1

Mzansi Golden Economy (MGE)

Guidelines:
Criteria, Eligibility, Processes & Systems

2025/2026

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ABBREVIATIONS AND DEFINITIONS

AFS Audited Financial Statements

Co-financing Project receiving funds from more than one source.
CCI Cultural and Creative industries
DSAC Department of Sport, Arts and Culture
Department The Department of Sport, Arts & Culture
EOI Expression of Interest
GDP Gross Domestic Product
M&E Monitoring and Evaluation
MGE Mzansi Golden Economy Strategy
MOU Memorandum of Understanding
Multidisciplinary With more than one genre/discipline (e.g music, theatre, dance,
visual art, etc.)
NGO Non-Government Organization
NPO Non-Profit Organization
Output End-product of efforts made/ activities undertaken
SA ID South African Identity Document
Tranche Division of payment into certain percentages of total amount.

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Table of Contents

1. OVERVIEW........................................................................................................ 4
1.1 Objectives .................................................................................................. 5
2. OPEN CALL ..................................................................................................... 6
2.1 Summary of application process ............................................................. 6
2.1.1 Pre-Conditions of Application .................................................................. 7
2.2 E-services registration and login narration ............................................ 7
2.2.1 e-Services Registration and Log in processes ......................................... 8
2.3 Application for funding process narration .................................................. 8
2.4 Attachments required for application .......................................................... 9
2.5 Online application rules................................................................................ 9
3. PROGRAMMES OVERVIEW .......................................................................... 10
3.1 Cultural and Creative Industries Projects ................................................. 10
3.2 Touring ventures ......................................................................................... 10
4. CRITERIA .................................................................................................. 11
4.2. Cultural and Creative Industries Projects .............................................. 11
4.3 Touring ventures application .................................................................. 13
5. STANDARD REQUIREMENTS ...................................................................... 15
5.1 Eligibility.......................................................................................................15
5.2. Administrative criteria 15
5.3 Selection considerations ........................................................................ 16
5.4 Restrictions .............................................................................................. 16
6. PROCESSING OF APPLICATIONS .............................................................. 17
6.1 Adjudication Process .................................................................................17
6.1 Attachments……………………………………………………………………..18
6.1 Contracting and payments……………………………………………...........19

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SECTION A

Mzansi Golden Economy (MGE)

Overview
The Department Sport, Arts and Culture (DSAC) has embarked on a strategy to reposition
the arts, culture and heritage sector as key players in government’s programme of action for
social cohesion, creation of sustainable jobs and ensuring social and economic development.
To this end the Department convened a consultative conference on 14 and 15 April 2011 for
arts, culture and heritage sector stakeholders to deliberate on various proposals to optimize
the contribution of these sectors to these priorities and specifically to the New Growth Path.

Prior to the conference there was a review of development efforts to date, accompanied by
consultations with key role players. The review and consultations were used to generate a
high level problem statement, develop a strategy and make specific proposals, including new
large scale interventions focusing on the creative and cultural industries. The Mzansi Golden
Economy Strategy (MGE) was the outcome of these processes.

The strategy considers the arts, culture and heritage sector as the “new gold” which has the
potential to increase economic growth and create jobs in South Africa (Business and Arts
South Africa, 2012). The DSAC has thus implemented MGE, which aims to enhance
economic development and social cohesion for the country.

The purpose of MGE is to make strategic investments to optimize the economic benefit of
the arts in South Africa. By improving investment in key areas of the creative economy, it is
anticipated that job creation and productivity will be enhanced, and the sector’s global
competitiveness will be increased.

The envisioned overall impact of the MGE strategy on the creative economy is;
• To position the arts as a valuable contributor to economic growth and job creation
• To stimulate economic development
• To promote sustainability
• To raise the profile of South Africa as a destination for cultural consumers and
increasing tourism (visitor) volume and spend
• To build the professional capacity of the sector
• To improve the production and dissemination of local content

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1.1 Objectives

The MGE objectives are:

• Stimulate Demand: the result will be the expansion of supply and work opportunities. The
focus areas within this programme will consist of the Public Art Programme, Cultural Events,
the Art Bank, and the Sourcing Enterprise.
• Audience Development and Consumption: Building on existing initiatives, the aim of this
programme is to elevate projects into large scale national programme to develop audiences
for the creative and cultural industries and increase consumption of the offerings of the arts,
culture and heritage sector.
• Building Heritage Resources: Development of areas of heritage to change the colonial and
apartheid bias of heritage exhibition and interpretation in the country. The three focus areas
are Heritage Projects, the National Liberation Heritage Route and the Marine Heritage.
• Information Gathering: To collect evidence and analyze the performance of the arts, culture
and heritage sector to inform policy shifts and guide future resource allocation.
• Human Capital Development: Focusing on the early identification and development of talent
and influencing choice of career path. The focus areas include the Arts Education and National
Cultural Industries Skills Academy.
• Developing cultural entrepreneurs: Focusing on the identification and development of the
skills, products and services of the cultural entrepreneurs and the development of sustainable
enterprises in the creative industries.

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SECTION B
Mzansi Golden Economy (MGE) Open
Call
• The increased knowledge and understanding of the role that culture and creativity can
play in economic development necessitates a more diversified approach to funding
cultural and creative sectors with a greater emphasis placed on economic returns to
government expenditure.
• The 2025/26 Open call will support Cultural and Creative Industries Projects
(CCIPs) and Touring Ventures.
• The MGE open call is a competitive grant funding.
➢ DSAC announces a request for proposals based on the current needs and
emerging challenges of the arts, culture and heritage sector.
➢ Funding is based on the merits of the submitted application.
➢ Applications are reviewed for eligibility and completeness.
➢ No applicant is automatically entitled to funding.
• Support will be provided to projects/programmes that are to be implemented from
April 2025 to March 2026 for Touring Ventures and May 2025 to January 2026 for
Cultural and Creative Industries Projects (CCIPs).
• The Open Call will run from 8 November at 12h00 – 6 December 2024 at 17h00.
• The result of the adjudication will be published prior to the commencement of the
2025/26 financial year.

2.1 SUMMARY OF APPLICATION PROCESS

All applications must be submitted through the MGE online portal.

2.1.1 Pre-Conditions of Application

The Applicant must have;
• accessed the e-services portal on www.eservices.gov.za;
• a valid email address;
• a valid RSA ID;
• a valid cellphone number.

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2.2 e-SERVICES REGISTRATION AND LOGIN NARRATION

e-Services Registration and log in process

Roles (a) Applicant

Procedure i. An Applicant registers on the e-services portal. Once registered the
Applicant will receive a One Time Pin (OTP) to their cellphone
number to verify the user.
ii. If the Applicant has an existing profile the Applicant logs into the
portal with his/her existing credentials.
iii. Once logged in the Applicant access the DSAC Grant Management
system which will be listed under e-services menu.

2.2.1 e-Services Registration and Log in processes

Register or Access
login to e- Receive DSAC
Start
Services OPT online
Portal Service

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2.3 APPLICATION FOR FUNDING PROCESS NARRATION

MGE Open Call Application for funding process

Roles (a) Applicant

Procedure i. An Applicant registers and logs into the e-services

portal and selects Sport, Arts and Culture.
ii. The applicant will select the type of programme:
(Touring Ventures or Cultural and Creative
Industries Projects) and will select the application
type: (PTY or NPO);
iii. The applicant is required to accept the Terms and
Conditions before starting with the online
application;
iv. Applicant will complete application details and attach
the relevant documents to the system;
v. The applicant must accept or decline the
declaration. Once the declaration has been
accepted the applicant will be able to submit the
application and receive a unique reference number
via e-mail and SMS.

