Onder Business Plan
Onder Business Plan
Mr Onder Alev
53 Green Way
Bromley
BR2 8EZ
RAL
Engineering and Consultancy Ltd.
T: 07846 206066
Table of Contents
1. Executive Summary 2
2. Personal Background 2
3. Business Overview 4
4. Business Ownership 4
5. Services 5
6. Skills, Mission & Objectives 6
7. Work Scheme 8
8. Target Market 8
9. Fees 9
10. Competitors in the area 10
11. Transport & Reaching Customers 11
12. Personnel Plan 11
13. Customer Service 11
14. Promotion & Advertisement 12
15. SWOT Analysis 14
16. Market Research 14
17. Equipment to be Bought 17
18. Financial Information 18
19. Start-up costs 18
20. Monthly Estimation of Work 19
21. Projected Cash Flow Statement 20
22. Projected Accounts 21
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1. Executive Summary
This business plan has been prepared to present Mr Onder Alev’s proposed business. He
will be proposing to trade as ‘RAL Engineering and Consultancy’. He will be working
with clients to deliver all constructional works functional, energy efficient solutions, and
to help ensure that all their building services are seamlessly integrated. By considering
the mechanical, construction and electrical systems in the design stages of a project, if is
possible to create a comfortable, practical and well-maintained environment while
ensuring that the cost of maintenance is minimised and the value of the building, as a key
asset, can be preserved.
Mr Alev will help to identify the most fitting systems for fulfilling the client brief and
occupant requirements. He will be offering his services as a sub-contractor and will
work alongside the project architect, structural engineer and quantity surveyor. He
will use his skills to deliver complex services systems in live environments. With
tremendous growth of economy all over the world, Mr Alev is aware that he will
become successful with his proposed business by offering cost-effective, yet efficient
electrical engineering and consultancy services to meet the needs of his customers
while meeting budget and time constraints.
Mr Alev will be running his business as a consultant to main contractors and run their
projects as a subcontractor; supporting them with their needs in project management.
He will also be offering his services to individual developers, architects, housing
developers and construction firms. Mr Alev has already found several potential clients
who are willing to work with him.
2. Personal Background
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Upon completing his studies, Mr Alev started working with ‘Innova Muhendislik Ltd’
from 2010 until 2012. He was responsible for a number of duties such as estimating
material, construction and labour costs and project timescales, computer assisted
engineering, reading electrical design specifications and technical drawings, organising
routine servicing schedules, negotiating with suppliers and purchase items at optimum
cost and attending meetings, writing reports and given presentations to manager and
clients.
Following this, he was employed by ‘Halkbank Ltd’ until January 2015. He was
employed as the Chief of the maintenance department for all construction, mechanical
and electrical works.
Subsequently, he started his own company ‘RAL Engineering’ from February 2015.
He has had the opportunity to take part in a number of international and domestic
projects in Turkey, completed several commercial projects with high-end projects
such as restaurants, office buildings, warehouses, retails, shops etc. Additional to the
above, he was giving consultancy service to several companies for LV and HV
installations, testing of these systems and fixing problems according to the test results.
After moving to UK, Mr. Alev started working in Ant Yapi UK Ltd as electrical
project manager of Apex Gardens project. His responsibilities are as below:
- Plan, manage and support technical procurement of electrical and special systems
works packages, permanent materials and MAF (technical submittal) process
- Suggest changes to design and other electrical installation
- Plan, manage and control electrical and special systems installation activities
- Awarding work packages to sub-contractors following approval from the PM
- Review and approve sub-contractors’ documentation and carry out pre-start meeting
- Manage sub-contractors and ensure relevant records are maintained and stored
- Manage purchase request process and liaise with procurement team
- Ensure Quality Assurance practices are in place and Quality of work is always
achieved, follow ITP and conduct QC Inspections
- Ensure programme of work is followed, and quality of work is inspected at planned
intervals
- Ensure commissioning and handover processes are recorded and relevant tests,
certificates and conformity reports are maintained
- Manage non-conformances and relevant follow up activities
- Procurement of plant and materials
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3. Business Overview
4. Business Ownership
The business will be set up and run initially as a limited company and will comply
with the standard requirements of the HMRC.
5. Services
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Mr Alev will aim to provide support within the total building design and construction
process, including the contractual elements of building and engineering services
contracts, which will enable him to provide truly-independent technical advice and
support to his clients.
