Business Report BBM 302
Business Report BBM 302
Sustainable Packaging
Solutions
Business Name- EcoPack Solutions
Executive Summary
Business Name: EcoPack Solutions
Founder(s): Manav Gupta, Anan Sinha
Business Focus: Providing eco-friendly, biodegradable, and recyclable
packaging products to businesses in various industries.
Loca on: Agra, India
Industry: Sustainability, Packaging
Target Market: Food and beverage, e-commerce, cosmetics, retail, and
pharmaceuticals.
Revenue Model: Direct sales, subscription services, consulting, and
partnerships.
Mission Statement:
EcoPack Solutions aims to reduce global plastic waste by providing
businesses with affordable and effective packaging alternatives that
contribute to a sustainable future. Through innovation and strategic
consulting, we will help our clients transition to packaging that supports
environmental responsibility.
Vision Statement:
To become a leading provider of sustainable packaging, fostering a
global movement toward a circular economy.
1.Business Overview
EcoPack Solutions is set to transform the packaging industry by offering
businesses eco-friendly alternatives to traditional plastic packaging. The
company will supply a broad range of products, including biodegradable
bags, compostable containers, and sustainable shipping materials, all
made from natural fibers, recycled materials, and biodegradable
polymers. By helping businesses transition to greener packaging,
EcoPack aims to reduce global plastic waste and promote a sustainable
circular economy.
Core Values:
• Sustainability: All products are designed to minimize environmental
impact.
• Innova on: Constantly improving packaging materials and produc on
processes.
ti
ti
ti
• A ordability: O ering cost-e ec ve solu ons for businesses of all sizes.
• Transparency: Clear communica on with customers and stakeholders
about product sourcing and environmental impact.
2.Problem Statement
The packaging industry is one of the largest contributors to global
plastic waste, with millions of tons of plastic packaging discarded each
year. Despite growing environmental awareness, many businesses still
rely on single-use plastic packaging due to cost concerns, a lack of
alternatives, and a perceived lack of reliable solutions.
Plastic takes hundreds of years to decompose, creating long-lasting
environmental hazards. Marine life, in particular, suffers due to the
accumulation of plastic debris. Governments are increasingly enacting
legislation to reduce plastic waste, and consumers are demanding
greener products. As a result, businesses are under pressure to adopt
sustainable packaging solutions.
3.The Solution
EcoPack Solu ons offers a comprehensive range of biodegradable,
recyclable, and compostable packaging products designed to meet the
needs of various industries. The main product offerings include:
1. Biodegradable Bags: Made from plant-based materials like cornstarch and
sugarcane. These bags decompose within months, unlike tradi onal
plas c.
2. Compostable Food Containers: Ideal for restaurants and take-out
businesses, these containers are made from bamboo, palm leaves, and
sugarcane pulp.
3. Molded Pulp Packaging: Used for product protec on, such as in shipping,
this packaging is made from recycled paper bers.
4. Sustainable Shipping Materials: Biodegradable bubble wrap and packing
peanuts made from starch and other natural materials.
In addi on to providing products, EcoPack Solu ons will o er
consul ng services for businesses to transi on from conven onal
packaging to eco-friendly solu ons. This will include conduc ng
sustainability assessments, o ering customized packaging solu ons,
ff
ti
ti
ti
ti
ff
ff
ti
ff
ti
ti
ti
fi
ti
ti
ti
ti
ff
ti
ti
ti
and helping businesses manage logis cs and costs associated with the
transi on.
4.Market Opportunity
The market for sustainable packaging is growing rapidly. The
global sustainable packaging market is projected to reach USD
475.2 billion by 2026, expanding at a CAGR of 7.7% from 2022
to 2030. Several factors are driving this growth, including:
• Rising Consumer Demand: Consumers are becoming more
conscious of environmental issues and are ac vely seeking
products with sustainable packaging.
• Regulatory Pressure: Governments worldwide are enac ng
stricter regula ons on plas c use. For example, the European
Union has set ambi ous targets to reduce plas c waste by 50% by
2030.
• Corporate Social Responsibility (CSR): Companies are increasingly
adop ng sustainability goals as part of their corporate
responsibility ini a ves. Businesses are looking for ways to reduce
their environmental footprint, and packaging is a key area of focus.
Target Industries:
• Food & Beverage: The food and beverage industry are one of the
largest consumers of packaging materials. By providing sustainable
alterna ves, EcoPack can help this industry meet sustainability
targets.
