LEVEL OF MARKETING STRATEGY AND QUALITY SERVICES OF TUHOG-TUHOG

STORES IN BARANGAY DON JOSE, CITY OF SANTA ROSA LAGUNA

JUNBER CRAZO. BALBI

Arthur Teves

MARY ROSE V. CADALMAN

ANGEL AUSTRIA

TRACY ANNE N. LACBAYO

JAYMELL G. CAPATE

GRADE 12 TVL-H.E.

Mara M. Reyes

Research Adviser

Date completion

October 30, 2022

Chapter 1

INTRODUCTION

This chapter of the paper presents the problem and its setting. It
includes the background of the study, the statement of the problem,
significance of the study, and scope and delimitation of the study.

Background of the Study

Similar to fast food, the final preparation of street foods occurs when the
customer orders the meal, which can be consumed where it is purchased or
taken away. Street foods refers to a wide variety of ready-to-eat foods and
beverages sold and occasionally prepared in public places, most notably
streets. When compared to restaurant meals, quick food and street food are
less expensive and present a tasty substitute for homemade meals. Despite
these similarities, there are differences between street food and fast food
establishments in terms of selection, setting, marketing strategies, and
ownership.Filipinos are known for their love for food. And that’s the reason
why a lot of filipino people choose to eat street food than restaurants
because of the difference in food prices. And base on our research the best
spot of stablishing a street food is near at school and market where in their
potential customers will be students who have a limited budget. Like when
your going around here in Brgy. Don Jose Santa Rosa Laguna some of the
street food stall are in school, market and etc. Street foods often reflect
traditional local cultures and exist in an endless variety. There is much
diversity in the raw materials
As well as in the preparation of street food beverages, snacks and meals.
Vendors’

Stalls are usually located outdoors or under a roof which is easily accessible
from the street. They have low-cost seating facilities which are sometimes
rudimentary. Their marketing success depends exclusively on location and
word-of-mouth promotion. Street food businesses are usually owned and
operated by individuals or families but benefits from their trade extend
throughout the local economy. For instance, vendors buy their fresh food
locally, thus linking their enterprises directly with small-scale farms and
market gardens.According to study, food safety oversight of street food is
lacking. In addition to offering convenience for many, millions of low-income
individuals rely on street food for their livelihood, which has a significant
positive impact on the economies of many developing nations. Research has
been done on the topic of food safety, and some have elevated it to the
status of a national security concern. In terms of food safety oversight, street
food is a weak link. By definition, street food is “ready-to-eat foods and
beverages served and prepared by vendors or hawkers in streets or other
public places,” according to the Food and Agriculture Organization (FAO). For
many people in poor nations, street food offers an easy diet.

Statement of the Problem

This study will aimed to determine the level of satisfaction of the street food
customers in Brgy Don Jose Santa Rosa Laguna Also this research sought to
help
And to improve the services of every street food vendors. Specifically it aims
to answer the following:

1.What is the level of marketing strategy of TuhoPg-Tuhog Stores in Brgy.

Don Jose, City of Santa Rosa, Laguna?

1.1. People

1.2. Place

1.3. Price

1.4. Packaing

2. What is the level of quality services of Tuhog-Tuhog Stores in Brgy.Don

Jose, City of Santa Rosa, Laguna?

2.1. Hygiene and Safety

2.2. Customers’ Attitude

2.3. Marketing & Promotion

Research Hypothesis (es)

A hypothesis is a prediction of the possible outcomes of a study

(Fraenkel & Wallen, 2009).

Hypotheses are statements in quantitative research in which the investigator

makes a prediction or a conjecture about the outcome of a relationship
among attributes or characteristics (Creswell, 2012)

Significance of the Study

This study will contribute significantly to the street vendors in the

preparation and handling of food products with regards to its quality and
safety. This will contribute to the basic information of proper handling and
hygienic preparation of food among vendors and will serve as a guide to
produce best results. The vendors will be given the necessary suggestions
and recommendations to improve on their mistakes shortcomings to make
safe and healthy food products. This study will promote

Sufficient response to the consumers. It will also help the people’s know the
basic right to sufficient quantities of safe and nutritious foods at affordable
costs. It will also warn the public to be watchful land cautious about the
health hazards which may be brought about by the unsanitary handling of
the street foods by the vendors. The consumer will become more rigorous in
purchasing the street foods for they already have adequate information
about the quality of the food vended, its sanitary

Preparation and handling, excessive use of additives, exposure to

contaminants, and bacterial, viral or microbial content that could impinge on
their health. The result of this study will also be helpful to the Don Jose
Santa Rosa Laguna,as it serves as a reminder to continually monitor and
manage the prevalence of street foods in their

Area and to pursuse complete adherence from every street vendor under
their jurisdiction to the customer, who’s not aware about street food
establishment and who’s buying or purchasing this kind of food. To the food
stall owner who’s operating his/her own street food establishment. To know
more operating ideas and steps how

To operate. To the tarlaqueno’s who’s not eating and don’t like street foods.

Scope and Delimitation

The research entitled “Street Food Establishment in Don Jose Santa Rosa
Laguna.” Focuses in the vendors how the life style do when they work every
day and the kinds of establishment in Don Jose Santa Rosa Laguna. Siomai
king, Swak dito, Isaw-isaw, Pritong Manok and Pusitan are some foodsstall
here in Don Jose Santa Rosa Laguna. The researcher went to the following
location to found the establishment. Don Jose Santa Rosa Laguna

Definition of Terms

Customers: A party that receives or consumes product. They also buyer.

Food Service: defines those businesses, institutions, and companies

responsible for any meal prepared outside the home.

Location: A place or position. An actual place or natural setting

Number of years in operation: This is the year how they long can do to work.
How

They long to survive their business.

Problem encounter: to come into conflict with (an enemy, etc) In battle.

Street food establishment: These are the Siomai king. Swak dito, Isaw-isaw,
Pritong

Manok and Pusitan.

Status of establishment: This refer to the condition of the street food

establishment.