Altered Attitudes of People Toward Robots Investig
Altered Attitudes of People Toward Robots Investig
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by cultural backgrounds and personal experiences. More- Negative Attitudes toward Robots Scale
over, the classical psychological theory suggests that they As one of the measurement tools, in this paper we use the
can be changed based on mental congruity (Osgood & Tan- Negative Attitude toward Robots Scale (NARS) to measure
nenbaum 1955; Newcomb 1953; Heider 1958). These facts people’s attitudes toward robots through social research.
imply that attitudes toward robots can be altered by some This scale was developed to determine humans’ attitudes
factors including cultural backgrounds and personal experi- toward robots, and its internal consistency, factorial valid-
ences. ity, and test–retest reliability have been confirmed based on
Bartneck et al. (2005b; 2005a) suggested that cultures Japanese respondents (Nomura, Kanda, & Suzuki 2006). As
may influence attitudes toward robots. Moreover, Nomura, mentioned above, the research by Bartneck et al. (2005b;
Kanda, & Suzuki (2006) suggested the influence of personal 2005a) was based on this psychological scale.
experiences with robots on attitudes toward them, such as This scale consists of fourteen questionnaire items. Table
individuals’ experiences on really acting robots. However, 1 shows the English version of the NARS, which was trans-
these studies lack perspective on what types and tasks of lated using back–translation. These items are classified into
robots people assume. It is considered that attitudes toward three subscales, S1: “Negative Attitude toward Situations
robots can more directly be influenced by assumptions about of Interaction with Robots” (six items), S2: “Negative At-
robots than by cultures and personal experiences, although titude toward Social Influence of Robots” (five items), and
these assumptions can be affected by cultures and personal S3: “Negative Attitude toward Emotions in Interaction with
experiences. Thus, we should focus on assumptions about Robots” (three items). The number of grades for each item is
robots to investigate alternation of attitudes toward robots. five (1: I strongly disagree, 2: I disagree, 3: Undecided, 4: I
These assumptions can be altered by cultural situations such agree, 5: I strongly agree), and an individual’s score on each
as media, and their distribution can affect that of attitudes subscale is calculated by summing the scores of all the items
toward robots. Of course, cultural differences can produce included in the subscale, with the reverse of scores in some
differences in attitudes toward one specific type of robot items. Thus, the minimum and maximum scores are 6 and
such as humanoids, as Kaplan (2004) mentioned. Thus, we 30 in S1, 5 and 25 in S2, and 3 and 15 in S3, respectively.
can consider several types of differences in attitude toward
robots as follows: Social Research
• Differences in attitudes between different assumptions To investigate the differences in attitudes between assump-
about robots in one culture. tions about robots in one culture, we administered the fol-
• Differences in attitudes toward one specific type of robot lowing social research.
between different cultures.
Method
• Differences in assumptions about robots and their rela-
The social research was administered from November 2005
tionship to attitudes toward robots between different cul-
to March 2006. The participants were Japanese university
tures.
and special training school students. The Japanese version
As mentioned above, Bartneck et al. (2005b; 2005a) sug- of the NARS was administered during lecture time. Partici-
gested the possibility of there being cultural differences in pation by the respondents was voluntary.
