Technopreneurship Reviewer The first use of the word

“Technopreneurship” was in 1987

Ultimately being more popularized on the

Etymological Definition:
month of April in the year 2000.
Technopreneurship comes from the words
Eras of Technopreneurahip
technology and entrepreneur.
1. The Seed Era (1970-2000)
Technology – application of scientific
• Birth and Historical
knowledge for practical purposes
Development
especially in industry
• Establishment of
Entrepreneur – practice of embarking on a Electronics and Internet
new business or reviving an existing • Radios, Televisions,
business by pooling together a bunch of Stereos, Computers,
resources in order to exploit new found Transistors, and Integrated
opportunities Circuits
Technopreneurship – entrepreneur who 2. Start-up Era (2001-2015)
specialize in the area of Information • Emergence of new practices
Technology utilizing internet
• Technologies like, open
• Innovative application of technical source, social media
science platforms, mobile, LTE, and
• Technology prowess and cloud computing
entrepreneurial talents and skills • Can share almost all forms
• Acquisition of knowledge in the of Data
field of technology
Website/App Year Introduced
Ex. Wikipedia 2001
Facebook 2004
1. Bill Gates (Microsoft)
Youtube 2005
2. Steve Jobs (Apple)
Twitter & Spotify 2006
3. Mark Zuckerberg (Facebook) Airbnb 2008
4. Kevin Systrom (Instagram) Uber, WhatsApp, Pinterest 2009
5. Larry Page (Google) Instagram 2010
6. Sergey Brin (Google)

The idea began in 1970 as technology

entrepreneur
 3. Growth Era (2016-Now) Technopreneur Trilogy
• Appearance of many new digital
• Technician
technologies penetrating the
• Manager
global market
• Entrepreneur
• Digitalization into every
element of individuals’ lives Importance of Technopreneur
• Processing enormous
• Applied to improve business
quantities of data.
operations
• The domination of GAFAM
• Provide effective communication
(Google, Apple, Facebook,
between the business owner and
Amazon, Microsoft)
the customer
• Artificial Intelligence
• Makes business productive
Distinction Between Technopreneurship
Problems with Technopreneur
and Digital Entrepreneurship
• Ever changing environment
Techno Digital Same
• Small window of opportunity

Differences
Combination Entrepreneur Technopreneur
Specialize Essentially
of Business Contest Innovate
in the area the same
and
of IT Meaning Self-Starter Team Effort
Electronic
Dreams and Goals Visions
Multitask Delegates Task
In control Be part of a team
Passion for Success Desire to Innovate
Different Terms to describe Learns from
Avoids Failure
Technopreneur Mistakes
Product + Market = Today + Future =
• E-Entrepreneur Profit Vision
• Digital Entrepreneur
• Virtual Entrepreneur Similarities
• Online Entrepreneur Recognize problems to develop solutions
• Cyber Entrepreneur Risk taker but not a gambler
• Internet Entrepreneur Independent and self-secure, yet gets
support when in need
• IT Entrepreneur
Enjoys challenges
• E-Commerce Entrepreneur
Hardworking and keen to stick with tasks
• Technopreneur Not easily Frustrated
Good Health and manage pressure
Characteristic of Technopreneur • Connect cultures across the
globe
• Innovative Oriented
• Innovative change agents who
• Start Small but grow Big
transform reality by offering
• Planning Future
new products
• Part of the Team
• More innovation, more choices,
• Not Afraid to Fail
more access.
• Updated with latest Technology
• Make a platform not a Product
• Flexible

Kinds of Technopreneurship

• Digital Technopreneur
• Hardware Technopreneur
• Biotechnopreneur
• Cleantech Technopreneur
• Social Technopreneur
• Fintech Technopreneur
• Edtech Technopreneur

Technopreneurship Development

• Discovery of Computers
• Internet
• Social Media
• ICT
• Artificial Intelligence
• Online business venture

Conclusion

• Driving force of acceleration in

economic and social
development
• Disrupting Traditional markets
providing employment
opportunities
• Shows potential of technology
Innovation thebook “The innovator’s
Solution” which was a
• Involves developing and creating
follow up to his “The
new concepts/ideas that are useful
Innovator’s Dilemma”
for consumers
o Companies do not pay too
• Joerg Gemuenden defines
much attention on smaller
innovation as a process of,
businesses because they
involving multiple activities,
are most likely focusing on
performed by multiple actors from
how to improve their
one or several organizations, during
product.
which new combinations of means
o Example: Innovation of
and ends, which are new for a
mobile phones disrupting
creating and adopting unit, are
the fixed line telephony.
developed or produced,
implemented and transferred to
old and new.
• Breakthrough Innovation
• Barack Obama quoted in Business
o According to idea scale:
Week’s “In” that innovation is the
defined as an innovation
creation of something that
from inside a company that
improves the way we live our lives.
pushes something to the
That is the reason why innovation is
next level.
changing the lives of the people
o Examples: Apple Iphone,
extremely fast and the pacing of the
started on January 29, 2007
development in technology.
• Basic Research
Types of Innovation o Discovery on a new
phenomenon
• Sustaining Innovation
o Alternative terms: strategic,
o Routine Innovation
fundamental, curiosity-
o Happens on an incremental
driven, research-controlled,
basis
and autonomous
o Often response of customer
o Have no practical
feedback
application in mind
o Examples: Apple, Intel, and
(Gulbrandsen)
Amazon
• Disruptive Innovation
o Clayton Christensen
popularized the idea of
disruptive innovation in
Principle for Sustainable Innovation Ideas presentation

