Debark University

College of Business and Economics

Department of Management
st
For 1 year social science Students semester 1
Course Title: Entrepreneurship Course Number: Mgmt 1012 Credit Hour: 3/5
COURSE DESCRIPTION
This interdisciplinary course is designed to introduce students to the concept of sustainable
entrepreneurship, a manageable process that can be applied across careers and work settings. It focuses on
building entrepreneurial attitudes and behaviors that will lead to creative solution within community and
organizational environments.
COURSE OBJECTIVES;
Upon successful completion of this course, students should be able to understand:
 Meaning of the term entrepreneurship within the context of society; organizations and individuals.
 Understand the specific management issues involved in setting up and running a small enterprise.
 The role of entrepreneurship on the economy.
 Recognize and overcome obstacles to creative problem-solving.
 Describe the element of an effective business plan.
 Develop a concept for an innovative product or service in his/her own area of interest.
 Develop a personal framework for managing the ethical dilemmas and social responsibilities facing
entrepreneurs.
 Analyze elements of the entrepreneurial mind set and discuss the implications for functioning as a
successful entrepreneur.

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 Course Contents CHAPTER 3: BUSINESS FORMATION
Chapter 1: The Nature of 3.1 INTRODUCTION
Entrepreneurship 3.2 The Concept of Small Business
1.1 INTRODUCTION Development
1.2 Historical Origin of Entrepreneurship 3.3 Forms of Business (A Short
1.3 Definitions of Entrepreneurship and Explanation)
Entrepreneur 3.4 Definition and Role/Importance of
1.4 Types of Entrepreneurs MSEs in Developing Countries
1.5 Role of Entrepreneurs in Economic 3.4.1 Definition of MSEs
Development 3.4.2 Role/Importance of MSEs in
1.6 Entrepreneurial Competence and Developing Countries
Environment 3.5 Setting up Small Scale Business
1.6.1 Entrepreneurial Mindset 3.6 Small Business Failure and Success
1.6.2 Entrepreneurship and Environment Factors
1.7 Creativity, Innovation and 3.6.1 Small Business Failure Factors
Entrepreneurship 3.6.2 Small Business Success Factors
1.7.1 Creativity 3.7 Classification of Enterprises in Ethiopian
1.7. 2 Innovation Context
1.7.3 From Creativity to Entrepreneurship 3.8 Main Supporting Packages for MSEs
Chapter 2: Business Planning Development in Ethiopia
2.1 Introduction 3.9 Problems of Small Scale Business in
2.2 Opportunity Identification and Ethiopia
Evaluation 3.10 Organizational Structure and
2.3 Business Idea Development Entrepreneurial Team Formation
2.4 Business Idea Identification 3.10.1 Introduction
2.4.1 The Need will Your Business Fulfill 3.10.2 Designing the Organization
for the Customers 3.10.3 Building the Management Team and
2.4.2 Good or Service will your Business a Successful Organization Culture
Sell CHAPTER 4: PRODUCT/SERVICE
2.4.3 Identifies Potential Customer DEVELOPMENT
2.4.4 Strategy for Selling Goods or Services 4.1 INTRODUCTION
2.4.5 Relation between Business and 4.2 The Concept of Product/Service
Environment Technology
2.5 Methods for Generating Business Ideas 4.3 Product/Service Development Process
2.6 Business Idea Screening 4.4 Legal and Regulatory Frameworks for
2.7 Concept of Business Plan Entrepreneurs
2.8 Developing a Business Plan 4.5 Intellectual Property
2.8.1 Business Planning Process Protection/Product/Service Protection
2.8.2 Essential Components of Business 4.5.1 What is Intellectual Property?
Plan 4.5.2 Patents
2.9 Sample Business plan Format 4.5.3 Trademarks
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4.5.4 Copyrights4.6 The Intellectual 6.7.3 Micro Finances in Ethiopia
Property System in Ethiopia 6.8 Chapter Summary
CHAPTER 5: MARKETING Chapter 7 Managing Growth And
5.1 INTRODUCTION Transition
5.2 Meaning and Definitions of Marketing 7.1 Introduction
5.3 Core Concepts of Marketing 7.2 Timmons Model of Entrepreneurship
5.3.1 Needs, Wants and Demand 7.3 New Venture Expansion Strategies
5.4 Importance of Marketing 7.3.1 Introduction
5.5 Marketing Philosophies 7.3.2 Methods of Growth
5.6 Marketing Information Systems 7.3.3 The Ansoff Matrix – Growth Strategy
5.6.1 Marketing Research 7.3.3.1 Selecting a Product-Market Growth
5.6.2 Marketing Intelligence Strategy
5.6.3 Competitive Analysis 7.3.4 Expansion Issues
5.7 The Marketing Mix Strategy 7.3.5 Choosing not to Grow
5.7.1 The 4 P’s Of Marketing/The 7.4 Business Ethics and Social
Marketing Mix Responsibility
5.7.2 What Is Marketing Strategy? 7.4.1 Introduction
5.8 Selling and of Customer Service 7.4.2 Three Approaches to Corporate
5.8.1 The Concept of Service Responsibility
5.8.2 The Concept of Customer 7.4.3 Business Ethics Principles
5.8.3 Strategic Activities needed for 7.5 Summary
Quality Customer Service Delivery
5.8.4 Customer Handling and
Satisfaction
Chapter 6: Business Financing
6.1 Introduction
6.2 Financial Requirements
6.3 Sources of Financing
6.3.1 Internal Sources (Equity capital)
6.3.2 External Sources (Debt capital)
6.4 Lease Financing
6.4.1 Types of Lease
6.5 Traditional Financing in Ethiopian
(Equib/Edir, Etc.)
6.6 Crowd Funding
6.6.1 How is Crowd Funding Different?
6.6.2 The Benefits of Crowd funding
6.6.3 Types of Crowd Funding
6.7 Micro Finances
6.7.1 What is Micro Finance?
6.7.2 Importance of MFIs
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Reading List
 HirshRobertD. and D. and PetersMichaelP. “Entrepreneurship” Fifth Edition, Tata Edition,
2002.
 Justin G. Longenecker and Carlos W. Moore, Small Business Management 12 th edition,
College Division South Western Publishing Co. Dallas, 2003
 Holt David H. “Entrepreneurship – New venture Creation “Eastern Economy Edition, 2000.
 DonaldF.Kutatko and RichardM.Hodgetts, “Entrepreneurship: A Cotemporary Approach”
Fourth
 HailayGebretinsae, Entrepreneurship and Small Business Management, 2nd Edition.
 International Labour Organization , “Generate Your Business Idea” , 2015.
 Philip Kotler (2001) Marketing Management, Millenium Edition. Pearson Custom
 Hisrich, R.D., Peters, M.P., Shepherd, D.A. (2011), Entrepreneurship, McGraw Hill
 ILO (2006). “Stimulating Youth Entrepreneurship: Barriers and incentive to enterprise
 Stanton, William J. (1984). Fundamentals of Marketing, 7th ed. New York: McGraw-Hill
 Trompenaars, F. and Coeberg, P. (2014). 100+ Management Models, Oxford: Infinitte Ideas
 LIST OF USEFUL WEBSITES IN LEARNING ENTREPRENEURSHIP
Entrepreneur www.entrepreneur.com
Small Business Opportunities www.sbomag.com
Global Entrepreneurship Monitor www.gemconsortium.org
Idea Café www.businessownersideacafe.com
Center for Business Planning www.businessplans.org
 Evaluation
Techniques of evaluation Weight
Test 20%
Individual Assignment 15%
Assignment group 15%
Final Exam 50%
Total 100%

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