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2024 Cluster - Culture.Creativity - Co-Creation 2

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65 views2 pages

2024 Cluster - Culture.Creativity - Co-Creation 2

Uploaded by

luk.wingwing620
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© © All Rights Reserved
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THE CHINESE UNIVERSITY OF HONG KONG

DEPARTMENT OF GEOGRAPHY AND RESOURCE MANAGEMENT

GRMD 3224 Tourism Planning and Management


Cluster(s), Culture, Creativity and Co-creation in Tourism

There are many ways in which tourism can be planned to flourish, managed and be beneficial
to entrepreneurs and the community where it exists. In this visit to a partly rural destination
on Lantau Island, I will like us to pick on Cluster(s), Culture, Creativity and Co-creation
Culture represents all the ways of life for an entire society and can include arts, beliefs and
institutions of a population or society.
Creativity is the ability to generate or recognize ideas, alternatives of doing or presenting
things, or other possibilities that may be useful in communicating and entertaining
ourselves and others.
Co-creation is a collaborative initiative between individuals, businesses and others who
can join the creation or development processes and services and experiences at a
destination.

The above if well understood and conceptualized in tourism, can play an essential role in the
innovation, sustainability, and competitiveness of tourism destinations especially in rural
areas like NP360 and Tai O.
The task (specifically with relevance to Tai O)
Investigate and identify what makes Creative tourism Culture, Creativity, and Co-creation in
Tourism different or relevant at a destination? This should be based on local resources.
1. How do visitors and hosts, engage with each other?
2. Can we identify cross-cultural engagement/cultural experience?
3. Identify the specific cultural feature(s) of the place.
4. Are there any experiential or hands-on experiences?
5. What is the overall context of the place, meaning and understanding for visitors?
6. Can we estimate (measure) the visitors / local’s ratio?

When we experience the way locals live their lives, we understand them, build empathy, and
be creative in idea generation. This can be done when both tangible and intangible assets are
included. So, in simple sense, we can consider the following and many more at the
destination.

Level of authenticity
Uniqueness
Level of quality of experience
unusual/ intriguing experience
Educational / Entertaining
Fun/adventuresome and exciting
Thematic ties (by subject or time frame)
Ties to an annual event (festival, crop, migration, seasonal attraction, etc)
Visitor safety and convenience
How well does tourism fits the community’s values?
When defining the (big) ideas, you need to consider the whole offer from a visitor’s
perspective. So, we will have to make sure that some of the following themes and services are
included within your idea.

Some of these suggestions will include:


Local crafts Water based activities
Craft workshops Local markets
Art Artisan foods
Locally sourced food Walking tours
Learning new skills Legends and myths
Events and festivals Seasonal events

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