SAUDI ARABIA

A STORY OF

TRANSFORMATION
3 4
 A story of
transformation

01 02 03 04 05
Introduction Business Dynamic Tourism Environment
& Economy Society & Heritage & Nature

5 6
 01
Introduction

7 8
 Introduction Vision 2030 is a bold and exciting
blueprint that draws upon Saudi
Saudi Arabia’s Vision 2030 is a
pathway to the future. Unveiled in
Saudi Arabia to the world, and
fostering a more inclusive, Arabia’s rich history, heritage,
2016, it represents a transformative
and deeply ambitious plan to unlock
sustainable and global outlook.
culture, strategic location, and
economic strength.
the Kingdom’s vast potential by Vision 2030 has built the
creating a diversified, innovative, foundations for continuing
and world-leading nation. economic and social growth,
setting the Kingdom on a journey
Since Vision 2030’s launch, of success. Vision 2030 is a promise
Saudi Arabia has witnessed of continuous growth and
unprecedented change and development, creating lasting
remarkable growth. This publication impact that will continue to evolve
serves as a celebration of this far beyond 2030. As each goal
journey and its historic is met, the journey continues,
achievements, while also exploring bringing more advancements and
the plans that underpin the nation’s benefits to the Kingdom. The goal
continued success in making the of the VIsion is to keep moving
ambitions of Vision 2030 a reality. forward, creating better
opportunities and a better way of
This is Vision 2030 life for everyone in the Kingdom.
Vision 2030 is a bold and exciting
blueprint that draws upon Saudi Vision 2030 is a call to action for
Arabia’s rich history, heritage, all - to be part of shaping a future
culture, strategic location, and where tradition and innovation
economic strength. It has ushered go hand in hand.
in a new era of economic
diversification through strategic With all that is happening
investments in key sectors, today, Saudi Arabia truly is
transforming society and opening the land of now.

9 10
 “ We have outlined a
comprehensive and ambitious
vision for Saudi Arabia until
the year 2030. It is the first
step on our journey towards
a better, brighter future,
for our country
and citizens.
”
His Royal Highness Prince
Mohammed bin Salman bin Abdulaziz Al Saud
Crown Prince, Prime Minister, Chairman of the Council
for Economic and Development Affairs

11 12
 02
The economic transformation
under Vision 2030 is propelling
Saudi Arabia towards a future of
diversity and prosperity. Through
strategic investments, the fostering
of new industries, and the nurturing
of exceptional leadership, the
Kingdom is accelerating growth and
building a resilient economy that
Business & Economy stands at the forefront of global
innovation and development.

13 14
 V ision 2030 is transforming Saudi Arabia from an oil-dependent economy to a
diversified powerhouse, promoting global investment and job creation across
sectors. Significant strides have been made in expanding non-oil industries, such
as tourism and manufacturing, enhancing economic growth and career opportunities
Since its launch, Saudi Arabia
for Saudis. Structural reforms have streamlined government operations, while
investments in smart infrastructure and digital services support the country’s digital has made notable progress in
transformation. Through these efforts, Vision 2030 is positioning Saudi Arabia as
a global economic leader, fostering innovation and a prosperous future. fulfilling the goals of Vision 2030.

15 16
 T he non-oil sector, a testament to the country’s
successful diversification, expanded by 4.7%* in 2023,
with non-oil activities accounting for 50% of the GDP.
Also, the Kingdom’s economy achieved a notable landmark,
surpassing the $1 trillion mark in nominal GDP.

TOTAL GDP ACHIEVED HIGHEST GROWTH

SINCE VISION 2030 LAUNCHED

All values

795.9
are in

789
billions.*

733.8

732.2
727.7

$
708.7

708.2

701.8
GDP

(compared to previous year)

$

YOY GDP Growth

$

$
LANDSCAPE

$
2016 2017 2018 2019 2020 2021 2022 2023
2.4% -0.1% 2.8% 0.8% -4.3% 4.3% 8.7% -0.9%

*Based on constant 2010 prices

17 18
 $1tn GDP
THE JOURNEY
Non-Oil
OF ECONOMIC DIVERSIFICATION
Revenue USD billion

2016 $49.6 Non-oil

revenues.
2017 $ 68.27 All values
are in
2018 $78.4 billions.

2019 $ 88.53
2020 98.4
$

1
2021 107.46
$

2022 $ 109.6

$ tn
2023 $121.1

THE 2024 BUDGET IS POISED TO CONTINUE THE

TRAJECTORY OF SUCCESS AND IS COMMITTED TO
BUILDING A ROBUST AND DIVERSIFIED ECONOMY.
NOMINAL GDP

19 20
 SAUDI ARABIA’S

SME BOOM
Vision 2030 has injected a fresh drive and momentum
SMEs
GROWTH
TOTAL NUMBER
OF SMES IN SAUDI
ARABIA SINCE VISION
into small and medium enterprises (SMEs). 2030 LAUNCHED

S MEs are pivotal to Saudi Arabia’s

economic health, driving
commitment to fostering an
ecosystem where SMEs can secure

813k
innovation, job creation, and funding for growth and innovation,
GDP growth. Their adaptability and thereby driving economic diversification
innovative capacity not only fuel and increasing the Kingdom’s global
competitiveness.
employment but also attract Foreign

389k
Direct Investment (FDI), signaling

Saudi Arabia ranked 13th

a robust business ecosystem. This
dynamic fosters economic expansion,
technology transfer, and enhances
national competitiveness globally.
Supporting SMEs, through measures
globally* for venture capital
like the establishment of the SME
bank, Saudi Arabia aims for sustainable availability, showcasing
Vision 2030’s impact on
growth by improving financial access,

45%
advancing technology, and diversifying
2016 2023
enhancing the business
its workforce, reinforcing its stance as
an innovation and investment hub.

Saudi Arabia ranked 13th globally* for

venture capital availability, showcasing
Vision 2030’s impact on enhancing
environment for SMEs. OF SMES WERE
the business environment for SMEs. OWNED BY
This ranking highlights Saudi Arabia’s *IMD World Competitiveness Yearbook 2023 WOMEN IN 2022

21 22
 FINANCIAL
CREDIT MARKETS
RATINGS  audi Exchange (Tadawul)
S
recognized by MSCI and
 OODY’S
M FTSE Russell
A1 with a positive outlook
 ITCH
F
A+ with a stable outlook
 &P
S GLOBAL
A/A-1 with a stable outlook
RANKINGS
 rd in the World Bank’s
3
GovTech Maturity Index
ECONOMIC 1 st in digital service

MILESTONES availability and development,

according to the UN ESCWA

GLOBAL
E-Government and Mobile
 eclared the fastest-
D
Service Maturity Index
growing economy in 2022
by the IMF, outpacing all

STANDING
G20 countries
 oasts the GCC’s lowest
B
inflation rate, ranking
among the world’s lowest

23 24
 IMD WORLD COMPETITIVENESS
YEARBOOK 2023

1st 2nd 3rd

 ublic finances
P  eal GDP growth rate
R  ost competitive
M
economy among
 nderstanding the need
U  mployment long-term
E
G20 countries
for economic and social growth
reforms
 overnment’s ability
G
 esilience of the
R
economy
 unding for technological
F to adapt to economic
development changes Consumer price inflation
 ublic and private sector
P  ocial cohesion
S  igital transformation
D
ventures’ support in companies
 nemployment
U
for technological
legislation  tock market
S
development
capitalization (%)
 ybersecurity
C
 egal environment
L
 enture capital
V
availability
support for the
development and
application of
technology

Al Faisaliah, Riyadh

25 26
 RDI
ASPIRATIONS

ANNUAL INVESTMENT
EQUIVALENT TO

2.5%
OF GDP IN 2040

CONTRIBUTE

16bn
Combining development with
innovation is crucial for a nation’s
economic growth. Saudi Arabia has $
TO THE ECONOMY

RESEARCH,
recognized this by making Research, IN 2040
Development, and Innovation (RDI)
a central part of achieving Vision 2030, RDI NATIONAL
PRIORITIES
focusing more on a diversified,

DEVELOPMENT,
knowledge-based economy. One clear H
 ealth and Wellness

goal is to reach the top 10 in the S

 ustainable
Environment and
Global Competitive Index. This not Supply of Essential

& INNOVATION
only shows Saudi Arabia’s commitment Needs

to economic progress but also its aim E

 nergy and Industrial
Leadership
to be a leading global player in E
 conomies of
technology and innovation. the Future

27 28
 DIGITAL
From Harvest to Home
The Kingdom’s digital excellence

DISRUPTION
on a global scale is evident as it In the orchards of Jazan, where numerous
mango trees flourish, local farmers aspired

occupies the 3rd position globally to share their produce beyond their
community. Abdulrahman AlSahli, a tech-

and 1st regionally in the World savvy individual with a deep appreciation
for his homeland’s fruits and the digital

Bank’s GovTech Maturity Index world, made this dream a reality.

