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Masai School X Mood Indigo

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48 views26 pages

Masai School X Mood Indigo

Uploaded by

amol.kalra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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54

EDITION

IIT BOMBAY’S

MOOD INDIGO
ASIA’S LARGEST COLLEGE CULTURAL FESTIVAL
ESTABLISHED 1971
OVER 1,54,000 VISITORS
200+ 5,000+ 240+ 1,54,000+ 15+
INTERNATIONAL
COLLEGES EVENTS FOOTFALL GENRES
ARTISTS

DATES OF COLLEGE CONNECT PROGRAM


MAY - DECEMBER 2024
WHY MOOD INDIGO?
Brand Positioning Association of Brand with
through Associative Imagery IIT Bombay

Brand Awareness and Highly Youth-Centric


Creation of Preference Marketing

High Media Exposure Prospect Acquisition


PROPOSAL FOR

AS
INDIGO TRAINING PARTNER
OF
MOOD INDIGO’s COLLEGE CONNECT PROGRAM
2024
COLLEGE CONNECT PROGRAM
CCP is the sole point of contact for College
Ambassadors (Indigo Squad Members)

95,000+ 5,000+
COLLEGE AMBASSADORS COLLEGES

8000 CAs

Reach across india


WEEKLY CHALLENGES
Masai School can offer weekly challenges centred on topics
linked to preparation for higher education entrance exams.
Social media contests can also be integrated with these
challenges.
CCP CLUBS
◇ Mood Indigo's CCP contains clubs of various genres (such as finance,
educational issues, careers, NFTs, etc.) where registrants can interact
with a like-minded community.
◇ The Career Club on the CCP portal can be branded with Masai School’s
name and logo to increase visibility.
DISCUSSION THREADS
MASAI SCHOOL ALGO TALKS
Masai School will have a dedicated segment, "Algo Talks,"
on Mood Indigo's CCP portal featuring discussions on
algorithm applications through live webinars and
interactive Q&A sessions with experts and students

BI-MONTHLY DISCUSSIONS
Mood Indigo initiate start discussion threads where Masai
School experts guide students in applying abroad,
offering advice on suitable colleges based on their profiles
PERSONAL EDUCATIONAL COURSE
◇ Masai School can offer online courses, e-books or
programs for the student community through
Mood Indigo’s College Connect portal, with
promotion through targeted threads on the
portal.

◇ Mood Indigo will award certificates to all


students who complete the course on the
College Connect Platform, with Masai School
prominently featured on the certificates.
CCP STUDENT ENGAGEMENT
◇ Masai School can organize competitions,
online webinars, tests and counselling
sessions on Mood Indigo's College Connect
Program platform.

◇ The student community's participation in


Masai School's events and competitions can
be incentivized with CCP points, which can
be redeemed for exclusive Mood Indigo
rewards.
MS-ERNSHIPS
◇ Upskilling clubs are present on the CCP
portal. Masai School can organize contests
within these clubs, providing rewards as
course subscriptions or test-series to winners
tailored to each club's focus.

◇ Masai School will get to recruit the top


performing and enthusiastic College
Ambassadors of the College Connect
Program as interns, thus promoting its brand
image.
CCP ADVERTISEMENTS
◇ Masai School's advertisements will be put up on the College
Connect Program for 1-2 weeks, ensuring brand visibility to all the
active users.

◇ Playing said advertisements will give the participants a hefty


reward of CCP Points, which can later be redeemed for exclusive
Mood Indigo rewards.
MULTICITIES
28,000+ 1,700+ 12+ 60+ 9+
PARTICIPANTS COLLEGES CITIES COMPETITIONS GENRES

HIGHLIGHTS DATES OF DELHI MULTICITY


MULTI CITY ELIMINATIONS SEPTEMBER
MULTICITIES OVER THE YEARS

AAGAZ AFTERPARTYFTY

THIRD BELL DESI BEATS STREET DANCE


MOOD INDIGO MULTICITIES
◇ Multicities are Pan-India eliminations covering
8+ genres of competitions and lifestyle

◇ Mood Indigo Multicity is the first of its kind to


offer active engagement and branding for
hyperlocal brands at your city

1000+ Audience 10+ Competitions 8+ Genres

ACTIVE ENGAGEMENT : 10+ HOURS


MASAI SCHOOL SESSIONS
◇ Masai School can organize offline sessions at
Mood Indigo’s Delhi Multi City, where Masai
School may also distribute it’s coupons

◇ The student community's participation in


Masai School's sessions may be incentivised
by CCP Incentives.

1000+
MULTICITY FOOTFALL
1,22,000+ followers

MOOD INDIGO’S
3,12,000+ page likes
SOCIAL MEDIA
PRESENCE
Mood Indigo boasts an
unparalleled online reach of 1 Million+ views
6.37 Million+ across its on official Aftermovie
social media handles.

12,200+ followers
#MI2k21
Trended as most followed college fest
SOCIAL MEDIA

INSTAGRAM AND FACEBOOK


◇ Mood Indigo is the first college fest to have
verified social media accounts. 1,46,000
REACH +
◇ Masai School's logo will be present on the
College Connect Program Posts on Facebook
and Instagram.
1,91,000+
IMPRESSIONS
◇ Associated Page Reach: 1 Million+
81%
AGE: 18-30
1,22,000+
ACTIVE FOLLOWERS
FOLLOWERS

750%
3,12,000+ Above average
LIKES ENGAGEMENT RATIO
WEBSITE
◇ Masai School's logo hyperlinked to its
website will be present on the Official
College Connect Program Website of
Mood Indigo 2024.

6 Million+
WEBSITE HITS

WEBSITE GROWTH/ YEAR: 120% USER ACQUISITION (MAY ‘21-MAR’22): 30K+


SOCIAL MEDIA

YOUTUBE, BLOG & TWITTER


◇ We throw open discussions on Twitter integrating
Masai School in one such Twitter thread.
◇ Promotion can be done using relevant hashtags, such 7.8 Million
as #LearningTodayLeadingTomorrow. +
HITS
◇ Mood Indigo will publish a special blog on Masai
School.
12,700+
FOLLOWERS

80,000+
MI BLOG REACH
MAILERS & WHATSAPP BLASTS
◇ Mailers: Mood Indigo sends mailers to the registered
participants including visitors of past years.
◇ These mailers will have Masai School's logo 2,00,000+
hyperlinked to its website along with a creative given
MAILERS
by your Team.
◇ Whatsapp Message Blast will be sent to dedicated
registrants in CCP. 8,000+
◇ A blog will be published with a creative given by Masai WHATSAPP BLASTS
School.

80,000+
MI BLOG REACH

Hyperlinked
Creative
COLLEGE & PUBLICITY
◇ 4 rounds of publicity posters are sent to 5,000+
colleges across the country which remains on the
notice board for a period of 3 weeks each.
◇ These posters will prominently feature Masai
School as the INDIGO TRAINING PARTNER of
Mood Indigo’s College Connect Program 2024.

60,000+ 16+
VIEWERS CITIES
PROPOSAL FOR MASAI SCHOOL
THIS ENTAILS THAT MASAI SCHOOL WILL PAY A

SPONSORSHIP AMOUNT

AS INDIGO TRAINING PARTNER OF MOOD INDIGO 2024

Further suggestions on integration are welcome.


ASSOCIATION WITH
MOOD INDIGO
WE LOOK FORWARD TO A GREAT
ASSOCIATION WITH MASAI SCHOOL
WITH MOOD INDIGO
Further suggestions on integration are welcome.

RAHUL GUPTA
MARKETING HEAD
+91 8949659389
rahulgupta.moodi@gmail.com
PREVIOUS SPONSORS

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