Suhani Dixit STR File
Suhani Dixit STR File
ON
UAS International
(A Unit of United Accrual Services Pvt. Ltd.)
Unit No. - 12G, 1 st F tool Vi gLj| Agora Mall.
’ "' '
Trade Mark No . : J751d9b Sector 28, Near MG Road Metro Station,
’ CIN: U93090DL20 13PTC2598G2 G ›w qi ant, IHary‹Jna 12200
30 Sep, 2023
To,
Suhani Dixit
45C DDA FLATS ASHOK VIHAR PHASE 3, NEW DELHI
SUHANIDIXIT040@GMAIL.COM
9953288372
We are pleased to confirm that Suhani Dixit from MERI has successfully completed her Summer Internship
with 'WEALTH MANAGEMENT AND TRAVEL & TOURISM' from 2nd
August 2023 to 30th September 2023. Location for Summer Internship: (Delhi)
Score card on the basis of her performance during the Summer Internship: 60°4.
Best Wishes
{Authorized Signatory)
Mr. Ishan Taneja
Group MD/ CEO
UAS International Group of Companies
I, SUHANI DIXIT , hereby declare that the project report on the topic of “ SALES AND
MARKETING AT UAS INTERNATIONAL PVT. LTD.” is an original work and it has not
been submitted to any other organization, university or institution for the fulfillment of the
requirement of any degree/diploma/certificate of Management program (BBA).
Suhani Dixit
Roll no.-0931510172
Batch (2021-2024)
ACKNOWLEDGEMENT
I am highly indebted to Ms.Preeti Verma, MERI College for her guidance and constant
supervision as well as for providing necessary information regarding the project & also for
their support in completing the project.
Finally, I also acknowledge with deep gratitude, immense support I received from my
family members who have always encouraged me and have been a source of inspiration
and helped me in continuing my efforts.
At last, I would like to thank all those who have given all the secretarial support despite all
other commitments.
Suhani Dixit
TABLE OF CONTENT
CHAPTER-1
INTRODUCTION
Chapter-1 INTRODUCTION
UAS International (A Unit of United Accrual Services Pvt. Ltd.) is a people training
and development company. Established in 2013, on the principles of developing and
delivering high quality training, the company is able to facilitate various training and
development programs/internships in India and abroad with top B-schools and has
trained almost 40000 and above interns till date. The Services of the company are
spread beyond the national boundaries of India (UK, USA, Dubai, Singapore,
Malaysia) etc. Keeping in mind the most critical needs in today's context, we have
emerged as a service partner providing our clients a one stop solution offering a
gamut of services we have emerged as a service partner providing our clients a one
stop solution offering a gamut of services.
UAS International (A Unit of United Accrual Services Pvt. Ltd.) is a people training
and development company. Established in 2013, on the principles of developing and
delivering high quality training, the company is able to facilitate various training and
development programs/ internships in India and abroad with top B-schools and has
trained almost 40000 and above interns till date. Liaison with 26 universities in India
with the base size of 900 & above campus. International Liaison with 80 universities
in abroad with the base size of 500 & above. Having a Team of 42 exclusive
corporate trainers. The operations of the company are spread beyond the national
boundaries of India.
Keeping in mind the most critical needs in today context, we have emerged as a
service partner providing our clients a one stop solution offering a gamut of services
Training &development, International & National Internship, International &
National
Placement & Student exchange program abroad. Moreover, we are India's 1st
Organization to launch a customer care for the students for the mentioned services
Training &development, International & National Internship, International &
National Placement & Student exchange program abroad. Thus, our mission is to
establish high standards of professional etiquette and to effectively facilitate a
comprehensive and accomplished system of continuing professional development for
every possible profession through our exceptional training solutions.
We understand the multiple needs of business world and recognize that there is a gap
in what enterprises expect and what people perform. We can meet the needs from a 10
single source, with the facilities, resources and learning expertise to fully achieve the
desired goals. For the purpose, UAS International has come up with a unique
International Internship Program, International Live Projects, Various Training
Programs on Personality Development/Career Management/How to get a desirable
Job etc. & 3 days Workshops on how to choose career options to train and develop the
knowledge and resource based skills in the candidates to fill the void of the business
environment. This is not all, we also look forward to the successful placements of our
Interns with the top companies of national and international repute.
1.3 Present status of the Organization
UAS International (A Unit of United Accrual Services Pvt. Ltd.) is a people training
and development company. Established in 2013, on the principles of developing and
delivering high quality training, the company is able to facilitate various training and
development programs/ internships in India and abroad with top B-schools and has
trained almost 40000 and above interns till date. Liaison with 26 universities in India
with the base size of 900 & above campus. International Liaison with 80 universities
in abroad with the base size of 500 & above. Having a Team of 42 exclusive
corporate trainers. The operations of the company are spread beyond the national
boundaries of India.
Their Associates
Dr. Anamica Chopra is an Academician & Researcher catering her services to the
education world. A management graduate, she obtained her MBA degree from IP
University (Delhi). M.Phil and Graduate Diploma in International Business adds up
to her qualification. To excel in her field, she attained her PhD in Business
Management from Guru Jambheshwar University of Science & Technology (Hisar).