Drawing from memories of fragrant

(GTMI). The Kingdom achieved a mangoes from his childhood and stories of
hardworking farmers, Abdulrahman used
high maturity rate in the overall his IT and online marketing skills to create
‘Mango Jazan’. This platform delivers
index, reaching 97.13%. mangoes from the orchard to customers’
doorsteps.

Abdulrahman AlSahli
More than just a business, Abdulrahman’s
venture was a heartfelt tribute to farmers’
dedication and his own nostalgia for sun-
soaked afternoons savoring mangoes.
With the support of national business
 elecom and IT Sector’s
T IT Market Growth incubators, what began as a modest
GDP Contribution (2023) 8% increase to website transformed into a comprehensive
app, blending tradition, nostalgia,
4% $23.33 billion and modernity.

 ech Utilization Ranking

T  ech Companies on
T
(UN’s E-Government Saudi Stock Market
Development Index)
18 companies
4th globally
 arket Value of
M
 omen in Tech Roles
W Tech Companies
34.62% Approximately
 omen in Leadership
W $28.8 billion
Positions
 otal Sector
T
23.84% Value (2023)
 elecommunications
T Approximately
Market Growth
$43.47 billion
4% increase to (6% increase from
$20.24 billion previous year)

29 30
 NEW T he mission included innovative

FRONTIERS
experiments on cancer cells
and cloud seeding to combat
desertification, showcasing the
Kingdom’s growing role in global
space research. Saudi astronauts
have increased to five, with
three completing missions. Key
experiments included:

Neurology studies on blood

biomarkers, brain activity,

Saudi Arabia’s recent

and microgravity’s effects.
Immunology research on

ISS mission highlights

immune responses and
pharmacological studies.

its significant strides

Educational experiments on
fluid mechanics, aerodynamics
with a space paper airplane,

in space exploration, and heat transfer.

A cloud seeding experiment

focusing on health aimed at boosting artificial

rain by 50%.

and environmental The initiative engaged over

12,000 students, promoting

sustainability scientific education and

innovation.

challenges.

31 32
 Unemployment has significantly
decreased, dropping from 12.3% in 2016
to 7.7% in 2023. This notable improvement
is largely attributed to the creation of new
sectors and the diversification of the
economy, which have opened up numerous
job opportunities.

CREATING
CAREERS
33 34
 S audi Arabia’s Vision
2030 champions women’s
empowerment, signifying The 2030 goal of 30%
was surpassed early;
a leap forward in both economic
and social domains. Since 2016,
reforms have enhanced women’s

a new target of 40%

rights, enabling driving,
independent travel, and equitable
access to legal processes

has been set.

marking a profound societal

BUILDING AN
transformation. These

INCLUSIVE
advancements have led to
increased female participation
in the workforce and leadership,
enriching Saudi society with THE PERCENTAGE OF SAUDI WOMEN
diverse perspectives and IN THE WORKFORCE INCREASED FROM

17%| 35.5%|
expertise. The commitment to

2023
gender equality is part of a

2017
broader vision to create a vibrant,

WORKFORCE
inclusive future, with women
playing a crucial role in the
WITH TOTAL WOMEN IN THE

34%|
nation’s development. As Saudi WORKFORCE REACHING
Arabia diversifies its economy,
women’s contributions are set

2023
to increase, showcasing a
commitment to an inclusive
and thriving society.

35 36
 NATIONAL

INVESTMENT
STRATEGY
I nvestment in the
Kingdom is increasing
significantly. Since 2016,
foreign investment in the
Kingdom has significantly
ASPIRATIONS KEY BENEFITS

I nvestment volume C
 reate jobs and boost
risen, and Saudi Arabia’s Triple investment volume economic growth.

2.4%
National Investment Strategy to SAR 2 trillion by 2030
A
 ttract foreign
(NIS) aims to attract global (equivalent to 30% of GDP**).
investment and
and domestic investors, drive
D
 omestic investment technology.
private sector participation,
Double domestic investment
and foster economic growth, C
 atalyze investment
to SAR 1.65 trillion by 2030,
by empowering investors and across existing and
with an average annual
promoting competitiveness. emerging sectors.
growth rate of 9%.
The NIS is a key enabler
I mprove the regulatory
of Vision 2030, playing a F
 DI
framework and make
major role in the Kingdom’s Increase FDI approximately
it easier to do business
economic diversification and twenty-fold by 2030
in Saudi Arabia.
development. (to 5.7% of GDP).
FDI CONTRIBUTION
TO GDP IN 2023* *Based on constant 2010 prices
**As measured by Gross Fixed Capital Formation

37 38
 GLOBAL

INTEREST T hese reforms, including

allowing 100% foreign
ownership in specific
sectors and streamlining
business and visa procedures
for rapid approvals, have
significantly boosted investor
confidence. This investor-
Saudi Arabia has become friendly climate, especially in
sectors like renewable energy
a prime destination for and AI, reflects the Kingdom’s
international investors, dedication to creating an
attractive and efficient business
issuing over 28,900 foreign environment. The surge in global
interest highlights the success
investment licenses, of Vision 2030 in establishing
thanks to the reforms Saudi Arabia as a global
investment powerhouse.
under Vision 2030.

39 40
 FLOURISHING

INDUSTRIES
The Kingdom’s manufacturing
12 STRATEGIC
SUB-SECTORS
AS PART OF THE NATIONAL
INDUSTRIAL STRATEGY (NIS)
sector is one of the fastest-
 achinery and Equipment
M
growing in the world, experiencing  utomotive
A
a 10% growth from 2016. In 2022,  erospace
A
its GDP contribution exceeded  ilitary
M
$97 billion, establishing it as the  aritime
M
 ood Processing
F
third-largest non-oil contributor
 hemicals
C
to the economy. Sub-sectors  harmaceuticals
P
within this industry are expanding  edical Devices
M
to address existing challenges Renewables
and optimize resource utilization.  etals
M
 uilding Materials
B

41 42
 THE AUTOMOTIVE
INDUSTRY IN SAUDI
ARABIA IS UNDERGOING
A SIGNIFICANT
TRANSFORMATION,
MARKED BY MAJOR
DEVELOPMENTS
FROM SEVERAL
KEY PLAYERS

TRANSFORMING
THE AUTOMOTIVE LANDSCAPE
Lucid Group has opened Saudi
Arabia’s first car manufacturing
facility, the AMP-2 in King Abdullah
Economic City (KAEC), Jeddah.

This facility is significant as it

represents the expansion of
Ceer, the first Saudi electric vehicle
brand, with BMW and Foxconn as
partners, aims to produce 500,000
vehicles annually by 2030.

This is notable for its potential

impact on the global EV market
Hyundai Motor Company,
in partnership with the
Public Investment Fund (PIF),
plans to establish a new
automotive manufacturing
plant in the country.

electric vehicle (EV) manufacturing and its contribution to Saudi The venture, with an investment
capabilities outside of traditional Arabia’s economic diversification of over $500 million, will produce
automotive hubs. Initially, it will efforts. Ceer’s operations both internal combustion engine
assemble 5,000 Lucid vehicles per are expected to significantly vehicles and EVs, highlighting
year, with future plans to increase contribute to the country’s the commitment to diversifying
production capacity to 155,000 GDP and create around 30,000 automotive production and
EVs annually. jobs by 2034. embracing electric mobility.

43 44
 SUPPLY  18bn 5
$  5%
MARKET SIZE

 10.7bn $ 2.7bn
SHARE OF THE GCC MARKET

CHAINS
OF THE FUTURE
$
IN FDI TO BE ATTRACTED
THROUGH GSCRI WITHIN
THE FIRST TWO YEARS
IN INCENTIVES
TO BE DISBURSED
THROUGH GSCRI

Saudi Arabia’s strategic location, connecting three

continents and situated just a few hours from most
major economic hubs, underpins the Global Supply
Chain Resilience Initiative (GSCRI). This initiative is
focused on drawing vital supply chains to the Kingdom,
making the most of its distinct competitive and unique
strengths. This GSCRI not only supports Saudi Arabia’s
domestic development but also aims to strengthen
supply chains at both regional and global levels,
offering investors a distinct competitive advantage.