In addition, by carrying out activities such as design audits both before and during the
construction phases, Mr Alev will ensure that projects are handed over in accordance with
both individual client requirements and relevant design standards. He will aim to provide
clients with credible and cost-effective solutions to problems such as:
Mr Alev’s intention is to provide focus for the high-level integrated support that
clients need early in their development process, providing the client with a service to
support them in the electrical aspect of the construction. He has strong focus on
sustainability and energy efficiency and will ensure that he works closely with his
clients at all stages of development to ensure objectives are understood and the clients
at all stages of development to ensure objectives are understood and the client’s
expectations met. He believes that he will provide the most effective design solutions,
embrace innovation and encourage awareness of emerging technologies.
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6. Skills, Mission & Objectives
Mr Alev has a number of objectives which he will undertake whilst performing his
services:
Mr Alev believes that he will establish a strong customer base. There are a number of
contractors who are looking to use the services of a sub-contractor offering electrical
engineering consultancy services. In terms of his main business activities the
following would be a projected summary of his objectives:
Entering the market and establishing the company by taking on more jobs and
involving on different projects at the same time;
Meeting with potential customers at the site
To establish good relationships with his customers in order to increase his income by
way of recommendations through the existing clients;
To offer the most professional & high-quality services for reasonable prices
Creating his own website and implementing a marketing strategy for the business.
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Mr Alev also proposes to obtain a number of certificates such as the following:
Mr Alev has a number of skills which will help him to become successful with his
proposed business. Please see below:
Software
Experience of working to British, European and American Standards
Willing to be on a call out Rota for emergency callouts
Strong decision-making skills and ability to plan effectively
Excellent customer facing and communication skills
Mr Alev will have Accountants who will be responsible for the finances and tax affairs of
the business and will be advising him on further development of his business. His aim is
to build up the goodwill of the business to increase his income over time.
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7. Work Scheme
The first stage of his services will include a site visit where he will obtain the relevant
information from the client in regards to the service they require from him. As an
electrical engineer, Mr Alev will be required to design, develop and maintain
electrical control systems and components to required specifications. His work will
focus on:
Economy
Quality
Reliability
Safety
Sustainability
The work scheme of Mr Alev may vary according to the type of service requested
from him, however in general it will consist of the following steps:
Identify customer requirements
Design systems and products
Read design specifications and technical drawings
Research suitable solutions and estimate costs and timescales
Make models and prototypes of products using three-dimensional design software
Work to standards, including British (bs) and European (en)
Liaise with others in the design team
Communicate with clients and contractors
Attend meetings on site
Design and conduct tests
Record, analyse and interpret test data
Propose modifications and retest products
Qualify the final product or system
Service and maintain equipment
Prepare product documentation, write reports and give presentations
Monitor a product in use to improve on future design
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He will be using various marketing techniques to portray and advertise his business to
potential clients. He will promote his services via local advertising methods such as
networking, attending industry related events and fairs, sending emails to local
construction companies detailing the services he has on offer, handing out leaflets &
business cards, making good use of social media and most importantly through
gratified clients who will promote his business by word of mouth. Promotion by word
of mouth is the most effective and inexpensive way to endorse any business. He will
also create a website for his business in order to have a prestigious presence on the
internet. His advertisement methods will be explained in more depth within the
Promotion & Advertisement section of this business plan.
8. Target Market
Mr Alev proposes to start up his business in and around Bromley, London where there
is a great demand for this type of business. He will be offering his services to
individual developers, architects and businesses such as housing developers,
construction firms etc. in the area of Bromley, London. He will also be willing to offer
his services as a sub-contractor to larger construction firms.
Mr Alev would also be able to search for sub-contracting opportunities on the relevant
websites for the engineers:
https://www.prospects.ac.uk/https://www.prospects.ac.uk/
https://tas-arupjobs.taleo.net/careersection/ex/jobsearch.ftl?lang=en#
https://www.linkedin.com
https://jobs.theengineer.co.uk/
https://www.engineeringjobs.co.uk/
9. Fees
Mr Onder Alev will be charging his customers at an hourly rate or if required on a project
basis. He will provide an estimate of how many hours he will require to complete
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a project and will inform the client. Once they agree on the price and sign an
agreement he will go ahead with his services.
Due to the fact that it is quite a competitive market, he aims to be charging his
customers at reasonable and competitive prices. He will start by carrying out a survey
at the site first in order to determine the nature of the work to be done and to
understand the customer’s needs and timescale. He will need satisfactory information
regarding the job that needs to be completed which requires him to arrange a meeting
with his clients where they will also discuss the fees for the work or the project.