• E-commerce: With the rise of online shopping, the demand for
packaging, par cularly for shipping, has increased. Sustainable
shipping materials are in high demand.
• Cosme cs and Personal Care: Consumers in the cosme cs
industry are looking for eco-friendly packaging op ons to reduce
waste.
• Pharmaceu cals: The pharmaceu cal industry requires safe,
e ec ve, and sustainable packaging solu ons.
ff
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
5.Competitive Analysis
The sustainable packaging industry has numerous players, but
EcoPack Solutions aims to differentiate itself with several key
competitive advantages:
• Innova ve Products: Many compe tors o er basic biodegradable
solu ons, but EcoPack Solu ons plans to stay ahead of the curve
by developing innova ve packaging materials and methods.
• Customiza on: We provide tailored packaging solu ons based on
clients' speci c needs, which sets us apart from companies
o ering generic solu ons.
• Expert Consultancy: We o er consul ng services to guide
businesses through the transi on to sustainable packaging, which
adds signi cant value.
• Pricing Strategy: By focusing on opera onal e ciency, EcoPack
Solu ons can provide compe ve pricing without compromising
on quality.
6.Key Compe tors:
• Tetra Pak: A leading global packaging company specializing in
liquid food packaging. They have already embraced sustainability
but are limited to a niche market.
• Sealed Air: A large company focused on protec ve packaging.
They o er a range of sustainable packaging solu ons but are not
as focused on biodegradability.
• EcoEnclose: A smaller player focused on o ering sustainable
packaging solu ons for e-commerce businesses. They are strong in
the niche market but lack scale.
7.Marketing and Sales Strategy
EcoPack Solutions will implement a robust marketing and sales
strategy to reach businesses across the globe:
ff
ti
ti
ff
ti
fi
ti
fi
ti
ti
ti
ti
ff
ti
ti
ti
ti
ti
ti
ti
ff
ff
ffi
ti
ti
ti
1. Digital Marke ng: Social media adver sing, content marke ng,
and SEO to raise brand awareness and a ract clients.
2. Industry Partnerships: Collabora ng with large corpora ons that
are already commi ed to sustainability goals.
3. Trade Shows and Conferences: A ending packaging and
sustainability trade shows to connect with poten al clients and
partners.
4. Consul ng Services: O ering free ini al consulta ons to a ract
businesses that are unsure about transi oning to sustainable
packaging.
8.Sales Strategy:
EcoPack will focus on direct sales, targeting decision-makers in
industries with significant packaging needs. The sales team will
actively reach out to manufacturers, e-commerce companies, and
food businesses to showcase the value proposition.
9.Operational Plan
The operational success of EcoPack Solutions will depend on
several key factors:
• Supplier Rela onships: We will work closely with suppliers of
biodegradable materials to ensure quality and availability.
• Manufacturing Facili es: We will establish produc on facili es
that adhere to the highest sustainability standards.
• Logis cs: We will partner with eco-friendly shipping companies to
minimize the carbon footprint of delivering products to clients.
10.Key Opera onal Milestones:
• Year 1: Establishing produc on capacity, securing ini al clients,
and launching the product line.
• Year 2: Expanding the product line and geographic reach,
increasing sales, and strengthening brand reputa on.
ti
ti
ti
ti
ti
tt
ti
ff
ti
ti
tt
ti
ti
ti
tt
ti
ti
ti
ti
ti
ti
tt
ti
ti
• Year 3: Launching new product innova ons and securing long-
term contracts with major corpora ons.
11.Financial Projections
The financial projections for EcoPack Solutions are based on a
combination of direct sales, consulting services, and long-term
partnerships. We anticipate steady revenue growth over the first
three years, with breakeven expected in the second half of Year
1.
Revenue Streams:
1. Product Sales: Direct sales of eco-friendly packaging to
businesses.
2. Consul ng Fees: Consul ng fees for businesses seeking help with
packaging transi ons.
3. Partnerships: Strategic partnerships with large corpora ons in
need of sustainable packaging solu ons.
Financial Forecast (Year 1-3):
• Year 1: Revenue: $250,000, Net Pro t: $50,000
• Year 2: Revenue: $500,000, Net Pro t: $100,000
• Year 3: Revenue: $1,000,000, Net Pro t: $250,000
12.Risk Analysis
Potential risks include:
1. Market Risk: The adop on of sustainable packaging may be
slower than expected in some industries.
2. Supply Chain Risk: Sourcing raw materials can be a ected by
market uctua ons or regulatory changes.