45 46
 GSCRI IS BUILT
ON FOUR MAIN
INVESTMENT
THEMES GSCRI
STRATEGICALLY
 ustainability and
S PRIORITIZES
Climate Change KEY SECTORS
 uture Industry
F IN WHICH
Enablement SAUDI ARABIA
 lobal Supply
G HAS A COMPETITIVE
ADVANTAGE
Diversification
 dvanced
A 1
2
Aerospace
Automotives
Manufacturing 3 Building materials
4 Petrochemicals
5 Food processing
6 Machining and equipment
7 Maritime
8 Medical devices
9 Military industries
10 Mining and metals
11 Pharmaceutical manufacturing
12 Renewables

47 48
 INDUSTRIAL
INDUSTRIAL 1 Wa’ad Al-Shamal
Industrial City
6 Sudair City for
Industry and
11 Al-Zulfi 1st.
Industrial City
CITIES 2 Ar’ar Industrial City Businesses 12 Dammam 2nd.
3 Tabuk Industrial City 7 Hafr Al-Batin Industrial City
1 4 Ha’il Industrial City Industrial City 13 Shaqraa

EVOLUTION
5 Al-Zulfi 8 Dammam 1st. Industrial City
2
Industrial City Industrial City 14 Al-Kharj
9 Qassim 1st. Industrial City
Industrial City 15 Riyadh 1st.
10 Qassim 2nd. Industrial City
Industrial City 16 Dammam 3rd.
3 Industrial City
7
5 17 Al-Madina
4 6
8 Al-Munawwara
Industrial City
9 12
11 18 Riyadh 2nd.
10 16 Industrial City
14
15 19 Riyadh 3rd.
13
19
20 Industrial City Saudi Arabia’s industrial cities are playing a pivotal
18 20 Al-Ahsa 1st.
17
21 Industrial City role in the nation’s economic growth and
21 Dhurma diversification. As a key component of the National
Industrial City
22
22 Rabigh Industrial City Industrial Strategy, the Kingdom is focused on
23 23 Makkah Al-Mukarrama
24 1st. Industrial City expanding its industrial base. This includes localizing
26
24 Jeddah 1st. industries with high potential and drawing in both
25 Industrial City
25 Jeddah 2nd. global and regional investments. By fostering an
Industrial City
26 Al-Baha Industrial City environment that encourages industrial innovation
27
28
27 Assir Industrial City and growth, Saudi Arabia aims to establish itself
28 Najran Industrial City
29 29 Jazan Industrial City as a leading industrial power in the region.

49 50
 ELEVATING

GLOBAL
TRADE
T he Kingdom has launched
22 logistics zones, targeting
a total of 59 by 2030, including
the Special Integrated Logistics
Zone (SILZ) in Riyadh. Strategically
logistical costs and improving
service. Apple Inc, as SILZ’s first
occupant, highlights its capacity
to support global corporations in
regional logistics. SILZ is pivotal
located 8 kilometers from King in transforming the Kingdom into
Khalid International Airport and a global logistics hub, supporting
spanning 3 square kilometers, SILZ the Saudi Aviation Strategy’s goal
offers direct connectivity through of managing 4.5 million tons of
a bonded corridor, streamlining air freight, facilitating knowledge
access to global air routes. This transfer, and developing local
prime location enhances delivery talent, thereby advancing
efficiency to the Middle East’s logistical standards in the
largest consumer market, reducing Kingdom and beyond.

51 52
 To drive economic diversification and
GLOBAL offer new business avenues in the

BUSINESS Kingdom, the first wave of four Special

Economic Zones was initiated, featuring

GROWTH
unique commercial regulations.

King Abdullah Ras Al-Khair Jazan Economic City

Economic City (KAEC) Province: Eastern Province: Jazan
Province: Makkah (100km from city of Jubail) Size of the zone: 24.6km2
(100km from city of Jeddah) Size of the zone: 20km2 Sectors of opportunity:
Size of the zone: 60km2 Sectors of opportunity: Food processing
Sectors of opportunity: Shipbuilding and Metals conversion
Automobile supply chain maintenance, repair Logistics
and assembly and operations (MRO)
Consumer goods Rig platforms and
ICT (electronic light MRO Cloud Computing
manufacturing)
This virtual SEZ is part
Pharmaceuticals
of King Abdulaziz City for
MedTech
Science and Technology
Logistics
(KACST) in Riyadh

Jeddah Islamic Seaport

53 54
 With a focus
on innovation
MINERAL and efficiency,

WEALTH
Ma’aden sets
new standards
in the global
mining arena.

S
Ma’aden is at the forefront
of Saudi Arabia’s plans to create
audi Arabia’s vast mineral
a world leading sustainable
wealth and high reserves
consolidate its position as mining industry.
a key player in the mining industry.
With a focus on innovation
The estimated mining wealth
of over $2.5 trillion presents an and efficiency, Ma’aden
exceptional opportunity for the sets new standards in the

2.5tn+
Kingdom to boost its economy global mining arena. Through
further through strategic strategic partnerships, research

$
developments in this sector. collaborations, and continuous
investment in human capital,
The mining sector in Saudi Arabia Ma’aden is driving progress
is a key driver of various industries, in the mining sector.
serving as the economy’s third
THE KINGDOM’S pillar. In 2023, it generated over By embracing sustainable
$410 million in revenue. With practices, the company aims
MINERAL WEALTH abundant mineral reserves, the to minimize its environmental
sector caters to the energy and footprint while maximizing the
industrial sectors’ needs while economic and social benefits
meeting local market demands. for the Kingdom.

55 56
 THE PUBLIC

INVESTMENT T he Public Investment Fund At home, the PIF is driving

(PIF) is a global investment strategic and sustainable
powerhouse and the engine diversification, enabling economic
of Saudi Arabia’s economic
growth through the creation of
transformation. In line with the
and investment in key strategic

FUND
goals of Vision 2030, the PIF is
building a portfolio of investments opportunities and sectors. The
across a range of sectors and fund is committed to holding a
geographies, while maintaining the strong and varied portfolio of
highest standards of governance investments within the Kingdom,
and transparency. PIF is linking Saudi including both listed and privately
Arabia to the world through the held companies.
creation of and investment in key
strategic opportunities and sectors. The PIF is the 5th largest
sovereign wealth fund in
On the global stage, the PIF acts the world, with assets under
as Saudi Arabia’s primary investment management of over $900 billion.

PIF IN NUMBERS
channel. Working alongside global This gives the fund the resources
strategic partners and investment to invest in large-scale projects
managers, the PIF’s mandate is to and strategic partnerships

93
achieve robust financial returns that help to accelerate Saudi

 44k+
6
and long-term value for the Kingdom. Arabia’s economic transformation.
This includes investments in some Through its strategic initiatives,
of the world’s most innovative PIF is driving diversification,
companies, strategic partnerships strengthening the local economy,
PIF COMPANIES CREATED DIRECT AND INDIRECT that will ensure Saudi Arabia and positioning Saudi Arabia

13
remains at the forefront of emerging as a dynamic player on the
JOBS CREATED

 925bn
global trends. global stage.

STRATEGIC SECTORS $
AUM
KAFD, Riyadh

57 58
 Vision 2030 is being propelled by
various delivery vehicles, including

GIGA
five giga projects. These projects are
crucial for economic diversification,
offering numerous opportunities in
terms of jobs and investments. They

PROJECTS
significantly alter operational frameworks,
but on a larger scale. The projects are
instrumental in unlocking new sectors,
fostering ecosystems, and advancing
technology. Each project is designed with
a specific purpose and is expected to
have a substantial socio-economic impact.

59 60
 26.5km IN SIZE
2

N EOM represents a vision of

what the future could be.
Located in the northwest
region of the Kingdom, NEOM aims
to reimagine how we live and work.
21st century. It has several cutting-
edge regions, such as:

 HE LINE, a revolutionary
T
urban development
NEOM is a community powered envisioned with zero
by talent and diversity across 14 cars and zero streets.
sectors. It will not only diversify
 rojena, the mountain
T

NEOM
the Saudi economy but also offer
destination that is set
solutions from which other parts
to host the Asian Winter
of the world can benefit. NEOM
Games in 2029.
is a place where entrepreneurship
and innovation will chart the course  xagon, a floating
O
for a new future. industrial complex.
It presents a groundbreaking model  indalah, a luxury island
S
for sustainable living and innovation, destination in the Red Sea
setting new benchmarks for the expected to open in 2024.

61 62
 1mn
VISITORS
28,000km
22 of 90+
ISLANDS BEING DEVELOPED
2

S
RED SEA
et at the crossroads of Europe, deserts and mountain landscapes.
Asia and Africa, the Red Sea It establishes Saudi Arabia as a
Project is a luxury tourism leading global tourism destination.
destination that will extend along The Red Sea Project also aims to
more than 28,000-sq-km of Saudi set new standards in sustainable
development, limiting over-tourism
Arabia’s Red Sea coast.
and using innovative technologies
The site spans an archipelago to protect and preserve the
of more than 90 islands, sweeping environment.

