DIGITAL & TRENDS

Internet usage in Nigeria

 Table of Contents

01 Overview 04 Social media

Nigeria: online usage penetration 2018-2027 03 Facebook subscribers in West African countries 2022 22
Nigeria: mobile internet users 2020-2029 04 Leading social media platforms in Nigeria 2023 23
Active internet subscriptions in Nigeria 2018-2022 05 Distribution of social media ad-audience in Nigeria 2024, by age and gender 24
Percentage of households with internet access in Nigeria 2001-2029 06 Youtube users in Nigeria 2017-2025 25
Number of mobile broadband connections per 100 inhabitants in Nigeria 2014-2029 07 WhatsApp users in Nigeria 2020-2029 26
Instagram users in Nigeria 2019-2028 27
02 Mobile internet
Nigeria: mobile internet users 2020-2029 09 05 E-commerce
Nigeria: mobile internet user penetration 2020-2029 10 Digital buyers in Nigeria 2020 29
Number of mobile connections in Nigeria 2017-2024 11 E-commerce spending in Nigeria 2023, by category 30
3G/4G mobile broadband subscriptions in Nigeria 2017-2022 12 E-commerce spending growth in Nigeria 2023, by category 31
Estimated mobile broadband coverage in Nigeria 2017-2025 13 Revenue per user of e-commerce in Nigeria 2020-2029 32
Price for 1GB mobile data in Nigeria 2023 14 Popular shopping apps for iPhone in Nigeria 2021 33
Popular shopping apps in Google Play Store in Nigeria 2021 34
03 Telecom companies
Main internet providers in Nigeria 2023, by number of active subscribers 16
Number of MTN internet subscribers in Nigeria 2020 17
Number of Globacom internet subscribers in Nigeria 2020 18
Number of Airtel internet subscribers in Nigeria 2020 19
Number of 9Mobile internet subscribers in Nigeria 2020 20

1
CHAPTER 01

Overview
 Internet user penetration in Nigeria from 2018 to 2027
Nigeria: online usage penetration 2018-2027

60%

50% 48.11%
46.35%
44.53%
42.65%
40.72%
38.73%
40% 36.67%
Share of population

33.42% 34.55%

28.75%
30%

20%

10%

0%
2018 2019 2020 2021 2022 2023* 2024* 2025* 2026* 2027*

3 Description: Internet user penetration in Nigeria saw a slight increase between the years 2018 and 2022, going from around 26 percent to over 38 percent. As of 2022, the estimated number of internet users in the country was more than 83 million. Moreover, the
share of the Nigerian population using the internet is expected to grow to approximately 48 percent by 2027. Read more
Note(s): Nigeria; 2018 to 2022; * Forecast. Source: Statista, based on ITU and national statistical offices Read more
Source(s): Statista
 Number of mobile internet users in Nigeria from 2020 to 2029 (in millions)
Nigeria: mobile internet users 2020-2029

200
184.79
176.45
180
158.01
160
Mobile internet users in millions

140 130.34

120
105.3
100
83.07
80
63.78
60
47.46
38.82
40
26.58
20

0
2020 2021 2022 2023 2024* 2025* 2026* 2027* 2028* 2029*

4 Description: The number of smartphone users in Nigeria was forecast to continuously increase between 2024 and 2029 by in total 101.7 million users (+122.43 percent). After the ninth consecutive increasing year, the smartphone user base is estimated to reach
184.79 million users and therefore a new peak in 2029. Notably, the number of smartphone users was continuously increasing over the past years. Read more
Note(s): Nigeria; 2020 to 2029; users who access the internet via mobile broadband connection regardless of the device; * Forecast. Read more
Source(s): Statista
 Number of active internet subscriptions in Nigeria from August 2018 to
February 2022 (in millions)*
Active internet subscriptions in Nigeria 2018-2022