3. Compe on: Larger compe tors with more resources may
a empt to capture market share.
13.Mi ga on Strategies:
tt
ti
ti
ti
fl
ti
ti
ti
ti
ti
ti
ti
ti
ti
fi
fi
fi
ti
ff
ti
• Diversify supply chain sources to reduce dependency on one
supplier.
• Implement robust customer educa on and marke ng campaigns
to increase adop on.
• Develop proprietary packaging solu ons to di eren ate from
compe tors.
PARTNERSHIP DEED
This Deed of Partnership is made on this 6st day of November, 2024, by
and among the following individuals:
1.Mr. Manav Gupta, residing at R.S Residency,Dayal Bagh, Agra
Contact : 7505834798
2. Mr. Anan Sinha, residing at Jageshwar nagar Nagla padi Dayalbagh
Agra.
Contact : 7017062729
3. Ms. Anshu Kushwah ,residing at,Kishan nagar, rozabad
Contact : 93895 60541
4. Ms. Ajita Sharma, residing at, sadabad hathras
Contact :92584 99095
5. Mr.Yash Jain, residing at Om Nagar, Shikohabad, Firozabad
Contact : 7451806626
6. Mr.Ujjwal Sharma ,residing at 51 Ganga Enclave Phase 1 Dayal Bagh
Contact :6399621611
Collec vely referred to as “Partners” and individually as “Partner.”
Sec on1. Business Name and Nature
The partnership rm shall operate under the name EcoPack Solu ons
provides sustainable, eco-friendly packaging solu ons to help
businesses reduce their environmental impact.
Sec on2. Objec ves of the Partnership Firm
ti
ti
ti
ti
ti
fi
ti
ti
ti
ff
fi
ti
ti
ti
ti
2.1 Promo ng Sustainable Packaging
2.2 Suppor ng Businesses in Eco-Conscious Transi on
2.3 Encouraging a Circular Economy
2.4 Encourage Sustainability
2.5 Innova on in Eco-Packaging Technology
Sec on3. Type of Partnership
3.1 The rm is a Limited Liability Partnership (LLP) governed by the
Indian Partnership Act, 1932, limi ng liability to each partner's capital
contribu on.
Sec on4. Roles of Partners
4.1 General Partner (Ac ve): Manav Gupta
• Responsible for overseeing all daily opera ons and management
ac vi es, including key decision-making and strategic direc on.
4.2 Ac ve Partner: Anan Sinha
• Will lead marke ng and community outreach, handling promo onal
ac vi es, public rela ons, and collabora ons to increase the rm’s
visibility and a ract clients.
4.3 Ac ve Partner: Anshu Kushwah
• Responsible for nance and accoun ng, ensuring accurate record-
keeping, overseeing cash ow, budge ng, and nancial repor ng.
4.4 Ac ve Partner: Ajita Sharma
• Will manage human resources, including hiring, employee training,
and maintaining sta well- being and produc vity in line with rm
objec ves.
4.5 Ac ve Partner: Yash Jain
• Will keep record for the events and contac ng the local ar st for the
workshop.
4.6 Ac ve Partner: Ujjwal Sharma
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
fi
ti
ti
ti
ti
tt
ti
fi
ff
ti
ti
fl
ti
ti
ti
ti
ti
ti
ti
fi
ti
ti
ti
ti
fi
fi
ti
• Responsible for facility management, ensuring that the physical
spaces are safe, clean,
and equipped to meet the needs of people.
Sec on5. Dura on of Partnership
5.1 The partnership shall con nue inde nitely (partnership at will)
unless dissolved by mutual decision,
legal ac on, or due to speci ed con ngencies such as insolvency of
more than three partners.
Sec on6. Capital Contribu on
6.1 Each partner’s capital contribu on:
Partner Contribu on (₹)
• Manav Gupta- 3,00,000
• Anan Sinha- 2,00,000
• Anshu Kushwah- 1,50,000
• Ajita Sharma- 1,00,000
• Yash Jain- 1,00,000
• Ujjwal Sharma- 1,00,000
Total Ini al Capital: ₹950,000
Sec on7. Pro t and Loss Sharing
7.1 Pro ts and losses shall be divided as follows:
Partner Share (%)
• Manav Gupta 30%
• Anan Sinha 20%
• Anshu Kushwah 15%
• Ajita Sharma 10%
• Yash Jain 10%
• Ujjwal Sharma 10%
ti
ti
ti
fi
ti
ti
fi
ti
ti
ti
fi
ti
ti
ti
fi
7.2 Pro ts will be distributed annually, with interim distribu ons
subject to agreement. Losses will also be borne according to these
ra os.
