CSR Notes
CSR Notes
3. CSR Today
o CSR strategies formalized in the late 20th century.
o Companies began allocating resources to CSR executives and departments in the
1980s.
o CSR principles integrated into all organizational decisions.
o Close alignment of CSR with marketing, public relations, diversity, inclusion, and
human resources.
o Modern CSR reflects a global business mindset.
• Justification for Existence: Businesses must satisfy societal needs; good image leads to
support and growth.
• Long-term Interest: Profitability linked to serving society; fulfilling responsibilities
benefits all stakeholders.
• Avoiding Government Regulations: Voluntary CSR can prevent government
intervention.
• Social Stability: Fulfillment of responsibilities helps avoid societal unrest.
• Resource Availability: Businesses can leverage resources to address social issues
effectively.
• Opportunities from Problems: Social challenges can become business opportunities.
• Better Business Environment: Addressing societal issues leads to a more favorable
operating environment.
• Moral Responsibility: Businesses must help address problems they create, like pollution.
• Profit Maximization Conflict: CSR can conflict with the primary goal of profit
maximization.
• Consumer Burden: Costs of CSR initiatives may lead to higher consumer prices.
• Lack of Expertise: Businesses may lack the skills to address complex social issues.
• Limited Public Support: Public skepticism about corporate involvement in social
programs.
✓ Employment of minorities
✓ Advancement of minorities
✓ Employment of women
✓ Employment of other special interest groups ✓ Support for minority businesses
✓ Socially responsible practices abroad.
✓ Training programs
✓ Experience building - job rotation
✓ Job enrichment
✓ Wage and salary levels
✓ Fringe benefit plans
✓ Congruence of employee and organizational goals
✓ Mutual trust and confidence
✓ Job security, stability of workforce, layoff and recall practices
✓ Transfer and promotion policies
✓ Occupational health
• Changing Expectations: Society expects more from businesses than just goods.
• Reputation: CSR enhances brand image and profitability.
• Avoiding Government Interference: Compliance with laws prevents regulatory actions.
• Long-term Self-Interest: CSR benefits both society and the company.
• Addressing Social Problems: Businesses have a duty to mitigate their negative impacts.
• Healthy Business Environment: Sustainable practices lead to better operations.
• Informed Consumers: Modern consumers demand responsible practices.
• Resource Optimization: Efficient use of resources for sustainability.
Carroll’s Model
Archie Carroll’s CSR Pyramid, first introduced in 1979 and expanded in 1991, is a widely
recognized corporate theory due to its simplicity and ongoing relevance. Carroll defined
Corporate Social Responsibility (CSR) as a business's obligation to be:
o Economically profitable: Ensuring financial success and sustainability.
o Legally compliant: Adhering to laws and regulations.
o Ethically responsible: Doing what is morally right beyond legal requirements.
o Socially supportive: Contributing to society through philanthropic actions.
1. Economic Responsibilities
o Ensure profitability and financial transparency.
o Minimize costs, maximize income, manage financial risks.
o Provide returns to owners/shareholders.
o Example: Hewlett-Packard's $1.9 billion investment in research for next-gen
technologies.
2. Legal Responsibilities
o Obey the law, ensure product safety, and pay taxes.
o Comply with environmental, health, and safety standards.
o Example: Johnson & Johnson’s efforts to achieve "net-zero carbon" by 2045.
3. Ethical Responsibilities
o Do what is right and fair, beyond legal requirements.
o Avoid unethical tax practices, support work-life balance.
o Example: Coca-Cola's reduction in sugar content and renewable plant-based bottle
initiative.
4. Philanthropic Responsibilities
o Be a "good corporate citizen" by engaging in charitable actions.
o Encourage employee volunteering, sponsor community initiatives, and donate to
charity.
o Example: Gilead Sciences' $200 million investment in health justice and
community giving.
CSR Strategies
• Definition: Comprehensive plan for designing, executing, and analyzing CSR initiatives.
• Components: Specific focus areas, program design, promotion and communication
approaches, evaluation procedures.
• Public Sharing: Some companies share their CSR strategies (e.g., Nestlé's “Creating
Shared Value”).
• Annual CSR Reports: Used to outline priorities and performance targets (e.g., Google’s
2020 Environment Report).
• Legal Authorization: Mandated by Companies Act 2013 (2% of average net profit).
• Areas of Focus: Education, health, sanitation, clean water, poverty alleviation,
environmental sustainability, skills development.
1. Introduction:
o The Companies Act, 2013 is an Indian legislation that governs the incorporation,
regulation, and dissolution of companies in India.
o It replaced the Companies Act of 1956 and came into effect on 12th September
2013.
2. Key Objectives:
o To improve corporate governance.
o To protect the interests of shareholders and investors.
o To ensure transparency and accountability in corporate operations.
3. Types of Companies:
o Private Limited Company: Minimum of 2 members, maximum of 200.
o Public Limited Company: Minimum of 7 members, no upper limit.
o One Person Company (OPC): A single individual can form a company.
4. Key Features:
o Corporate Social Responsibility (CSR): Companies meeting certain financial
thresholds must allocate 2% of their net profits to CSR activities (Section 135).
o Director Identification Number (DIN): A unique identifier for directors.
o Increased Penalties: Stricter penalties for non-compliance with various
provisions.
5. Board of Directors:
o Minimum of 3 directors for public companies, 2 for private, and 1 for OPC.
o Companies are required to have at least one female director.
7. Financial Reporting:
o Companies must maintain accurate books of accounts and comply with auditing
standards.
o Preparation of financial statements in accordance with Schedule III of the Act.
9. Winding Up of Companies:
o A company may be wound up voluntarily or by a tribunal.
o The Act provides clear procedures for liquidation and distribution of assets.
o Stringent regulations and penalties for fraud, misrepresentation, and other illegal
activities. Establishment of the Serious Fraud Investigation Office (SFIO) for
investigation of frauds
CSR Committee:
CSR Policy:
CSR Expenditure:
o Companies must spend at least 2% of their average net profit of the last three
financial years on CSR activities. If the company fails to spend the required
amount, it must provide reasons in its board report.