attitudes toward robots. This paper deals with the first issue The face sheet used in administering this survey included
in the above list. items that asked respondents to answer which type of robots
Table 2: The Number of Respondents Who Selected Each Robot Type and Task
Robot Task
Robot Type 1 2 3 4 5 6 7 8 9 10 11 Total
1 N 53 8 0 5 9 19 26 11 30 31 4 196
φ .255∗∗∗ .059 -.088 .000 -.024 -.072 .001 .148∗∗ -.162∗∗ -.028 -.094
2 N 12 1 1 3 0 2 9 1 21 20 3 73
φ -.012 -.047 .033 .047 -.111∗ -.137∗∗ -.014 -.047 .078 .135∗ .007
3 N 1 2 1 0 5 23 13 0 5 10 1 61
φ -.179∗∗∗ .005 .043 -.070 .060 .340∗∗∗ .101 -.077 -.143∗∗ -.006 -.049
4 N 0 0 0 1 0 2 1 0 21 1 1 27
φ -.125∗∗ -.048 -.024 .020 -.063 -.039 -.077 -.048 .367∗∗∗ -.096 -.002
5 N 0 1 1 0 2 0 1 0 0 0 0 5
φ -.052 .112 .251∗ -.018 .180∗ -.042 -.022 -.020 -.060 -.051 -.023
6 N 0 0 0 0 4 1 1 0 0 1 0 7
φ -.062 -.024 -.012 -.022 .319∗∗∗ .009 .004 -.024 -.072 -.009 -.027
7 N 2 0 0 1 0 0 1 0 9 3 6 22
φ -.053 -.043 -.021 .031 -.057 -.090 -.063 -.043 .111 ∗ -.021 .298∗∗∗
Total N 68 12 3 10 20 47 52 12 86 66 15 391
Robot Type: 1: human–size humanoids, 2: small–size humanoids, 3: acting huge objects, 4: animals,
5: stationary objects, 6: arm manipulators, 7: others
Robot Task: 1: housework, 2: office work, 3: public service such as education, 4: medical or welfare service,
5: construction or assembling tasks, 6: guard or battle,
Robot Type: 7: tasks in places hard for humans to go or hazardous locations such as the space and the deep sea,
8: the service trade, 9: communication partners or playmates, 10: amusement, 11: others
(Correlation Coefficients: φ–Coefficients, ∗ p < .05, ∗∗ p < .01, ∗∗∗ p < .001, p–Values: Results by Fisher’s Method)
they assumed and which tasks they assumed the selected rectly related to interaction with robots (S1 and S3).
robots do. The choices for the former item were: 1: human–
size humanoids, 2: small–size humanoids, 3: acting huge Results
objects, 4: animals, 5: stationary objects, 6: arm manipu- A total of 400 people (male: 197; female: 199; unknown:
lators, and 7: others. The choices for the latter item were: 4; mean age: 21.4) participated in the research. For the 374
1: housework, 2: office work, 3: public service such as ed- samples that had no missing item in the NARS, Cronbach’s
ucation, 4: medical or welfare service, 5: construction or α denoting reliability were 0.756 for S1, 0.647 for S2, and
assembling tasks, 6: guard or battle, 7: tasks in places hard 0.735 for S3 respectively. The sample data were analyzed in
for humans to go or hazardous locations such as the space the following three ways:
and the deep sea, 8: the service trade, 9: communication
partners or playmates, 10: amusement, 11: others. These Relations between Assumptions about Robot Types and
choices were determined based on the pilot study by No- Tasks: First, we calculated how many respondents se-
mura et al. (2005a). lected each robot type and task with respect to the assump-
In addition to the above face sheet and the NARS, two tions about robots. Then, to find relations between specific
psychological scales were administered to investigate re- assumptions about types and tasks, φ–coefficients were cal-
lationships between attitudes toward robots and personal culated to reveal the extent of relationships between the as-
traits. One is the State–Trait Anxiety Inventory (STAI), sumption choices. In addition, we performed statistical tests
which is used for measuring general anxiety (Spielberger, with Fisher’s method on selection for pairs of choices to in-
Gorsuch, & Lushene 1970). The emotion of anxiety is gen- vestigate the statistical significance of these φ–coefficients,
erally classified into two categories: state and trait anxiety. based on the independence among these choices. 1
Trait anxiety is a trend of anxiety as a characteristic stable Table 2 shows the number of respondents who selected
in individuals whereas state anxiety is an anxiety transiently each robot type and task, and the correlations between robot
evoked in specific situations and changed depending on the types and tasks. Regarding assumptions about robot type,
situation and time. STAT consists of twenty items for mea- about 50% of the respondents selected “human–size hu-
suring state anxiety (STAI–S) and twenty items for measur- manoids.” The humanoid type, including small–size ones,
ing trait anxiety (STAI–T). was selected by about 70% of the respondents, while the se-
The other scale is the Report of Communication Appre- lection rate for “animals” was about 7%. The respondents
hension (PRCA–24) (Pribyl et al. 1998). PRCA–24 mea- who selected “others” tended to mention concrete names of
sures communication apprehension in four contexts: pub- 1
For example, to investigate the correlation between “small–
lic speaking, meetings, small–group discussion, and dyads. size humanoids” and “amusement,”, one 2 × 2 cross table con-
Each context corresponds to six items. In this administra- sisting of selection/no–selection of “small-size humanoids” and
tion, only six items corresponding to dyads were used to “amusement” was made, then the φ–coefficient was calculated and
investigate their relationships with the NARS subscales di- a test was done for this cross table.