63 64
 $ 36bn
CONTRIBUTION TO GDP

325k
JOBS

48mn
VISITORS

Q
QIDDIYA
iddiya is poised to transform innovative career paths and
the cultural, sports, and enriches the lives of Saudi
entertainment landscape of Arabia’s vibrant youth. The
the Kingdom. Qiddiya will redefine development is expected to
global destination cities with create more than 300,000 jobs,
its cutting-edge and immersive attract 48 million visitors each
experiences. Spanning a massive year, and contribute $36 billion
area, it serves dual economic per annum to the Saudi economy
and social purposes: it opens up by 2030.

65 66
 70%
THE INCREASE IN
RATES OF HOME
OWNERSHIP BY 2030

L
ROSHN
aunched by PIF in 2020, communities across the
ROSHN is a national community Kingdom. Through the
developer tasked with delivering development of beautifully
vibrant residential neighborhoods designed homes, complemented
to the people of Saudi Arabia. by mosques, retail and F&B
In support of Vision 2030, which outlets, parks, schools, and
seeks to increase the rate of home leisure and entertainment
ownership among nationals to 70% facilities, ROSHN is heralding
by 2030, ROSHN will develop a new way of community living.

67 68
 50mn ANNUAL VISITS

A s Saudi Arabia’s cultural

capital, the historic city of
Diriyah offers a captivating
showcase of the country’s rich
culture and history spanning
Vision 2030’s objectives by aiming
to attract 50 million local and
international visitors by 2030.

This significant tourism target

more than 300 years. It provides contributes to the national

DIRIYAH
unique and inspiring heritage
tourism strategy, which seeks
experiences, educational and
cultural opportunities, as well as to welcome over 100 million global
world-class residential living. tourists to the Kingdom by 2030.

Additionally, it boasts outstanding Through this endeavor, the project

lifestyle offerings, including plays a vital role in promoting
shopping, entertainment, and Saudi Arabia as a prominent
dining experiences. The Diriyah cultural and tourist destination
Gate Project aligns perfectly with on the international stage.

69 70
 03
Vision 2030 is transforming Saudi Arabia, ushering
in prosperity and opening new opportunities. It has
catalyzed social reforms that enhance inclusivity and
empower citizens with greater access to education
and employment, preparing them for a dynamic global
landscape. The nation’s cultural and sports scenes are
thriving, drawing international attention and enriching
residents’ lives with diverse entertainment and artistic
expressions. Digital innovation is at the forefront,
streamlining services across various sectors, notably
in healthcare, where investments in advanced
technologies ensure high-quality care. Saudi Arabia’s
ambitious journey under Vision 2030 is reshaping its
Dynamic Society future, making it a hub of progress and opportunity.
This ongoing transformation, fueled by determination
and vision, promises a bright future where the Kingdom
stands as a model of growth.

71 72
 Vision 2030 has
revolutionized the Saudi
way of working, living, and
recreation. It has not only
transformed the social and
cultural landscape but also
paved the way for an
DYNAMIC exceptionally promising

SOCIETY
future, brimming with
inclusive opportunities.
Boulevard World, Riyadh

73 74
 The Kingdom

13.5mn
recognizes its duty to
preserve the identity
and connections of
Islam, and to serve the The Heart of Islam PILGRIMS IN 2023
1.8 billion Muslims
around the world. A s the birthplace of Islam,
Saudi Arabia holds the honor
and responsibility of being
the custodian of the Two Holy
Mosques. The Kingdom recognizes
increased the capacity of the Two
Holy Mosques to accommodate
more pilgrims, showcasing its
dedication to its faith. Saudi
Arabia has also invested in the

PILGRIM
its duty to preserve the identity and preservation and enhancement of
connections of Islam, and to serve Islamic heritage sites and mosques,
the 1.8 billion Muslims around the further emphasizing its commitment
world. Saudi Arabia demonstrates to Islamic history and culture.
its commitment by welcoming
pilgrims for Hajj and Umrah, and The Kingdom has streamlined

EXPERIENCE
by enhancing their religious and the pilgrim experience to make
cultural experiences. it more efficient and accessible.
By 2030, it aims to welcome 30
Under Vision 2030, Saudi Arabia has million pilgrims annually, providing
taken significant steps to further an enriching spiritual experience
fulfill its role as the guardian of for all those who embark on this
Islamic heritage. The Kingdom has sacred journey.

75 76
 HISTORY L aunched in 2018, the Prince Mohammed
bin Salman Project for the Development
of Historical Mosques aims to preserve
and renovate 130 mosques across the

REVISITED
Kingdom. The initial phase successfully
restored 30 of these mosques across 10
regions. The second phase, launched in July
2022, is developing 30 additional mosques
across 13 regions within the Kingdom.

Complementing these efforts, the Haramain

High-Speed Rail now connects Makkah and
Medina, reducing travel time between the
two holy cities to less than three hours.

The Prophet Suleiman’s Mousque, Al Taif

77 78
 D riven by the transformative reforms of
Vision 2030, the dream of owning a home
has rapidly become a tangible reality
for Saudi citizens. The real estate sector

HOME
has undergone a remarkable restructuring,
propelled by measures that have not
only bolstered housing supply, but also
facilitated financing options and streamlined
administrative processes.

This comprehensive overhaul has effectively

OWNERSHIP
catered to the diverse housing needs of the
population, giving rise to more sustainable
housing solutions and vibrant communities.

The progress achieved in Saudi Arabia’s

homeownership rates has been truly
remarkable. From a modest 47% in 2016,
the rate has significantly increased to
over 60%.

This achievement exemplifies the resounding

success of the Kingdom’s commitment

 26k+
7
to empowering its citizens to realize their
homeownership aspirations.

The progress achieved in Saudi In the municipal sector, the Foras portal has

Arabia’s homeownership rates has

achieved a groundbreaking success, presenting
HOUSES FINANCED BY THE REAL over 30,000 investment opportunities
ESTATE DEVELOPMENT FUND

12.8%
throughout the Kingdom. It has not only

been truly remarkable. From a fostered economic growth but also opened
doors for local development and prosperity.

modest 47% in 2016, the rate has This initiative has generated over $3.4 billion
in investment returns, directly contributing to

significantly increased to over 60%. CONTRIBUTION OF the well-being and future of our communities.
REAL ESTATE TO GDP

79 80
 Guided by a people-centric
approach, the Kingdom has
built a comprehensive and
digitally integrated
HEALTH healthcare sector.

MATTERS
S
96%+
audi Arabia’s commitment to the well-being of
its citizens has been a longstanding priority, a
commitment that has gained even greater momentum
within Vision 2030. Guided by a people-centric approach,
the Kingdom has built a comprehensive and digitally
integrated healthcare sector, placing a strong emphasis on
prevention and the enhancement of public health. Primary
healthcare coverage has soared from 78% to 96%, while life
expectancy has reached an average of 78 years, aligning
closely with the 2030 goal of 80 years. The Kingdom
aims to achieve over 99.5% healthcare coverage, ensuring
accessible, quality care for all citizens, including those in
rural areas. These efforts reflect Saudi Arabia’s dedication PRIMARY
to enhancing national health outcomes and the well-being HEALTHCARE
of its population.
COVERAGE

81 82
 DIGITAL INNOVATION IN SEHA IN

HEALTHCARE
NUMBERS
 irtual Care on the Rise
V
Over 38,000 patients served
through the SEHA virtual
hospital.
 xtensive Network
E
Significant investments have been made Collaboration with 170 hospitals
across the nation.
by the Kingdom to drive the digital revolution
 iverse Expertise
D
in its healthcare sector, with a specific Offering 23 specialized
healthcare services.
emphasis on remote care and the establishment
 n-Demand Health Support
O
of a unified national records system. Over 3 million consultations
delivered instantly via digital

170
platforms.

T he Kingdom has significantly

invested in digital healthcare,
focusing on remote care and
a national records system, which was
crucial during the COVID-19 pandemic.
Mobile applications like Mawid, Sehhaty,
Sehha, and Wasfaty facilitated vaccination
and improved medical access. SEHA, the
world’s largest virtual hospital, embodies
this digital shift by offering telemedicine
services across Saudi Arabia, making
HOSPITALS
healthcare accessible everywhere. This
has broadened healthcare access and CONNECTED
improved service efficiency and quality. TO SEHA

83 84
 THE NATIONAL

BIOTECHNOLOGY
STRATEGY
Leading

4
biotech hub
Establish Saudi Arabia as the
leading biotech hub in MENA
by 2030 and globally by 2040.

