Smart Ministore Enterprise
Smart Ministore Enterprise
Sign:…………………………….
Date: 8/07/2021
Sign:……………………………
Date:…………………………..
Kakamega.
i
ACKNOWLEDGEMENT
I want to acknowledge the following people for their support that made my business plan
successful. First, I appreciate my parents and my next of kin they ensured am financially fully
supported.
Also, I appreciate my class mates for giving me ample time in the study and my research and also
they helped me to understand the concept of Business writing.
ii
DEDICATION
I dedicate this work to my parents Mr. and Mrs. Omasaja, relative more so Mr. David and Madam
Leah for the support they give me throughout. Not forgetting my special friends like Subra who
have been encouraging me throughout the time have been doing the work.
iii
EXCECUTIVE SUMMARY
The business will be a sole proprietorship kind of business owned by Georgina Mukade Omasaja
according to my projection the business will commence in August 2024.The business come up as a
result of open gap due to an availability of many customers who are students and parents.
The business will mainly deal with groceries, cereals, grains and books. It will be located at Busia
Highway Nambale sub -county Nambale town Nambale Stage.
We will focus on used of best market mixing methods to capture a wide market as a result to beat
our competitors. These strategies will include standard community price, product promotions and
offers, use of advertisement as well as providing transportation of good for bulk buyers.
The sole propria to will be the supervisor of the Smart Ministore. The business will major employ
qualified personnel to run the business. The business will provide promotion and motivation to
hardworking employees. The business will work hand to hand with producers to wholesalers then
Ministore and gives to a customer. This will enhance quality products at low prices as we advocate
bulk buying also, we will cut on transport cost. We will also be able to supply goods in credit which
will help gradual growth of the business. The business will ensure good record keeping practice for
clarity and accountability. Financial records will be clearly recorded and financial books updates
after every day.
The operational base of the Ministore will be around Busia Nambale Sub-County. Its growth
projection is at a sixth of the capital for the second year. In the next ten year Smartministore will be
competing with the leading stores around Western region.
The business startup capital is at one and half million, the amount in the bank reads at 500000/- and
that at hand 500,000. The business is insufficient of twenty thousand of for it to start. The whole
sums of money will be secured through personal saving, Bank loans, family support and other
allies.
iv
Table of Contents
DECLARATION...............................................................................................................................................i
ACKNOWLEDGEMENT..................................................................................................................................ii
DEDICATION................................................................................................................................................iii
EXCECUTIVE SUMMARY..............................................................................................................................iv
CHAPTER ONE..............................................................................................................................................1
1.0 BUSINESS DESCRIPTION.....................................................................................................................1
1. BACKGROUND OF THE OWNER...........................................................................................................1
1.2 BUSINESS NAME AND LOGO..................................................................................................................1
1.2.1 BUSINESS NAME.............................................................................................................................1
1.2.2 BUSINESS LOGO..............................................................................................................................1
1.3 BUSINESS LOCATION AND ADDRESS......................................................................................................1
1.3.1 BUSINESS LOCATION.......................................................................................................................1
1.3.2 BUSINESS ADDRESS.........................................................................................................................2
1.4 FORM OF THE BUSINESS OWNERSHIP...................................................................................................2
1.5 TYPE OF BUSINESS.................................................................................................................................3
1.6 JUSTIFICATION OF BUSINESS OPPORTUNITY.........................................................................................3
1.7 INDUSTRY..............................................................................................................................................3
1.8 PRODUCTS AND SERVICES.....................................................................................................................3
1.8.1 PRODUCTS......................................................................................................................................3
1.8.2 SERVICES.........................................................................................................................................3
1.9 GOALS AND OBJECTIVE..........................................................................................................................3
1.9.1 GOALS.............................................................................................................................................3
1.9.2 OBJECTIVES.....................................................................................................................................4
1.10 ENTRY AND GROWTH STRATEGY.........................................................................................................4
1.10.1 ENTRY...........................................................................................................................................4
1.10.2 GROWTH SRTATEGY.....................................................................................................................4
CHAPTER TWO.............................................................................................................................................5
2.0 MARKETING PLAN..................................................................................................................................5
MARKET SHARE AND SIZE............................................................................................................................6
METHODS OF PROMOTION AND ADVERTISEMENT.....................................................................................8
