Hi, and THANK YOU for jumping inside the Sales &

Set!

The goal of this digital workbook is to help you take

before and AFTER the actual copywriting. The writin
iceberg to conversion copy—so here, you’ll be makin
what I shared in your members area.
To add to your Google Drive:
1. Click “File” > “Make a copy.”
2. You’ll have an option to name the file whatever you’d like, and put it in whatever folder in your Google D
3. Click “Ok” and voila! The doc is yours to edit, change, and work with.

If you have questions at any point, don't hesitate to r

support@ashlynwrites.com.
de the Sales & Services Page Primer + Template

help you take the lesson and “do the work”

ting. The writing portion? It’s just the tip of the
you’ll be making specific, actionable steps on

hatever folder in your Google Drive you’d like.

n't hesitate to reach out to

Sales & Services
PDF Sketchbook, Page
and it may help to Sketchbook Answers
brainstorm/sketch there, first!
Offer Drilldown
Name of Product
What sort of payment plans or tiers Price do you
have?
Link to your Brand Messaging Style Guide
Why did you set out to makeLink to your
this Copy Bank
one-of-a-kind,
Take me ONEknock my sockswhat
level deeper: off kinda
makes offer?
that
important, and who in
matter (yes, go even one more level deep cares?
here!)?
What’s the onlyness factor of your offer?
Target Audience
What TYPE Drilldown
of problem(s) are they trying to
solve?
Problem #1 they're trying to fix?
Problem #2 they're trying to fix?
What's 1 thing they're tired of?
Way #1 they're trying to solve this?
Way #2 they're trying to solve this?
ask you whenWaythey
#3 they're trying
first learn to solve
about this?
your field,
ask you when they first learn product,
aboutoryour
service?
field,
What's 1 thing they're product,
trying toordoservice?
on their
own?
If he/she could wave a Whatmagicare theywhat
wand, ready for?
would
he/she
Related to that, what does she believe is have?
Describe how this actually within his/her
person spends reach?
morning.
Describe his/her evening.
Thing #1 that keeps him/her up at night
Thing #2 that keeps him/her up at night
Thing #1 he/she wants to change
etc.), what is Thing
it that#2
youhe/she wants tothem
can "forgive" changefor
Thing #1 they need to believe in your
aboutsales copy?
you/your
offer before
Thing #2 they need to believe aboutinvesting?
you/your
offer before
Thing #3 they need to believe aboutinvesting?
you/your
offer before investing?
Sketchbook Answers
Your Answer

n
"I want to be nostalgic & remember.”
Sales & Page Primer Party Starter Copy Gene
Sweet 16 Are you
Section Description
Section including—y/n?
1 P
0 Headline
0 Subheadline
0 Body Copy
2 A
0 Headline
0 Subheadline
0 Body copy
3 R
0 Headline
0 Subheadline
0 Body copy, if needed
4 I
0 Headline
0 Subheadline
0 Body copy, if needed
5 0 S - Solution
Paint adescription
0 2-line picture with& an imagery
value
0 prop/hook
0 Unwrapping:
0 Awesome Thing #1
Name
Sketch of Main Idea
Bullet Points
Objection This Busts
0 Awesome Thing #2
Name
Sketch of Main Idea
Bullet Points
Objection This Busts
0 Awesome Thing #3
Name
Sketch of Main Idea
Bullet Points
Objection This Busts
 0 Awesome Thing #4
Name
Sketch of Main Idea
Bullet Points
Objection This Busts
0 Awesome Thing #5
Name
Sketch of Main Idea
Bullet Points
Objection This Busts
0 The Process
Overarching Step 1
Overarching Step 2
Overarching Step 3
0 Bonuses
0 Awesome Thing #1
Name
Sketch of Main Idea
Bullet Points
Objection This Busts
0 Awesome Thing #2
Name
Sketch of Main Idea
Bullet Points
Objection This Busts
0 Awesome Thing #3
Name
Sketch of Main Idea
Bullet Points
Objection This Busts
6 Social Proof
0 Socratic Pass No. 1 &
Price-Anchoring
7 0 Reasoning
Way #1 I COULD try to solve
0 this
0 Reason
Way #2 that won't try
I COULD work
to solve
0 this
0 Reason
Way #3 that won't try
I COULD work
to solve
0 this
0 Reason that $
The overall won't
valuework
of your
0 offer
8 The Listing
Stack again of what's
0 included
 0 Price to customer or client
0 Any specific payment options?
9 0 Call-to-Action
Connected hyperlink
10 0 Scarcity
11 0 Social Proof Pass No. 2
FALSE
FALSE Promise-Making, Risk-
12 0 Reversing Guarantee
13 0 Credibility
14 0 Attract/Repel
Reason #1 they're a fit
Reason #2 they're a fit
Reason
Someone #3 they're
who a fita fit
is NOT
would ...
Someone who is NOT a fit
would ...
15 0 FAQ
Select one
Select one
Select one
Select one
Select oneFramework™ & Stack
P.A.R.I.S.
16 Recap
Starter Copy Generator
Consider
Copy Structure
Adding
Select one "I want to be nostalgic & remember.”