$34.6bn
Contribute over $34.6 billion
STRATEGIC
to the non-oil GDP by 2040,
PLAYS
High quality
representing 3% of the total.

 accines
V
innovative job  iomanufacturing
B
and Localization
opportunities
Create 11,000 high quality innovative Genomics
job opportunities by 2030 and
55,000 by 2040.  lant Optimization
P

85 86
 LIGHTS, CAMERA,

Saudi Cinema
Sara Balghonaim’s filmmaking career
began in 2016, assisting on renowned

CINEMATIC
Saudi films. Alongside learning
on-set, she worked on personal
projects. Her dedication led to New
York University’s Film & Television
Program in 2019. There, she created
two short films, gaining international
acclaim and awards. “Vision 2030 has paved the way

Sara Balghonaim
S JOURNEYS
audi Arabia’s film industry
Vision 2030 changed the game for
Saudi filmmakers like Sara. The once
for many Saudi filmmakers like
has seen remarkable growth,
with the Film Commission
dormant Saudi film scene is now myself. Before Vision 2030, there
abuzz with activity and ambition.
providing local filmmakers with From minimal cinematic presence, was no support for talent. We are
resources to fuel their creativity.
The Red Sea International Film
Saudi Arabia is now home to
platforms celebrating and nurturing
beginning to see an infrastructure
Festival offers a global platform
for showcasing talent, while Ithra
BETWEEN 2019 AND 2023,
THE CINEMA INDUSTRY IN SAUDI
this art and an international festival
enhancing global connections.
for the film industry. Young
filmmakers are being encouraged

126mn
promotes cultural contributions ARABIA GENERATED OVER
to cinema. This has positioned Sara envisions continuing her
Saudi Arabia as a key player in the directorial and scriptwriting work, to take risks and hone their

$
weaving stories through her films,
creative world. The industry’s bright
future promises great storytelling casting a lens on Saudi narratives skills. Thanks to the educational
potential, highlighted by generating
over $126 million in non-oil revenues
that transcend borders. With the
government’s cultural investments,
programs, I was lucky to receive
between 2019 and 2023, reflecting its IN NON-OIL REVENUES, HIGHLIGHTING she anticipates significant growth
in the Saudi film industry in the
a scholarship to attend one of the
significant economic contribution. ITS GROWING ECONOMIC IMPACT
coming years. top film schools in the world.”

87 88
 THE

ENTERTAINMENT
LANDSCAPE
S audi Arabia has witnessed a
remarkable transformation in
the realm of entertainment,
spanning various domains such as
experiences, including MDL Beast’s
SoundStorm, an internationally
acclaimed music festival that
has attracted more than 200

The surge in activities has not only

cinema launches and film and renowned acts, including Metallica,
music festivals, positioning the and over a million attendees across
Kingdom as a global epicenter its editions.
for entertainment, reshaping both
life and leisure in the nation. The introduction of locally curated created over 2 million jobs in
The annual calendar of events now
events known as ‘Seasons’ has
played a pivotal role in highlighting tourism and culture, but has also
attracted investments to the region.
encompasses a diverse range of the vibrant Saudi culture.

SoundStorm, Riyadh

89 90
 22.9k 834.3k

S
36x
ocial responsibility serves as a harmonious and sustainable future for all.

OVER
fundamental tenet guiding Saudi The launch of a new national volunteering
Arabia’s vision for a flourishing, portal has made it significantly easier
dynamic and inclusive society. The nation for young Saudis to engage in volunteer
aims to empower its citizens, encouraging work, an endeavor that has garnered
their active participation and fostering their a remarkable level of interest. This
independence to contribute meaningfully to platform has facilitated the process of
the progress, prosperity, and well-being of finding volunteer opportunities, allowing
both the present and future generations. young Saudis to actively participate and
This shared responsibility forms the bedrock contribute to various initiatives that

INCREASE
of Saudi Arabia’s commitment to building a benefit their communities and beyond.

A RESPONSIBLE

SOCIETY

VOLUNTEERS
NUMBER OF
2015 2023

91 92
 S

SPORTS
SPOTLIGHT ON
ports have long been
woven into the fabric
of Saudi life, with
Saudis deeply engaged in
both playing and watching
various sports. This intrinsic Breaking Barriers on
part of the culture has the Basketball Court
been significantly boosted
by Vision 2030, which has In Jeddah, Yusra Abuljadayel’s
brought major investments story stands out for its passion
in sports infrastructure and and persistence. From a young
the hosting of international age, basketball was her calling.
events like the Formula Despite facing challenges, such
E championship, WWE as a shoulder injury, she never
wrestling, Formula 1 Grand let it derail her dreams.
Prix, and the Supercopa de This determination led her to
España. These developments establish the Jeddah Athletes
not only showcase Saudi Basketball Academy and by 2021,
Arabia as a leading sports she was making her mark in
destination but also reflect the Saudi Women’s Basketball
the nation’s ongoing passion League. For Yusra, this wasn’t

Yusra Abuljadayel
just about playing; it was about
for sports, enhancing
proving her skills and aiming for
community participation
international recognition.
and national pride. Vision
2030’s emphasis on sports With the introduction of
underlines the enduring role Vision 2030, the dreams of
it plays in Saudi society, ambitious young women like
Yusra are gaining momentum.
enriching the lives of
Their journeys show that with
Saudis by promoting health,
dedication, there’s no ceiling to
inclusivity, and a strong what one can achieve.
sense of community.

Spanish Super Cup, Riyadh

93 94
 Jeddah, a city with a rich history From Car Enthusiast to
Entertainment Leader

as a prominent trade center and Originally from the southern region of

a welcoming hub for pilgrims, has once

Saudi Arabia, Abdulhadi always had a
deep fascination with cars and racing. His
vision went beyond the track; he imagined

again etched its name in history by orchestrating events, creating a platform

for enthusiasts like himself. In the past,
this was a distant dream, an uncharted

hosting the Saudi Arabian Grand Prix. territory. However, with the launch of
Vision 2030, Abdulhadi’s ambitions gained
traction. Today, he is the proud co-founder
of Hwadi, a leading local entertainment
organizer.

His journey from a passionate enthusiast

to a pivotal figure in the entertainment
industry is marked not only by personal

Abdulhadi Alqahtani
success but by his contributions to Saudi
youth. He actively nurtures talent, offering
opportunities and building entertainment
capabilities for many young Saudis,
shaping the future of the industry. This,
above all, is a testament to the power of

J
vision and perseverance.

eddah, a historic trade

1
center and pilgrim hub, made

FORMULA
headlines by hosting the
Saudi Arabian Grand Prix, blending
its rich heritage with modern
ambitions. Set against the Red
Sea’s dynamic backdrop, the event
featured Formula 1’s longest and

GRAND PRIX
fastest street circuit, marking a
significant moment for the city.
The introduction of the Grand
Prix in 2021 brought world-class
motorsport to Saudi soil, reflecting
the Kingdom’s dedication to offering
its citizens premier sports and
Formula 1 Saudi Arabian Grand Prix, Jeddah entertainment experiences.

95 96
 NURTURING FUTURE 1 6%
CHAMPIONS
WOMEN IN SPORTS

2,445
COACHES IN TOTAL IN 2023,
Saudi Arabia has made efforts to develop grassroots REFLECTING A 34% INCREASE
sports programs and nurture young talent. The Saudi FROM 1,620 IN 2022

97
Arabian Olympic Committee and various sports
federations have implemented initiatives to identify and
support promising athletes across different sports NEW FEMALE COACHES IN 2023,
disciplines. The focus on sports development has led to MARKING A SIGNIFICANT 61%
INCREASE FROM 38 IN 2022
an increase in the number of Saudi athletes participating
in international competitions and proudly representing
the country on a global stage. 59%
NEW PARALYMPIC ATHLETES
REGISTERED IN 2023

336,739 ATHLETES REGISTERED

IN TOTAL IN 2023,
UP 12% FROM 297,130
IN 2022

97 98
 S audi Arabia is

13.3bn+
actively embracing
the Esports trend,
recognizing its local and

$
global popularity. By
hosting major events like
Gamers8 and the Esports
World Cup, the Kingdom is
not only showcasing local
talent but also fueling
the growth of its Esports
sector. With government
ECONOMIC CONTRIBUTION
support and enhanced TO GDP BY 2030
access to gaming
technology, a vibrant
Esports community has
emerged. This reflects
Saudi Arabia’s dedication
to diversifying sports and The sector’s national strategy
positioning itself as a key
player in the competitive
highlights the country’s commitment
gaming arena.
to developing and contributing to
gaming and Esports. This strategy
aims to provide a structured
ADVANCING framework for nurturing talent,

ESPORTS
fostering industry partnerships, and
enhancing the overall infrastructure,
ensuring that Saudi Arabia is at the
forefront of the Esports landscape.