METHODS OF ADVERTISEMENT...................................................................................................................8
v
PRICING STRATEGY......................................................................................................................................9
DISTRIBUTION STRATEGY............................................................................................................................9
CHAPTER THREE.........................................................................................................................................10
ORGANIZATINAL PLAN...............................................................................................................................10
RECRUITMENT, TRAINING AND PROMOTION............................................................................................12
RECRUITMENT.......................................................................................................................................12
TRAINING...............................................................................................................................................12
PROMOTION..........................................................................................................................................12
REMUNARATION AND INCENTIVES...........................................................................................................12
REMUNARATION...................................................................................................................................12
INCENTIVES............................................................................................................................................13
LICENCES AND PERMITS............................................................................................................................13
PERMIT..................................................................................................................................................13
SUPPORT SERVICES................................................................................................................................13
BANKING SERVICE..................................................................................................................................13
ELECTRICITY SERVICES...........................................................................................................................13
INSURANCE............................................................................................................................................13
CHAPTER FOUR..........................................................................................................................................14
4.0 OPERATIONAL PLAN............................................................................................................................14
4.1PRODUCTION OR SERVICES DESIGN AND DEVELOPMENT....................................................................14
4.2 PRODUCTION AND COOPERATIONAL FACILITIES AND CAPACITY........................................................14
PRODUCTION PROCESS.............................................................................................................................15
4.4.2 FARM................................................................................................Error! Bookmark not defined.
PRODUCTION AFFECTING OPERATION......................................................................................................16
4.4.1Health regulation...........................................................................................................................16
CHAPTER 5.................................................................................................................................................17
5.0 FINANCIAL PLAN..................................................................................................................................17
5.1PRE-OPERATIONAL COST......................................................................................................................17
5.2ESTIMATION OF WORKING CAPITAL.....................................................................................................17
5.3PREPARATION OF CASH FLOW PROJECT FOR YEAR 1...........................................................................18
5.4 PREPARATIONAL PROFORM INCOME AN SHEET.................................................................................18
5.4.1 PROFORMA INCOME STATEMENT....................................................................................................18
vi
5.4.2 PROFORMA BALANCE SHEET........................................................................................................19
5.6 PROFITABILITY OF RATIOS...................................................................................................................22
5.7 DESIRED FINANCING............................................................................................................................22
5.8 PROPOSED CAPITALIZATION................................................................................................................22
vii
CHAPTER ONE
1.0 BUSINESS DESCRIPTION
1. BACKGROUND OF THE OWNER
NAME: GEORGINA OMASAJA MUKADE
AGE: 24 YEARS
PHONE NO:0748469652
1
NAMBALE BUSIA
AMUKURA ROAD
SMART
NAMBALE STAGE
MINISTORE
Email: georginamukade@gmai.com
2
The reason why I decided to choose this type of Business ownership are as follows: -
Enjoyment of profits
1.7 INDUSTRY
The Business falls under the category retail Centre. This means its educational because it
sells text books, pens, staplers etc. to its customers
Groceries
Books
Cereals
Grains
1.8.2 SERVICES
The business will be offering services to the customers such as; giving the customers credit
services, after sale services such as packing for them, giving them free delivery service by
transporting their commodities.
3
It will to make the profit to the owner, It will offer employment opportunity to other people
who will be earning from the business.
-Printing
-Giving awards
-Doing reviews
1.9.2 OBJECTIVES
The business is to improve on the learner’s knowledge and also creating job opportunities
to people who will be supplying the products to different places.
Radio stations
Adverts
Newspapers
4
CHAPTER TWO
Product
The product offered by smart ministore are high quality and quantity
Example
Textbook
Exercise books
Printing papers
Quality staplers
Price
The price of the product offered in smart ministore will be of affordable price.
Example
Stappler 150
Exercise book A4 60
PROMOTION
The promotion offered will be continuous in every year at the beginning and at the end of
the year.
Example at the opening of schools: When you buy 5 Rim papers you get two for free
PLACE
CUSTOMERS
5
The customers who buy products in smart ministore takes the product of high quality and
they are given discount.
The product and services are offered to customers with high and quantity.
