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w2-s8. Keyword Research and Recommendations

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Jay Yul Gaara
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22 views2 pages

w2-s8. Keyword Research and Recommendations

Uploaded by

Jay Yul Gaara
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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As a digital marketer

or e-commerce analyst, an organization may


have you create content for a webpage. Before creating that content, it's helpful
to know
the terms or phrases potential customers type into Google to find that information.
For example, let's
imagine you're writing a webpage about a
type of couch and its style. Before writing any content, it's helpful to know what
words potential
customers are typing into a search engine
to find that type of couch information
you're writing about. Now, this may seem easy, but it can be complicated. For
instance, in
addition to couch, are they searching for sofas,
sectionals, or lounges? Is one word use
more than others? Or are words combined,
such as "sofa sectional." Understanding the preferred
words will help you create content that
closely relates to what your customers
are searching for. This content will
connect with them, and when content connects, they're more likely to
take a desired action. In SEO, these words are
referred to as keywords, which are the
search terms people use to find information, products, or services online. But how
do you come up with the keywords
in the first place? Keyword research is
a process to find the terms people use
in search engines. There is no single correct
way to do keyword research. You may work at
one organization, and they have their
recommended process, and you may work at a
different organization, and they have their
recommended process. It's all a matter of opinion. When doing keyword research,
there are tools
that can help you. These tools provide data on how many times people
search for keywords. They also provide how competitive
a certain keyword is. Keyword research
varies depending on the organization
you work for and also can be somewhat
based on opinion. It is also something
best learned on the job, so we won't spend time
on it in this program. However, Google's SEO
quality guidelines recommend not doing one
keyword related practice, and this practice is
called keyword stuffing. Keyword stuffing
refers to the practice of loading a webpage
with keywords or numbers in an
attempt to manipulate a site's ranking in
the search results. Often, these keywords
appear in a list or group. They're typically out
of context and not really natural to the
webpage content. Filling pages with
keywords results in a negative user experience and can harm your
site's ranking. You should focus on
creating useful, information- rich content that uses keywords appropriately, and in
context. Examples of keyword stuffing
include blocks of texts that lists cities and states that a webpage
is trying to rank for or repeating the same words or phrases so often that
it sounds unnatural, such as, "We sell custom candles. Our custom
candles are handmade. If you're thinking about
buying a custom candle, contact a custom
candle specialists." That's our introduction to
keywords and keyword research. Just like creating
customer personas is crucial before developing
marketing materials, doing keyword
research is crucial before developing
webpage content. Keywords are the topics
of your webpage. Getting accurate keywords
will help you create content that connects more
closely with searchers. When you connect, you
can drive action, and getting your potential
customer to take action will make you successful in
your digital marketing role.

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