Scribd
Upload
39 views2 pages

Sony Case Study

Uploaded by

mohammad lavasani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
39 views2 pages

Sony Case Study

Uploaded by

mohammad lavasani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

SONY’S GAMING

EARBUD CAMPAIGN
CAPTURES ATTENTION
OF AVID GAMERS
GOAL
Sony wanted to promote its INZONE Buds, a set of noise-canceling
earbuds that are perfect for gamers, to a large and highly engaged
audience in the Kingdom of Saudi Arabia (KSA). New to the gaming
space, Sony also wanted to test the effectiveness of display and
video assets within popular titles.

SAUDI ARABIA MALES 18-44 MOBILE, TABLET & PC

STRATEGY
With one-third of gamers spending more money on technology
than the average person, gaming offered Sony access to an ideal
audience of people that were likely to appreciate the high-quality
features and specifications of the INZONE Buds.

When exposed to Saudi Arabia’s rapidly growing gaming


population (which has 6m+ mobile gamers projected by 2027),
Anzu’s solution could reach the right target demographic while
also offering the scale Sony needed to reach new audiences. In
addition, Anzu’s placements support both display and video
creatives, giving Sony an ideal opportunity to drive awareness of
its earbuds while also testing different ad formats.
EXECUTION
Sony and Anzu worked together to hand-pick a selection of
premium, cross-platform titles for their ads to appear in. To ensure
its campaign would resonate with the right demographic, games
where audio played were particularly important to provide
contextual relevance. Display and video ads promoting the
INZONE Buds then ran within Anzu’s non-intrusive in-game ad
placements, complementing the gaming experience while also
catching the attention of players.

To verify the performance of the campaign and help Sony


understand its effect, Anzu partnered with Oracle Moat
and Happydemics to audit the viewability of the campaign
and measure brand impact.

RESULTS

39PT
LIFT IN
42PT
LIFT IN
35PT
LIFT IN
AD INTEREST BRAND IMAGE BRAND CONSIDERATION

4M
IMPRESSIONS
10K+
HOURS OF TOTAL
4.48S
IN-VIEW TIME
AD PLACEMENT SCREEN TIME

SCREEN IN-VIEW TIME (DISPLAY ADS),


SURPASSING THE IAB’S BENCHMARK OF 2secs 4.5S 100%
ON-SCREEN RATE
for both display and video ads

0 1 2 3 4 5
AUDITED BY

"Plugging your branding into a 3D environment is certainly


a game-changer. We got along with the Anzu team to
develop creatives matching the game theme. That helped
exposure and maintained recall.

KARAN MAKWANA
Digital Marketing Manager, Middle East & Africa, Sony

Want to learn more about how in-game ads can help your brand
reach untapped audiences and engage with players? CONTACT US

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy