ILLUMINATE

by Patti Duarte and Patt Sanchez

According to the book “Illuminate” by Nancy Duarte and Patti Sanchez, the five
stages of change are:
1. Dream
2. Leap
3. Fight
4. Climb
5. Arrive
These stages are used to lead others through change using the power of
speeches, stories, ceremonies, and symbols.
 Leaders See the Future
A pool of standing water eventually becomes foul rot unless

you stir it up and let oxygen back in.

A leader must be great at stirring the water to avoid rot. A

leader is great at communicating empрaticaly.

Leaders are not self-appointed. A bird may be known by its

song. The leader is respected. The leader shares the victory

with all participants. The leader admits defeat.

DREAM FIGHT ARRIVE

1 2 3 4 5

LEAP CLIMB
 DREAM STAGE
In the initial stage of your venture, your travelers need to understand your vision and find inspiration in
the journey ahead.

01 02 03
Start by empathizing with your travelers Then help them visualize the end state by Finally, communicate the whole path
to show that you understand the benefits describing your dream in alluring detail from present to future, clearly articulating
and disadvantages that their world today and what they stand to gain in it. the journey from where you’ve been to
where you are now, and where you’re
provides them.
headed in the long run

To create moments of inspiration for your travelers at the start of your venture, use these
tools of speeches, stories, ceremonies, and symbols to kick off the dream with fanfare. Just
as the new year is greeted with revelry, a ship’s maiden voyage is christened with
champagne, and a representative rings a bell when a company goes public on the stock
exchange, you should clearly demarcate the moment your dream launches to generate
enthusiasm.
LEAP STAGE
The second stage in the venture requires your travelers to commit to change. You need them to
agree to take on new responsibilities or change behaviors so together you can see dream through to
the end.

Leap stage is a time to take action. This moment of decision is critical time in your journey because you’re asking

travelers to take a leap of faith. To them, your dream is still ethereal — an early-stage promise that’s tantalizing yet

delicate, so fresh and untested that it could evaporate into thin air at any minute. But in this moment, your travelers

have already begun to will the dream into existence simply by believing in themselves and in you. Their choice to move

forward gave your fragile dream a scaffolding of steel that will serve it well in the next stage. And by committing

yourself to helping them succeed, you have cemented their desire to journey forward with you.
FIGHT STAGE
When a big fight looms, your travelers need to be emboldened by their strength in numbers. In this
third stage, you must summon people’s courage by portraying the enemy as beatable and build
travelers up for the fight ahead.When a big fight looms, your travelers need to be emboldened by
their strength in numbers. In this third stage, you must summon people’s courage by portraying the
enemy as beatable and build travelers up for the fight ahead.

Instilling bravery communally helps people feel that they are stronger together than alone. Preparing travelers for the fight could

be as simple as gathering the people to acknowledge that difficulties may lure ahead — which they probably already foresee —

and offering reasons to believe that a better future will come to pass. But no sooner do your travelers commit than they’re hit

with unexpected battles that knock even your most valiant trekkers onto their butts. Repeat moments of bravery over and over

so travelers have the energy to combat the challenges ahead that hold you back.
ILLUMINATE
Once you’ve envisioned your dream and imagined it as reality, you’ve got to motivate others to help you
realize the dream. Whether they sign on or not is determined by how well you communicate. Use the right
communication tools to express your vision, communicate progress, and inspire them to keep going.
CLIMB STAGE
The journey is bigger and longer than anticipated and enthusiasm is waning. In this
fourth stage, your travelers start to lose sight of why they started this journey at all
and need help strengthening their resolve to finish.

In this stage, you and your travelers have much to do because huge milestones still lie ahead. This is a

critical juncture in your narrative. People can’t endure for long stints without tome to regroup and refresh. If

they don’t recommit, your dream won’t be realized. Travelers need the energy and motivation to keep

pressing forward and be warned of the harm of staying put or losing their way.
ARRIVE STAGE
You and your team have met a momentous milestone or crossed the finish line. In this
fifth stage, it’s time to declare wins, big or small. Recognize the hard work of your
travelers and create opportunities for them to bask in their accomplishments.
You’re arrived. This moment should amplify the emotions of your travelers. By recounting the brave actions

of your troops, you honor their achievements and celebrate the camaraderie and determination forged during

the difficult days. Looking back also teaches important lessons to the travelers who may lead your next

expedition. The next generation of adventures will learn from your reflections on the details and triumphs and

imagine how they might respond when faced with a similar venture.
„The people who are enough to think
they can change the world are the
ones who do.“
– STEVE JOBS
„Leaders are naturally restless. Just as your
arrival seems imminent and your vision will
become reality, a new dream begins to stir inside
you.“

– (RE) DREAM
CONCLUSION
When you choose to lead, your ability to see
the way and illuminate it for others sets you
apart. Torchbearers are dreamers, pioneers,
and scouts who are energized to light the path
for travelers.
THANK YOU!
GEOLOGY-GROUP 9