160
154.88

149.77 148.52
150
Number of subscriptions in millions

143.6
141.07 140.5 140.2 140.4
140
132.01

130
123 122.98 122.83

120
115.16

108.9
110
105.07

100
Oct '18

Oct '19

Oct '20

Oct '21
Feb '19

Feb '20

Feb '21

Feb '22
Sep '18

Dec '18

Sep '19

Dec '19

Sep '20

Dec '20

Sep '21

Dec '21
Nov '18

Nov '19

Nov '20

Nov '21
May '19

May '20

May '21
Mar '19

Mar '20

Mar '21
Jul '19

Jul '20

Jul '21
Jan '19

Jun '19

Jan '20

Jun '20

Jan '22
Apr '19

Apr '20

Jan '21

Jun '21
Apr '21
Aug '18

Aug '19

Aug '20

Aug '21
5 Description: The number of active internet subscriptions stood at around 143.6 million in Nigeria in February 2022. The vast majority of these connections are mobile GSM connections. Read more
Note(s): Nigeria; 2018 to 2022; *Mobile (GSM), Fixed wired, and VoIP connections. Read more
Source(s): NCC (Nigeria)
 Percentage of households with internet access in Nigeria from 2001 to
2029
Percentage of households with internet access in Nigeria 2001-2029

70
64.07

60
55.47

50 46.59
Share of population

40 37.99
34.6

30

19.65
20
12.18
10 7.8 7.52
6.2
2.8 3.7
1 2
0.44
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029

6 Description: The percentage of households with internet access in in Nigeria was forecast to continuously increase between 2024 and 2029 by in total 21.9 percentage points. After the seventh consecutive increasing year, the internet penetration is estimated to reach
64.07 percent and therefore a new peak in 2029. Read more
Note(s): Nigeria; 2001 to 2029; all values are estimates
Source(s): Statista
 Number of mobile broadband connections per 100 inhabitants in Nigeria
from 2014 to 2029
Number of mobile broadband connections per 100 inhabitants in Nigeria 2014-2029

60
55.3
53.88
52.3
50.55
50 48.6
46.44
44.04
41.25 41.36
Number of subscriptions

40 36.57
35.49

30.29
30

22.94
20.9
19.59
20

11.65
10

0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029

7 Description: The number of mobile broadband connections per 100 inhabitants in Nigeria was forecast to continuously increase between 2024 and 2029 by in total 8.9 connections (+19.16 percent). After the eighth consecutive increasing year, the mobile broadband
penetration is estimated to reach 55.3 connections and therefore a new peak in 2029. Read more
Note(s): Nigeria; 2014 to 2029; all values are estimates
Source(s): Statista
CHAPTER 02

Mobile internet
 Number of mobile internet users in Nigeria from 2020 to 2029 (in millions)
Nigeria: mobile internet users 2020-2029

200
184.79
176.45
180
158.01
160
Mobile internet users in millions

140 130.34

120
105.3
100
83.07
80
63.78
60
47.46
38.82
40
26.58
20

0
2020 2021 2022 2023 2024* 2025* 2026* 2027* 2028* 2029*

9 Description: The number of smartphone users in Nigeria was forecast to continuously increase between 2024 and 2029 by in total 101.7 million users (+122.43 percent). After the ninth consecutive increasing year, the smartphone user base is estimated to reach
184.79 million users and therefore a new peak in 2029. Notably, the number of smartphone users was continuously increasing over the past years. Read more
Note(s): Nigeria; 2020 to 2029; users who access the internet via mobile broadband connection regardless of the device; * Forecast. Read more
Source(s): Statista
 Mobile internet user penetration in Nigeria from 2020 to 2029
Nigeria: mobile internet user penetration 2020-2029

60%

51.41%
49.74%
50% 48%
46.18%
44.26%
42.19%
39.92%
40% 37.34%
Share of population

34.3%
30.67%
30%

20%

10%

0%
2020 2021 2022 2023 2024* 2025* 2026* 2027* 2028* 2029*

10 Description: The population share with mobile internet access in Nigeria was forecast to continuously increase between 2024 and 2029 by in total 9.2 percentage points. After the ninth consecutive increasing year, the mobile internet penetration is estimated to reach
51.41 percent and therefore a new peak in 2029. Notably, the population share with mobile internet access of was continuously increasing over the past years. Read more
Note(s): Nigeria; 2020 to 2029; users who access the internet via mobile broadband connection regardless of the device; *Forecast. Mobile phone users of any age who access the internet via mobile phone (browser or app) at least once per month. Read more
Source(s): Statista
 Total number of mobile connections in Nigeria from 2017 to 2024 (in
millions)
Number of mobile connections in Nigeria 2017-2024

