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Delicious Restaurant Deck Template

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257 views26 pages

Delicious Restaurant Deck Template

Uploaded by

sujitrana4188
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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RK

RESTAURANT
R o y a l K a l l i n g a r e s t a u r a n t
Table of contents
• Mission Statement
• Overall strategy
• Business Excellence model
• Management positions
• SWOT analysis
• Market summary
• Strengths & Opportunities
• Weakness & Threats
• Competition
• Goals & Objectives
• Food & Beverages
• Research & development
• Required manpower
• Financial plan
• Financial Pro Forma
• Econony
• Business growth
• Weekly Sales Variance
• Six- Month Start-Up Stage
• Pricing & cost control
• Resource Requirements
• Market promotion
• Customer Attraction
Mission Statement
The mission will be to exceed the customers'
expectations in every sense by providing
ambiance for every sensory perception. The
atmosphere and food will please the customers
hearing, taste, smell, touch and sight, and
provide an exciting creative environment. The
employees will be trained with exceptional
customer service and will be empowered to
make decisions based on the business
philosophies.
FINANCIAL
How should we appear to our
OVERALL STRATEGY LEARNING & GROWTH
How can we sustain our ability to
stakeholders? change and improve?

• Broaden revenue max • Hire Key Technical talent

• Improve operating efficiency • Implement cross training


• Improve enterprise financial
health
• Align personal goals

STRATEGY CUSTOMER
BUSINESS PROCESS
What business processes must How should we appear to our
we excel at? customers?

• Develop new products • Service excellence


• Understand customer segments
• Reduce cycle time • Trusted business partner
• Provide rapid response
• Cross sell the product line
BUSINESS EXCELLENCE MODEL
Management Positions
SWOT analysis

Strength Weakness Opportunity Threat


Market Summary
• The people of Dhanmondi are mostly aristocrat who
are willing to pay enough for good food.
• Dhanmondi is also considered as a great place to raise
family and there is a sizable portion of population are
school age children. The population is approximately
5,00,000.
• People of Dhanmondi are mostly educated who like
to spend more for quality product.
• The per capita income of people in our country is
increasing gradually which is an indicator of increasing
spending power.
• Dhanmondi is a leisure place with a lake which
increase the potentiality of the restaurant.
Strengths & Opportunities

》We will provide reasonable customer satisfaction.

》We will provide tasty and hygienic food in a clean


and neat dining room with washing and toilet
facility.

》With a reasonable rate & quantity.

》All the members of management team are


properly qualified for this sector.

》We have adequate knowledge about renowned


restaurant services all over the world.
Weakness & Threats

》Lack of Ambiance

》The restaurant is new and not


established

》 Loan burden

》We have limited owners capital


funds

》Space for low profit margin

》High competition
Competition

》Direct completion will come from Abacus,


Boomers, Xinxian, Korai Gost, Voot, Baburchi
etc.

》Though no competitors offer the fun and


relaxing atmosphere that our organization
plans to establish.
Goals & Objectives

Ensure customer satisfaction and build a repeat-


customer base.
► Improve our position in the local market and
strengthen our brand.
It also allows us to interact with people on a daily
basis.
► A developed marketing program Promoted
through radio and newspaper advertising, posters,
and the yellow pages.
► Coupons will be issued for the family dining
section to encourage immediate sales. A person who
is active in the community can promote the
restaurant through his affiliation with many groups
and organizations.➤ 10% discount will be applied to
seniors to attract that market.
Food & Beverages plan Cuisine

Chinese Italien Sub continental

Cosine based:-
》Starters
》Appetizers
》Deserts
》Beverages
Menu type:-
》Set menu
》Ingredients menu
Research & Development

Around 5% of the Gross profit in R&S sector.

The R&D sector cost will be made in the following way-

》Different ideas from different professionals.

》Promoting new recipes.

》Experienced Chefs.

》Other possible sources.


Required manpower
☆ Chefs (Permanent & Part-Time)

☆ Waiters

☆ Hosts

☆ Bussing
Financial Plan

It is reasonable to assume that given the location, size of operation,


and unique concept of this restaurant, that it will produce sales in
excess of the existing operation. The projections set out in this plan,
however, are based on a more conservative estimate.
Financial Pro Forma

In addition to the 1,20,00,000 of entrepreneurs


investment(60%), Hungry 24/7 is seeking 80,00,000
BDT in long-term loans (40%) for providing
1,80,00,000 BDT in investment for renovations,
furniture, kitchen equipment, liquor license, food &
restaurant supplies, legal fees, working capital,
marketing and personnel.
Economy
Slow Economic Recovery. We
anticipate a slow-growth
economy, recovering from an
economic recession.

RK Business Growth

Restaurant Annual Growth Rate Percentage:


We anticipate modest growth over the
coming years. The financials account
for the following growth projections:
Year 2:6%
Year 4:4%
Year 3: 5%
Year 5:4%
Weekly Sales Variance

• Friday will typically be our best sales for the week. The sales
volume for all other days is represented as a percentage relative
to Saturday.

► Therefore our weekly sales will vary as follows:

Monday: 55%, Tuesday: 60%, Wednesday: 75%, Thursday: 95%,


Friday: 100%, Saturday: 90%
Six-Month Start-Up Stage

As a new restaurant entry to the Midtown


market, the ramp- up in customer draw is
expected to extend over 6 months. This is
reflected in a higher than average monthly sales
variance shown as follows (Worst-case /
Expected-case):

Month 1: 32% / 51% Month 4: 64% / 75%


Month 2: 41% / 58% Month 5: 80% / 90%
Month 3: 52% / 66% Month 6: 90% / 92%
Pricing & Cost Control

Competitive Pricing Model. Revenue


calculations are based upon competitive price
comparisons and established menu values in
the current marketplace. The following are
baseline assumptions on Average Check Totals,
and Average Seat Turns:

• Daily average for lunch spending is 300 BDT


per person, dinner at 400 BDT per person.

• With a focus on Cost Control, we anticipate 6


months to fine tune the restaurant operations
and manage our costs within the defined
tolerance range between 18-31%.
Resource Requirements

• Management: Whole management bodies are


responsible for overall management, operations
and training.

• Restaurant Supervisor: To be hired responsible


for service staff (waiters, hosts, etc.), scheduling of
front-end operations and inventory, and training in
conjunction with management.

• Kitchen Supervisor: To be hired responsible for


kitchen staff, scheduling of kitchen operations,
kitchen inventory and training in conjunction with
management.
Market Promotion

》Online Advertising.

》Radio & Newspaper Advertise.

》Posters.

》Yellow Pages.

》Affiliation.
Customer Attraction

》Coupons

》Sponsorship

》Discount

》Membership Cards

》Decoration
ROYAL KALLINGA RESTAURANT
Thank you

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