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Design Checklist

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Colita, Shannen Kae
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8 views14 pages

Design Checklist

Uploaded by

Colita, Shannen Kae
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The Laws of

Graphic
Design
Laws of Graphic Design
There are laws for how to apply the Brand Style Guide
to the Assets you’re creating:

✓ Font - maximum number and usage

✓ Colours - consistency and conversion

✓ Imagery - quality and copyright

WORK LESS. ACHIEVE MORE.


Font
✓ Never have more than 3 fonts

✓ Choose one font for your headings and


one for the body text

✓ The simplest, most readable text


should be your body text

✓ Use hard-to-read fonts sparingly

✓ All body font should be the same size


and headings should be no more than
two sizes

WORK LESS. ACHIEVE MORE.


✓

WORK LESS. ACHIEVE MORE.


Colours
✓ Never use more than 3 brand colours

✓ Always use a colour that contrasts, stands out


or “pops” for buttons (and try to use it only for
buttons)

✓ Fonts should be rarely coloured but usually


either black or white

✓ Try to use colours that contrast

WORK LESS. ACHIEVE MORE.


WORK LESS. ACHIEVE MORE.
WORK LESS. ACHIEVE MORE.
✓

WORK LESS. ACHIEVE MORE.


✓

WORK LESS. ACHIEVE MORE.


✓

WORK LESS. ACHIEVE MORE.


Images
✓ Images should always be high quality and
never fuzzy

✓ Always use royalty-free images. Ask your


Founder for their own folder of images

✓ Find new royalty-free images at Pixabay,


Pexels and Unsplash

✓ Avoid obvious “stock photo” style images

WORK LESS. ACHIEVE MORE.


✓

WORK LESS. ACHIEVE MORE.


Alignment + Spacing
✓ Ensure you have sufficient white or empty
space around the edges of your design

✓ Centre headings and left align text

✓ Don’t squash text or make it hard-to-read


small font, just to fit it on a page

✓ Be careful with a textured or “busy”


background. Use sparingly

✓ Allow for negative space to give your design


breathing room

WORK LESS. ACHIEVE MORE.


✓

WORK LESS. ACHIEVE MORE.

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