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Media Planning - Advertising 2024

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Edarlyn Jane Llanes
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88 views24 pages

Media Planning - Advertising 2024

Uploaded by

Edarlyn Jane Llanes
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MLQU | SCHOOL OF BUSINESS | MKM 333 21 OCT 2024

Trends
Market

ADVERTISING MEDIA
PLANNING
(TRADITIONAL AND DIGITAL)

MEDIA BUYING/SALES PROCESS


Ads

Feedback

PRESENTED BY:
EDARLYN JANE LLANES
LESLIE ANN DOMINGO
#1
To identify what is the meaning
of Media Planning
#2
To tackle the different media
MEDIA planning in traditional
digital
and

PLANNING #3
To identify what is Media
LEARNING OBJECTIVES Buying
#4
To identify what is Sales
Process
MEDIA WHAT IS MEDIA?
is a term that refers to the
means of communication
that reach or influence
people widely.
PLANNING
is the process of thinking
DEFINE PLANNING regarding the activities
required to achieve a
desired goal.
MEDIA PLANNING
MEDIA PLANNING
According to Market Evolution (2022), it
is the process by which marketers
determine how, when, and where an
audience is given a selected advertising
message.
MEDIA PLANNING

is a practice of formulating a detailed


media buying strategy.
aims to achieve an advertisers marketing
objective.
practice of strategically selecting a mix of
media buying methods, ad formats, and
tactics.
Who does the ad need to
reach?
What is the marketing budget?
What are the conversion
goals?
MEDIA PLAN OUTLINE How frequency should the
A MEDIA PLAN OUTLINES WHICH AUDIENCE
WILL BE TARGETED, ACROSS WHICH message be shown?
CHANNELS, AT WHAT TIME, AND WITH WHICH
MESSAGE. What is the reach (how many
AN EFFECTIVE MEDIA PLAN WILL RESULT IN A people will see it)?
SET OF ADVERTISING OPPORTUNITIES THAT
TARGET A SPECIFIC AUDIENCE AND FIT IN How do we define success?
WITH THE ORGANIZATION’S MARKETING
BUDGET.
Media planners need to identify the
combination of ads to achieve a specific
result. Objectives should generally align with
business goals, such as long-term growth
and improving ROI.
OBJECTIVES: Media planning will often utilize a wide
range of tactics to increase brand
awareness, generate leads, or drive
conversions to help their organizations
accomplish these goals.
MEDIA PLANNING
TRADITIONAL & DIGITAL
TRADITIONAL MEDIA PLANNING
refers to the process of selecting the
mass media that includes the
advertising message.
TRADITIONAL MEDIA
OLD MEDIA
consists of all forms of communication used
before the internet age. This means it refers
to various forms of mass media
communication that existed before the
internet.
Radio
TV
Newspaper LEGACY MEDIA
OFFLINE MEDIA Magazines
Billboards
DIGITAL MEDIA
refers to mediums of digitized information
NEW MEDIA broadcast through a screen and/or a speaker.
This also includes text, audio, video, and
graphics that are transmitted over the
internet for viewing or listening to on the
internet.
Digital Publications
Pay-per-click
Social Media DIGITAL MEDIA
ONLINE MEDIA Programmatic
Advertising
DEVELOPING MEDIA PLAN
SITUATION MARKETING CREATIVE
ANALYSIS STRATEGY PLAN STRATEGY PLAN

SETTING MEDIA OBJECTIVES

DETERMINING MEDIA STRATEGY

SELECTING BROAD MEDIA CLASSES

Market Analysis
SELECTING MEDIA WITHIN CLASS Establishing Media Objective
Setting the strategy
Implementation
MEDIA USE DECISION Evaluation and Follow Up
MEDIA BUYING
MEDIA BUYING
According to Market Evolution (2022),
media buying is the process of
purchasing ad space across various
channels and platforms in coordination
with the agreed-upon media plans and
monitoring campaigns as they run.
MEDIA PLANNING
planners are more focused on
how their audience gets their
information.
focus on the sets up to buy
MEDIA
PLANNING
VS.
MEDIA BUYING
MEDIA BUYING role - buyers are often more focused on
maximizing the success of the planners'
strategies.
is the process of purchasing ad space across
various channels and platforms in
coordination with the agreed-upon media
plans and monitoring campaigns as they run.
SALES PROCESS
SALES PROCESS
According to Act.com, a sales process is
a set of guidelines, or sales process
steps, which a sales rep follows in order
to convert a prospect into a paying
client.
To have a standardized sales process that
leads to consistency.
To create both short and long term impacts
SALES PROCESS on customer relationships, as well as
OBJECTIVES: compromising brand image and identity.
To improve your team’s overall consistency
by adding structure to your sales flow.
SALES PROCESS CHART

Step 1: Make contact & build rapport


Step 2: Qualify compatibility
Step 3: Analyze your prospect’s needs
Step 4: Pitch your product and handling
objections
Step 5: Deliver the proposal
Step 6: Negotiate
Step 7: Close the sale
SALES PROCESS

ALWAYS REMEMBER
Ensure your process always includes
prospecting, connecting, research,
presenting and closing and watch as
your conversions, customer base and
revenue grow.
ADVERTISING
MEDIA
THE END PLANNING
MEDIA BUYING/SALES PROCESS
1. HTTPS://WWW.SCRIBD.COM/
PRESENTATION/660794231/7
2. HTTPS://WWW.SLIDESHARE.N
ET/MEDIAKITCHEN/PLANNING
-BUYING-TRADITIONAL-
MEDIA-7-1614
3. HTTPS://STUDY.COM/ACADE
MY/LESSON/VIDEO/WHAT-IS-
MEDIA-PLANNING-
DEFINITION-PROCESS-
REFERENCES EXAMPLES.HTML
4. HTTPS://WWW.MARKETINGEV
OLUTION.COM/MARKETING-
ESSENTIALS/MEDIA-PLANNING
5. HTTPS://WWW.ACT.COM/7-
STEP-SALES-PROCESS/
THANK YOU
FOR LISTENING!

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