Republic of the Philippines

BATANGAS STATE UNIVERSITY

The National Engineering University
Pablo Borbon Campus
Rizal Avenue Ext., Batangas City, Batangas, Philippines 4200
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 – 8400 loc. 1124
E-mail Address: cabeihm.pb@g.batstate-u.edu.ph | Website Address: http://www.batstate-u.edu.ph

College of Accountancy, Business, Economics and International Hospitality Management

COMPREHENSIVE CASE ANALYSIS

Mgt 406 – STRATEGIC MANAGEMENT

Strategy Formulation: Situation Analysis and Business Strategy

Potential Implication and Potential Implication and Potential Implication and
Situation Analysis Questions: Answers with reference link Effects to Market Entry Effects to Competitive Effects to Operational
Strategy Positioning Planning
1. What are the key external
factors (political, economic,
sociocultural, technological,
environmental, legal) that could
impact Starbucks’ entry into
External
India?
Environment
2. How would Porter’s Five
Forces model apply to the Indian
coffee market? What are the
potential threats and
opportunities?
3. What are the cultural nuances
and consumer preferences in India
that Starbucks should consider?
Internal Potential Implication and Potential Implication and Potential Implication and
Environment Situation Analysis Questions: Answers with reference link Effects to Strategic Effects to Operational Effects to Risk
Alignment Execution Management
1. What are Starbucks’ core
competencies and capabilities that

Leading Innovations, Transforming Lives, Building the Nation

 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
Pablo Borbon Campus
Rizal Avenue Ext., Batangas City, Batangas, Philippines 4200
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 – 8400 loc. 1124
E-mail Address: cabeihm.pb@g.batstate-u.edu.ph | Website Address: http://www.batstate-u.edu.ph

College of Accountancy, Business, Economics and International Hospitality Management

could be leveraged in the Indian

market?
2. How can Starbucks adapt its
business model to the Indian
market, given the country’s
unique economic and cultural
context?
3. What are the potential
challenges and risks associated
with entering the Indian market?
Potential Implication and Potential Implication and Potential Implication and
Business Strategy Questions: Answers with reference link Effects to Business Effects to Competitive Effects to Marketing
Strategies Positioning Strategies
1. Who is Starbucks’ target
customer segment in India? What
Target Market are their preferences and
behaviors?
2. How can Starbucks
differentiate itself from locale
coffee shops and international
competitors?
Value Potential Implication and Potential Implication and Potential Implication and
Proposition Business Strategy Questions: Answers with reference link Effects with Positioning Effects to Customer Effects to Pricing
Experience Strategies
1. What unique value proposition
can Starbucks offer to Indian

Leading Innovations, Transforming Lives, Building the Nation

 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
Pablo Borbon Campus
Rizal Avenue Ext., Batangas City, Batangas, Philippines 4200
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 – 8400 loc. 1124
E-mail Address: cabeihm.pb@g.batstate-u.edu.ph | Website Address: http://www.batstate-u.edu.ph

College of Accountancy, Business, Economics and International Hospitality Management

consumers?
2. How can Starbucks create a
premium brand image and justify
higher prices?
Potential Implication and Potential Implication and Potential Implication and
Business Strategy Questions: Answers with reference link Effects to Market Effects to Resource Effects to Long-term
Positioning Allocation Sustainability
1. What competitive strategy
Competitive should Starbucks adopt in India
Strategy (e.g., cost leadership,
differentiation, focus)?
2. How can Starbucks balance its
global brand image with local
customization?
Strategy Formulation: Functional Strategy and Strategic Choice
Marketing Potential Implication and Potential Implication and Potential Implication and
Strategy Effects to Aligning Effects to Leveraging Effects to Optimizing
Functional Strategy Questions: Answers with reference link
Marketing Tactics with Digital Marketing for Marketing Resource
Differentiation Strategy Customer Engagement Allocation for ROI
1. How can Starbucks effectively
promote its brand and products in
India?
2. What marketing channels and
tactics should be used to reach the
target market?
3. How can Starbucks leverage

Leading Innovations, Transforming Lives, Building the Nation

 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
Pablo Borbon Campus
Rizal Avenue Ext., Batangas City, Batangas, Philippines 4200
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 – 8400 loc. 1124
E-mail Address: cabeihm.pb@g.batstate-u.edu.ph | Website Address: http://www.batstate-u.edu.ph

College of Accountancy, Business, Economics and International Hospitality Management

digital marketing to engage with

Indian consumers?
Potential Implication and Potential Implication and Potential Implication and
Functional Strategy Questions: Answers with reference link Effects to Operational Effects to Quality Effects to Customer
Efficiency Management Experience
1. What operational challenges
might Starbucks face in India,
such as supply chain management
Operations and logistics?
Strategy 2. How can Starbucks ensure
consistent product quality and
service standards across its Indian
outlets?
3. What strategies can be
implemented to optimize store
layout and operations?
Human Potential Implication and Potential Implication and Potential Implication and
Resource Functional Strategy Questions: Answers with reference link Effects to Talent Effects to Employee Effects to Training and
Strategy Acquisition Development Development
1. What are the key HR
challenges in recruiting and
retaining talent in India?
2. How can Starbucks develop a
strong and motivated workforce in
India?
3. What training and development

Leading Innovations, Transforming Lives, Building the Nation

 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
Pablo Borbon Campus
Rizal Avenue Ext., Batangas City, Batangas, Philippines 4200
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 – 8400 loc. 1124
E-mail Address: cabeihm.pb@g.batstate-u.edu.ph | Website Address: http://www.batstate-u.edu.ph

College of Accountancy, Business, Economics and International Hospitality Management

programs are needed to equip

employees with the necessary
skills?
Potential Implication and Potential Implication and Potential Implication and
Effects to Operation Effects to Financial Effects to Market
Strategic Choice Questions: Answers with reference link
Control and Brand Investment and Risk Adaptation and Speed of
Integrity Management Expansion
1. What is the most appropriate
Entry Mode entry mode for Starbucks in India
(e. g., joint venture, wholly-
owned subsidiary, franchising)?
2. What are the advantages and
disadvantages of each entry
mode?
Potential Implication and Potential Implication and Potential Implication and
Effects to Market Effects to Competitive Effects to Regulatory
Strategic Choice Questions: Answers with reference link
Readiness and Consumer Landscape and First- Environment and
Behavior Mover Advantage Economic Conditions
Timing of 1. When is the optimal time for
Entry Starbucks to enter the Indian
market?
2. What factors should be
considered in determining the
timing of entry?
Resource Strategic Choice Questions: Answers with reference link Potential Implication and Potential Implication and Potential Implication and
Effects to Marketing and Effects to Operations and Effects to Human

Leading Innovations, Transforming Lives, Building the Nation

 Republic of the Philippines
BATANGAS STATE UNIVERSITY
The National Engineering University
Pablo Borbon Campus
Rizal Avenue Ext., Batangas City, Batangas, Philippines 4200
Tel Nos.: (+63 43) 406-8800 / (+63 43) 779 – 8400 loc. 1124
E-mail Address: cabeihm.pb@g.batstate-u.edu.ph | Website Address: http://www.batstate-u.edu.ph

College of Accountancy, Business, Economics and International Hospitality Management

Brand Awareness Store Expansion Resources and Training

Investment Investment Investment
1. How should Starbucks allocate
its resources to support its entry
Allocation into India?
2. What are the key areas where
investment is needed (e. g.,
marketing, operations,
infrastructure)?

References:
[APA 7th Edition]

Leading Innovations, Transforming Lives, Building the Nation