PSN ENGINEERING COLLEGE

A STUDY ON SWOT ANALYSIS OF MACHINE

MANUFACTURING COMPANY

PRESENTED BY: GUIDED BY:

S.RAMYAKRISHNA. Mrs.KARPAGA SANKARI.,MBA
Reg No:952323631027. (Ass Professor)
 INTRODUCTION

 Organizational culture evolves from the social practices of the organizational employees, and hence, it is a
socially created reality which exists in the heads and minds of the employeesas well as in the formal rules,
policies, and procedures of organizational structures. Culture is an ongoing process of reality construction,
providing a pattern of understanding which helps the employees to interpret events and to give meaning to
their work and workplace. Thus, culture is an evolutionary and dynamic process which incorporates
changing values, beliefs, and underlying assumptions regarding the organization.

 The culture of an organization is its personality and character. Organization culture is madeup of shared
values, beliefs and assumptions about how people should behave and interact, how decisions should be
made and how work activities should be carried out. Key factors in an organization’s culture include its
history and environment as well as the people who lead and work for it.
 COMPANY PROFILE

COMPANY NAME:

 JKB MECHTECH PVT LTD

INDUSTRY:

 MANUFACTURING INDUSTRY
DESCRIPTION:

 This company is manufacturing their own automation

equipment for mechanical industry.

VISION:

 It Supplying highly automotive products.

 Develop and supply highly automotive products with
economy.
 CONTINUED…

JKB MECHTECH PVT LTD technical team has more than 20 years experience in special purpose
machine design, jigs and fixture design and manufacturing of world class machinery. We have
committed to provide turnkey solutions with advanced technology for our customers to achieve their
cycle time and manufacturing goals. We have the infrastructure and capability backed by strong
design & service support to manufacture Special Purpose Machines, Material Handling Equipment
and special equipments. When we founded JKB Mechtech Pvt Ltd, we Promised to provide industry
leading technology and new ideas to our customers. There is a lot happening in the world of
automation and manufacturing. Spotting the next big thing is a challenge. Additionally, we decided
that the solutions we represent should equally make sense to large organizations and medium to
smaller companies. We work in close partnership with our customers to achieve a deep
understanding of their needs, requirements and desires. Then we dedicate ourselves to engineering
and delivering a total, fully custom solution to achieve their manufacturing goals.
 CONTINUED…

The key to success, when designing and building special purpose machinery, lies in the ability to interpret the
customers requirements from the outset, invariably during the initial concept discussions. Having all of the
necessary key skills and resources under one roof allows us to excel in this area, producing not only
innovative machine concepts and designs, but delivering robust and highly efficient solutions. Our capabilities
include:-

• Production Line Design, Manufacture & Installation

• Electrical Control Systems

• Vision Systems, Inspection, Verification & Data Capture

• Robot Assembly Cells

• Robot Welding Cells, Jigs & Manipulators

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Power & Free Conveyors are systems able to solve very complex problems of mechanical handling,
such as interconnection between two or more working areas which are operating according to different
timing. The high degree of flexibility of P+F Conveyors allows to manage interconnections by means
of specific.Technology advances are making it possible to approach material handling in innovative,
more efficient ways, helping to optimize production and reduce costs.Our state-of-the-art independent
moving cart technology independently and accurately moves a wide variety of payloads via intelligent
conveyor systems that are advanced and efficient alternatives to conventional transport and positioning
systems.
 OBJECTIVES OF THE STUDY

• To understand about the functional areas of a company.

• To understand the organization structure of the company.

• To understand the Service profile of the company.

• To familiarize the common business practices and processes.

• To identify the Strength, Weakness, Opportunities and Threats of the machine manufacturing company
and provide suggestions for improvement.
 SCOPE OF THE STUDY

The scope of this study includes:

1. Internal Analysis: Examination of the company's internal environment, including its strengths and
weaknesses.

2. External Analysis: Examination of the company's external environment, including its

opportunities and threats.

3. Industry Analysis: Analysis of the machine manufacturing industry, including trends, competitors,
and market dynamics.

