myself for my consumers to see. I used this opportunity to tell them about the
premise of my business, and the products that are currently available. Live sessions
are a great way to connect with you customers, as they can ask questions to you
and you can reply immediately.

78
INSTAGRAM LIVE VIDEO POST
My Instagram Live Video Post
My live video had garnered over 20 viewers and I had the opportunity to answer
their questions and market my products. It was a valuable experience and the
support I received on this live video was tremendous.

79
WHATSAPP
 WHATSAPP BROADCAST
What is WhatsApp Broadcast?
WhatsApp Broadcast is tool and feature in the WhatsApp social media application,
where you are able to create a broadcast channel and share information with
certain groups of people. As an entrepreneur, this feature saves me time as I get to
update my loyal customers about recent changes or news without having to
message them individually. With WhatsApp Broadcast, I am able to send a text
message towards hundreds of people simultaneously.

81
 WHATSAPP CATALOGUE
My WhatsApp Catalogue
A WhatsApp catalogue is a great feature on a social media application, where
entrepreneurs and business moguls alike can showcase the products that they are
selling toward the public. A person can visit the profile of your WhatsApp number
and view your full catalogue. The picture below is my full catalogue listing, with
prices included as well as other important details.

82
 WHATSAPP CATALOGUE

WHATSAPP CATALOGUE
NUMBER 1

Description

picture
Name of product

price Payment
method

Postage
information

83
WHATSAPP CATALOGUE

WHATSAPP CATALOGUE
NUMBER 2

84
WHATSAPP CATALOGUE

WHATSAPP CATALOGUE
NUMBER 3

85
WHATSAPP CATALOGUE

WHATSAPP CATALOGUE
NUMBER 4

86
WHATSAPP CATALOGUE

WHATSAPP CATALOGUE
NUMBER 5

87
WHATSAPP CATALOGUE

WHATSAPP CATALOGUE
NUMBER 6

88
WHATSAPP CATALOGUE

WHATSAPP CATALOGUE
NUMBER 7

89
WHATSAPP SUGGESTIVE SELLING
What is WhatsApp suggestive selling?
Suggestive selling is when you suggest the most suitable products toward your
customers according to their likes and dislikes. In suggestive selling, we can also
remind customers of ongoing promotions or coverage that the company covers. In
my case, I have offered to my customers of a refund and return policy, where it is
valid within 30 days after purchase. This can make customers become more
appealed to buy our products, as our suggestions might be helping them make up
their own mind and decision. The coverages or warranty available will make the
customer even more happy.

CUSTOMER NUMBER 1

90
WHATSAPP SUGGESTIVE SELLING

CUSTOMER NUMBER 2

91
 WHATSAPP UPSELL
What is WhatsApp upsell?
The upsell method is where we encourage customers to buy or add more of
what they originally plan to purchase. With this method, it can go the right or
wrong direction. Customers may not like how pushy a seller is being to force
customers to buy more. However, with the correct usage of upsell, we can
convince consumers to buy and add more. Ways to execute this is to promote
ongoing promotions and limited time discounts.

CUSTOMER NUMBER 1

92
WHATSAPP UPSELL

CUSTOMER NUMBER 2

93
 WHATSAPP BULK
What is WhatsApp Bulk?
Bulk is when customers are interested to buy products in a big quantity. To secure
a bulk order, we as a seller have to give good deals and discounts so that the
customers will agree to buy products in bulk quantity. For example, what I have
done is offer a free shipping deal for customers who order 2 perfumes and above.
One perfume from my shop is being sold for RM100 and above. If a customer buys
more than 2 bottles, I will be able to cover the shipping costs without charging the
customers. This will enable customers to be excited with our bulk deals and they
will proceed to close the order.

CUSTOMER NUMBER 1 CUSTOMER NUMBER 2

94
WHATSAPP BULK

95
 WHATSAPP TESTIMONIAL
What are testimonials?
Testimonials are trusted reviews from fellow customers about our products that
they have bought and tested. Posting testimonies on my page is a beneficial way to
gain more customers, as they will notice my products are good quality and worth
the money. Testimonials are a great way to establish your business, and get
consumers to trust your market and the products that are available. In time, these
potential customers will be new customers.

CUSTOMER NUMBER 1

CUSTOMER NUMBER 2

96
WHATSAPP TESTIMONIAL

CUSTOMER NUMBER 3

97
WHATSAPP TESTIMONIAL

CUSTOMER NUMBER 4

98
WEBSITE
 WEBSITE

The use of CTA lines or text that

prompts my visitors, and customers
to act.
This is the evidence of CTA (call to
action).
This is also one of the relevant CTA’s,
which is WhatsApp
100
WEBSITE

Attractive CTA that enhances the

visitor’s or customers’ interest and
understanding of the products or
services I offer.

101
WEBSITE

102
WEBSITE

103
WEBSITE

104
WEBSITE

105
WEBSITE

106
WEBSITE

This is one of the

evidences of frequent
use of CTA lines and
the diversification. 107
 WEBSITE

I have provided relevant

CTA, which is my business I have provided relevant
phone number. CTA, which is my business
Facebook page and my
business Instagram
I have provided
account.
relevant CTA, which
is my business
email. 108
CONVERSATIONS WITH
CUSTOMERS
 CLOSE SALES

Customer Number 1

110
 CLOSE SALES

Customer Number 1

111
 CLOSE SALES

Customer Number 2

112
 CLOSE SALES

Customer Number 2

113
 CLOSE SALES

Customer Number 3

114
 CLOSE SALES

Customer Number 3

115
 CLOSE SALES

Customer Number 4

116
 CLOSE SALES

Customer Number 4

117
 CLOSE SALES

Customer Number 5

118
 CLOSE SALES

Customer Number 5

119
 CLOSE SALES

Customer Number 6

120
 CLOSE SALES

Customer Number 6

121
 CLOSE SALES

Customer Number 7

122
 CLOSE SALES

Customer Number 7

123
 CLOSE SALES

Customer Number 8

124
 CLOSE SALES

Customer Number 8

125
 CLOSE SALES

Customer Number 9

126
 CLOSE SALES

Customer Number 9

127
 CLOSE SALES

Customer Number 10

128
 CLOSE SALES

Customer Number 10

129
https://www.facebook.com/profile.php?id=61565563923340

https://www.instagram.com/nonscentsicall?
igsh=MTBhMDJtcHA0dzZvaA%3D%3D&utm_source=qr

https://wa.me/message/PNFWU66MZZRWL1

https://nonscentsicall.my.canva.sit
e/nonscentsical-website

AUTHOR:
INDIANA ADRIE TAN
DIPLOMA IN ENGLISH COMMUNICATION
ID NUMBER: SEC2303-0032
CLASS: DEC 5B
SPECIAL GRATITUDE TO MY LECTURER, MADAM SITI ZALEHA
FOR HER UNRELENTING GUIDANCE AND SUPPORT
THROUGHOUT MY JOURNEY IN COMPLETING THIS
ASSIGNMENT. I AM VERY THANKFUL FOR HER TEACHINGS,
AND THANK YOU TO MY CLASSMATES AS WELL FOR
ENABLING A GOOD LEARNING SPACE!

THANK YOU FOR JOINING ME ON MY

JOURNEY