Permissible CSR Activities:
Disclosure Requirements:
Non-compliance Penalty:
o Companies failing to comply with Section 135 can face penalties. The fine for non-
compliance ranges from ₹50,000 to ₹25 lakh. Additionally, officers in default may
face imprisonment for up to 3 years or a fine of ₹50,000 to ₹5 lakh.
Amendments in 2021:
o The 2021 amendments mandate that any unspent CSR funds should be transferred to
specified funds within 6 months of the end of the financial year. For ongoing
projects, unspent amounts should be transferred to a special account within 30 days,
to be used within three years
o Applicability:
o Listed public companies are required to appoint at least one-
third of the total number of directors as independent directors.
o Unlisted public companies are required to appoint at least two
independent directors if they meet any of the following
criteria:
Paid-up share capital of ₹10 crore or more.
Turnover of ₹100 crore or more.
Outstanding loans, debentures, or deposits exceeding
₹50 crore.
o Eligibility Criteria:
o Independent directors must meet specific criteria, including:
Not being a promoter or related to the promoter or
directors of the company.
Not having been employed by the company, its holding,
subsidiary, or associate company in the preceding three
financial years.
Not having substantial business transactions with the
company in the current or previous financial year.
o Tenure:
o Independent directors are appointed for a term of up to 5
consecutive years. They are eligible for reappointment by
passing a special resolution of the company for an additional
term of up to 5 years.
o They cannot serve more than two consecutive terms but may
be eligible for reappointment after a cooling-off period of 3
years.
o Selection Process:
o Independent directors are selected from a databank of
qualified individuals who have passed an online proficiency
test conducted by an authorized institute (introduced by an
amendment in 2019).
o Liabilities:
o Independent directors are held accountable for their actions in
the company but are limited in liability to acts of omission or
commission, provided they acted in good faith and with due
diligence.
o Remuneration:
o Independent directors are entitled to receive sitting fees for
attending board meetings and can also be reimbursed for
expenses incurred in attending meetings. They may receive
profit-related commission as approved by shareholders but are
not entitled to stock options.
o Code of Conduct:
o Independent directors must adhere to a code of conduct that
emphasizes integrity, responsibility, and corporate ethics. This
code is part of the Companies Act, 2013, and also stipulated
by SEBI for listed companies.
2. Promoting Education:
o Supporting educational initiatives, including:
Providing scholarships or financial aid to underprivileged
students.
Establishing schools, libraries, or learning centers.
Promoting adult literacy and vocational training programs.
8. Promoting Sports:
o Initiatives that encourage sports and physical activities,
including:
Sponsoring sports events or tournaments.
Providing facilities and training for athletes.
SOCIAL AUDIT
Definition of Social Audit
1. Conceptual Understanding:
o Social audit is a process of evaluating an organization's social
performance and its impact on stakeholders, ensuring
accountability and transparency.
2. Authoritative Definition:
o According to G. A. S. Rao, social audit is “a systematic
evaluation of the social performance of an organization,
assessing its adherence to social and ethical norms.”
3. Stakeholder Involvement:
o Emphasizes the involvement of various stakeholders, including
employees, customers, community members, and investors, in
the audit process.
4. Holistic Evaluation:
o Focuses on a comprehensive evaluation of social, environmental,
and economic impacts rather than just financial metrics.
8. Community Impact:
o Evaluates the organization's contributions to community
development and the welfare of society at large.
9. Non-Financial Reporting:
o Provides insights into non-financial aspects of performance,
contributing to a more comprehensive view of organizational
effectiveness.
1. Participatory Approach:
o Involves stakeholders in the audit process, encouraging their
active participation in evaluating social performance.
2. Compliance-Based Approach:
o Focuses on assessing adherence to legal and regulatory
standards related to social and environmental issues.
3. Performance-Based Approach:
o Evaluates specific performance indicators related to social
impact, such as community engagement and employee welfare.
4. Qualitative Approach:
o Emphasizes qualitative data collection methods, such as
interviews and focus groups, to gather in-depth insights into
social performance.
5. Quantitative Approach:
o Utilizes quantitative methods, such as surveys and statistical
analysis, to measure social impact and performance metrics.
6. Integrated Approach:
o Combines social auditing with financial auditing, ensuring a
holistic assessment of an organization's performance.
7. Third-Party Audits:
o Engages independent third-party auditors to conduct social
audits, enhancing credibility and objectivity.
8. Self-Assessment:
o Allows organizations to conduct internal audits, promoting self-
reflection and accountability among staff and management.
9. Benchmarking:
o Compares social performance against industry standards or best
practices to identify areas for improvement.
1. Enhances Accountability:
o Provides a mechanism for organizations to be accountable to
stakeholders regarding their social and environmental impacts.
2. Improves Transparency:
o Increases transparency by publicly disclosing social performance
data, fostering trust among stakeholders.
5. Boosts Reputation:
o Enhances the organization’s reputation by demonstrating
commitment to social responsibility and ethical practices.
6. Risk Management:
o Identifies social risks and potential issues before they escalate,
allowing organizations to take proactive measures.
7. Informs Decision-Making:
o Provides valuable data and insights to inform strategic planning
and decision-making related to social issues.
Net profit is the amount remaining after all expenses, taxes, and costs
have been deducted from total revenue.
It reflects the overall profitability of a business and is a key indicator of
financial performance.
Utilize the Profit and Loss Account (P&L) to present the net profit
computation clearly.
Provide detailed breakdowns of revenue and expenses to enhance
understanding.
1. ISO 26000:2010
9. ISO 14001:2015
SOCIAL ACCOUNTING
1. Conceptual Understanding:
o Social accounting is a systematic process of measuring,
analyzing, and reporting the social and environmental impacts of
an organization's activities.