4. Stakeholder Analysis: Identification and analysis of key stakeholders, including customers,

suppliers, employees, and investors.
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Specific Areas of Focus:

1. Company History and Background: Overview of the company's history, mission, and values.

2. Products and Services: Description of the company's products and services, including their features,
benefits, and applications.

3. Market Analysis: Analysis of the company's target markets, including their size, growth potential, and
trends.

4. Competitor Analysis: Analysis of the company's competitors, including their strengths, weaknesses, and
market positions.

5. Financial Performance: Analysis of the company's financial performance, including its revenue,
profitability, and cash flow.
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Methodology:

1. Literature Review: Review of existing literature on the machine manufacturing industry, including
reports, articles, and books.

2. Interviews: Interviews with key stakeholders, including company executives, employees, customers,
and suppliers.

3. Surveys: Surveys of customers, employees, and suppliers to gather data on the company's strengths,
weaknesses, opportunities, and threats.

4. Financial Analysis: Analysis of the company's financial statements, including its income statement,
balance sheet, and cash flow statement.
 SWOT ANALYSIS

A comprehensive report detailing the company's strengths, weaknesses, opportunities, and threats.

 Strengths: Internal attributes that support success

 Weaknesses: Internal attributes that hinder success

 Opportunities: External factors that can be leveraged

 Threats: External factors that pose a risk.

 CONTINUED…

Strengths of JKB Mechtech Pvt Ltd

- Technical expertise in mechanical engineering

- Innovative solutions that meet customer needs

- Strong customer relationships built on trust and reliability

- Experienced management team with industry expertise

- Robust quality control processes to ensure high-quality deliverables

 CONTINUED…

Weaknesses of JKB Mechtech Pvt Ltd

- Limited resources (financial, human, technological)

- Dependence on key personnel for critical projects

- Limited geographic presence, restricting market reach

- High employee turnover rate, impacting project continuity

- Limited marketing efforts, affecting brand visibility

 CONTINUED…

Opportunities for JKB Mechtech Pvt Ltd

- Growing demand for mechanical engineering services

- Expansion into new markets (geographic, industry-wise)

- Strategic partnerships with complementary businesses

- Increasing demand for sustainable solutions and energy-efficient systems

- Government initiatives and incentives for innovation and R&D

 CONTINUED…

Threats to JKB Mechtech Pvt Ltd

- Intense competition from established players and new entrants

- Economic downturn, impacting customer budgets and spending

- Regulatory changes, affecting compliance and operational costs

- Technological advancements, requiring investments in upskilling and infrastructure

- Environmental concerns and potential liabilities

 FINDINGS

1. The company has a skilled and experienced management team with a deep understanding of the
industry.

2. Stores department undertakes both storage of goods and purchases.

3. Training programs for every new joiner is given.

4. The company having good relationship with customers and vendors.

5. The company invests heavily in R&D, allowing it to stay ahead of the competition and develop
innovative products.

6. The company's products are known for their high quality and reliability, earning it a strong reputation
in the industry.
 SUGGESTIONS

1. Diversify product range: The company should diversify its product range to reduce its dependence on a
single product and increase its market share.

2. Invest in digital technologies: The company should invest in digital technologies to improve its
production efficiency and product quality.

3. Expand into new markets: The company should expand its operations into new regions to increase its
market share and reduce its dependence on a single region.

4. Develop strategic partnerships: The company should form strategic partnerships with other companies to
access new technologies, markets, and customers.
 CONCLUSION

The machine manufacturing company has several strengths, including its experienced management team,
strong research and development capabilities, and high-quality products. However, it also has several
weaknesses, including its limited geographic presence, dependence on key personnel, high production
costs, and limited product diversification. The company has several opportunities for growth, including the
growing demand for automation, expansion into new markets, strategic partnerships, and investment in
digital technologies. However, it also faces several threats, including intense competition, economic
downturn, regulatory changes, and technological advancements.To address these challenges and
opportunities, the company should diversify its product range, invest in digital technologies, expand into
new markets, develop strategic partnerships, and reduce its production costs.
THANK YOU