Gentlemen
Ladies
Sales
1.2
1.4
3.2 8.2
BEFORE
6
1.2
1.4
3.2 8.2
AFTER
7
COMPETITORS
The methods used for promotion for offering discount such as when you buy 5 text
books you get one children story book for free
Selling products on a hire purchase price
Advertising of products within the other products
METHODS OF ADVERTISEMENT
The methods used to advertise my products in the following ways;
8
PRICING STRATEGY
The factors that hinder the price strategies
2.ECONOMY
The publishing of products is regulated and it needs a lot of money for publishing of
certified books such as textbooks, set books etc.
4.TRANSPORTATION
The products need much amount of money to transport goods from store to the customers
5.COMPETITOR PRICE
The products in the market are hindered by other retailers and wholesalers
SALES TACTIC
Distribution method
Direct method
DISTRIBUTION STRATEGY
This includes selling the product to the customers via indirect selling methods and direct
where customers can sell products directly from the stores
9
CHAPTER THREE
Qualification of a supervisor
TOP MANAGEMENT
DUTIES
Responsibilities
1
Qualification
These are employees who also participate in the management to make the work effective
1
3.2 RECRUITMENT, TRAINING AND PROMOTION
3.2.1 RECRUITMENT
Is the process of attracting individuals for job vacancies
This process entails advertising, shortlisting, interviewing and finality selecting the most
suitable person
Use of direct appointment whereby you select person who is capable of doing job
Through the use of mouth- where you move door to door to tell people about the job
offered
3.2.2 TRAINING
The training will be offered as follows;
The new recruited trainees and new members of staff will be provided with computers to
test them whether they are familiar with job
3.2.3 PROMOTION
The qualification and experience of the employees will make them to be promoted from
low level in the section they are too high level
More hardworking employees will be rewarded to motivate those lazy the employees with
high qualifications will be promoted their section of work
1
Sales manager 1 10,000 1,000 11,000
Cleaners 4 8,000 8,000
Security officers 2 10,000 10,000
Total 71,000
3.3.2 INCENTIVES
The business will be offering the following incentives for its employees
All the working staff of smart store enterprise will be offered tea break and lunch break
The business will obtain its licenses at the county government of Busia at the cost of 5000.The
license will be long lasting to protect the business at the long duration.
3.4.2 PERMIT
The smart store enterprise should have certificate permit from the county government of Busia.It
paid once and obtained at the cost 2000 and it renewed annually
*- BANKING SERVICE
The business will open an account with Equity Bank to enable the supervisor to keep the profit
generate safely.
The accountants will take large some of the money to the bank to deposit to reduce high risks such
as theft cases
ELECTRICITY SERVICES
The business will be supplied with powers from the Kenya Power and Lighting Company (K.P.L)
which will enhance accountancy in counting the money and giving out receipt through new
technology
INSURANCE
The business will have the insurance cover which will help it against any natural calamities and
other risks such as fire outbreaks.
1
CHAPTER FOUR
Order with the customer the products they need in some cases while developing the
product to the customer.
Products such as books, I can take one of the customers which is the school principal and
by with her.
Groceries I will ensure the products are ready and available at any time. When the
customers come, they get freshy vegetable and fruits.
The products will also be advertised through use of social media such as television, radios
etc.
Can also use word of mouth through door to door ensuring that I get my customers at the
right time.
REQUIREMENTS
Electricity -lighting
Smart Ministore enterprise has expendable used in providing services to customers within a
period of four months, used will be purchased and stored while others are bought when
need arises. Some of the products are sold immediately that is the perishable goods.
Smart store Ministore enterprise also buy goods into bulk from the industries and other
retail shops and divide them into smaller quantity and then sell them to the customers
1
PRODUCTION PROCESS
Production process involves the exact step and order of services offered and performed for
the proposed business
Here the business will acquire and follow this step in the process of production
Example
Groceries
Producers Are farmers which will produce the products such as vegetable etc
4.2.1
1
4.4.2 FARM LAYOUT
WATCHMAN GRAINS
RECEPTIONIST CASHIER
ENTRANCE
CORIDOR
BOOKS CEREALS
REAM PAPAERS
GROCERIES
PRODUCTION AFFECTING
4.4.1Health regulation
Smart Ministore maintain high standard of health facilities and they include;
Transportation of goods
When traffic jams occur in the roads, the vehicle to transport the goods in the business delays and therefore
leading to damage of the stock
1
CHAPTER 5
5.1PRE-OPERATIONAL COST
This is the total sum of money required for a business to be in operation.
