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Retention Metrics

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13 views1 page

Retention Metrics

Uploaded by

sexiho7840
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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1.

**Repeat Purchase Rate (RPR)**: This metric calculates the percentage of


customers who have made more than one purchase from your e-commerce business. A
high RPR indicates strong customer retention and satisfaction.

2. **Customer Retention Rate (CRR)**: CRR measures the percentage of customers who
remain loyal to your brand over a certain period. It shows the effectiveness of
your retention strategies.

3. **Churn Rate**: This metric tracks the percentage of customers who stop buying
from you during a specific time frame. A low churn rate is an indicator of a
successful retention strategy.

4. **Lifetime Value (LTV)**: LTV measures the total revenue a customer generates
for your business over their entire relationship with your brand. A high LTV
suggests high customer satisfaction and engagement.

5. **Customer Satisfaction Score (CSAT)**: CSAT measures how satisfied your


customers are with your products, services, and overall customer experience. A high
CSAT score is essential for retaining customers and building brand loyalty.

6. **Net Promoter Score (NPS)**: NPS measures the likelihood of customers


recommending your brand to others. A high NPS score is a strong indicator of
customer loyalty and satisfaction.

7. **Customer Engagement Metrics**: Tracking customer engagement metrics like email


open rates, click-through rates, social media engagement, and time spent on your
website can help you understand customer interest and satisfaction levels.

8. **Return on Investment (ROI)**: ROI measures the effectiveness of your retention


marketing campaigns. A positive ROI indicates that your retention efforts are
successful in driving revenue growth.

9. **Loyalty Program Metrics**: If you have a loyalty program, track its


performance using metrics like membership growth rate, redemption rate, and points
balance. These metrics can help you optimize your loyalty program to increase
customer retention.

Remember, these metrics should be used in conjunction with each other to gain a
comprehensive understanding of your customer retention performance. It's also
essential to set specific retention goals and regularly review and analyze these
metrics to identify areas for improvement.

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