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Product Design & Life Cycle

Management
Stage - 2

About Daycare
The daycare industry in India is growing rapidly, driven by a number of factors, including
the increasing number of nuclear families, the rising female labor force participation
rate, and the growing awareness of the importance of early childhood education.

Daycare is a place where children can go during the day to receive care and
supervision from trained professionals. It is a popular option for parents who work
outside the home, as it allows them to have peace of mind knowing that their children
are in a safe and nurturing environment.

Vision Statement
To be the leading daycare aggregator, connecting parents with the best daycare
providers in their community.

Mission
Our mission is to ensure that every child has access to a safe, nurturing and
educational environment.

Problem Statement
Working parents require a secure and dependable place to care for their children during
the day, and daycare centers can fulfill this need. Nonetheless, not all daycare centers
are of the same quality, with variations in facilities and services. This complicates the
task of parents in selecting the ideal daycare center for their child.

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 Target Users
Age Group - (25 - 35)
Profession
Working Parents
Single Parents
Gender - Male and Female
Behaviours - ensure best upbringing for their child, people go work, people don’t
wanted to leave their child alone or unsafe, concerned about holistic development of
their child, Parents with special needs children ( i.e development in certain way),
Parents seeking emergency Childcare (Occasional)
Cities - Tier 1 & Tier 2

Product features
1. Search and Filters:

Search for daycare centers based on different filters i.e location, hours of operation,
age group served, and specific services offered etc.

2. Ratings and Reviews:

User reviews and ratings option daycare to help parents make informed decisions.

3. Detailed Profiles:

Comprehensive profiles of daycare center like photos, pricing, staff qualifications,

and facility information.

4. Realtime Status slots availabilty

Realtime slots availabiltiy status feature or calender

Pre-2booking option for parents.

5. Payment integration

So that payment can be done directly through the app

6. Status about meals

Transparency about the meal consumed

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 7. Notification & Messages (i.e activities and emergency, Safety Actions.)

Descreption about the upcoming events, activities & emergency action.

Notifications in case of closures, or other important updates affecting daycare

services.

8. User Profiles:

Create user profiles for parents to store information about their children (i.e Child's
name, age, date of birth, and gender, allergies and medical conditions interests and
activities, Child's dietary restrictions, Child's preferred caregivers, Child's
vaccination records, Child's emergency contact information)

Essential implementation details

MVP
Search and Filters:

The search function should allow parents to filter daycare centers by location, hours of
operation, age group served, and specific services offered.
The filters should be easy to use and understand, and they should be comprehensive
enough to allow parents to find the right daycare center for their needs

User Profiles:
The app should create user profiles for parents to store information about their children.

The profiles should include information such as the child's name, age, date of birth, and
gender, allergies and medical conditions, interests and activities, dietary restrictions,
preferred caregivers, vaccination records, and emergency contact information.

The profiles should be secure and accessible to parents, and they should be easy to
update.

Teams
Marketing team- Team will focus on effectively promoting the app, attracting users, and
growing the user base.

Business analytic team- Team will foccus on partnering with daycares, is to leverage
data and analytics to make informed decisions and create mutually beneficial

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 partnerships.

Design decisions
High-Quality Images: Use high-resolution images of daycare trust among users.
Consistent User Experience: Maintain consistency in design elements, such as
buttons, forms, and icons, throughout the platform.
Compare Offerings: Help user in making decision on the basis different attributes
daycares are providing

Information Hierarchy: Prioritize and organize information logically, with important

details like daycare ratings, availability, and contact information prominently displayed.

Icons and Symbols: Use clear and universally understood icons and symbols to
enhance user comprehension and ease of use.

Assumption
Variety of Daycare Centers: Assume that there is a diverse range of daycare centers,
including small home-based providers, larger facilities, and specialized centers catering
to different age groups and needs.
Digital Adoption: Assume that a significant portion of parents are comfortable using
mobile apps and online platforms to find and book services, including daycare.

User Trust: Assume that parents are looking for trustworthy information, such as user
reviews and ratings, to make informed decisions about daycare options.

Marketing and Outreach: Assume that marketing efforts will be necessary to attract
both parents and daycare centers to your platform.
Parental Need: Assume that there is a consistent and growing demand for daycare
services, driven by working parents, single parents, and families seeking quality
childcare.

Measurement of success
Number of registered users - consistently growing
Number of bookings made through the app:

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 Average rating of daycare centers: This is a measure of how satisfied parents are
with the daycare centers they find through the app.

Number of leads generated: This is a measure of how many potential customers the
app is generating for daycare centers.
Conversion rate: This is a measure of how many leads are actually converted into
customers.

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