TIP: For accessible internet and Wi-Fi please visit your nearest community library.
Library Directory per provinces; https://www.nlsa.ac.za/condgrant/

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2.4 ATTACHMENTS REQUIRED FOR APPLICATION

Private/Public Companies Non-Profit organization

(PTY limited) (NGO’S, NPCs, Trusts)
1. Copy of the SA ID of one of 1. Copy of the SA ID of one of
company directors; the directors/members;

2. SARS Good Standing 2. SARS Good Standing

document; document;

3. Proposal with budget 3. Proposal with budget

breakdown; breakdown;

4. Portfolio of Experience 4. Portfolio of Experience

5. Company registration 4. NPO registration

certificate; Certificate issued by the Department of
Social Development;
6. Invitation letter for Touring
Ventures International applications 5. Invitation letter or for Touring
or an artistic resume of the artist(s) Ventures International applications or
involved in the national solo tours. an artistic resume of the artist(s)
involved in the national solo tours.

2.5 ONLINE APPLICATION RULES

Rules
a) All fields have to be completed as indicated in the Field Definition Table;
b) The RSA ID Number must be a 13-digit number and must be validated using the
following format: {YYMMDD}{G}{SSS}{C}{A}{Z};
c) Ensure all mandatory fields have been completed;
d) For all date fields, display a calendar;
e) Email addresses must contain an “@” character;
f) Attached all required documents;
g) Reference Number to be created once the user has submitted their application;
h) The reference number will be auto-generated according to the chosen
programme type (e.g. Cult001 or Tou001 )
i) The applicant must only update the application if the status is “Submitted”;
j) The applicant must only withdraw the application if the status is “Submitted”;
k) The system auto-saves the application when the applicant clicks on the next
button;

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SECTION C
PROGRAMMES OVERVIEW
3.1 CULTURAL & CREATIVE INDUSTRIES PROJECTS (CCIP)

The cultural and creative industries projects workstream supports large and medium-scale
national projects that promote the arts, culture and heritage and that contribute to local
economic development, job creation and the development of audiences. The specific
objectives of the workstream are to:

• To upscale existing projects allowing increased diversity of cultural offerings, enhanced

quality of productions, and extension of project timeframes.
• To support projects with obvious economic and social benefits for the location.
• To increase the audience and exposure that each production receives which will in turn
increase the number of jobs created, livelihoods supported, and income generated
through the CCIPs.
• To enhance social cohesion in the country by promoting diversity of content and
audiences in the specific location of the project.
• To increase the up-skilling opportunities for creative practitioners and communities.

3.2 TOURING VENTURES

The Touring Ventures programme aims to support broader, cost-effective opportunities for
the nation’s cultural output to be viewed, participated in and enjoyed within South Africa and
abroad. The objectives are:
• To increase the audience and exposure that each production receives which will in
turn increase jobs created, livelihoods supported and income generated through the
events.
• To enhance social cohesion in the country by promoting diversity of content and
audiences in the specific location of the project.
• To increase the upskilling opportunities for creative practitioners and communities.
• To support the national, provincial and local government, cultural institutions, cultural
agencies, arts groupings and individual arts practitioners in a reciprocal and
sustainable approach to touring.
• The development of new audiences for existing work development
• Creating market access through annual programmes aimed at the development and
promotion of young artists.

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SECTION D
2025/26 CRITERIA
4.1 CULTURAL & CREATIVE INDUSTRIES PROJECTS (CCIPs)
The CCIP workstream will support national large and medium-scale projects that promote
the arts, culture and heritage, that contribute to local economic development and job
creation.
Objectives • To support Cultural and Creative Industries Projects as a driver of
employment, trade expansion, innovation, human development, social
inclusion and cultural diversity.
• To upscale existing projects allowing increased diversity of cultural
offerings, enhanced quality of productions, and extension of project
timeframes.
Target • The implementation of a diverse range of activities from May 2025 to
Events January 2026. Agreements could be signed for 1 (one) up to 3 (three)
financial years.
• The following projects will be supported for a minimum of six (6) to a
maximum of nine (9) months per financial year.
• There must be planned activity/activities for every month of the six (6) or
nine (9) months.
o . Performance and Celebration
➢ Theatre, Musical Theatre, Opera
➢ Dance
➢ Music
➢ Spoken Word, Poetry, Storytelling, Stand-up Comedy
➢ Circus, Magic illusion, Puppetry, Mime and improvisation
➢ Exhibitions, Events, Festivals, Technical productions

o Visual Arts and Crafts:

➢ Fine Arts
➢ Crafts.

o Books and Press:

➢ Content developers and Creators
➢ Manufacturing and Distribution

o Design and Creative Services:

➢ Product, Jewellery, Fashion and Textile Design
➢ Communication Design

o Audio-Visual and Interactive Media

➢ Film, Cinema and television
➢ New Media
➢ Animation and Gaming

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•
Film production and postproduction do not qualify (refer to the
NFVF guidelines).
• Beauty pageants and modelling competitions/events do not qualify.
Criteria .1. Time Frame and Footprint
- Implementation of Project/Programmes to run for a minimum of six (6)
and a maximum of nine (9) months, May 2025 to February 2026.
- Projects/Programmes must have a national and/or provincial footprint.

2. Job Creation & Local Economic Development

- improve employment and income opportunities for creative
professionals/practitioners and promote vibrant cultural and creative
industries.
- The extent to which women, youth and people with disabilities enjoy a
share of ownership, participation and employment,
- the cost per job/work opportunity,
- the number of jobs/work opportunities created for cultural and creative
practitioners/ artists based within the specific local district,
- the number of jobs/work opportunities created for supporting sectors
within a local district/locality.

3. Stimulate demand and consumption

- Incorporate economic activity that includes the creation,
production, distribution, and consumption of goods and services
with cultural, artistic, or creative content.

4. Social Cohesion
- Promoting a positive image and identity of our diverse nation
through shared values, interests, and aspirations.
- Diversity of programming, content and audiences/patrons.

5. Creative: Innovation & Competitiveness

- Distinctiveness of the proposed project in the context of comparison.
activities in the proposed locality and province.
- Quality of the cultural and creative programme content.

Applications for R 1 million per month must propose at least 90

jobs/work opportunities per month including the number of cultural and
creative practitioners/artists to be employed per month.
Grant The maximum available grant is R 1 million per month per grant per
Threshold beneficiary (= R6 million for 6 months or R 9 million for 9 months) The
grant amount will be awarded at the discretion of the Department of Sport,
Arts and Culture (DSAC).

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4.2 TOURING VENTURES APPLICATION

The Touring Ventures workstream will support broader, cost-effective opportunities for the
nation’s cultural and creative outputs to be viewed, participated in and enjoyed
internationally and nationally through solo tours
Objectives • To facilitate cultural and creative products touring internationally to
develop and explore new markets and provide employment opportunities
for cultural and creative practitioners/artists.
• To support national solo tour initiatives for artist(s) with a proven track
record of high-quality performances/presentations/showcases and critical
acclaim.
• Showcase and promote diverse South African cultural and creative
products.
Target • International Touring Ventures of existing product/s, production/s and/or
ventures exhibition/s in following genre;
o Performance and Celebration
➢ Theatre, Musical Theatre, Opera
➢ Dance
➢ Music
o Visual Arts and Crafts:
➢ Photography
➢ Crafts.
o Books and Press:
➢ Literary exhibitions and festivals.
o Design and Creative Services:
➢ Fashion, Interior and Graphic.

• National Solo tours in the following genre:

o Performance and Celebration
➢ Opera
➢ Music
➢ Dance.
o Visual Arts and Crafts:
➢ Fine Arts and Photography.
o Design and Creative Services:
➢ Fashion

Compulsory For international tours- applicants must produce a letter/invitation

confirming their participation from an organization /counterpart inviting them.
For national solo tours – applicants must produce an artistic resume of the
artist(s) involved, highlighting their achievements and past projects.

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Criteria 1. An existing cultural and creative product.

- To an extent that the existing product can demonstrate that it is viable,
marketable and potentially profitable.

2. Job Creation & Local Economic Development

- The extent to which women, youth and people with disabilities enjoy a share
of ownership, participation and employment,
-the cost per job/work opportunity,
-the number of jobs/work opportunities created for cultural and creative
practitioners/ artists.

3. Market Access/Development
-The extent to which the event will extend the market potential of participants
-Provide details of the potential market that is being explored and/or developed.

4. Creative: Innovation & Competitiveness

- Distinctiveness of the proposed project.
- Quality of the cultural and creative programme content.

5. For Solo National Tours

-The artist(s) should have a proven track record of high-quality
performances/presentations/showcases and critical acclaim.
-The tour should demonstrate a high level of artistic innovation and creativity.
-The project should have significant cultural value and contribute to the
enrichment of the local arts scene.
-The tour should have a clear strategy for engaging and developing local
audiences.
-A detailed tour plan including venues, dates, and logistical arrangements must
be provided.

Grant The maximum available grant is R 1 million per grant per beneficiary. The
Threshold grant amount will be awarded at the discretion of the National Department of
Sport, Arts and Culture (DSAC).

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SECTION E
STANDARD REQUIREMENTS
5.1. ELIGIBILITY

• This call is open to all tax compliant South African Citizens owned and managed arts,
culture and heritage organizations and enterprises that have independent legal status
i.e. are registered as a Non-Profit Company, or a Public Limited Company.

• No beneficiary will be awarded two DSAC grants simultaneously, regardless of the

size of the grant, sourced from any DSAC programme, in any given year.
Organizations must declare any other involvement with DSAC.

• Only one application per organization/company in one funding cycle is allowed.

• Depending on the total budget and the scale of the project preference will be given to
projects that are co-financed or part-financed or have any other form of partnership.
Proof of such commitment must be provided.

5.2. ADMINISTRATIVE CRITERIA

The following will lead to automatic disqualification:
• Provision of dishonest and inaccurate information.
• Incomplete submission of Application Form, Proposal and/or Compliance Documentation.
• Submission of applications that do not adhere to the format and length guidelines
established.
• Failure to disclose any conflicts of interest.
• Failure to disclose any funding secured for the project being applied for and/or any current
work being undertaken for the DSAC.
• Project timeframe falls outside of stated funding timeframes.
• Project that falls outside of domains and genres/disciplines stipulated under Section D.
• Requested funds exceeding the stated maximum thresholds of the individual open calls.
• Late submission of any documentation.
• Applications submitted by post, fax and/or email.
• Companies, individuals including directors in companies that previously defaulted or
failed to adequately report for any DSAC funding.
• Applications submitted by government employees including public entities and their
immediate families, schools, universities, and any other organs of state as stated in the
Treasury regulations.
• Applications received from non-South African citizens/companies/organizations.

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5.3 SELECTION CONSIDERATIONS

• DSAC awards funds at its discretion and grants may be awarded below the stated
thresholds.

• Requests for Film Production funds should be directed to the National Film and
Video Foundation (NFVF) and DTIC’s Emerging Black Filmmakers Incentives

• Projects will not be supported retrospectively. Project activities should not commence
before the grant commitment and signing of the necessary contractual documentation.

• All government employees including public entities and their immediate families are
NOT eligible to apply for funding with the DSAC.

• Schools, universities, and any other organs of state as stated in the Treasury
regulations are NOT eligible to apply for the 2025/26 MGE Open Call.

• Project that falls outside the domains and genre/ disciplines stipulated under Section
D will not be considered.

• Guidelines will be reviewed annually for the improvement of the process.

5.4 RESTRICTIONS
MGE Open Call grant does not cover/fund the following;

• Payment of salaries of individuals in organisations/companies.

• Operational costs of organisations/companies.

• School fees or tertiary tuition of an individual or organisations/companies.

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SECTION F
PROCESSING OF APPLICATIONS
6.1 ADJUDICATION PROCESS

Step 1: Verification of Online Applications

DSAC officials will verify all applications before adjudication. The following applications will
be immediately disqualified:
➢ applications with outstanding required compliance documents.
➢ applications with incorrect or invalid attachments as per required
compliance documents
➢ applications received after the closing date.
➢ A project that falls outside the domains and genre/ disciplines stipulated
under Section D will not be considered.