2. Authoritative Definition:
o According to David C. Korten, social accounting involves “the
collection, analysis, and reporting of information about the social
and environmental performance of an organization.”
3. Focus on Stakeholders:
o It emphasizes the importance of stakeholder engagement and
the impact of corporate actions on various groups, including
employees, customers, communities, and the environment.
4. Holistic Approach:
o Social accounting goes beyond financial measures, integrating
social, economic, and environmental aspects to provide a
comprehensive view of an organization's performance.
6. Measurement Tools:
o Utilizes various tools and methodologies for measuring social
impact, such as surveys, interviews, and performance metrics.
8. Contribution to Sustainability:
o Aims to contribute to sustainable development by evaluating the
long-term effects of organizational practices on society and the
environment.
9. Standardization:
o Encourages the development of standardized reporting
frameworks, enhancing comparability and reliability of social
accounting data.
2. Enhance Accountability:
o To enhance accountability to stakeholders by providing
transparent reporting of social performance.
3. Support Decision-Making:
o To provide relevant data that aids management in making
informed decisions regarding social responsibility initiatives.
8. Benchmarking:
o To provide a framework for benchmarking against industry
standards or best practices in social performance.
9. Enhance Reputation:
o To enhance the organization’s reputation by demonstrating
commitment to social responsibility and sustainability.
3. Stakeholder Analysis:
o Encompasses the identification and analysis of stakeholder
groups, their interests, and their relationship with the
organization.
4. Policy Development:
o Aids in developing social and environmental policies that align
with stakeholder expectations and sustainability goals.
9. Crisis Management:
o Plays a role in crisis management by identifying potential social
issues and providing a framework for addressing them
proactively.
SA 8000: Overview
1. Definition:
o SA 8000 is a certification standard focused on improving
workplace conditions and ensuring compliance with social
accountability principles.
2. Developed by:
o Established by Social Accountability International (SAI) in 1997 to
promote ethical labor practices worldwide.
3. Core Areas:
o Addresses several key areas of social responsibility, including
child labor, forced labor, health and safety, freedom of
association, discrimination, disciplinary practices, working hours,
compensation, and management systems.
4. Certification Process:
o Organizations seeking SA 8000 certification must undergo a
rigorous process, including internal assessments, implementation
of required policies, and independent third-party audits.
5. Stakeholder Engagement:
o Encourages organizations to engage with stakeholders, including
employees and local communities, to ensure their rights and
needs are addressed.
6. Continuous Improvement:
o Focuses on the continuous improvement of labor practices and
workplace conditions through regular monitoring and reporting.
7. Applicability:
o Applicable to all organizations, regardless of size or industry,
seeking to demonstrate their commitment to social
accountability.
8. Benefits:
o Enhances brand reputation, builds customer loyalty, and
increases employee morale by promoting fair labor practices and
ethical standards.
9. Global Reach:
o Recognized globally, helping organizations meet international
labor standards and enhance their competitiveness in the global
market.
1. Definition:
o Corporate social reporting refers to the disclosure of a company’s
social, environmental, and economic performance to
stakeholders, highlighting its commitment to corporate social
responsibility.
2. Types of Reporting:
o Includes sustainability reports, social audits, and corporate
responsibility reports that provide insights into an organization’s
impact on society and the environment.
3. Key Elements:
o Typically covers topics such as environmental sustainability,
community engagement, labor practices, ethical governance, and
economic performance.
5. Stakeholder Engagement:
o Emphasizes the importance of engaging with stakeholders,
including employees, customers, suppliers, and the community,
to address their concerns and expectations.
7. Regulatory Requirements:
o In some regions, corporate social reporting is mandated by law,
requiring companies to disclose specific social and environmental
performance metrics.
8. Benefits of Reporting:
o Enhances corporate reputation, builds trust among stakeholders,
attracts investors, and supports risk management through
informed decision-making.
9. Challenges:
o Organizations may face challenges in measuring and reporting
social and environmental impacts accurately, ensuring
consistency and credibility in their reports.
• Kirk O. Hanson: Study of business behavior standards that promote human welfare and
good.
Nature of Business Ethics
1. Code of Conduct:
o Outlines what to do and not do for societal welfare. o Must be followed by all
businessmen.
2. Based on Moral and Social Values:
o Contains principles for conducting business, including consumer protection and
fair treatment.
3. Protection for Social Groups:
o Safeguards consumers, employees, small businessmen, government,
shareholders, creditors, etc.
4. Basic Framework:
o Provides limits within social, cultural, economic, and legal contexts for
conducting business.
5. Voluntary Nature:
o Business ethics should be adopted voluntarily, akin to self-discipline, not enforced by
law.
6. Education and Guidance:
o Businessmen need proper education and motivation to implement ethics.
o Trade associations and chambers of commerce should play an active role
7. Relative Term:
o Changes from one business or country to another; what is ethical in one may be taboo
in another.
8. New Concept:
o More strictly followed in developed countries; less adherence in poor and developing
nations.
Business Ethics
• Definition: Principles and standards that guide behavior in the business world,
emphasizing what is right and wrong.
• Importance: Establishes a framework for decision-making and fosters trust among
stakeholders (employees, customers, investors).
• Key Aspects: Includes fairness, accountability, transparency, and respect for stakeholders'
rights.
Corporate Governance
• Definition: The system by which companies are directed and controlled, focusing on the
balance between various stakeholders' interests.
• Components: Involves practices and policies concerning the board of directors,
shareholder rights, and corporate accountability.
• Importance: Ensures the organization operates in a legal and ethical manner, promoting
long-term sustainability and shareholder value.
Ethical Leadership
• Definition: Leadership that is directed by respect for ethical beliefs and values, as well as
for the dignity and rights of others.
• Characteristics: Includes integrity, fairness, transparency, and the ability to influence
others toward ethical behavior.
• Impact: Sets the tone for the organization's culture, influencing employee behavior and
fostering an ethical workplace environment.
