We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4
Products
Sports apparel
Mercurial astro turf shoes
Nike astro turf shoes
Nike produces a wide range of sports equipment and apparel. Their first products were track running shoes. Nike Air Max is a line of shoes first released by Nike, Inc. in 1987. Additional product lines were introduced later, such as Air Huarache, which debuted in 1992. The most recent additions to their line are the Nike 6.0, Nike NYX, and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes called Air Zoom Yorker, designed to be 30% lighter than their competitors'. [69] In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind. Nike's range of products include shoes, jerseys, shorts, cleats, baselayers, etc. for sports activities such as soccer, [70] basketball, track and field, combat sports, tennis, American football, athletics, golf, ice hockey, and cross training for men, women, and children. Nike also sells shoes for activities such as skateboarding, baseball, cycling, volleyball, wrestling, cheerleading, lacrosse, cricket, aquatic activities, auto racing, and other athletic and recreational uses. Nike partnered with Apple Inc. to produce the Nike+ product that monitors a runner's performance via a radio device in the shoe that links to the iPod nano. While the product generates useful statistics, it has been criticized by researchers who were able to identify users' RFID devices from 60 feet (18 m) away using small, concealable intelligence motes in a wireless sensor network.[71][72] In 2004, Nike launched the SPARQ Training Program/Division.[73] Some of Nike's newest shoes contain Flywire and Lunarlite Foam to reduce weight. [74] The Air Zoom Vomero running shoe, introduced in 2006 and currently in its 11th generation, featured a combination of groundbreaking innovations including a full-length air cushioned sole,[75] an external heel counter, a crashpad in the heel for shock absorption, and Fit Frame technology for a stable fit. [76] In 2023, Nike told ESPN that it would cease using kangaroo skins in its products by the end of that year and debut "a new Nike-only, proprietary synthetic upper, [with] a new material that is a better performance solution and replaces the use of kangaroo leather."[77] Nike Vaporfly
Nike Vaporfly cut in half to show the different layers
that make up the base of the shoe. The dark grey line shows the carbon fiber plate. The Nike Vaporfly first came out in 2017 and their popularity, along with its performance, prompted a new series of running shoes. [78][79] The Vaporfly series has a new technological composition that has revolutionized long-distance running since studies have shown that these shoes can improve marathon race time up to 4.2%. [79] The composition of the sole contains a foamy material, Pebax, that Nike has altered and now calls it ZoomX (which can be found in other Nike products as well). Pebax foam can also be found in airplane insulation and is "squishier, bouncier, and lighter" than foams in typical running shoes. [79] In the middle of the ZoomX foam there is a full-length carbon fiber plate "designed to generate extra spring in every step".[79] At the time of this writing Nike had just released its newest product from the Vaporfly line, the Nike ZoomX Vaporfly NEXT%, which was marketed as "the fastest shoe we’ve ever made" using Nike's "two most innovative technologies, Nike ZoomX foam and VaporWeave material".[80] Street fashions Nike Elite no-show socks with cushioned sole
Hypervenom sports shoes
Nike Victori One Men's Slides On Rain
The Nike brand, with its distinctive "Swoosh" logo, quickly became regarded as a status symbol[81] in modern urban fashion and hip-hop fashion[82] due to its association with success in sport. [83] Beginning in the 1980s, various items of Nike clothing became staples of mainstream American youth fashion, especially tracksuits, shell suits, baseball caps, Air Jordans, Air Force 1's, and Air Max running shoes[84] with thick, air cushioned rubber soles and contrasting blue, yellow, green, white, or red trim.[85] Limited edition sneakers and prototypes with a regional early release were known as Quickstrikes,[86] and became highly desirable items[87] for teenage members of the sneakerhead subculture.[88] By the 1990s and 2000s, American and European teenagers[89] associated with the preppy[90] or popular clique[91] began combining these sneakers,[92] leggings, sweatpants, crop tops,[93] and tracksuits with regular casual chic[94] street clothes[95] such as jeans, skirts, leg warmers, slouch socks, and bomber jackets. Particularly popular[96] were the unisex spandex Nike Tempo compression shorts[97] worn for cycling and running,[98] which had a mesh lining, waterproofing, and, later in the 2000s, a zip pocket for a Walkman or MP3 player.[99] From the late 2000s into the 2010s, Nike Elite basketball socks began to be worn as everyday clothes by hip-hop fans and young children. [100] Originally plain white or black, these socks had special shock absorbing cushioning in the sole [101] plus a moisture wicking upper weave.[102] Later, Nike Elite socks became available in bright colors inspired by throwback basketball uniforms,[103] often with contrasting bold abstract designs, images of celebrities, [104] and freehand digital print[105] to capitalise upon the emerging nostalgia for 1990s fashion. In 2015, a new self-lacing shoe was introduced. Called the Nike Mag, which are replicas of the shoes featured in Back to the Future Part II, it had a preliminary limited release, only available by auction with all proceeds going to the Michael J. Fox Foundation.[106] This was done again in 2016.[107] Nike have introduced a premium line, focused more on streetwear than sports wear called NikeLab.[108][109] In March 2017, Nike announced its launch of a plus-size clothing line, [110] which will feature new sizes 1X through 3X on more than 200 products. [111] Another significant development at this time was the Chuck Taylor All-Star Modern, an update of the classic basketball sneaker that incorporated the circular knit upper and cushioned foam sole of Nike's Air Jordans.[112] Collectibles On July 23, 2019, a pair of Nike Inc. running shoes sold for $437,500 at a Sotheby's auction. The so-called "Moon Shoes" [113] were designed by Nike co- founder and track coach Bill Bowerman for runners participating in the 1972 Olympics trials. The buyer was Miles Nadal, a Canadian investor and car collector, who had just paid $850,000 for a group of 99 rare of limited collection pairs of sport shoes. The purchase price was the highest for one pair of sneakers, the previous record being $190,373 in 2017 for a pair of signed Converse shoes in California, said to have been worn by Michael Jordan during the 1984 basketball final of the Olympics that year.[114] Virtual After acquiring RTFKT, Nike launched the Dunk Genesis Cryptokicks collection, which features over 20,000 NFTs.[115] One design by Takashi Murakami was sold for $134,000 in April 2022.[116]