Adonis V.

Garces
IT Faculty [Part Time]
Understand the multimedia skill-set and how it
applies to multimedia projects, and the skills
needed to successfully manage a project team.
List the multimedia skill categories related to
the information and interface of a project.
Identify the multimedia skill categories related
to the media used in a project.
Define the multimedia skill categories related to
the computer programming aspects of a project.
Consider Leonardo da vinci, the Renaissance
man who was scientist, architect, builder,
creative designer, craftsman, and poet folded
into one.
Multimedia developers come from all corners
of the computer, art, literacy. film and audio
worlds.
To produce good multimedia, you will need a
similar diverse range of skills which is detailed
knowledge of computer, text, graphics arts,
sound, and video.
These skills, the multimedia skillset, may be
available in a single individual and, more
likely, in composite of individuals working as
a team.
Complex multimedia projects are, indeed,
often assembled by teams of artist and
computer craftspeople, where task can be
delegated to those most skilled and
competent in a particular discipline and craft.
Many job titles and collaborative team roles
for multimedia development are being
adapted from a mix of motion picture
industry, radio and television broadcasting,
and computer software industry experiences
A multimedia expert working alone will be
hard-pressed to compete with a team of
experts and may be overwhelmed by the
sheer amount of effort required to build a
complex project single-handedly.
A typical team for developing multimedia for
CD-ROM and the Web consists of people who
bring various capabilities to the table.
Often, individual member of multimedia
production wear several hats: graphic
designers may also do interface design,
scanning and image processing.
Depend upon the scope and content of your project and the mix of people required, a multimedia
production team may require as many as 18 discrete roles:
Executive Producer
Producer / Project Manager
Creative Director / Multimedia Designer
Art Director / Visual Director
Artist
Interface Designer
Game Designer
Subject Matter Expert
Instructional Designer / Training Specialist
Script Writer
Animator (2-D / 3-D)
Sound Producer
Music Composer
Video Producer
Multimedia Programmer
HTML Coder
Lawyer / Media Acquisition
Marketing Director
Role is at the center of the action.
Responsible for overall development and
implementation of a project as well as for
day-to-day operations.
Budgets, schedules, creative sessions, time
sheets, illness, invoices, team dynamics
which the project manager is the glue that
holds it together.
Graphic designers, illustrators, animators and
image processing specialist deal with the visuals.
Instructional designer make sure that the subject
matter is clear and properly presented.
Interface designers devise the navigation
pathways and content maps.
Information designers structure content,
determine user pathways and feedback, and
select presentation media based on an
awareness of the strengths of the many separate
media that make up multimedia.
Multimedia designer often wears many hats,
but most importantly they
Looks at the overall content of a project
Creates a structure for the content
Determines the design elements required to
support that structure
Decides which media are appropriate for
presenting which pieces of content.
An interface provides control to the people who
use it.
It also provides access to the ‘media’ of
multimedia which are the text, graphics,
animation, audio, and video without calling
attention to itself.
The elegant simplicity of a multimedia title
screen, the ease with which a user can move
about within a project, effective use of windows,
backgrounds, icons, and control panels. These
are the result of an interface designer’s work.
Role of an interface designer is to create a
software device that organizes the
multimedia content, that lets the user access
and modify that content, and that represents
the content on screen.
These 3 areas: Information design, Interactive
design, and Media design which are central to
the creation of any interface, but of course
they overlap.
Multimedia writer do everything writers of linear
media do, and more.
They create character, action, and point of view
which are a traditional scriptwriter’s tools of the
trade and they also create interactivity.
They write proposals, they script voice-overs and
actors narrations, they write text screens to
deliver messages, and they develop characters
designed for an interactive environment.
Writer of text screens sometimes referred to
as content writers. They glean information
from content experts, synthesize it, and then
communicate it in a clear and concise
manner.
Scriptwriters write dialog, narration, and
voice-overs.
Both often get involved in overall design.
For high quality production, it may still be
necessary for a video specialist to be
responsible for an entire team of
videographer, sound technicians, lighting
designer, set designer, scripts supervisor,
gaffers, grips, production assistants, and
actors.
However, for many modest project, a video
specialist may shoot and edit all of the
footage without outside help.
Video specialist need to:
Understand how to shoot quality video
How to transfer the video footage to a computer
How to edit the footage down to final product
using a digital nonlinear editing system. (NLE)
How to prepare the complete video files for the
most efficient delivery on CD, DVD, and the Web
Are the wizards who make a multimedia
program come alive, designing and producing
music, voice-over narrations, and sound effects.
They perform a variety of functions on the
multimedia team and may enlist help from one
and many others: composers, audio engineers,
and recording technicians.
May responsible for locate and select suitable
music and talent scheduling recording sessions,
and digitizing and editing recorded material into
computer files.
And software engineer integrates all the
multimedia elements of a project into a
seamless whole using an authoring system
and programming language.
Multimedia programming functions ranges
from coding simple displays of multimedia
elements to controlling peripheral devices
such as laserdisc players and managing
complex timing, transitions, and record
keeping.
Web site producer is a new occupation.
Putting together a coordinated set of pages for
the WWW requires the same creative process,
skillsets, and often teamwork as the making of
any kind of multimedia.
There is a great difference, however, between
putting up a simple Web page with a few links
and designing, implementing, and maintaining a
complex site with many areas of content and
many messages.
A website is never finished, but should, indeed,
remain dynamic, fluid, and alive.
Successful multimedia projects begin with selecting
“team players”.
Team building refers to activities that help a group
and its members function at optimum levels of
performance by creating a work culture incorporating
the styles of its members:
Should encourage communication styles that are fluid and
inclusive
Should develop models for decision making that respect
individual talents, expertise, and personalities.
RESOURCES CALL NO Bibliographic Citation
Text Book IT006.7 C788 Coorough, Calleen. (2006) Multimedia for the Web. Deluxe Education Edition.
2006 Thomson Course Technology

Reference IT006.6 C367d Chapman, Miguel (2009). Digital Multimedia. John Wiley and Sons Ltd.
2009
Supplementary Materials GIMP 2.0 User Manual
Audacity 1.3 User Manual
Movie Maker 3.0 User Manual
Avidemux 2.5 User Manual

Online and Non-Print Resources Text in Multimedia. In

http://www.ctl.utm.my/publications/manuals/imedia/media/text/. Last Modified
February 20, 2012
Graphics in Multimedia.
http://www.ctl.utm.my/publications/manuals/imedia/media/graphics/ index.htm.
Last Modified February 20, 2012
Multimedia Basics: Understanding Sound. IN
http://www.stevenestrella.com/IWP/multimediabasics/ sound.html. Last
Modified February 20, 2012
Animation in Multimedia. In
http://www.ctl.utm.my/publications/manuals/imedia/media/anim/. Last
Modified February 20, 2012
Video in Multimedia. In
http://www.ctl.utm.my/publications/manuals/imedia/media/video/. Last
Modified February 20, 2012