Step 2: Making the decision

A panel of experts has been appointed to evaluate the applications based on the merits and
criteria of each funding instrument.

No urgent applications will be considered.

The recommendations of the panel for all projects will be tabled for approval by the relevant
delegated official of the Department of Sport, Arts and Culture.
Grants are awarded at the discretion of the Department, informed by the criteria, panel
recommendations and available budgets in any given year.

Step 3: Notification

The Department will communicate the decision and the conditions of awarding the grants in
writing. Lists of successful beneficiaries will be placed on the DSAC website and social media
platforms.

Step 4: Submission of a Full Proposal/revised Project Plan and Documentation

After the grant approval letter is received, prospective beneficiaries will have a maximum
of 21 working days to submit compliance documents and a full proposal/revised Project
Plan as directed by the Department, with a full budget breakdown based on the approved
budget.

Failure to submit compliance documents and a full proposal/revised Project Plan as directed
by the Department within 21 working days could result in the forfeiting of the awarded grant.

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The proposal must be accompanied by the following compliance documents;

Private/Public Companies (PTY Non-Profit organization (NGO’S,
limited) Trusts)
1. Certified copy of SA ID. 1. Certified copy of SA ID.

2. Original valid SARS good 2. Original valid SARS good standing

standing document. document.

3. Confirmation of banking details 3. Confirmation of banking details from

from your banking institution. your banking institution.

4. Company profile. 4. Company profile.

5. Proof of co-financing or part- 5. Proof of co-financing or part-f

financing depending on the financing depending on the amount r
amount requested and the total requested and the total budget of the
budget of the project. project.

6. Information on the Board of

Directors of the company; 6. Information on the Board of Directors
of the company;
7. Letter from the beneficiary
governing structure providing the 7. Letter from the beneficiary governing
full name and identity number of structure providing the full name and
the individual empowered to the identity number of the individual
enter into contracts (Letter of empowered to enter into contracts
Authority). (Letter of Authority).

8. Portfolio of Experience 8. Portfolio of Experience

A grant can only be considered awarded once a formal letter addressed to the
beneficiary has been received, the necessary documentation has been submitted and
a contract has been signed between the beneficiary and DSAC.

The submitted proposal and supporting documentation will be reviewed by the Department
to establish organizational competence as follows:

• Evidence of financial stability, track record of implementation and accountability.

• Evidence of a clear mandate and competent administration and governance.
• Evidence of other sources of support/sponsorship, (such as financial support from
audiences, donations, gifts, in-kind from the private sector, and funds from other levels
of government).
• Own income sources and fundraising/resourcing strategy.
• Marketing and promotional plans to fully maximize audience potential.

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Step 5: Contracting & Payment

Correspondence in Step 3 and the submission of the detailed project plan in Step 4 will be
followed by the drafting of a Memorandum of Agreement (MOA) based on a standard
template signing an Agreement that will outline contractual arrangements with the
beneficiary.

The MOA outlines the tranche structure of the grant and the obligations of both parties. Note
that there are obligations on the beneficiary with regard to DSAC branding, reporting
monitoring and evaluation.

Note that any changes to the contractual agreement that arise during the grant period must
be negotiated with the Department of Sport of Arts and Culture. Any tranche structure
amendments will require the signing of an addendum.

For payment to be effected, it is essential that:

• All contractual obligations relevant to the payment have been fulfilled.

Final tranche payments will only be made once all contractual obligations have been met
including accounting for the full first tranche with invoices and receipts.

A standardized reporting format will be provided. Failure to adhere to reporting timelines and
requirements as per MOA will result in beneficiaries forfeiting the grant and the Department
instituting a process to recover the funds.

Note: that the submission of Annual Financial Statements for large grants received by
relevant companies and non-profit organizations is non-negotiable.

For further enquires related to the MGE open call grant contact;
MGE call center: 0800 724 278
Email: mge@dsac.gov.za
(Mzansi Golden Economy: Guidelines November 2024

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