1. Inspire – a leader who can inspire 1. Storytelling

others and possess positive a. Not only about facts
attitude, vision, and ability to b. There should be a story
communicate. 2. Musical
2. No risk, no innovation – most a. Set captivating tunes
technopreneurs are risk takers b. Remembered by the clients
because they are innovating new 3. Video
products or service. a. It can envision what the
3. New product process – Start with a product or service
vision. Understand what they need 4. Photo-only
to develop a. Prone to reading slides
4. Ownership – ful ownership of the word-for-word
product and innovation being 5. Immersive
generated a. Most conferences,
5. Value Creation – should have a seminars, and start-ups
value and serves as a solution to 6. Question
real customer problems a. Involves asking questions to
6. Accountability – have full audience to know if they are
responsibility and obligations in the interested
innovations. 7. Demonstrative
7. Training and Coaching – proper a. Best way to promote
hiring and staffing ensuring they 8. Humorous
know the responsibility and the a. Make presentation livelier
right mindset b. Be careful of jokes to avoid
8. Idea Management – in developing misunderstanding
new products, we should value the 9. Animated
presence of the customers and a. The same in the video
sales members in order to have a presentation
brainstorming of what will be the 10. Props
best for the company. a. Visual aids to make a
9. Observe and Measure – need to creative presentation
track the result if it is already ROI
10. Net Result and Reward – If ROI is
achieved, incentives for the
employees is also one way of
motivation.
Idea Selection determining whether your product is of
interest to a given market
1. Rough-In
a. Separate good from bad THE DECISION MAKING PROCESS
b. Uses “ABC Analysis”
1. Problem or Need Recognition
c. A – Necessary; B – good,
a. Identify different problems
bad, or uncertain; C- no
of customers
value or rejected
b. Needs of customers are the
2. Fine Selection
foundation of creating or
a. Sifted ideas are further
producing new product
selected
2. Information Search
b. Dot gluing
a. Think of ideas that provides
c. For ranking of ideas
a solution to the customers’
3. Detailed Analysis
needs
a. Ideas are qualitatively
3. Evaluation of Alternatives
analyzed
a. Provide different choices of
b. Product Ideas: Customer
products
benefit, potential and
4. Selection Stage
competitive factor, and
a. Select the best ideas
feasibility
5. Evaluation of Decision
Customer Needs a. Goals if not for one-timer
but repeating
Priority is to meet the demands of
b. Assessment done for
the customers
decision making
1. Customers have latent needs
a. Needs they don’t even know
have
2. Customers Struggle to articulate
their needs
3. Customers’ needs change quickly
4. Customers won’t know what they
need until they see it
5. It is impossible to ever know all the
customers’ needs

Market Research and Validation

Conduct market research to justify

needs of the customers. It is a process of
Business Model Canvas d. Delivery – how will they get it
e. After Sales – post-purchase
• Generally used by startup
support
companies
4. Customer Relationships
• Alexander Osterwalder “Business
a. How you interact
Model Ontology”
throughout the journey
Nine Elements (key drivers) (Alex Cowan) 5. Revenue Streams – How it earns
money
1. Customer Segments – Who, what
a. Revenue – amount of money
they think, feel, see, do
that is brought into a
a. Segment Dimension –
company
Layers of business
b. Revenue Stream – how the
b. Segment Composition –
cash is generated
Understand the customers
• Sale of Physical Product
c. Problems, Needs, Habits,
• Usage fee
and Current Alternatives-
• Subscription fee
what are you doing for the
customers • Lending/renting/leasing
2. Value Proposition – what a • Brokerage fees
company promises to deliver to • Advertising
customers • Volume and unit selling
a. Newness 6. Key Activities – strategic ways to
b. High Performance deliver value proposition
c. Ability to customize a. Quality and Cost Control
d. Design b. Inventory Control
e. Brand/Status c. Maintenance and
f. Price Replacement of Machines
g. Cost Reduction d. Marketing
h. Risk Reduction e. Sales and Customer
i. Convenience Services
3. Channels – how it is promoted, 7. Key Resources – Unique strategic
sold, and delivered assets must the business compete
a. Awareness – how to reach a. Physical Resources
customers b. Intellectual Resources
b. Evaluation – Concepts of c. Human Resources
the services you want to d. Financial Resources
offer
c. Purchase – way of purchase
 8. Key Partnerships – what can o A new way of doing
company do to focus on its key something
activities o Utility Patents – new
a. Strategic Alliance between process, manufacturing,
non-competitors machine, matter
b. Coopetition o Design Patents – new
c. Joint Ventures ornamental design
d. Buyer-Supplier o Plant Patents – invents new
9. Cost Structure – major cost drivers kind of plant capable of
a. Cost and expenses that the reproduction
company will incur o Application: Request form
for Grant of Philippine
Intellectual Property Rights (IP)
Patens, descriptions and
• Refers to the creation of the mind drawings
• Inventions o 3600 pesos for big
• Literary inventions and 1800 pesos
• Artistic work for small inventions
• Designs • Trade Secrets
• Symbols o Now known outside the
• Names and images used in company
commerce • Trademarks
o Marks applied to
Types of IP manufacturers or a seller to
• Copyright distinguish them in a
o Author’s right marketplace.
o Rights that creators have o Identify products
over their literary or artistic o Promote services
works o Identify themselves
o Right to reproduce, publish, o Certification
or sell o Application: Trademark
o Perform/display work application form
o Fill out an application form, o Fees: 2160 pesos for big
attach a copy of their work, 1080 pesos for small
625 pesos fee at the IPO • Industrial Design
• Patents o Ornamental Design of an
o Exclusive rights for article. 5 – 25 years
inventions o 3D – Shapes
o Product or a process o 2D - Patterns