MF II Module
MF II Module
Meaning of Planning
Planning Process/steps
As planning is an activity, there are certain reasonable measures for every manager to follow:
This is the primary step in the process of planning which specifies the objective of an
Objectives are end results that the management wants to achieve by its operations.
Objectives are set for the organization as a whole for all departments, and then
Example: A mobile phone company sets the objective to sell 2,00,000 units next year, which
is double the current sales.
Planning is essentially focused on the future, and there are certain events which are
Such events are external in nature and affect the planning adversely if ignored.
Their understanding and fair assessment are necessary for effective planning.
Such events are the assumptions on the basis of which plans are drawn and are known
as planning premises.
Example:
The mobile phone company has set the objective of 2,00,000 units sale on the basis of forecast
done on the premises of favourable Government policies towards digitisation of transactions.
Example:
The mobile company has many alternatives like reducing price, increasing advertising and
promotion, after sale service etc.
In this step, the positive and negative aspects of each alternative need to be evaluated
Every alternative is evaluated in terms of lower cost, lower risks, and higher returns,
Example:
The mobile phone company will evaluate all the alternatives and check its pros and cons.
The best plan, which is the most profitable plan and with minimum negative effects, is
In such cases, the manager’s experience and judgement play an important role in
Example: Mobile phone company selects more T.V advertisements and online marketing with
great after sales service.
(6) Implementing the Plan
This is the step where other managerial functions come into the picture.
In this step, managers communicate the plan to the employees clearly to help convert
This step involves allocating the resources, organising for labour and purchase of
machinery.
Example:
Mobile phone company hires salesmen on a large scale, creates T.V advertisement, starts
online marketing activities and sets up service workshops.
Monitoring the plan constantly and taking feedback at regular intervals is called follow-
up.
Monitoring of plans is very important to ensure that the plans are being implemented
Regular checks and comparisons of the results with set standards are done to ensure
Example:
A proper feedback mechanism was developed by the mobile phone company throughout
its branches so that the actual customer response, revenue collection, employee
response, etc. could be known.
What are the classification of plans? Plans can be classified into three
types:
Operational planning
Strategic planning
Tactical planning
What are the features of Planning?
The plans are rigid in nature and have to be complied with throughout the organisation.
Internal rigidity relates to plans, policies, programs, rules, and methods, etc.
Example: A super specialty hospital has fine branches in a city. Whatever the top
management of the hospital decides the head of the branch of the hospital and their
subordinates have to follow. Though on occasions they know they could have done
better on their own the plan laid out provides rigidity to their approach.
It is difficult for an organization to access future trends, the taste of customers, natural
calamities, competitors’ policies and the effects of changes in the different components
of the environment.
Example: Nestle, a very successful producer was very proactive in deciding strategies
for Maggi noodles. Maggi noodles were in a lot of demand but they were off the shelf
due to political and legal dimensions. This was due to the high content of lead in Maggi
noodles.
like middle and lower levels of management have to follow these plans.
Under such circumstances, employees become orders following machines and don’t
involve creative thinking from their side.
Such rigidity to comply with the laid plans kills the creativity of some talented persons.
Example: The need for a branch of a renowned shoe manufacturing company sees a lot
of scope in customized shoes. The top management is not interested in this idea as the
company manufactures standardised shoes.
Formulation of plans can be too much costly because there is a lot of time and money
is involved.
Some costs are incidental in nature like- expenses on boardroom meetings, discussions
with professional experts and preliminary investigations to find out the feasibility of
the plan.
Checking the accuracy of facts and scientific calculations may involve lots of time.
Sometimes, cost incurred may not justify the benefits derived from the plans; it may
leave a harmful effect on the enterprise.
Example: Companies like IBM spend a lot of research. Many world-class levels give
their advice to this company and change their fee. However, without so much of
painstaking such a huge company won’t be able to sustain itself. So planning in case of
IBM becomes necessary.
Planning is a very lengthy process as it consumes a lot of time for collection, analysis,
and interpretation of data.
Due to such a lengthy process, sometimes decisions get delayed, opportunities are lost
and there is not much time left for the implementation of plans.
Example: Health is wealth Ltd. plans to organise 25 health checkup camps on the
World Health Day and send a requisition to the top management but management could
send its approval just a day before and the sales manager could organise only 5 camps
and thus huge opportunity is lost. Here the implementation was delayed.
The success of an enterprise is possible only when plans are properly drawn up and
implemented.
Managers have a tendency to rely on previously tried and tested successful plans.
It is not necessary that a successful plan in the past will bring success in the future also
as every business organization survives in a dynamic and uncertain environment.
Plans must be implemented in the light of changing environment otherwise it may lead
to the failure of the business.
Strategic plans
Tactical plans
Operational plans
Operational plans lead to the achievement of tactical plans, which in turn
lead to the attainment of strategic plans. In addition to these three types of
plans, managers should also develop a contingency plan in case their
original plans fail.
a) Strategic plans:
A strategic plan is an outline of steps designed with the goals of the entire
organization as a whole in mind, rather than with the goals of specific
divisions or departments. It is further classified a
i) Mission:
. The mission is a statement that reflects the basic purpose and focus of the
organization which normally remain unchanged. The mission of the
company is the answer of the question : why does the organization exists?
Properly crafted mission statements serve as filters to separate what is
important from what is not, clearly state which markets will be served and
how, and communicate a sense of intended direction to the entire
organization.
Mission of Ford: “we are a global, diverse family with a proud inheritance,
providing exceptional products and services”.
ii) Objectives or goals:
Both goal and objective can be defined as statements that reflect the end
towards which the organization is aiming to achieve. However, there are
significant differences between the two. A goal is an abstract and general
umbrella statement, under which specific objectives can be clustered.
Objectives are statements that describe—in precise, measurable, and
obtainable terms which reflect the desired organization’s outcomes.
iii) Strategies:
Strategy is the determination of the basic long term objectives of an
organization and the adoption of action and collection of action and
allocation of resources necessary to achieve these goals.
Strategic planning begins with an organization's mission. Strategic plans
look ahead over the next two, three, five, or even more years to move the
organization from where it currently is to where it wants to be. Requiring
multilevel involvement, these plans demand harmony among all levels of
management within the organization. Top-level management develops the
directional objectives for the entire organization, while lower levels of
management develop compatible objectives and plans to achieve them.
Top management's strategic plan for the entire organization becomes the
framework and sets dimensions for the lower level planning.
b) Tactical plans:
A tactical plan is concerned with what the lower level units within each
division must do, how they must do it, and who is in charge at each level.
Tactics are the means needed to activate a strategy and make it work.
Tactical plans are concerned with shorter time frames and narrower scopes
than are strategic plans. These plans usually span one year or less because
they are considered short-term goals. Long-term goals, on the other hand,
can take several years or more to accomplish. Normally, it is the middle
manager's responsibility to take the broad strategic plan and identify
specific tactical actions.
c) Operational plans
The specific results expected from departments, work groups, and
individuals are the operational goals. These goals are precise and
measurable. “Process 150 sales applications each week” or “Publish 20
books this quarter” are examples of operational goals.
An operational plan is one that a manager uses to accomplish his or her job
responsibilities. Supervisors, team leaders, and facilitators develop
operational plans to support tactical plans (see the next section).
Operational plans can be a single-use plan or a standing plan
i) Single-use plans apply to activities that do not recur or repeat. A one-
time occurrence, such as a special sales program, is a single-use plan
because it deals with the who, what, where, how, and how much of an
activity.
ii) Standing plans are usually made once and retain their value over a
period of years while undergoing periodic revisions and updates. The
following are examples of ongoing plans:
Keep in mind that events beyond a manager's control may cause even the most
carefully prepared alternative future scenarios to go awry. Unexpected problems
and events frequently occur. When they do, managers may need to change their
plans. Anticipating change during the planning process is best in case things don't
go as expected. Management can then develop alternatives to the existing plan
and ready them for use when and if circumstances make these alternatives
appropriate.
The employees and manager agree to what the employee will attempt to achieve
in a period ahead and the employee will accept and buy into the objectives.
Definition
MBO is concerned with goal setting and planning for individual managers and
their units.
The essence of MBO is a process of joint goal setting between a supervisor
and a subordinate.
Managers work with their subordinates to establish the performance goals that
are consistent with their higher organizational objectives.
MBO focuses attention on appropriate goals and plans.
MBO facilitates control through the periodic development and subsequent
evaluation of individual goals and plans.
Steps in MBO:
Setting objectives:
Management by Objective (MBO) systems, objectives are written down for each
level of the organization, and individuals are given specific aims and targets.
Managers need to identify and set objectives both for themselves, their units, and
their organizations.
Developing action plans
Actions plans specify the actions needed to address each of the top organizational
issues and to reach each of the associated goals, who will complete each action
and according to what timeline. An overall, top-level action plan that depicts how
each strategic goal will be reached is developed by the top level management.
The format of the action plan depends on the objective of the organization.
3) Reviewing Progress:
4) Performance appraisal:
With the help of corporate strategic planning, a business can efficiently channelize corporate
management by leveraging its resources with better acumen than the other market players.
Corporate Planning is defined as forming long-term goals and objectives within
the organization’s strengths and weaknesses in the existing and
prospective environment.
This is done to ensure the achievement of their plans by combining their short-
term and long-term objectives or bringing amendments in the structural working
in the organization’s composition.
In the words of David E. Hussey, writer of the book- Corporate Planning: Theory
and Practice-
Some of the points that describe the need and importance of corporate planning are mentioned
below:
. Long-term goals
Corporate Planning broadly focuses on long-term goals and sets a blueprint to achieve them in
a stipulated period. Long-term goals help an organization keep its core focus on maintaining
its efforts, workforce, and efforts on a pre-decided target.
Corporate Planning keeps the employees engaged in their respective tasks with deadlines and
ensures effectiveness and efficiency. It also brings harmony, peace, and cooperation among the
employees and supervisors in a firm as they all smoothly work towards a common objective.
2. Focus
A strategic business plan helps a business organization provide a focal point not to get deviated
or distracted from its end goal. The first and foremost step of corporate planning involves
devising a mission statement that tells the world its roles and objectives.
Formulation of a mission statement aids the firm stick to its focus, do all the requisite tasks,
assign responsibilities to the employees, and evaluate their work to achieve that final
destination.
3. Better Decisions
Developing a strategic plan helps a company make better decisions that are beneficial and
helpful in attaining the mission statement. A corporate plan should be structured to spell all the
information in the organization’s interest, like the skills required with the employees,
machinery or equipment required, etc.
Forming a roadmap to achieve the final goal helps the business people hire the best personnel
for their form, arrange funds according to the tasks, and further invest in the most viable
propositions.
4. A Measure of Success
Finding, evaluating, and analyzing the loopholes periodically that block the ways of achieving
the mission statement helps in the upgradation of the work and ensure efficiency and
effectiveness of the tasks devised. The touchstone function of corporate planning works best
in the organizations that devise plans that allow for changes in attaining the tasks.
5. Saves money
The extra benefit associated with corporate planning is that it forms budgets that help save
substantial sums. Budgeting allows a firm to allocate its financial resources to the projects that
require it the most by cutting out unimportant expenses.
Having a detailed budget tells how much cash is earned, spent, or lent. This wipes
out confusion regarding the amount of money allocated to different projects.
Objectives of Corporate planning in Management
1. Setting a strategy
The fundamental objective of framing a corporate plan is setting a business strategy. At this
stage, companies should look at the opportunities and analyze the threats in the market. For
this, they can make a SWOT analysis and select viable propositions for investing their funds.
Once a firm knows its mission statement, it can use these objectives and find ways of attaining
them. The sole purpose of corporate planning is to help a firm plan and prepare a list of
resources it requires to deliver to achieve its goals.
There should be measurable indicators present in a strategic plan to evaluate the progress of
the work rate vis-à-vis the initial plans. It mainly includes financial theory related to accounts,
the value of output, etc.
4. Review
1. Gathering information
Having all the information related to the firm, industry, and competitors are the primary step
towards a well-defined corporate plan. Either a business is big or small, it should be aware of
the happenings in the market in its sectors, find out opportunities, grab them at the right moment
and beware of the threats.
Having a well-devised mission statement helps a firm stick to its focus of achieving it and
keeps all the strategic work smooth in operations. Setting objectives helps form a clear mind
about the work done, and the purpose of doing the work makes it fascinating.
Having a blueprint helps in effectively achieving the objectives. Forming strategies define the
work to be done by the employees. Managers and leaders mainly devise strategies considering
the funds available, personnel in the organization, and the deadline to achieve the requisite
target. It brings efficiency to the operations of a business.
The next step is to implement the plans effectively. It involves the execution of the assigned
tasks by the personnel within the guidelines and deadlines set. It involves the execution of the
assigned tasks by the personnel within the guidelines and deadlines set.
An organization should monitor its work by forming progress reports, finding the drawbacks,
and work on them immediately.
In the end, a firm should see if the corporate strategy devised by it is competitive or up to the
market standards. A plan should be challenging to achieve. A plan that is easy to achieve may
not be a viable option in the existing scenario. This may require the organization to reset its
plans and considering the market standards.
What is an Organizational structure.
An organizational structure details how certain activities are delegated toward achieving an
organization's goal. It outlines an employee's role and various responsibilities within a
company. The more authority employees have, the higher up they'll be on the organizational
structure. In addition, the more organized a structure is, the more efficiently a company
operates. There are four types of organizational structures: functional structures, flat archy
structures, matrix structures and divisional structures.