2. Organizational Level
4. Global Level
CORPORATE INTEGRITY
4. Implementation Strategies
Corporate Governance
1. Meaning
• Definition: Corporate governance refers to the system by which companies are directed
and controlled, involving the relationships among various stakeholders, including the
board of directors, management, shareholders, and other parties.
• Objective: Aims to enhance organizational performance and accountability while
safeguarding stakeholder interests.
2. Significance
3. Principles
1. Fairness: Ensures equitable treatment of all shareholders, including minority and foreign
shareholders.
2. Responsibility: Clarifies the roles and responsibilities of the board and management.
3. Accountability: Board members are accountable for their actions and decisions to
shareholders.
4. Transparency: Information should be disclosed timely and accurately to stakeholders.
5. Independence: Promotes the need for independent directors to ensure unbiased decision-
making.
6. Stakeholder Interests: Recognizes and respects the interests of all stakeholders, including
employees, customers, and the community.
4. Dimensions
• Agency Theory: Explains the relationship between principals (shareholders) and agents
(management), highlighting issues of conflicts of interest and the need for monitoring.
• Stakeholder Theory: Emphasizes the importance of considering the interests of all
stakeholders, not just shareholders, in corporate decision-making.
• Stewardship Theory: Suggests that managers (stewards) act in the best interests of
shareholders, aligning goals and promoting trust.
• Resource Dependency Theory: Focuses on the board's role in providing resources and
connections to enhance organizational performance.
2. Consumer Protection
• Right to Safety: Ensuring products and services do not pose risks to consumer health and
safety.
• Right to Information: Providing accurate information about products to enable informed
choices.
• Right to Choice: Promoting fair competition and preventing monopolistic practices.
• Right to Redress: Establishing mechanisms for consumers to seek compensation for
defective products or services.
3. Environmental Protection
• Gender Equality: Promoting equal opportunities for all genders within the corporate
structure.
• Diversity and Inclusion: Fostering an inclusive workplace that respects diverse cultural
backgrounds.
• Workplace Harassment: Addressing and preventing gender-based harassment and
discrimination.
• Support for Work-Life Balance: Implementing policies that accommodate diverse family
structures and responsibilities.
5. Ethics
6. Corruption
• Bribery and Fraud: Addressing practices that undermine fairness and integrity in business
operations.
• Transparency Measures: Implementing policies to enhance transparency and
accountability in financial reporting.
• Regulatory Compliance: Ensuring adherence to anti-corruption laws and standards.
• Corporate Governance Frameworks: Strengthening governance structures to prevent
corrupt practices.
Importance
• Economic Development: Joint initiatives can stimulate local economies through job
creation and infrastructure improvements.
• Increased Engagement: Community members feel valued and empowered, leading to
more effective project outcomes.
• Sustainable Development: Long-term partnerships ensure continuous support for
community projects.
Models of Participation
Challenges
1. Empowerment:
o Participation empowers individuals and communities by giving
them a voice in decision-making processes.
o Enhances self-esteem and confidence among participants,
fostering a sense of ownership.
2. Informed Decision-Making:
o Diverse perspectives lead to more informed and effective
decisions.
o Participation ensures that the needs and preferences of various
stakeholders are considered.
4. Resource Optimization:
o Collaborative approaches can lead to better allocation and
utilization of resources.
o Participation often results in innovative solutions and shared
resources among stakeholders.
5. Social Cohesion:
o Participation fosters a sense of community and social solidarity.
o Encourages collaboration and understanding among different
groups, reducing social divisions.
6. Sustainability:
o Active participation enhances the sustainability of projects and
initiatives by ensuring that they are aligned with community
needs.
o Participants are more likely to support initiatives that they have
had a hand in shaping.
7. Enhanced Legitimacy:
o Participation legitimizes the actions and policies of organizations
by involving stakeholders in the decision-making process.
o Creates a sense of shared responsibility for outcomes.
Types of Participation
1. Informative Participation:
o Providing stakeholders with information about initiatives,
decisions, and policies.
o Aims to raise awareness and understanding.
2. Consultative Participation:
o Seeking input and feedback from stakeholders before making
decisions.
o Involves surveys, focus groups, and public consultations.
3. Collaborative Participation:
o Actively involving stakeholders in the decision-making process.
o Encourages joint problem-solving and co-creation of solutions.
4. Delegated Participation:
o Delegating decision-making power to stakeholders.
o Allows communities to take charge of specific initiatives or
projects.
5. Direct Participation:
o Stakeholders are directly involved in implementation and
execution.
o Encourages hands-on involvement in projects, fostering a deeper
connection to the outcomes.
6. Advocacy Participation:
o Individuals and organizations advocate for specific causes or
policies.
o Encourages collective action and influence on public policy.
7. Strategic Participation:
o Involvement in long-term planning and strategy development.
o Ensures that the interests and needs of stakeholders are
integrated into organizational strategies.
Importance of CCC
Objectives of CCC
• Social Welfare: Improve living standards through education, health care, and
infrastructure development.
• Sustainable Practices: Promote environmentally sustainable practices and corporate
responsibility.
• Economic Development: Foster job creation, skills development, and local
entrepreneurship.
Benefits of CCC
Challenges of CCC
• Alignment of Goals: Ensuring that corporate objectives align with community needs can
be challenging.
• Power Imbalance: Corporates may dominate decision-making processes, undermining
community voices.
• Sustainability of Initiatives: Ensuring projects continue to benefit communities
after corporate involvement ends
1. Misalignment of Goals:
o Differences in priorities between corporations and communities
can lead to conflicting objectives.
o Corporations may focus on profit maximization, while
communities prioritize social and environmental issues.
2. Lack of Trust:
o Historical grievances and perceived corporate exploitation can
create skepticism among community members.
o Building trust requires time, transparency, and consistent
engagement, which can be challenging.
3. Limited Resources:
o Both corporations and communities may face constraints in
financial, human, and technical resources.
o Small or under-resourced communities may struggle to engage
effectively in collaborative efforts.
