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Marketing WS

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Anoop Singh Saini
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39 views2 pages

Marketing WS

Uploaded by

Anoop Singh Saini
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

G. D.

GOENKA INTERNATIONAL
SCHOOL
DATE : /0/2024 PRACTISE WS TIME : 40 MIN
CLASS : XII / DIV : C/D/E/F SUBJECT : BUSINESS STUDIES MAX. MARKS :20
TOTAL NO. OF PAGES : 1 SUB. CODE : 054
_______________________________________________________________________________________________

Name : ____________________________________________________ Roll No. : ________

1) Ashima purchased a bottle of tomato-sauce from the local grocery shop. The information provided on the (3)
bottle was not clear. She fell sick on consuming it. She filed a case in the District Forum under
Consumer Protection Act and got the relief.
1.Identify the important aspect neglected by the marketer in the above case.
2. Explain briefly the functions of the aspect identified in (a) above.

2) ‘Yo China’ started its business by offering the exemplary combo of noodles and manchurian. In any (3)
case, over the long run, their clients needed better food service, so ‘Yo China’ reacted and started
offering sound choices like plates of mixed greens, natural products, wraps and oats. In the event that
‘Yo China’ hadn’t reacted, they might have lost clients that needed to eat better food varieties. The
above case features one of the focuses identified with the significance of the business climate and its
comprehension by chiefs. Identify it.

4) Identify the true exchange mechanisms in the following cases: (1)

1. Rajeev was a hardworking stationery shop keeper. One day when he was standing in front of the
mirror he took money from one of his pockets and took out a pen from the other. He allocated ?
100 for the pen and decided to keep the pen for his personal use. In the coming days he utilized
the pen properly and was satisfied with if.

2. Kiran was a book seller. One day she was selling books. She approached a person who was sitting on
a pavement. She offered her a book and found that he was not having enough money to pay. So she
willingly gave her the book without taking money.

5) Suyash is very thirsty. He is in the middle of a desert. Soon he finds a cold drinks’ shop. He goes and (3)
purchases three bottles and drinks them to satisfy his thirst. After drinking the cold drink he realises that
it has been developed after analyzing the needs and preferences of the potential customers. On
observing the outer side of the bottle he finds details like contents, flavour, size, prize, etc.
1. What is ‘Cold Drink’ and ‘Thirst’ here in relation to each other?
2. Identify one feature of marketing which has been highlighted here?
3. How is cold drink a good market offer here?
6) Saloni intends to start an enterprise that produces chocolates. Initially in order to assess the taste and (6)
preferences of the people about chocolates, she used social media and online survyes. Thereafter she
prepared a detailed SWOT analysis of her enterprise to devise a strategy that will give her an edge over
competitor. Based on her analysis of the market she planned another segment of Chocolate called 'Eesi
delight'. She planned to fix up the price of chocolate relatively lower in beginning and increasing later on
when demand pricks.
Page | 1
In context of above case.
i) Identify the elements of marketting mix being discussed in above para.
ii) Explain briefly the functions of marketting discussed in above para.

Page | 2

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