250

205.4
Number of mobile connections in millions

200 193.9
187.9
176.3
169.2
157.7 161.6
149.4
150

100

50

0
2017 2018 2019 2020 2021* 2022 2023 2024

11 Description: As of January 2024, Nigeria registered over 205 million mobile connections. The number of mobile connections corresponded to approximately 91 percent of Nigeria's total population. Read more
Note(s): Nigeria; 2017 to 2024; cellular mobile connections
Source(s): DataReportal; GSMA ; Meltwater; Various sources
 Number of 3G/4G mobile broadband subscriptions in Nigeria from January
2017 to November 2022 (in millions)
3G/4G mobile broadband subscriptions in Nigeria 2017-2022

100

90
Number of subscriptions in millions

80

70

60

50

40

30

N 22
N 17

N 18

N 19

N 20

N 21
Ja 8

Ja 9

Ja 0

Ja 1

2
M '17

Ju 7

Ja 7

M '18

Ju 8

M '19

Ju 9

M '20

Ju 0

M '21

Ju 1

M '22

Ju 2
Se 17

Se 18

Se 19

Se 20

Se 21

Se '22
7

M 18

M 19

M 20

M 21

M 22
'1

'1

'1

'1

'1

'1

'2

'2

'2

'2

'2

'2
'1

'
'

'

'

'

'
l'

l'

l'

l'

l'
'

'

'

'

'

pt
p

p
ay

ov

ov

ov

ov
ar

ar
ay

ov

ov
ar
ay

ar
ay

ar
ay

ar
ay

l
n

n
Ja
M

12 Description: The number of 3G/4G mobile broadband subscriptions in Nigeria stood at 88.3 million in November 2022, a decrease compared to November 2021, when it added up to 76.3 million. Read more
Note(s): Nigeria; 2017 to 2022
Source(s): NCC (Nigeria)
 Estimated mobile broadband coverage in Nigeria in 2017 and 2025
Estimated mobile broadband coverage in Nigeria 2017-2025

2017 2025
80
70
70

60
Mobile broadband coverage

50
44

40

30

20 17

10
4

0
4G 3G

13 Description: In 2025, the 3G mobile broadband coverage in Nigeria is estimated to reach 70 percent, whereas 4G connection might be 17 percent. Read more
Note(s): Nigeria; 2017 and 2025
Source(s): Jumia
 Price for mobile data in Nigeria as of 2023 (in U.S. dollars per gigabyte)
Price for 1GB mobile data in Nigeria 2023

1.8
1.64
1.6

1.4
Price for 1GB in U.S. dollars

1.2

1.0

0.8

0.6
0.39
0.4

0.2 0.13

0.0
Average price Cheapest price* Most expensive price

14 Description: One gigabyte for mobile internet in Nigeria cost on average 39 U.S. cents as of August 2023. The country ranked 31st in a list of 237 countries worldwide, from the cheapest to the most expensive for mobile data. In the regional comparison, Nigeria was
among the nations with lower costs for mobile data in Africa. Out of 55 plans analyzed in the country, the lowest price observed was 0.13 U.S. dollars per 1GB for a 30 days plan. In the most expensive plan, 1GB cost 1.64 U.S. dollars. Read more
Note(s): Nigeria; August 03, 2023; 60 respondents; plans; *For 30 days. Read more
Source(s): Cable.co.uk
CHAPTER 03

Telecom companies
 Leading internet service providers in Nigeria as of 1st quarter 2023, by
number of active subscribers
Main internet providers in Nigeria 2023, by number of active subscribers

Number of active subscribers

0 20,000 40,000 60,000 80,000 100,000 120,000

Spectranet Ltd

Tizeti Network Ltd

ipNX Nigeria Ltd

VDT Communications Ltd

Cyberspace Network Ltd

Suburban Broadband Ltd

Radical Technology Network Ltd

Cobranet Ltd

WirelessNg International Ltd (formerly Alfa O & O Ventures Ltd)

Dotmac Technologies Ltd

16 Description: Nigeria's main internet service provider is Spectranet. As of the first quarter of 2023, Spectranet counted some 106,00 active subscribers in the country. Tizeti ranked as the second leading internet operator with about 21,300 active users. All other
providers counted around 14,000 active users or less. Read more
Note(s): Nigeria; Q1 2023
Source(s): NCC (Nigeria)
 Number of MTN internet subscribers in Nigeria from January to October
2020 (in 1,000s)
Number of MTN internet subscribers in Nigeria 2020

70,000
63,888 64,351 65,021
62,291
60,604
57,981 58,863
60,000 56,488 57,282
55,527
Number of subscribers in thousands