99 100
 v

From School Corridors to

Riyadh Marathon

COMMUNITY
Hamad Alshabnh is an energetic eight-

SPORTS
year-old who once saw his school corridors
as personal racetracks. While some might
have dismissed his energy as mischief,
a keen-eyed teacher saw potential.
A discussion with Hamad’s mother led
to a game-changing suggestion:
participating in the Riyadh Marathon.

Competing wasn’t just about running

for Hamad; it showcased his potential.
He drew attention and was soon chosen
as an ambassador for the Sports for All
Federation, an organization supporting
Vision 2030’s aim to increase community

FEMALE ATHLETES
physical activity.

Young citizens like Hamad highlight Saudi

Arabia’s commitment to harness youthful
energy, support passions, and cultivate

INCREASE IN
REGISTERED
them into positive, long-term habits.

Hamad Alshabnh
RIYADH
MARATHON

S ince its establishment in 2018, the Saudi Sports

for All Federation (SFA) has played a pivotal role

1 28

2,026
in driving the expansion of sports and physical

52%
activity throughout the nation. With a clear mission
to promote sporting engagement the SFA has emerged

992
COUNTRIES
as a catalyst for transformative change. REPRESENTED

12k+
Today, the impact of their initiatives is evident as over
150,000 Saudis actively participate in community sports.
This significant number reflects the SFA’s unwavering
commitment to cultivating a culture of health and
vitality, fostering an environment where people are TOTAL
motivated and empowered to lead active lifestyles. RUNNERS 2022 2023

101 102
 ELEVATING

FOOTBALL
TALENT
T
THE SAUDI ARABIAN
FOOTBALL FEDERATION’S THE NUMBER OF PLAYERS he Saudi Arabian Football
Federation aims to elevate
TALENT PROGRAM DEVELOPED THROUGH Saudi football on the

47|
FOCUSES ON: THE PROGRAM global stage. The program
focuses on nurturing promising
talents, increasing the sport’s
1 Mass Participation exposure and commercial value,

2021
2 Talent Development and building a strong foundation
for young players, inspiring
3 Elite Performance wider participation in football.

The Federation’s goal is to

113|
cultivate a national team capable
INCREASED TO of achieving remarkable results
in major football tournaments

2022
like the Olympics and FIFA World
Cup. The Saudi Scholarship for
Developing Football Talent, a
premier program in Spain by
Saudi Future Falcons, trains and
develops Saudi Arabia’s top
young footballers.

103 104
 BRIDGING GAPS,

BUILDING FUTURES
U nder Vision 2030, Saudi Arabia
has significantly transformed its
education system, prioritizing quality
education to drive national development
and competitiveness. This transformation
to contribute effectively to the nation’s
progress.

Additionally, Saudi Arabia has integrated

advanced technologies into education,
involves comprehensive reforms such investing in digital infrastructure, e-learning
as curriculum enhancements, teacher platforms, and educational tools. This
training programs, and the establishment digital integration fosters interactive
of rigorous educational standards, aiming and personalized learning experiences,
to provide students with essential equipping students with 21st-century skills
knowledge, critical thinking abilities, and for the future.
practical skills. These efforts ensure that This educational evolution prepares
Saudi students receive education at par Saudis to excel in a competitive and
with global standards, preparing them interconnected global landscape.

32% 42%+
OF UNIVERSITY OF GRADUATES FROM TECHNICAL
GRADUATES ENTER AND VOCATIONAL EDUCATION
THE JOB MARKET PROGRAMS FIND EMPLOYMENT
WITHIN SIX MONTHS WITHIN SIX MONTHS

105 106
 UNLOCKING

FUTURES
The Custodian of the Two Holy PROGRAM TRACKS

Mosques Scholarship Program  ESEARCH AND DEVELOPMENT

R
This track aims to strengthen
is designed to boost the skills the Kingdom’s research and
innovation ecosystem by
and capabilities of Saudi citizens supporting students to study at
top global institutions, nurturing
in emerging and important them to be future scientists.

industries, meeting the demands  MDAD

E
This path offers students
of the future job market. Since chances to study at top 200
global universities in fields critical
2022, this scholarship program to labor market needs.
 LROWAD
A
has empowered 8,000 Saudis, This path sends students to
the world’s top 30 institutions
opening new horizons in their in various fields, enhancing
human capital.
educational journey.
WA’ED
The track focuses on sectors
and fields with high national
demand, driven by giga-projects
and key industries like
manufacturing and tourism.

107 108
 VOCATIONAL
TRAINING
1st
Saudi Arabia
ranks 1st globally
AND SKILLS DEVELOPMENT in technical and
FOR A COMPETITIVE vocational education*
WORKFORCE *(Global Knowledge Index 2022)

S audi Arabia’s technical and

vocational training aims to draw
more students and equip them
with skills essential for sustainable
development. The government
ensures training programs align
with market demands, improving
student employability and
supporting sectoral growth within
the Kingdom. These initiatives
has initiated programs to enhance focus on developing practical
cooperation with the private sector skills, problem-solving abilities,
and increase the adaptability and critical thinking, preparing
of training institutions to meet students to contribute effectively
industry needs. This partnership to sustainable development.

109 110
 04
Sharing Saudi Arabia’s
heritage and hospitality
with the world.
By 2030, the tourism sector
is planned to generate 1.6
million jobs and contribute
Tourism & Heritage
10% to Saudi Arabia’s GDP.

111 112
 THE
VINTAGE
BALCONY
The nation has
witnessed a flourishing
S ince opening its doors to
international tourists in
September 2019, Saudi Arabia
has become a destination for global
travelers, showcasing its rich Islamic

tourism industry,
heritage and diverse culture. With
the introduction of tourism visas,
the country has seen a surge in

attracting people visitors drawn to its UNESCO World

Heritage sites, vibrant traditions,

around the world and stunning landscapes. Tourism

is emerging as a vital component
of the Kingdom’s economy, fueled
by substantial investments in
cultural, entertainment, and tourism
infrastructures. This sector not
only promises to create jobs and
boost the economy but also aims to
enhance Saudi Arabia’s international
profile while maintaining its unique
Al Balad, Jeddah national identity.

113 114
  NWTO Regional Office
U
In 2021, Riyadh became home
to the United Nations World
Tourism Organization’s first

GLOBAL
regional office for the Middle
East, a testament to Saudi
Arabia’s ascending role in
global tourism.

RECOGNITION
 orld’s Best Tourism Villages
W
Rijal Alma’a Heritage Village
received acclaim from the
UNWTO as one of the world’s
best tourism villages in 2021,

AND STRATEGIC
with AlUla Old Town joining
the prestigious list in 2022.

 TTC Global Summit Host

W
In 2022, Saudi Arabia showcased

INITIATIVES
its commitment to sustainable
tourism by hosting the World
Travel & Tourism Council
Global Summit, reinforcing
its influential position in the
tourism sector.

Hegra, AlUla

115 116
 WORLD’S Rijal Alma’a Heritage
BEST Village received acclaim

TOURISM
from the UNWTO as one of
the world’s best tourism
VILLAGES villages in 2021, with AlUla
Old Town joining the
Rijal Alma’a, Asir
prestigious list in 2022.

117 118
 CULTURAL
PRESERVATION AND
ENHANCEMENT
 eritage Site Revitalization
H
The Kingdom has revitalized
over 150 historical sites, ensuring
the preservation and celebration
of its rich cultural legacy.

 oyal Institute of Traditional

R
Arts A beacon of national culture,
this institute offers a deep dive
into the Kingdom’s traditional
arts, highlighting their historical
importance and preserving them
for future generations.

 ultural Development Fund

C
With an investment exceeding
$48 million, this fund fuels the
Kingdom’s cultural renaissance and
enriches the cultural landscape.

119 120
 A SECTOR OF
OPPORTUNITIES
The Tourism Development This fund connects investors to
opportunities across key tourism
Fund, with a capital of sectors, targeting six high-growth
sectors within the industry:
approximately $4 billion,
1 Tourism destinations
was established to boost and and attractions
sustain tourist destinations 2 Accommodation

within the Kingdom. 3 Food and beverages

4.45%
4 Tourism and travel services
5 Tourism experiences
and activities
6 Tourism retail

CONTRIBUTION OF THE
TOURISM SECTOR TO GDP
Diriyah

121 122
 100mn+
VISITORS

SAUDI ARABIA’S 900k+

TOURISM DIRECT JOBS CREATED
 igital Strategy
D
Nine programs, 31 initiatives,

HIGHLIGHTS
and a full-service digital
platform.

 ata Analysis
D
Business Intelligence Center

FOR 2023
established for enhanced
tourism insights.

 icensing
L
Instant licensing system
introduced, processing in
120 seconds.

