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Market Basket Analysis

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4 views10 pages

Market Basket Analysis

Uploaded by

sevoni9384
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MARKET

BASKET
ANALYSIS
The step by step of Market Basket Analysis
using python

1. Import Dataset

2. Drop all Null Values

3. Use the Positive ‘Quantity’ Values

4. Create the Basket Data

5. Encode The Data

6. Filter The Transaction :


Bought More Than 1 Items Only

7. Apply the Apriori Algorithm

8. Finding The Association Between


Frequently Bought Items
PYTHON
CODE
FOR
MARKET
BASKET
ANALYSIS
BY
ASSOCIATION
ANALYSIS
import pandas as pd

from mlxtend.frequent_patterns import apriori

from mlxtend.frequent_patterns import


association_rulesdf = pd.read_excel('LINK FOR
DATASET')df.head()

df['Description'] = df['Description'].str.strip()
df.dropna(axis=0, subset=['InvoiceNo'], inplace=True)
df['InvoiceNo'] = df['InvoiceNo'].astype('str')
df = df[~df['InvoiceNo'].str.contains('C')]
basket = (df[df['Country'] =="France"]
.groupby(['InvoiceNo', 'Description'])['Quantity']
.sum().unstack().reset_index().fillna(0)
.set_index('InvoiceNo'))

def encode_units(x):
if x <= 0:
return 0
if x >= 1:
return 1

basket_sets =
basket.applymap(encode_units)
basket_sets.drop('POSTAGE', inplace=True,
axis=1)

frequent_itemsets = apriori(basket_sets,
min_support=0.07, use_colnames=True)
rules = association_rules(frequent_itemsets,
metric="lift", min_threshold=1)
rules.head()

rules[ (rules['lift'] >= 6) &


(rules['confidence'] >= 0.8) ]

basket['ALARM CLOCK BAKELIKE


GREEN'].sum()

basket['ALARM CLOCK BAKELIKE


RED'].sum()
basket2 = (df[df['Country']
=="Germany"]
.groupby(['InvoiceNo',
'Description'])['Quantity']

.sum().unstack().reset_index().fillna(0)
.set_index('InvoiceNo'))

basket_sets2 =
basket2.applymap(encode_units)
basket_sets2.drop('POSTAGE',
inplace=True, axis=1)
frequent_itemsets2 =
apriori(basket_sets2, min_support=0.05,
use_colnames=True)
rules2 =
association_rules(frequent_itemsets2,
metric="lift", min_threshold=1)

rules2[ (rules2['lift'] >= 4) &


(rules2['confidence'] >= 0.5)]
PYTHON
CODE
FOR
MARKET
BASKET
ANALYSIS
BY
Apriori
method
Market Basket
Analysis using the
Apriori method
import pandas as pd
import numpy as np
from apyori import apriori

l=[]
for i in range(1,7501):
l.append([str(st_df.values[i,j]) for j in range(0,20)])

#st_df=pd.read_csv("FILE
#NAME.csv",header=None)print(st_df)
# OR this to get data from user

association_rules = apriori(l,
min_support=0.0045,
min_confidence=0.2, min_lift=3,
min_length=2)
association_results =
list(association_rules)
for item in association_results:
# first index of the inner list
# Contains base item and add item
pair = item[0]
items = [x for x in pair]
print("Rule: " + items[0] + " -> " +
items[1])
# second index of the inner list
print("Support: " + str(item[1]))
# third index of the list located at 0th
position
# of the third index of the inner list
print("Confidence: " + str(item[2][0]
[2]))
print("Lift: " + str(item[2][0][3]))
print("---------------------------------
--------------------")

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