GUIDING PHILOSOPHY

Urdaneta City University adheres to the educational worldview set forth by

its founding father, Dr. Pedro T. Orata, that

1. Education contributes much to the development of an individual and the

society in which he lives;
2. It is possible to make education available and accessible to all people in all
walks of life, both in urban and rural areas;
3. The education provided will determine the quality of life of the people and
the progress of the nation; and
4. The institution shall provide such kind of education and development which
are congruent to the national development goals.

VISION

A leading university that transforms individuals into morally upright and

globally competitive professionals through quality and practical education for
all

MISSION

To provide exemplary outcome-based and advanced instructions; socially

relevant and innovative researches; and inclusive extension services,
partnerships, and/or linkages

GOALS

Instruction
Instill formation of knowledge, abilities, skills, and attitudes necessary to
make an individual a responsible member of the society, enhance the
development of instruction to produce high-level professionals, and harness
the productive capacity of the country’s human resource-based toward
international competitiveness.

Research
Mold individuals who will conduct scientific, innovative and advanced
researches in the quest for new knowledge, provide leadership in various
fields toward dynamic and self-sustaining economy, and enrich historical and
cultural heritage.
 Community Services
Undertake participatory and inclusive extension services which are relevant
and responsive, accessible and equitable, through efficient and effective
community development programs, and broaden symbiotic partnerships and
linkages to establish intergenerational responsibility for the common good.

OBJECTIVES
1 To provide professional, technical, and expert instruction in arts,
sciences, humanities, and technology.
2 To conduct systematic investigations geared toward the establishment
and discovery of novel facts, solve present or existing problems, provide
new ideas or develop new theories, satisfy curiosity, and mastery of
nature.
To establish sustainable livelihood projects that will uplift the quality of
life of the members of the community, and to expand transnational
collaborations that will have socio-economic benefits to the present
and future generations

VISION

A premier College of Business Management and Accountancy that produces

globally
competitive accountants and business professionals through advanced
quality.

MISSION

To render impressive world-class instructions, conduct scholarly researches

and Community extension engagements for notably ethical accountants and
business professionals

GOALS

1. Develop highly competitive, competent and respectable accountants and

business professionals through delivery of excellent, remarkable and well-
known instruction approaches and in still knowledge and attitudes to be
responsible members of society.
2. Conduct an innovative and relevant research that promotes significant
roles of accountants and business professionals in the community.
3. Participate in a responsive extension and development programs that can
influence the ability of accountants and business professionals to broaden
linkages and establish social responsibility for a common good.

OBJECTIVES

1. To provide excellent and affordable academic programs in accountancy

and business education attuned to the needs of time to achieve
recognition;
2. To explore applicable researches that can improve local or national
business activities to promote livelihood programs of the community;
3. To launch feasible livelihood projects like entrepreneurship and financial
literacy programs that can create impact on community development.

Guiding Philosophy of Urdaneta City University: A

Foundation for Transformation

Urdaneta City University (UCU) stands on a strong foundation of

educational philosophy, articulated by its founding father, Dr. Pedro T.
Orata. This philosophy guides the institution's vision, mission, and
goals, shaping its commitment to providing quality education and
contributing to the development of individuals and society.

Key Pillars of UCU's Guiding Philosophy:

1. Education as a Catalyst for Individual and Societal Growth: Dr. Orata

believed in the transformative power of education, recognizing its
crucial role in shaping individuals and fostering societal progress. This
principle is reflected in UCU's vision of transforming individuals into
morally upright and globally competitive professionals.

2. Accessibility and Inclusivity: UCU embraces the principle of making

education accessible to all, regardless of social background or
geographical location. This commitment is evident in its mission to
provide exemplary instruction, relevant research, and inclusive
extension services, ensuring that everyone has the opportunity to
benefit from quality education.

3. Quality Education for National Development: UCU recognizes the

vital link between quality education and national progress. It aims to
equip students with the knowledge, skills, and values necessary to
contribute to the nation's economic growth and social well-being. This
is reflected in its goals of producing high-level professionals, fostering
innovation, and enriching cultural heritage.

Conclusion:

Urdaneta City University's guiding philosophy, rooted in Dr. Orata's

vision, serves as a powerful compass for the institution's journey. It
emphasizes the transformative power of education, its accessibility to
all, and its crucial role in national development. Through its
commitment to these principles, UCU strives to empower individuals,
foster societal progress, and contribute to a brighter future for all.

References:

• Orata, P. T. (1967). The philosophy of education of Dr. Pedro T. Orata.

Manila, Philippines: Bureau of Public Schools.

• Urdaneta City University. (2023). Vision, Mission, Goals, and

Objectives.

Urdaneta City University: Shaping Future Leaders for

a Globalized World

Urdaneta City University (UCU) envisions a future where its graduates

are not only skilled professionals but also morally upright individuals
prepared to thrive in a globalized world. This vision, embedded in its
core values and mission, sets the stage for a transformative
educational experience.

Key Elements of UCU's Vision:

1. Transformative Education for Moral Uprightness: UCU believes in
nurturing well-rounded individuals who possess not only professional
competence but also strong ethical principles. This commitment to
moral development ensures that graduates are not only successful in
their careers but also contribute positively to society.

2. Global Competitiveness through Quality and Practical Education:

Recognizing the interconnectedness of the modern world, UCU aims to
equip its students with the skills and knowledge necessary to compete
on a global stage. This is achieved through quality education that
emphasizes practical applications and prepares students for real-world
challenges.