In her academic experience she has taught the Management and Marketing related
papers to the students of BBA programme of IP University, PGDBM (AICTE), and
MBA of different universities. She has guided research projects of many management
students. Being a prolific writer, she has authored a book titled “Marketing
Management” published with Galgotia Publishers and two more are in pipeline. She
has to her credit a number of research papers in reputed and refereed National and
International journals. She has also attended and presented research papers in
National and International Seminars/Conferences. Having good academic
achievements to her credit, she plans to devote full time to her passion for research
and consultancy.
Arpandeep Narula
Anirudh Sharma
Neeti Saxena
Examinating Programs
Their Training Programs
1. Gain insight about business world s2. Gain awareness and better knowledge of the
business and management principles
3. Acquire new managerial skills, to meet up the cooperate demands
4. Build their self-esteem
5. Attain leadership qualities
6. Total personality development
7. Develop team building and group cohesiveness Helps to vigor their strengths and
overcome their weakness
8. Upskilled to do new and different tasks (multi-task/ multi-talent) and keeps them
motivated and fresh
9. Updates about the latest market trends
Modules Include:
Importance and Implications of Career Management
Discover Yourself Aptitude Test
Impact of First Impression
Promote Yourself- Importance of Professional Presence
Resume Writing
Fundamentals & Applications of Group Discussions (GDs)
How to effectively fill Interview Forms
How to Market Yourself in an Interview
Fundamentals & Applications of Personal Interviews (PIs)
Evaluation Parameters of GDs & PIs
Winning Mantras of GDs & PIs
Sure Success Tips for GDs & PIs
UAS International (A Unit of United Accrual Services Pvt. Ltd.) is a people training
and development company. Established in 2013, on the principles of developing and
delivering high quality training, the company is able to facilitate various training and
development programs? Internship in India ans abroad with top B-schools and has
trained almost 40000 and above interns till date. Liaison with 26 universities in India
with the base size of 900 & above campus. International Liaion with 80universities in
abroad with the base size of 500& above. Having a Team of 42 exclusive corporate
trainers. Company is having assest under management of 50cr. The operations of the
company are spread beyond the national boundaries of India.
Marketing:
Marketing can be defined as "the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large." Sales is a part under marketing
which focuses on the intense communication between the company's product and the
target audience.
• Learnt about digital marketing, search engine optimization, social media optimization and
online marketing.
• Understood about the taxation like the taxation policies, flow of tax calculations,
fundamentals of various heads of income, income tax act of 1961, 80C,80D ,10 10 D
&different tax slabs in India.
• Introduction about the different financial sectors in India, knowledge about BFSI sector,
awareness about Insurance Sector, merits and demerits of each financial sector and career
planning in BFSI sector.
• To understand the pnb MetLife, Max Bupa Health Insurance, Reliance mutual funds
matching its capabilities to the market needs, positioning and to focus on the maximization of
sales for the company. • Concept of Portfolio Management & financial investment.
• How to Pitch the product to the client, role plays, lead generations, customer satisfaction
and closing of sales.
After the 12 days of induction, I was sent on field for 14 days to pitch the product and do
sales. In the two-week time period, I generated the leads, met with the clients and tried to
close the deal by convincing a client to buy the product. I was focused to generate the
revenues for the company and maximizing the profits as well. I sold out some SIP (systematic
Investment plan).
OPPORTUNITIES
• Expansion of company in South India and Abroad.
• Increase clients from other industries.
• Rise in the variety of products and services. • Rising of Insurance and Banking
sector in India.
THREATS
• High competition in Investment sector.
• Currently, only one branch
• Change in Government policies can fluctuate profit generated.
CHAPTER – 3
RESEARCH
METHODOLOGY
3.1 Objectives of the study
• To study the factors affecting the market conditions.
• Sample frame: - Employee from each department and each level in the department
• Sample size: 100 Employees for questionnaire
3.4 Limitations
Every study has got some limitation, during the project “analysis of marketing strategies” in
UAS International. I have also faced some constraints and limitations. They have been listed
as follows:
• Some employees who were interviewed didn’t share their personal observation or
problems they were facing because they didn’t find it important to share because of their
personal opinions and views.
• Many employees and organization have low awareness about the marketing strategies and
why it is needed in the organization, as well as what benefits will it bring to an individual or
group of people and in turn the organization.
• Some respondents were not aware of the information asked in the questionnaire. So could
not fill the questionnaire appropriately.
CHAPTER-4
DATA AND INTERPRETATION
1. One year growth chart
2. Annualized Return
3. Fund management
Email Customer_care@reliancemutual.com
1. UAS https://www.uasinternational.in/about-us.html
2. MAGAZINE
https://www.forbes.com/
ANNEXURE
QUESTIONNAIRE
Few important questions kept in front on clients helped in approaching them in better
way and generating more sales:
1. From which sources you get to know about different Investment options.
• Broker
• Bank
• Relative/ Friend
• T.V./ Newspaper
12. How do you intend to use the earnings received from investment?
• Reinvest 20-80%
• Reinvest total earnings
13. How much interest rate do you expect from your investment?
• 4-5% • 6-7%
• More than 7%