4. Communication Gaps:
o Ineffective communication can hinder collaboration, leading to
misunderstandings and unmet expectations.
o Language barriers, cultural differences, and jargon can
complicate dialogue between corporate and community
stakeholders.
5. Power Imbalance:
o Corporations often hold more power and influence, which can
lead to domination in decision-making processes.
o Communities may feel marginalized, reducing their willingness to
participate.
6. Short-Term Focus:
o Corporations may prioritize short-term gains over long-term
community development, impacting sustainability.
o Pressure for immediate results can undermine ongoing
collaborative efforts.
7. Cultural Differences:
o Differences in corporate culture and community values can
create friction and misunderstandings.
o Misinterpretation of community practices or norms may lead to
resistance.
9. Measurement of Impact:
o Difficulty in measuring the social impact of collaboration can lead
to challenges in justifying investments.
o The lack of standardized metrics for assessing success can create
uncertainty about the effectiveness of CSR efforts.
To effectively address these challenges, stakeholders must employ proactive strategies, open lines
of communication, and a commitment to building strong, equitable partnerships between
corporations and communities. Key actions can include:
1. Stakeholder Engagement:
o Involvement of various stakeholders, including community
members, local governments, NGOs, and corporate
representatives, to ensure diverse perspectives are considered.
o Establishing dialogue and participatory processes that facilitate
mutual understanding and trust.
3. Long-Term Commitment:
o Moving beyond one-off charitable donations to establish ongoing
partnerships with communities.
o Developing strategic programs that address root causes of social
issues and contribute to long-term development.
5. Impact Measurement:
o Implementing frameworks to assess the social, economic, and
environmental impacts of collaborative initiatives.
o Utilizing qualitative and quantitative metrics to evaluate the
effectiveness and sustainability of programs.
Community investment and corporate citizenship programs are critical components of CCC,
focusing on fostering positive socio-economic impacts through collaboration. These programs
can lead to transformative changes in communities and strengthen corporate reputation.
1. Economic Empowerment:
2. Social Development:
3. Infrastructure Development:
4. Cultural Preservation:
5. Environmental Sustainability:
1. Advocacy
Roles:
1. Policy Advocate:
o Work to influence public policies that affect the well-being of
individuals and communities.
o Engage with lawmakers, stakeholders, and the public to promote
legislation and initiatives that benefit vulnerable populations.
2. Community Organizer:
o Mobilize community members around common issues to foster
collective action.
o Empower individuals to voice their needs and concerns,
facilitating grassroots movements.
3. Educator:
o Provide information and resources to clients and the community
about their rights and available services.
o Conduct workshops and seminars to raise awareness of social
issues and advocate for social justice.
4. Researcher:
o Conduct research to gather data and evidence that support
advocacy efforts.
o Analyze social issues and trends to inform policy decisions and
advocacy strategies.
5. Liaison:
o Act as a bridge between communities and organizations, ensuring
that community voices are heard in decision-making processes.
o Collaborate with various stakeholders to enhance service delivery
and advocacy outcomes.
6. Public Speaker:
o Represent the interests of clients and communities in public
forums, media, and conferences.
o Advocate for social change through effective communication and
persuasive speaking.
Skills:
1. Communication Skills:
o Ability to convey complex ideas clearly and persuasively to
diverse audiences.
o Proficient in verbal and written communication, including public
speaking and report writing.
2. Negotiation Skills:
o Capability to mediate discussions and find common ground
between differing parties.
o Use negotiation techniques to advocate effectively for clients and
communities.
3. Analytical Skills:
o Strong ability to assess social problems, policies, and practices
critically.
o Evaluate data and research findings to develop informed
advocacy strategies.
4. Networking Skills:
o Ability to build and maintain relationships with key stakeholders,
policymakers, and community leaders.
o Leverage connections to enhance advocacy efforts and mobilize
support.
5. Empathy:
o Understanding the perspectives and experiences of clients and
communities.
o Ability to advocate effectively by connecting emotionally with the
issues faced by individuals.
6. Strategic Thinking:
o Capability to develop long-term advocacy plans that align with
organizational goals and community needs.
o Assess potential obstacles and identify strategies to overcome
them.
2. Administration
Roles:
1. Program Director:
o Oversee the planning, implementation, and evaluation of social
service programs.
o Ensure that programs align with organizational goals and meet
the needs of clients.
2. Grant Writer:
o Prepare and submit grant proposals to secure funding for
programs and initiatives.
o Research potential funding sources and maintain relationships
with funders.
3. Policy Developer:
o Contribute to the development of organizational policies and
procedures.
o Ensure that policies reflect best practices and comply with legal
and ethical standards.
5. Data Management:
o Collect, analyze, and maintain data related to program outcomes
and client demographics.
o Use data to inform decision-making and improve service delivery.
6. Budget Management:
o Develop and manage program budgets to ensure financial
accountability.
o Monitor expenditures and identify funding needs for future
initiatives.
Skills:
1. Organizational Skills:
o Ability to manage multiple tasks and priorities efficiently.
o Implement systems for tracking progress and outcomes.
2. Leadership Skills:
o Provide direction and inspire others within the organization.
o Foster a positive work environment that promotes collaboration
and innovation.
3. Financial Management Skills:
o Understand budgeting principles and financial reporting.
o Ability to manage funds effectively and make informed financial
decisions.
4. Problem-Solving Skills:
o Ability to identify issues and develop creative solutions.
o Approach challenges with a systematic and analytical mindset.
6. Regulatory Knowledge:
o Understanding of relevant laws, regulations, and ethical
standards in social work.
o Ensure compliance with state and federal regulations in program
operations.
3. Marketing
Roles:
2. Brand Ambassador:
o Represent the organization and its values in the community.
o Promote the organization's mission and programs through various
channels.
3. Content Creator:
o Develop marketing materials, including brochures, newsletters,
and social media content.
o Craft compelling narratives that highlight the organization's
impact and success stories.
