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QXbYyLiiT76p2cxaYBeT - BWN Logo Guidelines

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16 views7 pages

QXbYyLiiT76p2cxaYBeT - BWN Logo Guidelines

Uploaded by

explorexanu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PHYSIO & SPORTS REHABILITATION

PRIMARY LOGO

The primary logo should be used most frequently,


whenever space and colour allows.

PHYSIO & SPORTS REHABILITATION

SECONDARY LOGO

The secondary logo can be used when the primary logo


doesn’t fit in a chosen context. This is used on more of
an as-needed basis.

PHYSIO & SPORTS REHABILITATION


TYPEFACE

Our primary font is the VAG Rounded Bold font. It should


be used for all headings. Where this font isn’t eligible,
alternatively use the default font of BR FIRMA.

PRIMARY FONT LAYOUT AND STRUCTURE

VAG Rounded Bold


ABCDEFGHIJKLMNOPQRSTUVWXYZ
Primary heading
abcdefghijklmnopqrstuvwxyz SECONDARY HEADING
Body Text
SECONDARY FONT

BR FIRMA - MEDIUM Headings should always be lower case apart from the first letter of a phrase.
They should always use VAG Rounded Bold.
ABCDEFGHIJKLMNOPQRSTUVWXYZ Ensure there is sufficient space around the heading.
Predominantly left aligned.
abcdefghijklmnopqrstuvwxyz Subheadings should always be upper case.
They should always use BR FIRMA MEDIUM.
Ensure there is sufficient space around the subheading.
Predominantly left aligned.
BODY TEXT
Body text should always be lowercase apart from the opening letter of a sentence.
The font you choose should always be BR Firma Regular.
BR Firma - Regular The minimum font size for body copy is 8 point to ensure your text is legible.
Predominantly left aligned.

ABCDEFGHIJKLMNOPQRSTUVWXYZ Layouts should be clean and simple.


Provide clear space between headings and content.
abcdefghijklmnopqrstuvwxyz Do not clutter the layout with too many elements.
Do not use long, wide columns of text.
COLOUR PALETTE

The primary palette contains the core colours that


should be used across all of our communications.
Examples of use where all colours are present include
our logo.

Body text should always be black.


CMYK 66 / 12 / 12 / 0
RGB 80 / 176 / 211
HEX #50B0D3

CMYK 52 / 0 / 100 / 0
RGB 145 / 192 / 33
HEX #91C021

CMYK 78 / 9 / 46 / 0
RGB 0 / 164 / 154
HEX #00A49A

CMYK 82 / 38 / 28 / 2
PHYSIO & SPORTS REHABILITATION RGB 36 / 127 / 159
HEX #247F9F

CMYK 0 / 0 / 0 / 100
RGB 29 / 29 / 27
HEX #1D1D1B
COLOUR

The primary logo with the brand colours should be the


main use.

However, if needed, the logo colour should be white on


darker backgrounds and black on lighter backgrounds.

PHYSIO & SPORTS REHABILITATION


CLEAR SPACE

The logo needs to be surrounded by clear space to


ensure its visibility and impact. No graphic elements of
any kind should invade this area.

Clear space around the logo is equal to the cap height


of the B.

PHYSIO & SPORTS REHABILITATION

PHYSIO & SPORTS REHABILITATION


STRAPLINE

Our strapline position should always sit below our


primary or secondary logo.

It is more flexible in isolation, however the format


should stay consistent where possible.

PHYSIO & SPORTS REHABILITATION

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