Item Cost
License 5000
Electricity and water 10000
Insurance 500
Rent 5000
Permits 2000
Equipment furniture 54200
Promotion and adverts 10000
Stock 1500000
Total 256700
1
5.3PREPARATION OF CASH FLOW PROJECT FOR YEAR 1
AP
MARC MA JU JUL AU SE OC NO DE
Items JAN FEB RI TOT
H Y NE Y G P T V C
L AL
Elecricity 10
1000 100 100 100 1000 10, 1000
and 10000 10000 00 1000 1000 1200
0 00 00 00 0 000 0
water 0 00
500 500 500 5,0 50 6000
Rent 5000 5000 5000 0 0 0 5000 00 00 5000 5000 5000 0
License 5000
5000
50
Insuranse 500 500 500 500 500 500 500 500 0 500 500 500 6000
71
7100 710 710 710 7100 710 7100 7100 7100
Salaries 71000 71000 00 8520
0 00 00 00 0 00 0 0 0 0 00
1000 2000
Adverts 10000 0 0
General 500 50 1500
5000
expenses 0 00 0
18
10000 1100 130 140 150 1600 170 1900 2000 2100
Sales 120000 00 1860
0 00 000 000 000 00 000 00 00 00 00 000
27
20150 1965 216 226 236 256 2865 2965 2965
Total 206500 15 2171
0 00 500 500 500 500 00 00 00
00 200
Shs. Shs.
Sales 100000
1
Cost of sales (10000)
Expenses
Insurance 500
Advertisement 5000
16% tax
16/100X9500 = 13520
Shs. Shs.
Non-current asset
Furniture 11200
Computer 20000
31,200
1
Current assets
Stock 150000
Debtors 20000
TOTAL 720,000
Current liabilities
Creditors 20000
50000
670,000
701,200
Financed by 30220
Capital 600000
Variable cost
Item Cost
Transport 2500
Advertisement 10,000
General Expenses 5,000
License 5000
TOTAL 45,000
Fixed cost
2
Item Cost
Rent 5,000
Electricity and Water 10,000
Insurance 500
Salaries 71,000
TATAL 86,500
Contribution Margin
=Sales-Total variable
100,000-45,000
=55,000
Break-even Revenue
Contribution Margin
86,500 x 100
100,000 =86.5%
2
Fixed cost 100,000
=0.87
Sales
2
Family
contribution
Loan
&grant Personal savings
AMUKURA ROAD
NAMBALE
BUSIA
SMART MINISTONE
NAMBALE STAGE
2
APPENDIX 2: CASH FLOW PROJECTION YEAR TWO
ITEM JAN FEB MAR APRIL MAY JUNE JULY AUGUST SEPT OCT NOV DEC TOTAL
Electricity & Water 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 120000
Rent 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 60000
License 5000 5000
Promotion &
Advertisement 10000 10000 20000
Salaries 71000 71000 71000 71000 71000 71000 71000 71000 71000 71000 71000 71000 852000
General Expenses 5000 5000 5000 15000
Sales 220000 230000 240000 250000 280000 290000 300000 310000 320000 330000 340000 350000 3460000
Insurance 500 500 500 500 500 500 500 500 500 500 500 500 6000
TOTAL 326500 316500 326500 341500 376500 376500 386500 396500 411500 416500 426500 436500 4538000
1
APPENDIX 3: CASH FLOW PROJECTION YEAR THREE
ITEM JAN FEB MARCH APRIL MAY JUNE JULY AUGUST SEPT OCT NOV DEC TOTAL
Electricity & Water 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 120000
Rent 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 60000
License 5000 5000
Promotion & 10000 10000 20000
Advertisement
Salaries 71000 71000 71000 71000 71000 71000 71000 71000 71000 71000 71000 71000 852000
General Expenses 5000 5000 5000 15000
Sales 250000 260000 270000 280000 290000 300000 310000 320000 330000 340000 350000 360000 3660000
Insurance 500 500 500 500 500 500 500 500 500 500 500 500 6000
TOTAL 356500 346500 356500 371500 376500 386500 406500 406500 421500 426500 436500 446500 4738000