50,000

40,000

30,000

20,000

10,000

0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct

17 Description: Between January and October 2020, the number of MTN internet subscribers in Nigeria experienced an increase of over nine million users, according to data published by the Nigerian company Nairametrics. As of October 1, the mobile
telecommunication operator counted roughly 65 million internet subscribers. In 2019, MTN was the largest mobile telecom operator in Nigeria. Read more
Note(s): Nigeria; January 1 to October 1, 2020
Source(s): Nairametrics
 Number of Globacom internet subscribers in Nigeria from January to
October 2020 (in 1,000s)
Number of Globacom internet subscribers in Nigeria 2020

45,000

38,488 39,126
40,000 37,971 38,256
37,237
35,944
Number of subscribers in thousands

35,000 33,871
30,954 31,424
29,205
30,000

25,000

20,000

15,000

10,000

5,000

0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct

18 Description: Between January and October 2020, the number of Globacom internet subscribers in Nigeria experienced an increase of almost 10 million users, according to data published by the Nigerian company Nairametrics. As of October 1, the mobile
telecommunication operator counted about 39 million internet subscribers. In 2019, Globacom was the second largest mobile telecom operator in Nigeria. Read more
Note(s): Nigeria; January 1 to October 1, 2020
Source(s): Nairametrics
 Number of Airtel internet subscribers in Nigeria from January to October
2020 (in 1,000s)
Number of Airtel internet subscribers in Nigeria 2020

45,000
40,312 40,740
39,054 39,793
40,000 37,318 37,567
36,173 36,828 36,869
35,503
Number of subscribers in thousands

35,000

30,000

25,000

20,000

15,000

10,000

5,000

0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct

19 Description: Between January and October 2020, the number of Airtel internet subscribers in Nigeria experienced an increase of four million users, according to data published by the Nigerian company Nairametrics. As of October 1, the mobile telecommunication
operator counted over 40 million internet subscribers. Airtel is the third largest mobile telecom operator in Nigeria. The company is based in India and provides services in several countries from Africa and South Asia. Read more
Note(s): Nigeria; January 1 to October 1, 2020
Source(s): Nairametrics
 Number of 9Mobile internet subscribers in Nigeria from January to
October 2020 (in 1,000s)
Number of 9Mobile internet subscribers in Nigeria 2020

9,000
8,040 7,944
8,000 7,762
7,460 7,297
7,255 7,138 7,170 7,275
7,094
Number of subscribers in thousands

7,000

6,000

5,000

4,000

3,000

2,000

1,000

0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct

20 Description: Between January and October 2020, the number of 9Mobile internet subscribers in Nigeria decreased from some eight million to over seven million, according to data published by the Nigerian company Nairametrics. As of October 1, the Nigerian mobile
telecommunication operator counted 7.3 million internet subscribers. In 2019, 9Mobile ranked among the largest mobile telecom operators in Nigeria. Read more
Note(s): Nigeria; January 1 to October 1, 2020
Source(s): Nairametrics
CHAPTER 04

Social media
 Number of Facebook subscribers in West Africa as of April 2022, by
country (in 1,000s)
Facebook subscribers in West African countries 2022

Number of subscribers in thousands

0 5,000 10,000 15,000 20,000 25,000 30,000 35,000

Nigeria 31,860

Ghana 9,163

Cote d'Ivoire 6,554

Cameroon 4,724

Senegal 3,802

Burkina Faso 2,540

Guinea 2,447

Mali 2,033

Benin 1,687

Mauritiania 927

Guinea-Bissau 900

Togo 861

Sierra Leone 833

Liberia 785

Niger 578

22 Description: By April 2022, Nigeria was the country in West Africa with the largest number of Facebook subscribers. About 31.8 million users in Nigeria had a Facebook account. Ghana followed with almost 9.2 million subscribers. In fact, Nigeria and Ghana also have
the largest populations in West Africa. Nigeria counted 206 million people, whereas Ghana had 31 million inhabitants. In addition, Nigeria recorded in March 2020 the third largest internet penetration rate in West Africa. Read more
Note(s): Africa; April 2022
Source(s): Internet World Stats
 Most used social media platforms in Nigeria as of the 3rd quarter of 2023
Leading social media platforms in Nigeria 2023