,*
,-)
,-(
S1 S2 S3
Figure 1: Means and Standard Deviations of NARS Subscale Scores based on Gender and Robot Type Subgroups (Type 1:
Male N = 92, Female N = 89, 2: Male N = 27, Female N = 46, 3: Male N = 34, Female N = 21, 4: Male N = 13,
Female N = 13, 5+6+7: Male N = 16, Female N = 17)
: 7 N L bI_
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b9]
8 7 M L a
896 M-K `
_
7 L
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6 K ]
;#<=;#<=;#<=;#<=;#<=;#<=;#< O#P=O#P=O#P=O#P=O#P=O#P=O2P c#d=c#d=c#d=c#d=c#d=c#d=c#d
S1 S2 S3
Figure 2: Means and Standard Deviations of NARS Subscale Scores based on Gender and Robot Task Subgroups (Task 1: Male
N = 30, Female N = 33, 5: Male N = 12, Female N = 5, 6: Male N = 27, Female N = 16, 7: Male N = 28, Female
N = 19, 9: Male N = 22, Female N = 59, 10: Male N = 28, Female N = 34, Others (2+3+4+8+11): Male N = 31, Female
N = 18)
some robots appearing in the media, such as “Doraemon” manoids” and “the service trade,” between “small–size hu-
and “Asimo” in their written answers. manoids” and “amusement,”, between “stationary objects”
Regarding assumptions about robot tasks, there was no and “public service such as education,” between “station-
bias of respondents toward a specific task; the selection rates ary objects” and “construction or assembling tasks,” and
for “housework,” “communication partner or playmates,” “others” and “communication partners or playmates.” In
and “amusement” varied from 16% and 22%. The selec- addition, there was a low level of negative correlation be-
tion rates for “guard or battle,” and “tasks in places hard tween “human–size humanoids” and “communication part-
for humans to go or hazardous locations” were about 12– ners or playmates,” between “small–size humanoids” and
13%. Few respondents selected “public service such as ed- “construction or assembling tasks”, between “small-size hu-
ucation.” The respondents who selected “others” tended not manoids” and “guard or battle,” between “huge acting ob-
to mention concrete tasks in their writtten answers. jects” and “housework,” between “huge acting objects” and
Regarding relations between robot type and task, there “communication partners or playmates,” and between “ani-
was a moderate level of positive correlation between “act- mals” and “housework.”
ing huge objects” and “guard or battle,” between “ani-
mals” and “communication partners or playmates,” between Relations of Gender and Assumptions about Robots with
“arm manipulators” and “construction or assembling tasks,” Attitudes toward Robots: Second, to investigate the re-
and between “others” and “others.” Moreover, there was lations between attitudes toward and assumptions about
a low level of positive correlation between “human–size robots, two–way ANOVAs were executed with the indepen-
humanoids” and “housework,” between “human–size hu- dent variables of gender and robot type, and variables of
gender and robot task, respectively 2 . In this analysis, the
subgroups of respondents who selected “stationary objects,” Table 3: F –Values in the Two ANOVAs for the Scores of
“arm manipulators,” and “others” were integrated into one NARS Subscales
Gender Robot Type Interaction
subgroup due to their small numbers of respondents and
S1 13.910∗∗∗ 3.386∗ 0.498
correlations with robot tasks. Furthermore, the subgroups S2 0.420 1.063 0.361
of respondents who selected “office work,” “public service S3 10.237∗∗ 5.406∗∗∗ 1.285
such as education,” “medical or welfare service,” “the ser- Gender Robot Task Interaction
vice trade,” and “others” were integrated into one subgroup, S1 8.460∗∗ 1.899† 0.875
due to their small numbers of respondents, correlations with S2 3.576† 2.774∗ 0.543
robot type, and the similarity of their contents. S3 0.914 1.421 0.360
Figures 1 and 2 illustrate the means and standard devia- († p < .1, ∗ p < .05, ∗∗ p < .01, ∗∗∗ p < .001)
tions of the scores of the NARS subscales based on gender
and robot type subgroups, and based on gender and robot
task subgroups, respectively. In addition, Table 3 shows Table 4: Peason’s Correlation Coefficients r between NARS
the F –values in the two ANOVAs for the NARS subscale Subscales, STAI, and PRCA–24
scores. PRCA–24 STAI–S STAI–T
For the ANOVA of gender and robot type, there were sta- S1 Male r 0.008 0.181∗ 0.185∗
tistically significant effects regarding both gender and robot N 160 171 171
type on the scores of S1 and S3, although there was no in- Female r 0.160∗ 0.333∗∗∗ 0.282∗∗∗
teraction effects. It was revealed that the female respondents N 176 182 183
had more pronounced negative attitudes toward situations of S2 Male r 0.041 0.043 0.092
interaction with robots and lower negative attitudes toward N 160 171 171
emotions in interaction with robots, than the male respon- Female r 0.166∗ 0.106 0.136
dents. Moreover, the post–hoc tests with Tukey’s method N 176 182 183
revealed with a 5% significance level that the respondents in S3 Male r -0.020 -0.076 -0.135
N 160 171 171
the subgroups of “small–size humanoids” and “huge acting
Female r 0.138 0.102 -0.092
objects” had stronger negative attitudes toward situations of N 176 182 183
interaction with robots than those in the integrated subgroup
(∗ p < .05, ∗∗∗ p < .001)
consisting of “stationary objects,” “arm manipulators,” and
“others.” In addition, they also revealed that the respondents
in the subgroup of “small–size humanoids” had more pro-
S, and STAI–T for the female respondents, although that
nounced negative attitudes toward emotions in interaction
for the male respondents was low. Moreover, it also re-
with robots than those in the subgroups of “human–size hu-
veals that there was a low level of correlation among S1,
manoids” and “animals.” There were no statistically sig-
S2, and PRCA–24, although there was no such correlation
nificant effects of gender, robot type, or interaction in S2,
for the male respondents. There was no correlation among
negative attitude toward the social influence of robots.
S3, STAI, and PRCA–24.
For the ANOVA of gender and task type, there was a sta-
tistically significant effect of task type on the scores of S2.
The post–hoc tests with Tukey’s method revealed with a 5% Discussion
significance level that the respondents in the subgroup of The results of the social research mentioned in the previous
“tasks in places hard for humans to go or hazardous loca- section are based on Japanese respondents, that is, on one
tions” had stronger negative attitudes toward the social in- specific culture. Here, we carefully discuss the results’ im-
fluence of robots than those in the subgroup of “communi- plications, separating those limited to Japanese culture from
cation partner or playmates.” Moreover, there were statisti- results that may be generalized to other cultures, particularly
cally significant trends regarding task type in S1 and gender those related to alternation of attitudes toward robots.
in S2.
Implications from the Social Research Results
Correlations between NARS, STAI, PRCA–24: Third,
to investigate the relations between attitudes toward robots, The results for assumptions about robot type suggest a
general anxiety, and communication apprehension, we cal- bias of respondents toward humanoid–type robots. On the
culated Peason’s correlation coefficients r between the other hand, φ–coefficients between this type and assump-
NARS subscales, STAI, and PRCA–24. Since there is a tions about robot tasks suggest that “humanoid robots” were
possibility of gender difference with respect to anxiety and not strongly related to specific tasks. Moreover, the corre-
communication apprehension, this calculation was done for lations between “acting huge objects” and “guard or battle,”
each gender subgroup. between “animals” and “communication partners or play-
Table 4 displays these coefficients. The table reveals that mates,” and between “arm manipulators” and “construction
there was a moderate level of correlations among S1, STAI– or assembling tasks” suggest conservative images of robots
that have been reconstructed via the media. This trend is
2
No ANOVAs with robot type and task were conducted due to similar to the results by Nomura et al. (2005a). These sug-
the existence of cells in which the number of respondents was zero. gestions imply that more Japanese people are more biased
toward humanoid–type robots than other types, but are un- can extend our discussion to other cultures to some ex-
clear about what tasks this type of robot does. tent. While bias toward and relations between certain as-
The results of the ANOVAs for the NARS subscale sumptions about robots may be specific to each culture,
scores suggest that there the respondents assuming “small– what is important is that attitudes toward robots may de-
size humanoids” and “acting huge objects” had more pro- pend on specific assumptions dominant in a given culture.