3. Accessibility and Inclusivity for All: UCU believes that education

should be accessible to everyone, regardless of their background or
circumstances. This commitment to inclusivity ensures that all
individuals have the opportunity to reach their full potential and
contribute to society.

Conclusion:

UCU's vision is a powerful statement of its commitment to providing a

transformative educational experience that empowers individuals to
become morally upright and globally competitive professionals. By
fostering ethical development, promoting quality and practical
education, and ensuring accessibility for all, UCU plays a vital role in
shaping the future leaders who will drive progress and contribute to a
better world.

Reference:

Urdaneta City University. (2023). Vision, Mission, Goals, and Objectives.

Urdaneta City University: A Catalyst for

Transformative Learning and Community
Development
Urdaneta City University (UCU) embraces a mission that goes beyond
traditional academic pursuits. It aims to be a dynamic force in
empowering individuals, fostering innovation, and contributing to the
well-being of the community. This mission is grounded in three key
pillars:

Key Pillars of UCU's Mission:

1. Exemplary Instruction and Advanced Learning: UCU is committed to

providing high-quality, outcome-based instruction that equips students
with the knowledge, skills, and attitudes necessary to excel in their
chosen fields. This includes offering advanced learning opportunities to
foster critical thinking, problem-solving, and innovation.

2. Socially Relevant and Innovative Research: UCU recognizes the

importance of research that addresses real-world challenges and
contributes to societal progress. It encourages faculty and students to
engage in innovative research projects that generate new knowledge,
promote sustainable development, and contribute to the advancement
of various fields.

3. Inclusive Extension Services and Partnerships: UCU believes in

extending its expertise and resources to the community through
inclusive extension services and strategic partnerships. This
commitment involves engaging in community development programs,
fostering intergenerational responsibility, and collaborating with
various stakeholders to address societal needs.

Conclusion:

Urdaneta City University's mission reflects its dedication to providing a

holistic and transformative educational experience. By prioritizing
exemplary instruction, fostering innovation through research, and
engaging in community development initiatives, UCU strives to
empower individuals, drive progress, and contribute to the well-being
of society.

Reference:

Urdaneta City University. (2023). Vision, Mission, Goals, and Objectives.

 Urdaneta City University: Cultivating Knowledge,
Innovation, and Community Engagement

Urdaneta City University (UCU) sets ambitious goals that reflect its
commitment to academic excellence, societal progress, and
community development. These goals guide the institution's efforts to
empower individuals, foster innovation, and contribute to a better
future.

Key Goals of Urdaneta City University:

1. Instruction for Responsible Citizens and Global Professionals: UCU

aims to provide high-quality instruction that equips students with the
knowledge, abilities, skills, and attitudes necessary to become
responsible members of society and contribute to the nation's
economic growth. This includes producing high-level professionals who
are competitive on a global scale.

2. Research for Knowledge Advancement and Societal Impact: UCU

fosters a culture of research that seeks to advance knowledge, solve
real-world problems, and enrich cultural heritage. The institution aims
to mold individuals who can lead research endeavors, contribute to a
dynamic and self-sustaining economy, and preserve important
historical and cultural resources.

3. Community Services for Inclusive Development: UCU believes in

extending its expertise and resources to the community through
participatory and inclusive extension services. This commitment
involves developing effective community development programs,
fostering equitable access to opportunities, and establishing
intergenerational responsibility for the common good.

Conclusion:

Urdaneta City University's goals are a testament to its dedication to

fostering a thriving learning environment that prioritizes academic
excellence, societal progress, and community engagement. By
pursuing these goals, UCU strives to empower individuals, drive
innovation, and contribute to a brighter future for all.

References:

Urdaneta City University. (2023). Vision, Mission, Goals, and Objectives.

Urdaneta City University: Empowering Individuals

and Communities through Action

Urdaneta City University (UCU) translates its vision, mission, and goals
into concrete action through a set of well-defined objectives. These
objectives guide the institution's efforts to provide quality education,
foster innovation, and contribute to the well-being of the community.

Key Objectives of Urdaneta City University:

1. Delivering Comprehensive and Expert Instruction: UCU aims to

provide professional, technical, and expert instruction across a wide
range of disciplines, including arts, sciences, humanities, and
technology. This commitment to comprehensive education ensures that
students are equipped with the knowledge and skills necessary to
succeed in diverse fields.

2. Driving Innovation through Research and Discovery: UCU fosters a

culture of research that seeks to advance knowledge, solve problems,
and explore new ideas. The institution encourages systematic
investigations that contribute to the discovery of novel facts, the
development of new theories, and the mastery of nature.

3. Fostering Sustainable Development and Global Collaboration: UCU

recognizes the importance of contributing to the well-being of the
community and the world. This is reflected in its objective to establish
sustainable livelihood projects that improve the quality of life for
community members and to expand transnational collaborations that
promote socio-economic benefits for present and future generations.

Conclusion:
Urdaneta City University's objectives are a testament to its
commitment to providing a transformative educational experience that
empowers individuals, drives innovation, and fosters sustainable
development. By pursuing these objectives, UCU strives to create a
positive impact on the lives of its students, the community, and the
world at large.

References:

• Urdaneta City University. (2023). Vision, Mission, Goals, and

Objectives.