Investments
36 new opportunities and
a dedicated online platform
for investors.

 rojects
P
61 tourism projects funded,
valued at $47 million,
AlUla generating 2,600+ jobs.

123 124
 S audi Arabia is using the
entertainment industry
to diversify its economy,

SAUDI
create jobs, and promote
local talent. Saudi Seasons,
a nationwide initiative,
celebrates the Kingdom’s
rich culture and heritage,
showcasing both modern and
traditional elements.

SEASONS
As a cornerstone of the
Kingdom’s tourism strategy, it
highlights the diverse cultural
landscape while stimulating
economic growth. Saudi
Seasons boosts the domestic
entertainment sector,
attracts foreign investment
and tourists, and encourages
private partnerships. Since its
inception, Riyadh Season
has drawn over 273 million
visitors and generated more
than 2.5 million jobs in tourism
and culture.

Riyadh Season has

72mn+
drawn over 273 million
visitors and generated
more than 2.5 million
IN 2023, RIYADH SEASON jobs in tourism
Wonder Garden, Riyadh
ATTRACTED MORE THAN
72 MILLION VISITORS and culture.

125 126
 SHAPING SAUDI ARABIA’S
W ebook.com, originally Hala Yalla,

EVENTS
founded by Nadeem Bakhsh in
2014 and rebranded in 2023,
transformed from a simple event tool into
a major platform in sports, entertainment,
tourism, and culture within Saudi Arabia.
It supports SMEs in managing and

LANDSCAPE
promoting events, fostering local business
growth and securing partnerships with

“Our mission with

entities like Formula 1 and FIFA. The
platform gained international recognition
during the Qatar 2022 FIFA World Cup,
playing a crucial role in ticketing and event
operations. Webook.com is now central to
webook.com is to
the growth and innovation in Saudi Arabia’s
event industry, enhancing local and shine a spotlight on

Nadeem Bakhsh
international event experiences.
Saudi Arabia’s rich
sports, culture,
entertainment and
tourism scene, while
empowering local
businesses.”
Wonder Garden, Riyadh

127 128
 CULTURAL
Saudi Arabia is rich in heritage and
history, with seven UNESCO World
Heritage Sites that offer a glimpse

APPEAL
into the country’s past. These sites
range from ancient town ruins to the
historic Al Balad district in Jeddah.
Notably, AlUla stands out as one of
the oldest cities in the Arabian
Peninsula, showcasing the region’s
long history. These sites represent
Saudi Arabia’s cultural depth and are
valuable destinations for history
enthusiasts and travelers.

AlUla

129 130
NATIONAL
CULTURE S audi Arabia’s culture, Scholarship Program launched The Saudi National
Orchestra and Choir
a vibrant blend of tradition by the Ministry of Culture aims
performing at the
and modernity, is actively to support the growth of the arts world-renowned
promoted as part of the nation’s and culture sector by nurturing Metropolitan Opera
commitment to preserving and emerging talent. It provides House in New York City.
highlighting its unique identity. funding for young Saudis to study
Traditional arts and music are at various institutes, offering
experiencing a resurgence in scholarships in fields such as
popularity, driven by the opening music, theater, and film. This
of new museums, exhibition program is designed to help
spaces, and event venues across nurture the next generation
the Kingdom. The Cultural of talented artists.

131 132
 The Saudi National Orchestra and Choir’s
performance, titled “Masterpieces
of Saudi Music” presented a fusion of
Saudi folk songs and individual acts.
The event featured 80 musicians from
the National Orchestra and Choir, along
with the Saudi Performing Arts Band.
They also collaborated with the American
jazz band Dizzy Gillespie All-Stars,
symbolizing a unique blend of Saudi
and Western musical influences.

133 134
 ARTISTIC Amongst Men by Haroon Gunn-Salie

VISIONS
Islamic and
Contemporary Biennales
Islamic Arts Biennale

T he Islamic Arts Biennale, inaugurated in

early 2023, is a groundbreaking event that
showcases the richness and diversity of
Islamic art and culture. Held biennially, this event
serves as an innovative platform for learning,
research, and exploration in the field of Islamic
arts. Its location in Jeddah, specifically at the Aga
Khan Award-winning Western Hajj Terminal of the
King Abdulaziz International Airport, is particularly
symbolic. This airport is not just a transit point but
also a significant cultural hub, historically serving
as a gateway for millions of pilgrims embarking
on their spiritual journeys to Mecca and Medina.
Offering an immersive experience in Islamic artistic Title: Awwal Bait
traditions and fostering global cultural exchange Curators: Sumayya Valley (artistic director),
and understanding, the Biennale welcomed over Dr. Julian Raby, Dr. Omniya Abdel Barr and
600,000 visitors to experience its exceptional Dr. Saad Al-Rashid
curation of contemporary art, artefacts, events, Visitors: over 600,000
and activities. There were over 40 participating Artists: over 40, including Ahmed Mater,
artists, including Ahmed Mater, Reem Al Faisal, Reem Al Faisal and Basmah Felemban.
and Basmah Felemban. Artefacts: over 280 artefacts included
in the exhibition

135 136
 Takween by Rashed Alshashai Title: Feeling the Stones
Artistic Director: Philip Tinari,
in collaboration with Wejdan
Reda, Shixuan Luan and
Neil Zhang
Visitors: over 100,000
Artists: over 60

Diriyah
Contemporary
Art Biennale

T he first Diriyah Contemporary Art

Biennale, held in 2022 in Jax district,
marked a milestone for the art world,
introducing a new era of artistic expression.
Attracting over 100,000 visitors and
featuring more than 60 artists, including
Manal AlDowayan, Abdullah Al Othman,
Maha Malluh, Wang Luyan, and Filwa Nazer,
the Biennale was a vibrant showcase of
Saudi Arabia’s growing contemporary art
scene. It highlighted the Kingdom’s rising
influence in the global art community. The
success of this event paved the way for
its second edition in early 2024, further
enhancing Saudi Arabia’s reputation as an
important hub for contemporary art.

137 138
 THE RISE OF
SAUDI ART
The Saudi Pavilion at the 59th
International Art Exhibition of La
Biennale di Venezia showcased the
work of Saudi artist Muhannad Shono.
For the upcoming 60th Venice
Shono created an installation titled
Biennale, scheduled for
“The Teaching Tree”, a large-scale
piece adorned with dried, painted November 2024, Saudi Arabia
palm fronds, brought to life through will be represented by artist
pneumatic animation. Manal AlDowayan.

139 140
 05
Delivering on
climate and
sustainability
goals at home and
Environment & Nature across borders.

141 142
 S ustainability has been at the heart of Vision 2030
since its inception. Saudi Arabia is now ushering in a new
green era, aiming to reach net zero by 2060 through the
Circular Carbon Economy (CCE) framework.

A SUSTAINABLE
The Kingdom is proactively paving the way for an energy
future that harmonizes economic advancement with

VISION
environmental conservation. This vision underscores Saudi
Arabia’s renewed emphasis on climate initiatives, both within
its borders and on the global stage. A testament to this
commitment is the Kingdom’s advocacy for a circular carbon
economy, a concept which, under its G20 leadership, garnered
widespread support from global counterparts.
Closer to home, Saudi Arabia is charting a path towards
greater sustainability. The Saudi Green and Middle East Green
initiatives stand as prime examples, proactively addressing
climate challenges at home and across borders. With efforts
directed at reducing land degradation, conserving coral reefs,
and protecting wildlife, Saudi Arabia is ensuring its rich
biodiversity thrives for future generations. By innovatively and
responsibly confronting today’s energy and climate challenges,
the Kingdom is laying the foundation for a sustainable future.

Asir Region

143 144
 Saudi Arabia’s First
Botanical Garden

In Saudi Arabia, where rich ecosystems

meet age-old traditions, Munira Alhazani
took note of the value in the nation’s unique
plants, especially the significant Ziziphus
spina-christi. With a drive to spotlight this

The Saudi Green Initiative biodiversity, she established the Saudi

Botanical Society, a non-profit organization

unifies the Kingdom’s that protects and preserves local plants.

She hasn modernized old seed catalogs and

environmental, energy and initiated public awareness drives, bringing
together people of all ages to value their
sustainability efforts under environmental roots.

a single banner, with the Thanks to her dedication, she struck a

deal with Diriyah Gate Development

aim of tackling climate Authority, leading to Saudi Arabia’s inaugural

botanical garden. This garden is a tribute

change and offsetting to the Kingdom’s abundant plant world and

Munirah’s unwavering dedication.

the impact of fossil fuels.