4. Event Planner:
o Organize community events, fundraisers, and awareness
campaigns to promote the organization.
o Coordinate logistics, outreach, and engagement strategies for
events.
5. Market Researcher:
o Conduct research to identify community needs and preferences.
o Analyze market trends to inform marketing strategies and
program development.
Skills:
1. Creative Skills:
o Ability to think creatively to develop engaging marketing
campaigns and materials.
o Use innovative approaches to capture the attention of diverse
audiences.
5. Analytical Skills:
o Ability to analyze marketing data and assess the effectiveness of
campaigns.
o Use insights to refine strategies and improve outreach efforts.
6. Cultural Competence:
o Understanding of diverse cultural backgrounds and sensitivities.
o Tailor marketing messages and outreach strategies to resonate
with various communities.
Budgeting
Roles:
1. Financial Planner:
o Develop budgets for CSR programs and initiatives, ensuring
alignment with organizational goals.
o Analyze funding requirements and allocate resources effectively
to maximize impact.
2. Grant Manager:
o Identify funding opportunities and manage grant applications for
CSR projects.
o Monitor the financial aspects of grants, ensuring compliance with
donor requirements.
3. Cost Analyst:
o Evaluate the costs associated with CSR initiatives and identify
areas for cost savings.
o Conduct cost-benefit analyses to determine the viability of
proposed projects.
4. Reporting Specialist:
o Prepare financial reports related to CSR spending and impact,
ensuring transparency.
o Communicate financial performance to stakeholders and provide
insights for future budgeting.
5. Risk Assessor:
o Analyze financial risks associated with CSR projects and develop
strategies to mitigate them.
o Ensure that budgeting practices adhere to ethical standards and
organizational policies.
6. Resource Allocator:
o Allocate resources effectively across various CSR initiatives,
prioritizing projects based on community needs and
organizational capacity.
o Monitor budget performance and adjust allocations as necessary.
Skills:
1. Financial Literacy:
o Strong understanding of budgeting principles, financial
management, and accounting practices.
o Ability to interpret financial statements and reports.
2. Analytical Skills:
o Proficient in analyzing financial data to inform budgeting
decisions.
o Ability to assess program costs and potential financial outcomes.
3. Attention to Detail:
o Careful attention to detail in budgeting processes to ensure
accuracy and compliance.
o Ability to track expenses and identify discrepancies.
4. Strategic Planning:
o Skill in aligning budgetary decisions with the overall strategic
objectives of CSR initiatives.
o Ability to foresee future budgetary needs based on program
development.
5. Problem-Solving Skills:
o Ability to identify financial challenges and develop creative
solutions to address them.
o Proficient in adapting budgets in response to unforeseen
circumstances.
6. Communication Skills:
o Ability to communicate financial information clearly to non-
financial stakeholders.
o Skilled in presenting budget proposals and justifications
effectively.
Organizing
Roles:
1. Program Coordinator:
o Oversee the planning and execution of CSR programs, ensuring
effective organization and delivery.
o Coordinate with various departments and stakeholders to
streamline project implementation.
2. Community Liaison:
o Serve as a point of contact between the organization and the
community to identify needs and facilitate collaboration.
o Organize community engagement activities to foster participation
in CSR initiatives.
3. Event Organizer:
o Plan and execute events related to CSR, such as volunteer days,
awareness campaigns, and fundraisers.
o Coordinate logistics, manage resources, and ensure successful
event outcomes.
4. Network Builder:
o Establish and maintain partnerships with local organizations,
NGOs, and community groups.
o Organize collaborative efforts to enhance the reach and
effectiveness of CSR programs.
5. Task Manager:
o Assign and manage tasks within CSR teams to ensure
accountability and productivity.
o Set clear objectives and deadlines for project milestones.
6. Training Coordinator:
o Organize training sessions for employees and community
members involved in CSR initiatives.
o Facilitate capacity-building workshops to enhance skills related to
CSR practices.
Skills:
1. Project Management:
o Proficient in managing multiple projects simultaneously, ensuring
timely delivery and quality outcomes.
o Skilled in using project management tools and methodologies.
2. Time Management:
o Ability to prioritize tasks effectively and manage time efficiently
to meet deadlines.
o Skilled in scheduling and resource allocation.
3. Interpersonal Skills:
o Strong ability to build relationships with stakeholders and
community members.
o Capable of fostering collaboration and teamwork among diverse
groups.
4. Organizational Skills:
o Excellent organizational abilities to manage program logistics,
schedules, and resources.
o Capable of maintaining detailed records and documentation.
5. Adaptability:
o Ability to adapt to changing circumstances and modify plans as
necessary.
o Flexible in responding to feedback and new information.
6. Conflict Resolution:
o Skilled in addressing and resolving conflicts that may arise during
program implementation.
o Ability to facilitate discussions and find common ground among
stakeholders.
Document
Roles:
1. Data Collector:
o Gather data related to CSR initiatives, including impact
assessments and community feedback.
o Ensure accurate and comprehensive documentation of project
activities and outcomes.
2. Report Writer:
o Prepare reports detailing the results and effectiveness of CSR
programs.
o Document success stories and lessons learned to inform future
initiatives.
3. Compliance Monitor:
o Ensure that CSR activities are documented in accordance with
legal and ethical standards.
o Maintain records necessary for audits and regulatory compliance.
4. Impact Assessor:
o Evaluate the social and economic impact of CSR initiatives
through systematic documentation.
o Use findings to inform stakeholders and guide decision-making.
5. Knowledge Manager:
o Organize and maintain a repository of information related to CSR
projects and best practices.
o Ensure that documentation is accessible and shared with relevant
stakeholders.
6. Stakeholder Communicator:
o Communicate documentation findings to stakeholders,
highlighting successes and areas for improvement.
o Facilitate discussions based on documented evidence to inform
future strategies.
Skills:
1. Attention to Detail:
o Strong ability to capture detailed and accurate information in
documentation.
o Careful in reviewing documents for accuracy and completeness.
