CHAPTER 4

Brand – the totality of what the product or the business stands for.
 Name, logo, or sign is only the brand name and the symbol
Name - the foundation of the overall brand development
Launching - is the time when you finally unveil your complete brand to the public.
Research – is a critical process in brand development, as you have to know everything that is happening in the market in
terms of brand names.
Brand Definition – describes what your product or service is all about, what it is, what you offer, its nature, what makes it
unique and better than the competitors, and why consumers should buy it.
Target Audience - the key in the brand-building process.

Your brand is your reputation, so there is no room for error

The foundation for building a brand is to determine the logo that will be the basis for starting a brand-development
process.
Take full responsibility of your own brand because you are your brand’s biggest advocate.
A good, competitive, strategic advantage in branding is to narrow down your consumer focus by giving them what they
want to see, hear, and attain.

Guideline in Developing a Brand

1. Decide what you are going to brand

2. Do a diligent research
3. Position your product or service
4. Write down your brand definition
5. Develop your own name, logo, and slogan
6. Launch your brand
7. Manage, protect, and promote your brand at all times
8. Learn to adapt
9. Aim to build long-term relationships with your customers.
10. Be your brand’s biggest advocate

CHAPTER 5

Financial Products - are commodities relating to monetary resources or funds.

Different Financial Products:

1. Saving- the finance method of setting aside a certain amount of money for a specified period of time
- Result of careful planning and renouncing of present desires.
 Saving Account - used to deposit or withdraw money.
o Passbook/ATM – financial instrument given by banks when opening a savings account
 Checking Account – an instrument given by the bank to the depositor in the form of a checkbook
o Checkbook – financial instrument given by banks when opening a checking account
 Time deposit – saving deposits that cannot be withdrawn over a fixed period of time.
 Pension Plan – saving intended for expected retirement

2. Credit - finance method of getting money, goods, or services in the present and paying for it in the future.
o Investment Credit - long term credit extended by commercial and industrial banks intended for
large-scale projects or industries
o Commercial Credit – short term credit used to finance small business enterprises or the movement
of goods between the manufacturer and the retailer.
o Consumer Credit - extended to retail business like sari-sari store
o Credit Card – a card authorizing the purchase of goods or services
o Ledger – a book containing accounts to which credits and debits are recorded.

3. Payment – finance method of making settlement of loans

4. Insurance – method of guaranteeing the protection of a person or property by a contract between one party and
another party.
o Life insurance, health insurance, educational insurance, insurance on property
o Policy document- instrument used for different types of insurance indicating the policy type, policy
number, policy holder’s full name and current address.
 5. Remittance - method of transmitting a sum of money from a place of origin to a place of destination
o Domestic Remittance - from one place to another place within the country
o Overseas Remittance – from one country to another

6. Investment - the finance method of placing savings or a sum of money in a more or less permanent form with
the expectation of ensuring the security of the principal and a moderate return or interest.

CHAPTER 6

Services – activities offered by specialists or highly skilled individuals in the trade or craft.
 It is intangible since it primarily makes use of the skill or know-hows
 Service business is consumer-based

Financial Services - services providing expertise and the know-hows of activities involving money and monetary
resources.
 Basic Activities: spending, borrowing, saving, and investing
1. Banks
a. Bangko Sentral ng Pilipinas – the government banks that oversees all banks in the country
b. Commercial Banks – privately owned banks, which are either domestic, foreign-owned, or foreign-
controlled
c. Thrift Banks – privately owned banks, which are subsidiaries of commercial banks.

2. Nonbanks
a. Credit Cooperatives - organized and managed by its members
b. Savings and Loan Association – accept deposit accounts from individual consumers
c. Investment Companies – mutual fund companies
d. Insurance companies – protection against financial losses due to death, disability, accidents
e. Lending Companies – lend money to individuals, families, and microenterprises
f. Brokerage Firms – buying and selling investments, like stocks, bonds

Deposit Products and Services

1. Saving Account – requires a minimum amount to open as well as a maintaining balance to keep it active.
a. Passbook
b. Automated Teller Machine (ATM)
2. Current Account - account holder shall be responsible for all checks issued from the deposit account
a. Checkbook
b. Statement of Account
3. Time Deposit Account - automatically paid and terminated at maturity date
4. Foreign Currency Deposit Account – Withdrawals in foreign currency notes (US dollars)
5. Digital Banking Service – account holder will have access to the bank’s internet and mobile banking facilities
6. Consumer Assistance - bank’s landline, e-mail address, bank’s hotline

LOAN – a financial arrangement between the borrower and the lender.

1. Personal Loan – a loan from banks and nonbanks which is granted to a bank depositor or to a non depositor
based on their capacity to pay and their character
 THREE C’S for APPLYING A LOAN:
 Character
 Capacity
 COllateral
2. Housing Loan – loan either to buy a lot, where to build a house or to construct a house or to buy an existing
house or house and lot.
3. Car Loan – loan to buy a car or a used car.

Ways to make use of a car loan

o Buy the new or used car through financing institution and pay it in installment
o Reimburse the cost of a new car within 30 days of purchase
o Get a cash loan and use owned car as collateral
o Refinance an existing car loan
Branding and Business Concepts
1. The totality of what the product or the business stands for is known as the ________.
2. The ________ is the foundation of overall brand development.
3. ________ is the time when you finally unveil your complete brand to the public.
4. ________ is a critical process in brand development, as you need to know everything happening in the market
regarding brand names.
5. ________ describes what your product or service is all about, what it offers, its nature, and what makes it unique
from competitors.
6. The key in the brand-building process is understanding your ________.
7. Your brand is your ________, so there is no room for error.
8. The foundation for building a brand is determining the ________ that will serve as the basis for starting the
brand-development process.
9. You are your brand’s biggest advocate, so take full ________ of it.
10. A strategic advantage in branding is narrowing down your ________ focus by giving them what they want to see,
hear, and attain.

Financial Concepts
1. ________ is the finance method of setting aside money for a specific period of time as a result of careful
planning and renouncing present desires.
2. A ________ account is used to deposit or withdraw money and is often accompanied by a passbook or ATM.
3. ________ is long-term credit extended by commercial and industrial banks for large-scale projects or industries.
4. ________ credit is extended to retail businesses like sari-sari stores.
5. A ________ is a financial instrument given by banks when opening a checking account.
6. A ________ deposit cannot be withdrawn for a fixed period.
7. ________ is a finance method of getting money, goods, or services in the present and paying for them in the
future.
8. ________ is the finance method used to settle loans.
9. ________ is a method of guaranteeing protection for a person or property through a contract.
10. ________ is a method of transmitting money from a place of origin to a destination.

Financial Services and Products

1. ________ banks are privately owned and may be domestic, foreign-owned, or foreign-controlled.
2. The ________ oversees all banks in the Philippines.
3. A ________ is organized and managed by its members to provide financial services.
4. A ________ deposit account allows withdrawals in foreign currency notes, such as U.S. dollars.
5. A ________ banking service allows account holders access to internet and mobile banking facilities.
6. A ________ loan is a type of loan used to buy a car or a used car.
7. Banks provide ________ assistance through landlines, email, or hotlines.
8. A ________ loan is a financial arrangement for building or purchasing a house or lot.

Enumerate the following

1-3 Examples of types of Insurance
4-6 Kinds of Credit
7-8 Types of Savings
9-10 Examples of Investments
11-15 Deposit products and services
16-18 Types of loans
19-22 Ways to make use of a car loan
23-25 Three Cs required for those applying for a loan