Munira Alhazani
SAUDI GREEN

INITIATIVE
145 146
 PROTECTING LAND AND SEA

18.1% 6.49% 1,660+

of land under of marine environments endangered
protection. under protection. animals rewilded.

SUSTAINABLE
GREENING THE KINGDOM

49mn+ 94k 10bn

PROGRESS
trees and shrubs hectares of degraded land tree roadmap revealed
planted across the rehabilitated - equivalent at MENA Climate
Kingdom. to 146,000 football fields. Week 2023.

REDUCING EMISSIONS

2.8GW 520k
renewable energy capacity homes could be powered by
13GW

of renewable energy capacity
connected to the grid. installed renewable energy. currently under development
across various projects.

147 148
 GREEN GOALS
In line with Vision 2030,
278MTPA 30%
REDUCE CARBON EMISSIONS
BY 278MTPA BY 2030
PROTECT 30% OF SAUDI ARABIA’S
LAND AND SEA BY 2030
10bn
PLANT 10 BILLION TREES
ACROSS THE KINGDOM

the initiative has ambitious

goals to meet as it pursues
the promise of a greener
Saudi Arabia.

149 150
 POWERING
THE FUTURE
THE KINGDOM’S HYDROGEN TIMELINE
50% 130GW 70+
OF ENERGY WILL
COME FROM
RENEWABLE SOURCES
BY 2030
TARGET OF
RENEWABLE
ENERGY BY 2030
RENEWABLE
ENERGY PARKS
PLANNED ACROSS
THE KINGDOM

To date, commercial quantities

of the Kingdom’s clean ammonia
2020 2021 2022 2030 2035
have been delivered to Japan,
40 tonnes of blue Saudi Arabia to The Kingdom plans to South Korea, China, Thailand,
ammonia shipped to Contract signed Saudi Arabia and be the world’s deploy one of the world’s
Japan - the world’s to install over 2GW South Korea sign largest hydrogen largest CCUS hubs in and Europe for power generation
first display of electrolysis plant preliminary deals supplier with the Eastern region, with as part of those countries’
the blue ammonia for air products to develop green 4 million tonnes a capacity of 44 to 53
supply chain in NEOM hydrogen annual target million tonnes annually decarbonization plans.

151 152
 RENEWABLE KEY PROJECT

ENERGY
CAPACITIES

1 .5GW
GRID
EXPANSION FROM SUDAIR

Saudi Arabia has more than doubled its

renewable energy production capacity from
700MW in 2022 to 2.8GW, with more
0.4GW
FROM DUMAT AL-JANDAL

0.3GW
than 8GW and 13GW of renewable energy
under development. It also plans to tender
around 20GW in 2024 and become a key FROM SAKAKA

0.3GW
source of green hydrogen.

42,000
FROM JEDDAH

0.3GW
HOMES ARE
CURRENTLY
POWERED BY
RENEWABLE
ENERGY
FROM RABIGH

153 154
 300MW
 1.2mn
CAPACITY

SPOTLIGHT ON UTILIZES 1.2 MILLION

530k
SOLAR PANELS

RENEWABLE ANNUALLY REDUCES

ENERGY
CARBON EMISSIONS

55k
BY 530,000 TONS

SAKAKA SOLAR POWER PLANT

Inaugurated in 2021 in Al Jouf as part of
the Custodian of the Two Holy Mosques CAPABLE OF SUPPLYING
Renewable Energy Initiative, Sakaka is the ELECTRICITY TO
Kingdom’s pioneering solar energy project. 55,000 HOMES

155 156
 400MW
 99
CAPACITY

DUMAT EQUIPPED WITH

70k
99 TURBINES

AL JANDAL
WIND FARM
 APABLE OF POWERING
C
APPROXIMATELY
70,000 HOMES

Located in the Al Jouf region of Saudi Arabia, this

project represents the Kingdom’s commitment to
achieving its ambitious renewable energy goals.

157 158
 In 2023 alone, seven
Arabian leopard cubs were
born under the conservation
breeding program in Taif,
Saudi Arabia. The Kingdom
has dedicated $25 million
to preserving the
Arabian leopard.

CONSERVATION &

REWILDING
159 160
 SANCTUARIES
OF BIODIVERSITY AND TRADITION
Saudi Arabia’s reserves play a vital role in preserving the
region’s diverse ecosystems, showcasing the Kingdom’s
dedication to environmental conservation.

T hese areas not only ensure the

survival of unique and endangered
species but also serve as
important sites for scientific research.
By blending age-old traditions with Juzur Farasan
contemporary conservation practices,
they offer tangible benefits to local The Farasan Islands,
communities. recognized as Saudi Arabia’s
first Biosphere Reserve, span
These reserves are recognized
an extensive area of 820,000
as part of UNESCO’s World an assortment of marine life,
hectares. This sanctuary
Network of Biosphere Reserves. including dolphins, whales,
plays a critical role in the
hawksbill sea turtles, corals,
conservation of rare and
and manta rays, along with
endemic flora and fauna.
several species of reptiles.
It is especially notable for
The islands’ relative isolation
housing the nation’s largest
has been key in preserving
population of Idmi gazelle.
traditional agricultural
The biodiversity of the practices, showcasing a
islands is further enriched harmonious coexistence
by a variety of seabirds and of human life with nature.

161 162
 HARRAT
Located in AlUla, in the western
region of Saudi Arabia, the Harrat
Uwayrid Biosphere Reserve is a

UWAYRID
sanctuary for endangered and rare
species such as the Arabian leopard
and the Arabian gazelle. This reserve
features unique vegetation that
thrives on its volcanic rocky slopes.

In the vicinity, around 50,000 villagers

are dependent on agriculture and the
herding of camels, sheep and goats
for their livelihoods, reflecting their
deep connection to this diverse
and vital ecosystem.

Harrat Uwayrid Biosphere Reserve, AlUla

163 164
 CLIMATE
LEADERSHIP
DURING SAUDI ARABIA’S G20 The Middle East Green Initiative MGI TARGETS
PRESIDENCY, THE KINGDOM
outlines Saudi Arabia’s ambitious Support the region in
INTRODUCED TWO SIGNIFICANT GLOBAL
ENVIRONMENTAL INITIATIVES
vision for the nation, the region and reducing 670 million tons

1
of CO2 emissions.
beyond, aiming to reduce emissions,
Grow 50 billion trees in the
The Global Initiative on create the necessary infrastructure Middle East, meeting 5%
Reducing Land Degradation
and Enhancing Conservation of to protect the planet, and deliver of the global reforestation
goal (with 10 billion trees
Terrestrial Habitats aims to cut
against shared environmental goals. in Saudi Arabia and

2
degraded land by 50% by 2040.
40 billion in the region).

The Global Coral Research & Driven by the Kingdom’s efforts, the
Development Accelerator Platform, regional and coordinated roadmap
established by 11 countries, focuses
on promoting research to protect and unites world leaders to make the
sustain coral reef ecosystems globally.
world a greener place and shape a
sustainable future for all.

Red Sea

165 166
 This alliance represents a collective
effort to preserve ocean health, with
a goal to protect at least 30% of the
world’s oceans by 2030 through the
establishment of Marine Protected
Areas. Saudi Arabia is one of few
Arab countries to be part of the
alliance. Additionally, the Kingdom
has spearheaded the creation of the
Global Water Organization, focusing
on the sustainability of water
resources for all.

Al Rayes White Head Beach, Red Sea

167 168
 From Jeddah’s Shores
to Ocean Conservation
Advocate

Lina Eyoni grew up in Jeddah, close to

the Red Sea, which sparked her interest
in oceanography. After completing her
education in Saudi Arabia, she earned
a scholarship to study for a Ph.D. at
King Abdullah University of Science and
Technology (KAUST).

Now, as the Environmental Physical

This is an ambitious international commitment Science Manager at Red Sea Global,

Lina uses her expertise to contribute

targeting a reduction in methane emissions. to the conservation of the Red Sea.

Her work aligns with Vision 2030’s
goals for environmental sustainability

Saudi Arabia is actively contributing to this global

and she plays a key role in preserving
this vital marine habitat for the future.

endeavor, aiming to cut methane emissions by 30%

Lina’s dedication to her field reflects
the broader objectives of Vision 2030

by 2030. This effort is part of Saudi Arabia’s broader

to leverage education and passion for
national benefit.

strategy to promote a more sustainable future.

Lina Eyoni
Asir Region

169 170