Though not all businesses use organizational structures, those that do can reap several benefits.
Here are some benefits of implementing an organizational structure in your company:
When your company's various teams are able to communicate more effectively, your
company's overall communication will be positively impacted as well. This will then lead to
quicker decision-making. In other words, the flow of information with an organizational
structure can be used to promote faster decision-making.
If you're a business owner, having an organizational structure helps to ensure all of your
locations are operating in a similar manner and are abiding by the same procedures. Because
it's not possible for owners to be at every location, an organized structure can provide you some
peace of mind. This is particularly the case when your company begins to grow in size.
Improved operating efficiency
Because organizational structures divide companies into various teams or branches, they're
helping to ensure that all tasks and responsibilities specific to those divisions are met more
easily. When an employee knows what they should be working on, they're able to operate
quickly and more efficiently. In essence, an organized structure creates an efficient and
streamlined system that helps improve company operations overall.
When an employee is delegated certain tasks and responsibilities in a clear manner, they're able
to perform well at their job. An organized structure provides employees with the guidance they
need to perform at their best every day. An improvement in employee performance can also
lead to greater employee morale and confidence.
When employees are divided into teams according to their skills and expertise, the risk of
overlapping job duties is eliminated. For example, if a project is assigned to one team, the other
teams know it's not their responsibility to take it on because they have their own tasks outlined
as well.
Using organizational structures can potentially eliminate conflict between employees. While
several factors can come into play in this regard, once an employee knows their duties, the
more focused they'll be on their own work. For the most part, this is a great way to avoid any
rising conflict between coworkers.
Better communication
While this will vary from company to company and depend on the specific organizational
structure in place, an organizational hierarchy has the potential to foster healthy communication
between different divisions and teams. Once duties are delegated to various teams and
individuals, others in the workplace will know who to turn to for certain matters. For example,
if you're on a team with one manager, you'll know who to report to should issues arise. In a
similar manner, if someone from marketing has a question about the design of the project, they
know to contact the art department.
1. Functional structure
2. Divisional structure
3. Flatarchy
4. Matrix structure
1. Functional structure
In a functional structure, organizations are divided into specialized groups with specific roles
and duties. A functional structure is also known as a bureaucratic organizational structure and
is commonly found in small to medium-sized businesses. Most people in the workforce have
experience working in this type of organizational structure. For example, many companies
divide their organization into various departments such as finance, marketing and human
resources. Each of these departments then has a manager who oversees it. This manager is then
supervised by an administrator or executive who oversees multiple departments.
In a divisional structure, various teams work alongside each other toward a single, common
goal. Each of these divisions has its own executive who manages how that branch operates,
controls its budgets and allocates its resources. Large companies employ this type of
organizational structure. One example of the divisional structure is a car company that
separates their company by SUV, electric or sedan vehicle branches. While each branch has its
own function, they all work toward the same goal of making a sale. This is also known as the
multi-divisional structure.
3. Flatarchy
In a flatarchy, there are little to no levels of management. A company using this structure could
have only one manager in between its executive and all other employees. It is called a flatarchy
because it is a hybrid of a hierarchy and a flat organization. This type of organizational structure
is used more by smaller companies since they have fewer employees, though it can be used in
companies of all sizes. While some companies grow out of this organizational structure, others
continue to use it.
Cost efficient
Fosters good communication
Higher employee morale
Faster decision making
4. Matrix structure
In the matrix style of organizational structure, employees are divided into teams that report to
two managers—a project or product manager along with a functional manager. In essence, a
matrix structure is a combination of various organizational structures. Because these teams
have two managers, a matrix structure promotes duality and the sharing of resources.
Employees working for companies using the matrix structure have the potential to widen their
skill set since they might be assigned to various projects requiring different levels of expertise
or skills.
Leadership confusion
Conflicting leadership loyalties
Potentially more costly
Roles may not be clearly defined
Potentially heavy employee workload
Departmentation :
The procedure of grouping of activities into units with the end goal of organization is called
departmentation. It can be characterized "as the procedure by which exercises or elements of
big business are gathered homogeneously into distinctive gatherings." The regulatory units are
called divisions, units or offices. The followings are the premise of departmentation :
(a)When departmentation is done on the relax of capacities the offices made are generation,
showcasing, bookkeeping, money and staff divisions.
(b) When departmentation is done on the premise of land region, the offices are known as
eastern office, western office, northern and southern office.