2. Writing Skills:
o Proficient in writing clear, concise, and persuasive reports and
documentation.
o Skilled in tailoring written content for various audiences.
3. Research Skills:
o Ability to conduct research to support documentation efforts and
impact assessments.
o Proficient in using various data collection methods and tools.
4. Technical Proficiency:
o Familiarity with data management software and documentation
tools.
o Ability to use technology effectively to organize and store
information.
5. Critical Thinking:
o Capable of analyzing documented information to draw
conclusions and make recommendations.
o Skilled in assessing the implications of findings for future
practice.
6. Confidentiality Awareness:
o Understanding of the importance of confidentiality in handling
sensitive information.
SUPERVISING
Roles:
1. Team Leader:
o Provide leadership and direction to CSR teams, ensuring
alignment with organizational objectives.
o Motivate and inspire team members to achieve project goals.
2. Mentor:
o Offer guidance and support to junior staff and interns working in
CSR.
o Facilitate professional development through coaching and
feedback.
3. Performance Evaluator:
o Assess the performance of team members, providing constructive
feedback and recognition.
o Conduct regular performance reviews to track progress and set
goals.
4. Resource Coordinator:
o Oversee the allocation of resources, including personnel, budget,
and materials, for CSR initiatives.
o Ensure that team members have the necessary tools and support
to succeed.
5. Conflict Mediator:
o Address conflicts and challenges within the team, fostering a
positive work environment.
o Implement conflict resolution strategies to maintain team
cohesion.
Skills:
1. Leadership Skills:
o Ability to lead and inspire teams, fostering a collaborative and
productive work environment.
o Strong decision-making skills to guide team direction and
priorities.
2. Coaching Skills:
o Capability to mentor and develop the skills of team members
through guidance and support.
o Encourage professional growth and continuous learning.
3. Communication Skills:
o Proficient in communicating expectations, providing feedback,
and facilitating discussions.
o Ability to communicate effectively across various levels of the
organization.
5. Organizational Skills:
o Excellent organizational abilities to manage team activities,
schedules, and resources.
o Capable of tracking progress and ensuring accountability.
3. Governance Structure
4. Stakeholder Engagement
6. Program Highlights
7. Impact Assessment
8. Financial Overview
11. Conclusion
The Companies Act, 2013, introduced specific provisions regarding Corporate Social
Responsibility (CSR) for eligible companies in India. The guidelines for CSR audit and reporting
aim to ensure transparency, accountability, and effective implementation of CSR activities.
Below are pointed notes summarizing these guidelines.
Applicability:
o Companies with a net worth of INR 500 crore or more.
o Annual turnover of INR 1,000 crore or more.
o Net profit of INR 5 crore or more during any financial year.
Mandatory Requirement: Eligible companies are required to spend at
least 2% of their average net profits for the preceding three years on
CSR activities.
2. CSR Audit
Objective:
o To assess the effectiveness and compliance of CSR activities
undertaken by the company.
Auditor's Role:
o An independent auditor may be appointed to evaluate the CSR
initiatives and their alignment with the company’s CSR policy.
o Auditors must assess whether the CSR spending meets the
statutory requirements and is in accordance with the approved
CSR policy.
Evaluation Criteria:
o Impact assessment of CSR projects undertaken.
o Compliance with the CSR policy and applicable laws.
o Effectiveness in achieving the desired social outcomes.
Frequency:
o CSR audits should be conducted annually and reported in the
company’s annual report.
Annual Reporting:
o Companies must disclose their CSR activities in the Board’s
Report as per Section 134(3)(o) of the Companies Act, 2013.
CSR Policy:
o The Board of Directors must formulate a CSR policy outlining the
CSR objectives, strategy, and implementation framework.
Disclosure Requirements:
o A separate section in the annual report detailing:
The composition of the CSR Committee.
CSR expenditure.
Activities undertaken during the year.
CSR projects approved by the Board.
Impact assessment of CSR initiatives (if applicable).
CSR Committee:
o Companies must establish a CSR Committee consisting of three
or more directors, including at least one independent director.
o The Committee is responsible for formulating and recommending
the CSR policy, monitoring CSR activities, and preparing the
annual CSR report.
Non-Compliance:
o Failure to comply with CSR provisions can lead to penalties for the
company and its officers.
Fines:
o Companies can face fines ranging from INR 50,000 to INR 25 lakh
for non-compliance, along with additional fines for continuing
violations.
6. Impact Assessment
Assessment Framework:
o The impact assessment should measure the effectiveness and
sustainability of CSR initiatives and provide recommendations for
future projects.
7. Conclusion
1. Ashok Leyland
Overview: Ashok Leyland is one of the largest commercial vehicle manufacturers in India. The
company engages in various corporate social responsibility (CSR) initiatives focused on
community development and sustainability.
Project Names:
o “Happiness Project”
o “Green School Program”
o “Skill Development Initiatives”
Impact:
o Focus on improving quality of life in communities where they
operate.
o Enhanced education through the Green School Program,
impacting over 5,000 students.
o Skill development programs helped train thousands of youth for
employment.
Key Points:
2. Hyundai Foundation
Overview: The Hyundai Foundation is dedicated to creating social value through various
initiatives, primarily in education, environment, and health.
Project Names:
o “Hyundai Motor India Foundation”
o “Education for All”
o “Green Mobility”
Impact:
o Educational initiatives reach over 30,000 students annually.
o Environmental programs aim to reduce carbon emissions by 10%
each year.
o Healthcare initiatives focus on maternal and child health.
Key Points:
Overview: Founded by the Srinivasan Group, this trust focuses on social welfare, education, and
healthcare in underprivileged communities.
Project Names:
o “Srinivasan School of Excellence”
o “Health for All”
o “Livelihood Enhancement Programs”
Impact:
o Established schools improving education quality for over 10,000
students.
o Health programs led to improved healthcare access for rural
communities.
o Livelihood programs have created sustainable income for
thousands of families.
