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English - Daraz Image Guidelines

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101 views35 pages

English - Daraz Image Guidelines

Uploaded by

nomii.econ
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Daraz Image

Guidelines
Technical Requirements for Product Image
To improve image rankings and attract more search traffic on Daraz, it is
important to follow image technical requirements. These guidelines are
essential for optimizing images and increasing their visibility.

File Format Image Dimension Color Background

Height & Width White color


JPEG or PNG
1:1 ratio code:# FFFFFF
Recommended File Formats
JPE and, PNG are the common image formats. For most product images, JPEG is ideal due
to its good compression and minimal quality loss. PNG and JPEG both are recommended
for images with transparent backgrounds.

JEPG PNG
Recommended Background Color Tones

Accepted Tones Rejected Tones


Use a White Background
Choose a clean and uncluttered background that doesn’t distract from the product. White
backgrounds are preferred for a professional and simplified look.
Suggested Image Dimension and File Size
Optimize images for faster uploading by keeping the file size small while maintaining good
quality. Aim for images between 100KB and 1MB, and resize them to 1:1 ratio for a
proportionate look.
Enhance Product Visibility
Enhance product visibility and clarity by using a white background. Avoid displaying
unclear images that may confuse customers about product appearance.
Ensure Good Lighting
To capture attractive product images, make sure to use proper lighting. Opt for
natural lighting or invest in studio lighting equipment.
Recommended Image Resolution
Ensure a minimum resolution of 1024 pixels. This guarantees clear visibility of product
details and increased click-through rates. Avoid blurry images as they don’t
effectively showcase the product.
Avoid Clutter
Avoid cluttering the product image with stickers, text, or watermarks. Keep the
image clear and free from unnecessary content for a simplified and neat look.
Add Maximum Product Images
Include multiple product images from different angles to effectively showcase your
product and boost sales. Add a size chart wherever applicable to help customers choose
the right fit and reduce returns.

1. Front Pose 2. Side Pose 3. Style pose 4. Back Pose 5. Close Up 6. Size chart
Image for a Bundle Requirement
Opt for a lay flat shoot to display products in a bundle offer. Arrange
them from top left to bottom right.
Use a Power Image
Use a primary image that visually informs customers about product details, features, and
unique selling points (USPs) to increase click-through rate.
Effective Product Display and Content
The main image should display the actual appearance of the product.
Use secondary images to include additional content to drive consumer from consideration to purchase.
Other images may also include educational content or awareness chart.

Main Image Secondary Images Other Images


Add Images in Product Description

Adding visually informative images in the


product description section enhances
customer understanding of product details
and functionality. Engaging visuals with
context adds depth and clarity to the product
description, enhancing customer experience
and potentially increasing the likelihood of
purchase.
Photography Guidelines
Product Photography With Mobile
To create an appealing backdrop for your photos or videos, follow
these steps:

1. Begin by gathering a few essential materials: a mobile


phone equipped with a stand or tripod, several hanging
clips, and a box.
2. Prepare the box by forming it into a suitable shape, such as
a rectangular prism, with one open side. This box will serve
as a frame for setting up your background.
3. Adjust the lighting to achieve optimal results. Place a light
source, such as a lamp or natural sunlight, in a position that
illuminates the scene evenly.
4. Connect your mobile phone to its stand or tripod and
position it at a suitable angle in front of the box. Ensure it
captures the desired composition within the box's frame.
5. Use your rear-facing camera instead of your selfie cam - it
will almost always be higher resolution than the front-
facing camera.
Editing the Product Photography With Mobile

• Choose the photo you want to edit: Tap on the Open


button and select the photo you want to edit from
your photo library.
• To adjust brightness and contrast: Tap on the Tools
button and select Tune Image. Use the sliders to
correct the brightness and contrast of the photo.
• Cropping the photo: Tap on the Tools button and
select Crop. Adjust the crop box to remove any
distracting elements and focus on the product.
• Straighten the photo: Tap on the Tools button and
select Rotate option. Use the slider to straighten the
photo if necessary.
Editing the Product Photography With Mobile

• Removing imperfections: Select Tools and then tap Healing. Use the
healing brush to remove any blemishes or imperfections on the
product.
• Improve the color balance: Go to Tools and choose Selective. Use
the color sliders to adjust specific colors in the photo until it looks
appealing.
• Save the photo: Once you're done with the edits, tap on the Export
button and select Save to save the edited photo to your device.

Lastly, a plain white background is best suited for product


photography as it provides all the attention to your product for the
viewer which is essentially what you want. You would not want the
potential buyer to get distracted by any colorful background.
Enhance Quality of the
Images
Image Enhancement with ClipDrop

Scroll down and find


Search ClipDrop on Google Upload your image here
image upscaler
Image Enhancement with ClipDrop

BEFORE AFTER
How To Upload Images on
Daraz Using White
Background
Daraz Image Upload

Upload images in the NEW


MEDIA CENTER and create a
folder for your product images
Daraz Image Upload

Add images for new product from the


MEDIA CENTER OR UPLOAD a new image
Edit Uploaded Image on Daraz

Press the edit option for the image Here, you can crop the image and make
where you will see the tool to edit the the background white. Upon pressing
image. the confirm button, your image will be
edited.
Daraz Image Upload

Press the 'Confirm' button to successfully upload the images.


Shortcuts for White
Background
Image Background Removal
Easing sellers journey with smart tools
Here are few applications that can assist you in enhancing the
visibility of your products by swiftly removing the background.
ClipDrop Mobile App
Search ClipDrop on Select remove Select the image of
app store background product in your phone
gallery

BEFORE AFTER
Use Google Lens to Select High-Quality Images
Tap on google lens icon Select the image of Find your product here Choose your desire
product in your phone product images
gallery
Benefits of Good Product
Photography
Product Photography on Daraz

The formula is simple! GOOD PRODUCT Product Photography that does not follow DARAZ
PHOTOGRAPHY BY SELLERS = GOOD IMPRESSION IMAGE GUIDELINES is not able to attract more
ON CUSTOMERS; e.g. clear image of the product customers; e.g. selling product is not clear in image
Product Photography on Daraz

The customers are SATISFIED when BAD PRODUCT PHOTOGRAPHY


they receive the CORRECT PRODUCT leads to customers receiving
as shown in the image products they did not want
WISHING YOU A GREAT
SELLING EXPERIENCE!
For more tutorials, courses and policies,
Visit Daraz University

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