Project Title

"Actionable Design Insights and Criteria for Optimizing User Experience"

Insights and Design Criteria

Insights Design Criteria

Users are frustrated by long task completion times:Insight: Minimize Task Completion Time:Criteria: The solution
Research shows that users abandon tasks when they take should reduce the time users spend completing core tasks
more than 5 minutes to complete, especially when the (e.g., placing an order, navigating the dashboard) by at
process
Navigation includes
confusion redundant
leads to steps. Simplifying
increased bounce these steps
rates: least 25%.Why
Improve this works:
Navigation It's measurable
Clarity:Criteria: Simplifyand
thedirectly
navigation
will help users feel more in control.Why
Insight: 35% of users struggle to locate essential features this works: Directly addresses user efficiency.
structure to ensure users can complete a task with no more
ties
withinthethe
insight to aminutes,
first two specific user leadingpain point
them to(task
leave the site than 3 clicks, reducing cognitive load and confusion.Why
abandonment due to time).
or app. A simpler, more intuitive navigation menu could this works: Clear and actionable, targeting a specific pain
Users are often
significantly improveunsure of the next step
retention.Why in the process:
this works: Clear, Enhance Visual
point: unclear Hierarchy for Scannability:Criteria: Use
navigation.
Insight:
specific data showing the problem (strugglingwhich
Users report feeling uncertain about action
to find consistent typography and visual cues (e.g., color,
to
features) and the potential benefit (increased retentionthe
take next due to unclear visual cues. By increasing with iconography) to ensure users can easily identify primary
prominence
simplified of actionable items (e.g., buttons, forms),
navigation). tasks and secondary options in under 2 seconds.Why this
Form fatigue
users will have leads to incomplete
a clearer sense ofsubmissions:Insight:
direction and 42% Increase User Satisfaction
works: Specific by Simplifying
and actionable; focuses onForms:Criteria:
visual design
of users abandon forms because they are
purpose.Why this works: Identifies a specific issue (unclear too long or feel Redesign forms to reduce
elements that improve usability.the number of fields by 30%,
overwhelming.
visual hierarchy) Reducing
and ties the number
it directly to of
userfields and focusing
behavior prioritizing essential information and making input fields
on essential information
(uncertainty about next steps). can reduce abandonment rates more intuitive.Why this works: Concrete goal with a clear
Mobile
and users user
improve struggle with small touch
satisfaction.Why this targets:Insight:
works: Ties specific Improve Mobile
measurable Responsiveness:Criteria:
outcome (30% reduction) andEnsure
a focusall
on user
Manybehavior
user mobile users (formreport difficulty clicking
abandonment) to a clear onsolution
small screens are fully responsive,
frustration with long forms. with a target of achieving
buttons or
(reduce navigating
fields), making elements
it actionableon smaller screens.
and relevant. 95% usability on mobile devices across all screen
Increasing button sizes and ensuring adequate spacing will sizes.Why this works: Clear, measurable, and directly
Errors
improve arethefrequent
mobile in userform submission
experience anddue to lack of
reduce Improve
focused on Mobile Responsiveness:Criteria:
optimizing Ensure all
the mobile user experience.
guidance:Insight:
frustration.Why this Users
works: often makeamistakes
Targets specific painin forms
point screens are fully responsive, with a target of achieving
because there is no real-time feedback or
(small touch targets) with a clear design fix (larger buttons guidance. By 95% usability on mobile devices across all screen
implementing
and better spacing). live validation, users can correct mistakes sizes.Why this works: Clear, measurable, and directly
instantly, reducing frustration and increasing form focused on optimizing the mobile user experience.
completion rates.Why this works: Identifies a pain point
(lack of real-time feedback) and proposes a specific,
actionable solution (live validation).