(d) Departmentation should be possible on the premise of item taken care of.
Types of Organizations
A line-staff organization is more flexible than a line structure. Instead of one professional
leading the entire company alone, they appoint qualified supervisors to manage associates,
which maintains the authority of the leadership. They also hire industry experts to complement
the work of the line managers. Medium-sized and large corporations often use line-staff
formats to stabilize the chain of command with large organizational membership.
Features of a line-staff organization
Line positions
The employees that fulfill line positions make direct contributions to the mission of the
company. They handle the responsibilities to help the business run smoothly. Line positions
can either include managers or entry-level employees. The line manager may design objectives
for improving the quality of the work and create milestones for the department or the
organization as a whole. The line personnel member completes the tasks the line manager
designates, which may include building a product to sell to consumers or fulfilling a client
request.
For example, a department store could use the line-staff organization. The line managers might
include the store manager, who monitors sales goals and creates shifts for all employees, as
well as the department supervisors, who manage the shoe, jewelry and apparel sections. The
line personnel could include part-time associates who replenish merchandise to the correct
departments and process customer payments. Every line employee completes work that fuels
the department store's main goal, which is to sell various products to customers.
Staff positions
Staff employees assist the line professionals in achieving organizational goals. There are also
managerial and lower-level employees who hold staff positions. The staff managers are experts in the
industry, providing recommendations to line managers on how to lead their departments to success.
They also hold a higher rank over all personnel, including lower-level line members and staff members.
The staff employees support their line counterparts with handling their occupational responsibilities.
Increased productivity
People in a functional structure setting have specialized skills that allow them to work more
quickly and efficiently than those who may be unfamiliar with specific subjects, which leads
to greater productivity. Also, their confidence level enables them to complete tasks with
minimal supervision. Employees within this system of hierarchy who demonstrate high levels
of productivity often receive promotions to other positions.
Skill development:
Clarity:
When companies bring people of the same specialty together, it creates an environment of
clarity. Any time someone within the company needs high-level information related to
marketing, human resources, customer service or operations, they know where to go. This
applies to people outside of the company as well, who may contact the company with a special
request. Plus, the hierarchical nature of the functional structure clarifies the specific roles and
responsibilities of every person within a department.
In a matrix structure, individuals work across teams and projects as well as within their own
department or function.
For example, a project or task team established to develop a new product might include
engineers and design specialists as well as those with marketing, financial, personnel and
production skills.
These teams can be temporary or permanent depending on the tasks they are asked to complete.
Each team member can find himself/herself with two managers - their normal functional
manager as well as the team leader of the project.
An example of a matrix structure is illustrated below:
Advantages
Disadvantages
Members of project teams may have divided loyalties as they report to two line
managers. Equally, this scenario can put project team members under a heavy pressure
of work.
There may not be a clear line of accountability for project teams given the complex
nature of matrix structures.
Difficult to co-ordinate
It takes time for matrix team members to get used to working in this kind of structure
Team members may neglect their functional responsibilities
Virtual organization
Depending on the degree or spectrum of virtuality, virtual organisations can be classified into
three broad types as follows:
1. Telecommuters
2. Outsourcing employees/competencies
3. Completely virtual
Telecommuters:
These companies have employees who work from their homes. They interact with the work-
place via personal computers connected with a modem to the phone lines. Examples of compa-
nies using some form of telecommuting are Dow Chemicals, Xerox, Coherent Technologies
Inc., etc.
Outsourcing Employees/Competencies:
These companies are characterised by the outsourcing of all/most core competencies. Areas for
outsourcing include marketing and sales, human resources, finance, research and development,
engineering, manufacturing, information system, etc. In such case, virtual organisation does its
own on one or two core areas of competence but with excellence. For example, Nike performs
in product design and marketing very well and relies on outsources for information technology
as a means for maintaining inter-organisational coordination.
Cellular organization
The main idea of the inverted pyramid structure is to present information in descending order
of importance so that the most important concepts and statements are located at the top of the
topic.
You can use the inverted pyramid structure to write paragraphs and notes, and to organize
information in concept topics.
When planning the structure of a new topic, follow the next principles:
1. Think of a heading as a summary for the topic. Add keywords to the heading.
2. Identify essential statements that users must know before they proceed to other
information in the topic. Include the most important keywords at the beginning of the
topic.
3. Outline secondary information. Move down the topic from more important to less
important details.
4. Provide context. Address related questions to bind topics together and make the
document more useful.
5. Stick to plain English. Write concisely, use headings and subheadings to organize the
topic into sections, and split information into short paragraphs and lists.