SWOT Analysis Template
SWOT Analysis Template
Objective: Evaluate the current situation of the business and identify areas for improvement.
Internal Factors
Strenghts (+) Importance Weaknesses (-) Importance
1 1. Unique recipes and high-quality ingredients 1 1. Limited product offerings compared to competitors
2 2. Strong reputation in the local community 2 2. Limited marketing efforts
3 3. Experienced and skilled bakers and staff 3 3. Limited online presence
4 4. Loyal customer base 4 4. Limited space for customer seating
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External Factors
Opportunities (+) Importance Threats (-) Importance
1 1. Expansion of product offerings 1 1. Competition from larger and established bakeries
2 2. Increase in marketing efforts, including a strong online presence 2 2. Economic downturns that affect consumer spending
3 3. Partnership with local coffee shops and cafes to offer baked goods 3 3. Changes in food trends and customer preferences
4 4. Expansion into catering services 4 4. Increased costs of ingredients and supplies
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Learnleansigma.com
XYZ Bakery
Learnleansigma.com
Internal Factors
Strenghts (+) Importance Weaknesses (-) Importance
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External Factors
Opportunities (+) Importance Threats (-) Importance
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Learnleansigma.com