Share of internet users

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

WhatsApp 95.1%

Facebook 75.5%

Instagram 59.1%

Tiktok 54.7%

FB Messenger 48.5%

X (Twitter) 40.5%

Snapchat 37.6%

Telegram 33.4%

LinkedIn 18.1%

Pinterest 13.9%

23 Description: In the third quarter of 2023, WhatsApp was the most popular social media platform in Nigeria. It was mentioned by over 95 percent of internet users in the country aged 16 to 64 years. In absolute terms, the number of people using WhatsApp was
estimated at approximately 8.8 million for the full year 2023. Read more
Note(s): Nigeria; Q3 2023; 16-64 years; internet users
Source(s): DataReportal; GWI; Meltwater
 Distribution of social media advertising audience in Nigeria in 2024, by age
group and gender
Distribution of social media ad-audience in Nigeria 2024, by age and gender

Female Male
18-24 years 15% 18.5%
25-34 years 15.3% 18.2%
35-44 years 6.5% 10.4%
45-54 years 2.3% 4.6%
55-64 years 1.4% 2.5%
65+ years 2.3% 2.8%

24 Description: As of January 2024, around 18.5 percent of male social media users in Nigeria were aged between 18 and 24 years. Moreover, the share for women in the same age group corresponded to 15 percent. Read more
Note(s): Nigeria; 2024; 13 years and older
Source(s): DataReportal
 Forecast of the number of Youtube users in Nigeria from 2017 to 2025 (in
millions)
Youtube users in Nigeria 2017-2025

14

11.99
12

10
Number of users in millions

10

8.15
8
6.69

6 5.29
4.33
4 3.26
2.72
1.98
2

0
2017 2018 2019 2020 2021 2022 2023 2024 2025

25 Description: In 2021, YouTube's user base in Nigeria amounts to approximately 5.29 million users. The number of YouTube users in Nigeria is projected to reach 11.99 million users by 2025. User figures have been estimated by taking into account company filings or
press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period. Read more
Note(s): Nigeria; 2017-2019; All values are estimates.
Source(s): Statista
 Number of WhatsApp users in Nigeria from 2020 to 2029 (in millions)
WhatsApp users in Nigeria 2020-2029

25
22.47

19.93
20
17.41
Number of users in millions

14.98
15
12.71

10.64
10 8.82
7.24
5.89
4.76
5

0
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029

26 Description: The number of WhatsApp users in Nigeria was forecast to continuously increase between 2024 and 2029 by in total 11.8 million users (+110.9 percent). After the ninth consecutive increasing year, the WhatsApp user base is estimated to reach 22.47 million
users and therefore a new peak in 2029. Notably, the number of WhatsApp users of was continuously increasing over the past years. Read more
Note(s): Nigeria; 2020 to 2029; all values are estimates
Source(s): Statista
 Number of Instagram users in Nigeria from 2019 to 2028 (in millions)
Instagram users in Nigeria 2019-2028

18
16.57
16
14.74

14 12.96
Number of users in millions

12 11.41

9.7 9.97
10 9.31
8.37 8.66

8 7.4

0
2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

27 Description: The number of Instagram users in Nigeria was forecast to continuously increase between 2024 and 2028 by in total 6.6 million users (+66.2 percent). After the sixth consecutive increasing year, the Instagram user base is estimated to reach 16.57 million
users and therefore a new peak in 2028. Read more
Note(s): Nigeria; 2019 to 2028; all values are estimates
Source(s): Statista
CHAPTER 05

E-commerce
 Number of online shoppers in Nigeria in 2020 (in million individuals)
Digital buyers in Nigeria 2020

250

206
200
Number of buyers in millions

150

100
76.7

50

0
Total population Online shoppers

29 Description: In 2020, the number of online buyers in Nigeria was at about 76.7 million. Nigeria's total population amounts to 206 million and the internet penetration is at about 46 percent. Read more
Note(s): Nigeria; 2020
Source(s): Business Insider; PayU
 E-commerce consumer spending in Nigeria in 2023, by category (in million
U.S. dollars)
E-commerce spending in Nigeria 2023, by category

Spending in million U.S. dollars

0 500 1,000 1,500 2,000 2,500 3,000

Electronics 2,530

Fashion 1,250

Personal & household care 530

Furniture 520

Physical media 350

Toys, DIY & Hobbies 290

Food 290

Beverages 90

30 Description: As of 2023, electronics accounted for the largest online spending in Nigeria. This sector was worth approximately 2.5 billion U.S. dollars, followed by fashion, with roughly 1.3 billion dollars. Other leading categories in terms of value were personal and
household care, furniture, and physical media. Read more
Note(s): Nigeria; 2023; 15 years and older
Source(s): DataReportal
 Annual growth in e-commerce consumer spending in Nigeria in 2023, by
category
E-commerce spending growth in Nigeria 2023, by category