His fees will start from £40.00 per hour for his consultancy services and may increase
depending on the nature of the work to be undertaken. It will be difficult to determine
his project fees at this stage and for this reason his projected accounts will be
calculated considering that he will be charging at £40.00 per hour.
Mr Alev will be aiming to target individual developers, architects and businesses such
as housing developers, construction firms etc. in the area of Bromley, London. He will
also be targeting larger construction companies as they usually subcontract most of
their projects. Mr Alev has an advantage as these types of companies will be looking
for highly experienced and knowledgeable electrical engineers. Mr Alev is extremely
talented and well-educated within this sector.
He has conducted the relevant market research in this field. According to the research
conducted on yell.com, Mr Alev is not expecting to have many competitors. However,
he is also aware that not all businesses advertise their services on www.yell.com.
Mr Alev will make sure that his clients are satisfied with the service they receive from
his business. He will ensure that his services are at a higher standard than his
competitors with the use of his educational background, experiences and his talent.
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11. Transport & Reaching Customers
Mr Alev will be using public transport, his own car and rental cars/vans to meet and
reach his clients. Due to the nature of his business, he will be spending a lot of his
time at the sites. He already has a Turkish and English driving licences.
At the initial stages of the business, Mr Alev is not planning to recruit any staff
members for running his business. He will be completing the projects by himself. In
the future, he intends to recruit a reliable team of assistants who can assist him with
the projects he takes on. Having a stable, competent and reliable team would give Mr
Alev’s business an edge over his other competitors and would give his business the
flexibility to move from one project to another with ease and efficiency.
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13. Customer Service
The aim of ‘RAL Engineering and Consultancy’ will be to deliver an exceptional high-
quality service to his customers and to make sure that they are fulfilled and satisfied with
the outcome of his works. This will play a major role for the promotion of Mr Alev’s
business and help him to increase the volume of sales and future projects. For this reason,
he will always focus on the quality of the service which he provides. Mr Alev will
oversee any complaints or complications which may arise during the lifecycle or
completion of the projects. He will make sure that he approaches every customer in a
careful, professional and detailed manner in order to provide the same high quality and
exceptional service to all of his clients. Mr Alev will be first point of contact for his
customers to reach him with any specific instructions or complaints.
Mr Alev will target some large construction companies as a subcontractor and also
take on smaller private projects. Mr Alev will aim to promote his business and
services in a fairly cost-effective way such as printing and distributing business cards
and leaflets. Below, you may find a number of techniques he will be using to advertise
his business.
Word of Mouth
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Business cards and leaflets will be dropped specifically to the businesses who are
trading within the area he will be targeting, such as construction firms.
Newspapers
A traditional form of advertising, daily and weekly newspaper ads will allow Mr Alev
to target specific geographic neighbourhoods. Mr Alev will be placing advertisements
on the local Turkish newspapers to attract Turkish speaking customers who are
residing in the area of Bromley, London. He will be advertising on newspapers such
as OLAY Gazette. Please see enclosed quotes from the popular Turkish OLAY
Newspaper.
Social Media
Social media platforms are an attractive marketing tool for new businesses, because
promoting a business on this platform has little or no monetary cost. The catch is that
he will be required to invest significant time in building a presence, and making his
business become recognised within the area he is trading. He will establish accounts
of social media platforms such as Instagram, Facebook, and LinkedIn and will
advertise the type of services he is providing. He will aim to obtain reviews from his
customers who have been pleased with his services. He will also set-up his own
business website which will clearly demonstrate the services he will be providing. He
has already obtained a quote from www.godaddy.com.
SWOT Analysis is a process where Mr Alev has identified the internal and external
factors that will affect his business’ future performance. This process will help him to
develop a strong business strategy by making sure all of the business strengths and
weaknesses as well as the opportunity and threats it faces in the marketplace.