Select one
Select 2-3
Select one

Select one
Select 2-3
Select one

Select one
Select one
Select one

Select one
Introducing
Select one
Select one

0
Select one

0
Select one

0
Select one

0
Select one

Select one
Select one

0
Select one

0
Select one

0
Select one
Select one
0

Select one
 $0
0
Select one

Select one
Ratings/Reviews Plugin
Select one
Select one

[Your bio] 0
Select one
tor
Rough Draft Copy Here
t to be nostalgic & remember.”

Introducing
,,,,,,,
Notes
15-Min. Sales or Services Page Audit
CheckHit
yes"Control
or no—and forto
+ F" MORE detailedyou
search—do editing
use support, check Y/N?
“you” more out this blog post. You may
Did you use the word "imagine" morethan than“I/we"?
once? 0
Personal
Did preference,
you write but I think
to the 20-30% trafficitthat
can you
get KNOW
cheesy. 0
is your ideal base (aka the Rule of One)? 0
Is it for me make
underline—and to understand what most
your headlines bigger people
than pay?
your 0
body & bullets? 0
spouse, best friend,Did you printor
roommate, it family
out loud and read
member sayit?
it 0
sounds like you? 0
Did you check to rearrange any sentences or sections? 0
Does your first headline directly talk to place your reader?
in your 0
dream client/customer’s
language that’s mind?
con- 0
fusing to someone who may be new in your world? 0
Are all paragraphs less than 3-4 sentences long? 0
Are subheads evenly spaced Is copy <16 pt.
to break upused
the copysparingly?
so it’s 0
Is the call-to-action easy to locate—or in more than 1 scannable? 0
Does your page paint a vivid portrait of life withoutspot? your 0
Does your page paint a vividservice portraitorofoffering?
the life 0
AFTER working with you? 0
Did youIsinclude
it easy testimonials
for me to understand
from people if I'm a fit
your or not?
audience 0
are you helping your reader understandwould trust?
how they're 0
"buying"play
Does your offering a better versionwith
hard-to-get of him or herself?
a limited time 0
Did you visually paint offer or scarcity
a picture in section
of this product10? or 0
Did you communicate your Onlyness Factor—why service?
you & 0
your business are different from the competition? 0
Is it easy for meDid you section
to find include9, section 8, The Stack?
the Call-to-Action— 0
Guarantee clear for me to and does it look
understand what like a button?
I need to do 0
Did you link to your terms & conditions or legal page on my end? 0
Does Section 13, your Credibility, frame your here?
bio 0
through THIS offer (aka don't copy/paste your bio!)? 0
Do you Didneedyouto include
sprinkleaany
headshot near Section
other mini-Social 13?
Proof 0
BEFORE this page message match with what I see Passes?
when 0
I first land on this page? 0
Is your hyperlinked Doespagethe hyperlink
(likely cart from the CTA
or form) clearwork?
and 0
tested? 0
TOTAL 0

Audit Score: 0-15

15-25
25-31
31-33
Keep working—I wouldn't hit publish on this page yet.
Keep working—I wouldn't hit publish on this page yet.
Not bad! There may be a few tweaks you can make, but it's your call
ultimately.
YAAAS! Hit publish!