nounced negative attitudes toward interaction with robots In other words, if the dominant assumptions about robots are
than those assuming “stationary objects,” “arm manipula- changed, the whole trend of attitudes toward robots can be
tors,” and “others.” We assume that the robot types “sta- altered in that culture. This may be caused by commercial-
tionary objects,” “arm manipulators,” and “others” lead peo- ization of really acting robots and media information about
ple to have conservative images of robots, such as being big them.
computer, industrial robots, and animated robots. Thus, this Joinson (2002) pointed out that people tend to have either
suggestion implies that novel types of robots or robots re- extremely positive or extremely negative attitudes toward
lated to battle evoke negative attitudes toward human inter- novel technologies. As mentioned in the previous section,
action with robots. people may have negative attitudes toward robots unfamil-
Moreover, the results of the ANOVAs suggest that the re- iar to their culture, but as information about robots spreads,
spondents assuming “small–size humanoids” had stronger their assumptions may change and attitudes toward them
negative attitudes toward emotions in interaction with robots may also alter.
than those assuming “human–size humanoids” and “ani- An important problem is that gender differences may af-
mals.” This implies that emotional reactions toward robots fect the alteration of attitudes toward robots. If there are cur-
are different between robot types, depending on interaction rently gender differences in attitudes toward robots and their
effects between design and size. relations to some personal traits in a culture, as implied in
In addition, the results of the ANOVA suggest that the the previous section, these differences may affect the nature
respondents assuming “tasks in places hard for humans to of attitude change toward robots; for example, males may
go or hazardous locations” were more negative toward the develop more positive attitudes toward humanoids whereas
social influence of robots than those assuming “communi- females in the same culture may come to have more nega-
cation partner or playmates.” We estimate that the image of tive attitudes toward them. Of course, the trend of attitude
danger in the former task assumption evoked negative atti- change may depend on the cultures.
tudes toward the social influence of robots performing such Furthermore, it is not clear which personal trait affects at-
tasks. titude change toward robots. Although currently there may
The ANOVA results also suggest that the female respon- be no strong relation between attitudes toward robots and
dents had more pronounced negative attitudes toward inter- communication apprehension in a given culture, as implied
action with robots and less negative attitudes toward emo- in the previous section, the increasing ability of robots, in
tions in interaction with robots than did the male respon- particular those related to communication, can change as-
dents. Furthermore, the correlation coefficients among the sumptions about robots, and as a result can change the con-
NARS, STAI, and PRCA–24 suggest that there is also a gen- nection between attitudes toward robots and personal traits
der difference regarding relations between negative attitudes related to communication.
toward robots and personal traits related to anxiety. This The above discussion merely focuses on a possibility. To
suggestion implies that there is a gender difference in atti- investigate it further, we should explore the psychological
tudes toward robots, depending on which factor we focuse relationships between assumptions about robots, attitudes
on in interaction with robots, and gender–based difference toward robots, and concrete emotions evoked in interaction
in their relations to some personal traits. with robots in more detail (Nomura et al. 2004). Moreover,
On the other hand, the correlation coefficients between we need to investigate cultural differences in assumptions
the NARS subscales and PRCA–24 suggest that there is a about robots.
low level of correlation between attitudes toward robots and
communication apprehension as a personal trait related to Summary
interaction. This suggestion is consistent with the exper-
imental results by Nomura, Kanda, & Suzuki (2006), in This paper reported the results of a social research project on
which there was only a low level of correlation between people’s attitudes toward robots by using the Negative Atti-
negative attitudes and communication avoidance behaviors tudes toward Robots Scale. The results revealed that atti-
toward robots. This implies that attitudes toward robots tudes toward robots are different depending on assumptions
are not directly connected to personal communication traits about robots, and there may be gender differences associ-
at the present, since robots such as humanoids are not yet ated with them. Based on these results, we discussed the
widespread in daily life and images of their tasks are not yet possibility of attitude changes toward robots, including the
fixed. influence of the changing ability and commercialization of
robots, media information about them, and personal traits.
Implications about Alternation of Attitudes toward
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