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Strengths Weaknesses
SW
passion within the field
Opportunities OT Threats
o Large demand in the o Change in the economic
construction sector for this climate and trends
type of services o Other trades who are
o Ability to obtain already in the business
projects from large
construction companies
The UK market for mechanical and electrical (M&E) contracting has increased by almost
25% since 2012, following a period of sustained growth from 2013 onwards, driven by a
buoyant new build market, with rising output in the office and infrastructure sectors in
particular. This growth continued in 2016, when the market saw growth of 4%, despite
continued constrained public sector capital spending. In 2017, growth is
1
https://www.monster.co.uk/career-advice/article/best-performing-engineering-sectors-uk
2
https://www.telegraph.co.uk/education/stem-awards/energy/the-great-uk-engineering-shortage/
Page | 14
forecast to stagnate, as construction output becomes more subdued. Many factors
support a continuation of market growth, including the development of higher
specification and more complex products, changes to legislation requiring the
specification of higher value products, greater use of controls and energy efficient
products, continued strength in data centre construction as well as greater levels of
outsourcing of M&E services. A key area of growth has been installations aimed at
improving energy efficiency and reducing carbon emissions, driven by legislative
requirements and building regulations. There has been a rapid expansion in the range
of LED lighting and increasingly sophisticated control systems for heating, lighting,
and energy management, therefore this is a growth area that many contractors have
been looking to exploit.
However, several factors are negatively impacting the market at present, such as
public sector budget constraints, uncertainty over the impact of Brexit and greater use
of off-site manufactured panels and modules. The M&E market is fragmented, with
the majority of market value accounted for by smaller operators with turnover of
under £20 million, though consolidation activity amongst suppliers continues. There
have been further strategic acquisitions in response to the growing focus on integrated
services within the sector with contractors widening the range of services offered and
examples of strategic joint ventures to secure work on very large-scale projects.
3
https://www.amaresearch.co.uk/growth-of-24-in-the-uk-mechanical-electrical-contracting-
sector-since-2012/
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17. Equipment to be bought
Mr Alev will be purchasing most of the equipment from online retailers such as
www.ebay.com. As he has previously be interning within this field, he already has the
main software’s he will be using. Please see below for tools he will be purchasing:
Mr Alev will require approximately £5162.86 towards the initial tools he will require
to start operating his business. He has sufficient funds to invest towards these
equipment’s.
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18. Financial Information
Mr Alev has the required funds to establish himself as a business person. Mr Alev
currently has an amount of £15,000.00 available within his NatWest bank account.
Costs
Equipment £5,162.86
Business insurance £223.27
Telephone and internet bill £100.00
Advertising £1,000.00
Stationary £25.08
Transportation £60.00
CSCS Card (Construction Skills Certification Scheme) £36.00
Mr Alev will require approximately £9,815.20 towards his start-up costs for his
proposed business. The funds he has are more than sufficient to invest in the above.
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20. Monthly estimation of work
Mr Alev has decided on his pricing after conducting the relevant research in the
market. As mentioned previously, he will be charging his customers at an hourly rate
of £40.00. It would be difficult to determine his project fees at this stage and for this
reason, his projected accounts will be calculated considering that he will be charging
at £40.00 per hour.
Before agreeing with any project, Mr Alev will ensure that he provides an estimate of
the number of hours he will require to complete a project and will present this to his
clients. If agreed, he will sign an agreement with his clients and start offering his
services. Please see below for the estimation of Mr Alev’s monthly work:
The projected Cash Flow Statement indicates that the business will generate a
monthly income of £5,000.00. This would give him an annual income of £60,000.00
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21. Projected Cash Flow Statement
The projected Cash Flow Statement indicates that the business will generate
approximately £27,500.00 turnover in the first year of trading. Below calculations
have been made on the average basis of 5 working days a week and 11 months out of
12 months, where 1 month a year is allocated for holidays and ill health. Some of the
months are slightly lower due to less projects, holiday or sickness.
£6,000
£5,000
£4,000
£3,000
£2,000
£1,000
£0
Month Month Month Month Month Month Month Month Month Month Month
1 2 3 4 5 6 7 8 9 10 11
Year 1 £4,400 £4,800 £4,600 £5,000 £4,600 £5,200 £4,900 £5,300 £5,400 £5,200 £5,600
Year 1
This information is presented in the table below. The profit of ‘RAL Engineering and
Consultancy’ has been calculated below. The projected accounts clearly portray that Mr
Alev has a high opportunity of becoming successful with his proposed business.
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Advertising £1,000.00
Equipment and unforeseen expenses £6,162.86
CSCS Card £36.00
SMSTS Training £399.99
C&G 2382-18 18th Edition Course £499.00
Level 3 Award in Inspection & Testing £995.00
Fire Warden Training £35.00
First Aid at Work £279.00
Salary £12,000.00
Total Expenses £28,055.00
Projected Net Profit £43,945.00
Considering the above calculations, Mr Alev’s net profit for the end of the first year is
estimated at £31,945.00 after all expenses. Once he is able to establish his business,
Mr Alev will put all his effort & time in to continue the success of his business onto
the oncoming years.
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