Sec on8. Bank Account
8.1 The rm’s bank account will be maintained under the name
EcoPack Solu ons at HDFC, DayalBagh branch.
Sec on9. Books of Accounts
9.1The rm shall maintain comprehensive records, including all
nancial transac ons, in books held under the name EcoPack
Solu ons. Each partner has full access to inspect the accounts and
make copies as required.
Sec on10. Financial Management
10.1 Interest on Capital: Partners may mutually decide on an interest
rate for capital contribu ons
otherwise it’ll be propor onate to the capital.
10.2 Drawings: Partners can withdraw advances against pro ts, which
will be adjusted against year-end se lements.
10.3 Adjustments: Any drawings exceeding pro t share must be
refunded or adjusted.
Sec on11. Powers and Responsibili es of Partners
11.1 Inspec on: Each partner has the right to inspect all books and
accounts.
11.1 Mee ngs: Partners may call mee ngs with reasonable cause.
11.2 Accountability: Each partner must act faithfully and account for
their ac ons to others.
11.3 Misuse of Resources: Partners may ques on any misuse of
resources and seek correc ve ac on.
11.4 O ce Visits: Partners have the right to visit the o ce at any me.
fi
ti
ti
ti
ti
ti
ti
ffi
fi
fi
ti
fi
ti
ti
ti
ti
ti
ti
ti
ti
tt
ti
ti
ti
fi
ffi
ti
fi
ti
11.5 Emergency Borrowing: Solvent partners may borrow up to
₹20,000 (interest-free, repayable within a month) with a limit of three
mes annually.
Sec on12. Limita ons and Responsibili es of Partners
12.1 Use of Business Resources
• No partner shall use the rm’s resources, assets, or name for
personal gain. All resources, including nancial, physical, and
intellectual property, are dedicated solely to the opera ons and
objec ves of EcoPack Solu ons.
• Prohibited Ac ons: Partners cannot Use the business’s assets (e.g.,
funds, facili es, equipment) for personal use.
• Represent personal transac ons or arrangements as business
ma ers.
• Gain personal bene ts or favors by using the business name or
reputa on.
12.2 Interest on Capital
12.2.1 If the business faces insolvency, no partner shall receive interest
on their capital
contribu ons. During nancially unstable periods, all interest payments
will be
suspended un l the business’s nancial health is restored.
12.3 Liability During Insolvency
Should the business face signi cant debt or verge on insolvency, 20% of
each ac ve partner's personal assets may be accessed to meet
essen al dues, provided this is the last recourse to protect the rm.
Limited partners will only be liable to the extent of their capital
contribu ons and will not have addi onal personal liability.
13 Limita ons on Insolvent and Disquali ed Partners
13.1 An insolvent partner shall have no claim to partnership assets or
pro ts. Their shares will be dissolved upon insolvency, and any residual
ti
tt
fi
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
ti
fi
fi
fi
ti
ti
fi
fi
ti
fi
ti
fi
ti
fi
claims will be se led by remaining partners as per the partnership
deed.
Sec on13. Exit Protocol for Partners
13.1 No ca on: Exi ng partners must give wri en no ce 20-30 days
in advance.
13.2 Valua on: An independent appraiser shall determine the
depar ng partner’s interest based on current market value.
13.3 Se lement: A structured payment plan, including installment
op ons, may be arranged
13.4 Knowledge Transfer: Depar ng partners will conduct a full
knowledge transfer, including contacts and project details.
13.5 Non-Compete: Depar ng partners cannot compete with the rm
within speci ed regions or disclose sensi ve informa on.
13.6 Redistribu on: Pro ts and roles will be reallocated as needed.
13.7 Revised Deed: A new deed will formalize changes in the
partnership structure.
Sec on14. Re rement and Admission of Partners
14.1 A re ring partner must give no ce, receive revalua on of assets,
and transfer all property to remaining partners.
14.2 New partners require unanimous consent, with a new deed to
document changes.
Sec on15. Death of a Partner
15.1 Se lement of Accounts
● Upon a partner’s death, their capital contribu on, share of pro ts,
and any undistributed income
up to the date of death will be calculated and paid to their legal heirs or
representa ves based on
the rm’s current valua on.
15.2 Transfer of Rights and Con nua on
ti
ti
ti
ti
fi
ti
tt
tt
ti
ti
fi
ti
ti
fi
ti
ti
ti
tt
ti
ti
fi
ti
ti
ti
ti
ti
ti
ti
tt
ti
ti
ti
fi
fi
● The deceased partner’s legal heirs do not automa cally gain
partnership status but may be
admi ed as partners with unanimous consent from the remaining
partners.
● The death of a partner does not dissolve the rm; the remaining
partners may choose to con nue
the business by majority vote or proceed with dissolu on if agreed
upon.
15.3 Liabili es of the Deceased Partner
● The deceased partner’s estate is liable for any rm debts incurred
before their death but is exempt
from liabili es arising a er, unless the legal heir assumes an ac ve role
in the partnership.
Sec on16. Dispute Resolu on
● Disputes shall rst be mediated by Manav Gupta and Ujjwal Sharma.
If unresolved, each partner will engage their designated representa ve:
○ Manav Gupta – Vaishnavi
○ Anan Sinha – Mitali
○ Anshu Kushwah–Pari
○ Ajita Sharma – Sangeeta
○ Yash Jain – Charchit
○ Ujjwal Sharma – Anshuman
Sec on 17. Annual Founda on Day Celebra on
● November 6 shall be celebrated as Founda on Day each year to
honor the rm’s success, promote unity, and maintain the decorum of
EcoPack Solu ons.
Sec on18. Con den ality and Non-Compete
ti
ti
ti
tt
fi
ti
ti
ti
fi
fi
ti
ft
ti
ti
ti
ti
ti
fi
fi
ti
ti
ti
ti
● No partner shall disclose sensi ve informa on or compete directly
with EcoPack Solu ons during the partnership or within a speci c
meframe post-exit.
Sec on 19: Moral Du es of Partners
19.1 Corporate Social Responsibility (CSR): Partners must ac vely care
for every individual related to the business, ensuring that the
partnership engages in ethical prac ces and contributes posi vely to
society.
19.2 Support for Families: In the event of a partner's death, partners
are commi ed to providing maximum support to the family during
their di cult mes, assis ng them in naviga ng challenges and
ensuring their well-being.
19.3 Environmental Stewardship: Partners shall priori ze the care and
protec on of the environment, striving to implement sustainable
prac ces and minimize the business's ecological footprint.
19.4 Equal Treatment: All individuals associated with the business shall
be treated equally, with no discrimina on tolerated based on caste,
religion, or sex. Partners shall foster an inclusive and respec ul
environment for all.
19.5 Respec ul Conduct: Partners must approach all interac ons with
care and considera on, ensuring that their conduct is not rash and
promotes harmony within the partnership and the broader community.
Sec on20. Governing Law
● All ma ers not explicitly covered herein shall follow the Indian
Partnership Act, 1932. Sec on21. Witnesses
● This deed is witnessed and a ested by:
1. Praga Upadhyay, residing at 15/134 Soron Katra, Shahganj
2. Ms. Tamanna Agrawal, residing at Saran Ashram, Agra.
ti
ti
ti
ti
ti
ffi
ti
tt
tt
tf
ti
ti
ti
ti
ti
ti
tt
ti
ti
ti
ti
ti
ti
tf
ti
ti
ti
fi
IN WITNESS WHEREOF, the par es hereinto set their hands and seals
and acknowledged this Agreement as of the date rst above wri en by
the within named Party of the First Part
Mr Manav Gupta
SIGNED, SEALED & DELIVERED
by the within named Party of the rst Part
Mr. Anan Sinha
SIGNED, SEALED & DELIVERED
by the within named Party of the Second Part
MS. Anshu Kushwah
SIGNED, SEALED & DELIVERED
by the within named Party of the third Part
MS. Ajita Sharma
SIGNED, SEALED & DELIVERED
by the within named Party of the fourth Part
MR. Yash Jain
SIGNED, SEALED & DELIVERED
by the within named Party of the h Part
MR. Ujjwal Sharma
SIGNED, SEALED & DELIVERED
by the within named Party of the sixth Part
In the presence of:
1. MS. PRAGATI
Sign :____________________________
2. MS. TAMANNA
Sign : ____________________________
________________________________________
Signature
ti
fi
fi
ft
fi
tt
(Signature of Manav Gupta)
Signature
(Signature of Anan Sinha)
Signature
(Signature of Anshu Kushwah )
Signature
(Signature of Ajita Sharma )
Signature
(Signature of Yash Jain )
Signature
(Signature of Ujjwal Sharma )
Signature