Percentage change in spending

-15% -10% -5% 0% 5% 10% 15% 20% 25%

Electronics 22.8%

Fashion 14.7%

Furniture 13%

Personal & household care 4.7%

Physical media 2.9%

Toys, DIY & Hobbies 2.4%

Food -6.5%

Beverages -10%

31 Description: In 2023, e-commerce in electronics in Nigeria experienced the largest growth among the different groupings. Compared to the previous year, online sales of electronics increased by roughly 23 percent. On the other hand, the beverages sector shrank by
around ten percent. Moreover, the electronics sector was the most valuable e-commerce category in 2023, which accounted for over 2.5 billion U.S. dollars. Read more
Note(s): Nigeria; 2023; 15 years and older
Source(s): DataReportal
 Revenue per user of the e-commerce market in Nigeria from 2020 to 2029
(in U.S. dollars)
Revenue per user of e-commerce in Nigeria 2020-2029

700

599.82
600
Average revenue per user in U.S. dollars

517.58
500
433.93

400 374.08 361.6 362.32 367.43 366.93 358.74 350.22

300

200

100

0
2020 2021 2022 2023 2024 2025 2026 2027 2028 2029

32 Description: The arpu in the E-commerce market in Nigeria was forecast to decrease between 2024 and 2029 by in total 11.4 U.S. dollars (-3.15 percent). This overall decrease does not happen continuously, notably not in 2026. After the third consecutive decreasing
year, the indicator is estimated to reach 350.22 U.S. dollars and therefore a new minimum in 2029. Read more
Note(s): Nigeria; 2020 to 2029
Source(s): Statista; Statista Digital Market Insights
 Most popular iOS apps in the shopping category in Nigeria in July 2021, by
number of downloads (in 1,000s)
Popular shopping apps for iPhone in Nigeria 2021

Number of downloads in thousands

0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5

Jumia Online Shopping 3.23

Jiji Nigeria 2.1

AliExpress Shopping App 1.09

Wish - Shopping Made Fun 0.66

Alibaba.com B2B Trade App 0.63

阿里巴巴 0.56

Amazon Shopping 0.54

PatPat - Kids & Baby Clothing 0.43

SHEIN - Online Fashion 0.41

Apple Store 0.3

33 Description: As of July 2021, Jumia Online Shopping was the leading iOS shopping app in Nigeria. In the Apple store, this app was downloaded over three thousand times, according to airnowplc.com. Jumia, based in Nigeria, is by far the most popular e-commerce
platform in Africa. Jiji ranked second, with some 2.1 thousand downloads for I-Phones. Read more
Note(s): Nigeria; July 2021
Source(s): Airnow
 Most popular apps in Google Play Store in the shopping category in
Nigeria in July 2021, by number of downloads (in 1,000s)
Popular shopping apps in Google Play Store in Nigeria 2021

Number of downloads in thousands

0 50 100 150 200 250 300 350 400

JUMIA Online Shopping 352.55

Jiji Nigeria: Buy & Sell Online 95.69

Wish - Shopping Made Fun 80.23

Alibaba.com - Leading online B2B Trade Marketplace 74.77

eBay: Buy sell and save on brands you love 62.6

AliExpress 47.72

Amazon Shopping - Search Find Ship and Save 28.31

Mercado Libre: compra fácil y rápido 13.43

Club Factory - Online Shopping App 8.42

PatPat: Kids Baby Clothing – Daily Deals for Moms 7.44

34 Description: As of July 2021, Jumia Online Shopping was the leading shopping app in Nigeria. In Google Play Store, this app was downloaded over 350 thousand times that month, according to airnowplc.com. Jumia, based in Nigeria, is generally the most popular e-
commerce platform in Africa. The Nigeria domain of Jumia website is the most clicked Jumia domains in Africa. Read more
Note(s): Nigeria; July 2021
Source(s): Airnow
 Sources

Airnow
Business Insider
Cable.co.uk
DataReportal
GSMA
GWI
Internet World Stats
ITU
Jumia
Meltwater
Nairametrics
NCC (Nigeria)
OECD
PayU
Statista
Statista Digital Market Insights
Various sources
We Are Social

35