Key Points:
4. Titan Foundation
Overview: Titan Company Limited runs the Titan Foundation, focusing on education, health, and
community development.
Project Names:
o “Hope Project”
o “E-Learning Initiatives”
o “Health and Nutrition Program”
Impact:
o E-learning initiatives have provided digital education to over
15,000 children.
o Health programs improving maternal and child health metrics
significantly.
o Community development projects enhancing living standards in
rural areas.
Key Points:
1. Innovative Education: Use of technology in enhancing learning
experiences.
2. Healthcare Access: Focus on nutrition and preventive
healthcare measures.
3. Community Empowerment: Training programs aimed at
self-help groups.
4. Environmental Initiatives: Programs promoting
sustainability and waste management.
5. Cultural Programs: Supporting arts and crafts initiatives
in local communities.
6. Disaster Relief: Active participation in disaster
management and relief efforts.
7. Skill Development: Vocational training for youth and
women.
8. Scholarships: Providing financial assistance to
underprivileged students.
9. Employee Engagement: Involving employees in
community service initiatives.
10. Long-term Vision: Focused on creating sustainable
community impacts.
Overview: Tata Group emphasizes sustainable practices across its companies through the Tata
Sustainability Group, which focuses on social, economic, and environmental sustainability.
Project Names:
o “Tata Water Mission”
o “Tata Education Initiative”
o “Tata Clean Energy Program”
Impact:
o Water conservation projects benefiting millions through improved
water access.
o Education initiatives improving literacy rates in underserved
regions.
o Clean energy programs contributing to significant reductions in
carbon footprint.
Key Points:
6. A.M.M. Foundation
Project Names:
o “Skill Development Centers”
o “Scholarship Programs”
o “Health Awareness Campaigns”
Impact:
o Established multiple skill development centers improving
employability.
o Scholarship programs aiding thousands of students to pursue
education.
o Health campaigns resulting in better awareness and prevention of
diseases.
Key Points:
Overview: CPCL is committed to promoting sustainable development through its CSR initiatives
focusing on education, health, environment, and community welfare.
Project Names:
o “CPCL Skill Development Center”
o “Green Initiative Program”
o “Health Outreach Program”
o “Women Empowerment Initiative”
o “Community Development Projects”
Impact:
o Skill Development: Trained over 1,500 youth in vocational
skills, enhancing their employability.
o Environmental Conservation: Initiatives led to the planting of
over 10,000 trees and reduction of waste in local communities.
o Healthcare Access: Health camps improved health metrics for
over 5,000 individuals in rural areas.
o Women Empowerment: Provided skill training to over 800
women, leading to increased self-employment opportunities.
o Community Infrastructure: Supported the construction of
schools and sanitation facilities in underserved areas.
Key Points:
8. Wipro Foundation
Overview: Wipro Foundation focuses on improving the quality of life in communities through
various social and environmental initiatives.
Project Names:
o “Wipro Applying Thought in Schools (WATIS)”
o “Wipro Cares”
o “Wipro Green Initiative”
o “Health and Nutrition Programs”
o “Skill Development Programs”
Impact:
o Educational Reach: The WATIS program impacts over 200,000
students across India by enhancing the quality of education.
o Healthcare Initiatives: Health camps and nutrition programs
have improved the health of over 30,000 children.
o Environmental Conservation: Green initiatives have led to the
planting of 1 million trees and reduction in carbon emissions.
o Skill Development: Trained more than 10,000 individuals in
various vocational skills.
o Community Engagement: Over 5,000 volunteers participated
in community service activities annually.
Key Points:
1. Focus on Education: Emphasis on improving educational quality
and access for marginalized communities.
2. Community Health: Programs targeting maternal and child
health to improve community well-being.
3. Environmental Initiatives: Projects aimed at promoting
sustainability and reducing the ecological footprint.
4. Employee Participation: Strong emphasis on encouraging
employees to volunteer and contribute to CSR initiatives.
5. Skill Development for Youth: Vocational training programs
tailored to local employment needs.
6. Partnership with NGOs: Collaborates with various NGOs for
effective project execution.
7. Crisis Response: Active in providing relief and support during
natural disasters and emergencies.
8. Research and Advocacy: Engages in research to promote best
practices in CSR.
9. Monitoring and Impact Assessment: Continuous assessment
of programs to measure impact and improve outcomes.
10. Long-term Vision: Committed to creating sustainable and
lasting changes in communities.
9. Infosys Foundation
Overview: The Infosys Foundation is the philanthropic arm of Infosys, focusing on supporting
initiatives in education, healthcare, rural development, and the arts.
Project Names:
o “Infosys Foundation Vidya”
o “Healthcare Initiatives”
o “Rural Development Projects”
o “Promotion of Arts and Culture”
o “Disaster Relief Programs”
Impact:
o Education: Supported over 200,000 students through
scholarship programs and infrastructure development in schools.
o Healthcare Access: Health initiatives have improved access to
medical facilities for over 1 million individuals.
o Rural Development: Projects focused on sanitation and
livelihood have transformed numerous villages across India.
o Cultural Preservation: Support for traditional arts and crafts
helps preserve cultural heritage.
o Disaster Response: Provided timely relief and rehabilitation
support to communities affected by natural disasters.
Key Points:
10 NIIT
Overview: NIIT, a global leader in skills and talent development, focuses on providing learning
solutions to enhance employability and skills.
Project Names:
o “NIIT Digital Campus”
o “Skill Development Programs”
o “Women Empowerment Initiatives”
o “Corporate Social Responsibility Initiatives”
o “NIIT Foundation”
Impact:
o Skill Development: Trained over 1 million individuals in various
technical and vocational skills.
o Digital Literacy: Digital campus initiatives have improved digital
skills among thousands of students.
o Women Empowerment: Special programs aimed at women’s
education and entrepreneurship have uplifted many.
o Community Engagement: Various CSR initiatives involving local
communities in skill-building and education.
o Industry Partnerships: Collaborations with corporates for job
placements and internships.
Key Points: