Scribd
Upload
13 views3 pages

MM Project - CCA2

its about project on marketing management

Uploaded by

omkarpawar4112
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
13 views3 pages

MM Project - CCA2

its about project on marketing management

Uploaded by

omkarpawar4112
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

GROUP PROJECT – ‘MARKETING MATTERS’

Subject: Marketing Management


Batch: 2024-26
Semester 1

Introduction:
The Marketing Plan is a vital concept in marketing and one that forms the core of marketing
success. In this concluding activity to the subject Marketing Management, students will integrate
concepts from all the earlier lessons in the module. Students will begin with analyzing the
Marketing Mix for a hypothetical product or service and then design a marketing strategy for the
same.
This activity is designed as part of CCA 2. It will carry 20 marks.
Objectives/Purpose of the Activity:

· Analyze the marketing environment of a New Product.

· Understand, Redesign or develop the marketing mix for a New Product.

· Create a Marketing Plan

Brief of the Activity:


 The class will randomly be divided into small groups. (10 members in each group)
 Each group will assign themselves an existing product/ new product from the given
sector (FMCG, FMCD, banking and financial services, automobile, information
technology and real estate) and come up with a marketing plan keeping the Marketing
Mix as the foundation for the plan.
 The Marketing Plan should be submitted in a PPT form (Below is the draft outline for the
marketing plan, you may refer it to create PPT , however, feel free to be creative with the
marketing plan) and hardcopy color printout of your PPT (2 slides in each page)

Marketing Plan must include:

1. Executive Summary: A brief overview of the entire marketing plan, highlighting the main
goals, strategies and expected outcomes.

2. Market Analysis:
Market Research: Detailed information about the target market, including demographics,
psychographics, needs, and preferences.
Competitive Analysis: Examination of competitors' strengths, weaknesses, opportunities, and
threats (SWOT analysis).
Market Trends: Identification of industry trends, shifts in consumer behavior, and emerging
market opportunities.

3. SWOT Analysis:
Strengths: Internal attributes that give your business a competitive advantage.
Weaknesses: Internal areas that need improvement or could be a disadvantage.
Opportunities: External factors that your business can capitalize on.
Threats: External factors that could negatively impact your business.

4. Marketing Objectives:
Specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with the
overall business objectives.

5. Target Audience:
Detailed description of the ideal customers or clients, including their demographics, behaviors,
and preferences.

6. Positioning and Brand Strategy:


How your brand will be positioned in the market and the unique value proposition it offers to
customers.

7. Marketing Strategies:
Product Strategy: How your products or services will meet customer needs and stand out from
the competition.
Pricing Strategy: Determining the pricing structure based on factors such as value,
competition, and target audience.
Promotion Strategy: Methods you'll use to promote your offerings, including advertising,
public relations, social media, etc.
Distribution Strategy: How products or services will reach customers (e.g., through retail,
online, direct sales, etc.).

8. Marketing Tactics:
Specific actions and activities to implement the marketing strategies. This could include
details about advertising campaigns, social media posts, events, and more.

9. Budget:
Allocation of funds for each marketing activity, ensuring the plan remains financially viable.

10. Implementation Timeline:


A timeline that outlines when each marketing activity will take place, ensuring proper
coordination and resource allocation.
Modus Operandi:

 This is a group project


 The evaluation is designed in a manner in which each member’s contribution
would be assessed.
 Any member found or reported to be ‘non-contributory’, he/she would be
disqualified from the project and would get no marks for this evaluation.
 This project is of 10 marks, which are distributed as follows:
 Report – 10 Marks
 Presentation – 10 Marks

GRAND FINALE!!!!
 One group per division will be selected for the Grand Finale.
 Selected 6 groups (1*6 divisions) will compete to be the Overall Winner!!!
 The final assessment in Finale round will be based on-Display and Presentation.

Timeline:
Event Tentative Date
Announcement 2nd September
Formation of group 6th September
Sector selection 10th September
Completion of Point 1 15th September
Completion of Point 2-6 30th September
Completion of Point 7 15th October
Completion of Point 8-10 30th October
Presentations 10th November
Declaration of Winner 15th November
Grand Finale & declaration of Overall Winner First week of December

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy